South Korean Cosmetic Brand CILY Launches Japan Edition Packaging
12.March.2020 | FASHION
South Korean cosmetic brand CILY released a new “Japan Edition” packaging for its products at LOFT stores around the country on March 7.
CILY is a South Korean cosmetic brand produced by Kang Taeri. Having much experience with various brands of makeup from her fashion photo shoots, Taeri conceived the brand to offer ease-of-use when applying makeup to the masses. Her brand mimics the beauty of Asian women. Japan’s first flagship store opened in Shinsaibashi, Osaka on January 25 this year, which caused the brand to trend on Japanese social media for the power of its products.
The Japan Edition packaging will have pre-sales in Japan. The two-colour chic Korea Edition packaging is available in-store and on CILY’s official online shop.
CILY SILKY LIP – ¥1,500 (Before Tax)
This lipstick bears a creamy texture and high tone colouring. Apply for glossy and plump-looking lips.
CILY EYES ON ME – ¥1,200 (Before Tax)
Two mattes and four shimmery and glittery picks make up this collection of 6. Colour your eyes elegantly with this silky powder.
CILY BLOSSOM BLUSH – ¥1,400 (Before Tax)
Though this blush is a powder, it effortlessly slides across the skin with its silky texture.
CILY EVERLASTING MASCARA – ¥1.700 (Before Tax)
Make your eyelashes look natural but with plenty of volume. This mascara keeps your lashes looking beautiful all day.
Get ready for spring with Taeri’s beautiful collection.
CILY JAPAN EDITION
Released: March 7, 2020
CILY Japan Official Website: https://cily.jp/
Yojiya Matcha Cosmetic Blotting Paper Releasing This Summer
26.June.2021 | FASHION
Kyoto-based cosmetic brand Yojiya is set to release its seasonal summer matcha cosmetic blotting paper online on July 1. Pre-orders opened on Monday along with a present campaign that’s running until the release date.
Matcha Oil Blotting Paper
Free limited-edition slim clear bottle for the first 50 people who spend over ¥8,000
Exclusive pre-order set
Yojiya’s oil blotting paper is a popular product. Every summer, they release it in special limited-time scents, with this year seeing the paper infused with Uji matcha leaves.
Yojiya Oil Blotting Paper Matcha
Release Date: July 1, 2021 (Online Exclusive)
Pre-Orders: June 21, 2021
Buy Online: https://www.yojiyacosme.com/
Running: June 21, 2021 – June 30, 2021
Requirements: Spend over ¥8,000
Shu Uemura Releases Sustainable ‘Mindfully Crafted in Japan’ Collection
09.June.2021 | FASHION
Japanese cosmetic brand Shu Uemura is set to release its new origami-inspired ‘mindfully crafted in japan’ collection on June 18, but presales opened on their online shop last Tuesday. The collection is a display of Japanese tradition and craftsmanship with sustainability at the core of its concept.
ultime8 ∞ sublime beauty cleansing oil (Limited Edition Design) | ¥12,650 (Tax Included)
hard formula hard 9 (seal brown 02) (Limited Edition Design) | ¥2,860 (Tax Included)
petal 55 foundation brush (Limited Edition Design) | ¥6,600 (Tax Included)
The collection focuses on three aspects of mindfulness with Japan as its focus: mindful of Japanese nature with locally and sustainably resourced ingredients, mindful of Japanese resources by taking only what is needed, and mindful of Japanese traditional craftsmanship by preserving traditions from the past.
Shu Uemura’s Cleansing Oil is one of the brand’s most notable sustainable products, preserving everything important about Japanese culture from its history to its natural environment. Using traditional methods passed down the ages, the product is made from plant-derived ingredients sourced sustainably, and the packaging is made from 100% recyclable plastic. The Cleansing Oil bottles were also added to Shu Uemura’s new recycling program which began on May 5 which enables bottles to be reused.
Don’t miss out on this special new collection by Shu Uemura.
mindfully crafted in japan collection
Release Date: June 18, 2021
Available: shu tokyo makeup box
Address: B-SIDE 5-11-2 Jingumae, Shibuya, Tokyo, 150-0001
Pre-Sale: Online from June 1, 2021
Official Online Shop: https://www.shuuemura.jp
NiziU Feature in Skin Type Friendly Face Mask Collection Promo
07.June.2021 | FASHION
Japanese girl group NiziU are set to feature in a new television commercial for LOHAS Pharmaceutical’s “ALFACE+” cosmetic face masks which will roll out in Japan on July 1.
ALFACE+ is a skincare brand that sells products that are not only moisturising but accessible to a variety of skin types too. Their face mask collection includes 10 different designs, all of which are presented by each of the nine NiziU members.
NiziU have stepped away from their usual energetic look for this shoot, instead serving more grown-up vibes.
ALFACE+ x NiziU
TV Commercial Initial Broadcast: July 1, 2021
MAC Reveals Disney’s Cruella de Vil Makeup Collection
MAC Cosmetics is set to launch its new “Cruella” makeup collection inspired by the Disney villain and fashion icon Cruella de Vil from the Disney classic 101 Dalmatians on May 13, 2021. The collection arrives ahead of the upcoming live-action movie Cruella which is set for release on May 28, 2021.
