Asakusa’s New Conveyor Belt Sushi Chain Kura Sushi Offers a Traditional Japanese Space

23.January.2020 | FOOD / SPOT

Muten Kura Sushi opened the first of its its all-new chain of “global flagship” sushi restaurants in Asakusa BOX on January 22.

 

This kaitenzushi restaurant, or “conveyor belt sushi,” aims to promote Japanese culture. It wants people, both Japanese and foreign, to rediscover the wonders of kaitezsushi, and what better place to open its first branch than Asakusaーone of the biggest tourist hot spots in Tokyo?

The restaurant’s design and decor takes on a more traditional approach, drawing inspiration of Japan’s Edo period with classic ukiyo-e paintings and paper lanterns adorning the walls, amongst many other things. This classic image of Japan has found its way to the dining space itself too, with flat tables made from plain wood and chairs topped with tatami. This gives it that air of grace and beauty which is typically associated with traditional Japanese culture, as well as a relaxed atmosphere.

The logo used on the restaurant’s paper lanterns, crockery, staff uniform and elsewhere was designed by Japanese art director and creative director Kashiwa Sato. It was created for the brand to be used on all future branches, including all Japanese restaurants and those planned for the US and Taiwan.

The restaurant even has several Japanese festival games for customers to play, like target practice and ring toss. They can win coupons that can be used in the restaurant, and kids can win toys too.

Some of the staff can speak foreign languages too, and tablets that you order food from are available in 4 languages.

Staff also carry a “Langogo Genesis,” a speech translation machine, to allow for smooth customer service. It’s connected to an AI language server which can speak and translate quickly in 104 languages.

This global flagship restaurant also has a self check-in and payment system. Using touch screen, customers will be shown their seats automatically. The AI also adds up how many plates you have used by scanning their QR codes, and this is used to determine how much you need to pay. This means you needn’t wait for someone to bring the bill, you just head straight to the till.

 

There’s also a smartphone app (called スマホでくら) which you can use to book a table and makes for easy checking in when you arrive at the restaurant.

Head to Kura in Asakusa, Tokyo to enjoy Japan’s longtime affordable and delicious fast food: sushi.

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