Luxury Kyoto Jewellery Brand NIWAKA Brings its Beautiful Collection to Ginza in Tokyo

23.January.2020 | FASHION / SPOT

NIWAKA is a Japanese jewellery brand that first launched in the city and ancient capital of Kyoto. The company has announced it is set to open a special concept store in Tokyo’s district of Ginza, home to luxury shops, restaurants and outlets.

 

The new jewellery shop will boast the biggest collection in the country, housing five floors of fashion, bridal, and high jewellery.

NIWAKA’s jewellery is renowned the world over, even being used by Hollywood actresses at the US Acadamy Awards for four years in a row.

The new concept store in Ginza aims to deliver everything about the NIWAKA brand, with its modern interior littered with traditional Japanese motifs. They hope to grow their name even more with stores overseas in the future.

The outside of the store is adorned with gorgeous and sparkling wisteria installations. Their abstract design makes them look like light bunches that sway gracefully.

 

Inside the store, each floor has its own theme, with traditional elements like lattice and paper sliding doors combined effortlessly with the modern design.

Los Angeles was the first to try NIWAKA’s new collection which was used by famous red carpet actress, and it will now be sold in Japan at the new concept store. The first floor will include a range of fashion jewellery in the company’s “Kyo no Matsuri” range as well as all-new accessories.

Floors 2-4 will house gorgeous bridal jewellery with centre showpieces and tables and chairs on both sides.

Up on the 5th floor will be the high jewellery, accessed via an elevator, which brings you to an incredible sparkling bamboo thicket-like space.

 

If you’re looking to indulge in some expensive jewellery, worn by the famous actresses of Hollywood, then be sure to check out NIWAKA and visit their new Ginza store. Be on the lookout for future branches opening up in Japan and overseas.フ

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    A Look at the Event

     

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    Buy merch and receive these items free

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    © 金城宗幸・ノ村優介/講談社

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    A peek inside

    A recreation of Fallingwater, a house designed by the architect Frank Lloyd Wright 

    Painting by chalk artist Misuzu Wakai

     

    Architectural designs recreated at the new museum cafe

    Villa Savoye (Le Corbusier)
    Fallingwater (Frank Lloyd Wright)
    Casa Ligornetto (Mario Botta)
    Sky House (Kiyonori Kikutake)
    Maison a Bordeaux (Rem Koolhaas)
    Malin Residence “chemosphere” (John Lautner)
    Eames House (Charles and Ray Eames)
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    Fisher House (Louis Kahn)
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    The Glass House (Lina Bo Bardi)
    Steel House (Kengo Kuma)

     

    A little look at the menu

    <Miho Chef Chocolatier> Premium Gateau Chocolate: ¥1,200 / Raw Marble Chocolate: ¥1,000 / Raw Dami Chocolate ¥450

     

    <Ten no Ya> Egg Sandwich: ¥750

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    In celebration of the cafe’s opening, a competition is being held to create a jungle gym for children where entrees can win cash prizes, the top being ¥300,000. More details below.

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    From Left: Hiroshi Fukui (Managing Director at Cow Brand Soap), Aya Terakawa (Sports Caster), Mari Yamazaki (Manga Author), Ryozo Naganuma (Kotobukiyu’s 3rd Generation Owner), Hikaru Ikeuchi (Chairman of Board of Directors)

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    BEAMS JAPAN Shinjuku Floor 1F – Sento no Susume 2021 Pop-Up

    BEAMS JAPAN Sento no Susume 2021 Virtual Venue

    For many years, sento public bath houses have been big part of Japanese culture and are located up and down the country. They are places people go to unwind, relax, and destress. However, with times changing, they are because less part of people’s lives, and the facilities themselves are seeing significant wear and tear as well as not having successors to take over the businesses. Sento no Susume aims to revitalise sento and raise their cultural value once again by showing how they can be enjoyed. The first event was held in January and February in 2019.

     

    The event arrived at BEAMS JAPAN Shinjuku on April 26 and  invites manga artist Mari Yamazaki on board who has given the store a makeover with her iconic artwork themed on exercise and bathing. This event combines sento bath houses with sports, and so as well as discovering bath houses to visit, you can learn find out about great running courses at the Sento Run no Susume corner. There’s also a virtual venue accessible on the official website that creates the store in 4K 3D so everyone around the world can get involved regardless of their location.

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