Disney Cruella Collection by MAC
The collection features nine products that bring to life the Disney villain’s look, whose origin story about aspiring to become a fashion designer will be portrayed by Emma Stone in the upcoming movie which is set in ’70s London during the height of the punk rock era. The line-up combines punk reds with metallic colours, and everything comes packaged in tubes and palettes bearing Cruella’s instantly-recognisable black and white colour combo.
Terry Barber, the Director of Makeup Artistry at MAC, said: “With there being such a huge trend for recycling the more niche counterculture moments of previous decades, this collection feels like MAC returning to a celebration of the kind of DIY styling and brave transformation that originally made it such a maverick brand.”
A Look at the Collection
MATTE LIPSTICK | $21
A rich matte lipstick formula with high-colour payoff and a creamy matte finish in three Cruella-inspired shades.
RETRO MATTE LIQUID LIPCOLOUR | $25
A liquid lipstick that provides a rebellious rush of Disney’s Cruella-inspired colour in a velvety, mattest-matte finish.
PRO LONGWEAR DUAL ENDED EYE LINER | $26
A long-lasting, dual-ended eyeliner featuring creamy, dense colour that glides smoothly across lids.
POWDER BLUSH DUO: CRUEL-LA INTENTIONS | $31
A Cruella-inspired blush duo that provides fantastic colour with ease and consistency.
76 SUPERMODEL LASH | $18
A limited-edition pair of backstage-favourite lashes featuring wispy, full volume for a runway-ready look.
EYESHADOW X 8: CRUELLA TO BE KIND | $45
A magnetic two-piece eye palette packed with a wondrous wave of eight statement shades inspired by the most iconic looks of Disney’s Cruella.
The full collection will drop worldwide this Thursday at MAC.
MAC Cosmetics Official Website: https://www.maccosmetics.co.uk/collections-disney-cruella
SHIRO Reveals New Cosmetic Items For Summer 2021
13.May.2021 | FASHION
Japanese cosmetic brand SHIRO is set to release its Ice Mint Body Mist, Ice Mint Body Lotion, and all-new Ice Mint Clay Hand Soap as part of its limited-edition Ice Mint fragrance series online on May 27 before the products head to stores on June 10.
Ice Mint Body Mist | ¥1,980 (Tax Included)
Ice Mint Body Lotion | ¥2,530 (Tax Included)
Ice Mint Clay Hand Soap | ¥2,200 (Tax Included)
The refreshing products arrive in time for the summer season for cooling down on those hot and humid days. Each is imbued with ethanol and refreshing mint for that relieving feeling of refreshment.
SHIRO Ice Mint Series
Online Release Date: May 27, 2021 @ 10:00am (JST)
In-Store Release Date: June 10, 2021
Official Website: https://shiro-shiro.jp/
Hello Kitty x INTERGRATE Design Cosmetics Releasing This Spring
13.May.2021 | FASHION
Shiseido’s self-makeup brand INTERGRATE is set to release select beauty products with limited-edition Hello Kitty packaging on May 21. The theme of the collection is Meet “LOVELY.” In the run up to its release, Hello Kitty cans can enjoy three filters of the popular Sanrio character over on INTERGRATE’s official Instagram page.
INTERGRATE Limited-Edition Pro Finish Foundation Special Set K (2 Types) | ¥1,430 Each (Tax Included)
INTERGRATE Limited-Edition Pro Liquid Special Set K | ¥1,760 Each (Tax Included)
INTERGRATE Limited-Edition Water Jelly Crush Special Set K (2 Types) | ¥2,200 Each (Tax Included)
INTERGRATE Limited-Edition Triple Recipe Eyes Special Set K (2 Types) | ¥2,200 Each (Tax Included)
The limited-edition designs feature Hello Kitty and her cute friends who are ready to help you apply your makeup. The collection focuses on three each of INTERGRATE’s iconic foundations and eye shadows. This includes the Pro Finish series which has foundation in a compact case, durable liquid foundation, and water jelly crush. Pick from three foundations too which come in a triple set. For this limited-edition collaboration, you can enjoy the pink PK704 and brown BR703, both of which are popular colours.
Look as Good as Marvel’s Captain America With the New Pomade by BROSH
02.May.2021 | FASHION
BROSH released its pomade hair styling product with all-new Captain America packaging on the men’s cosmetic site DRESSKIN on April 27.
BROSH is a Japanese haircare brand available in 22 countries worldwide. Its popular pomade is an original recipe which Marvel fans can now use to look as good as the popular superhero Captain America. The new tub design features red and blue colouring as well as retro comic book art.
MARVEL | ¥2,750 (Tax Included)
BROSH’s pomade was first released in 2019 and sold out on DRESSKIN. This second batch has received a texture update to better match Japanese people’s thick hair type. It has the same strong holding power as gel or wax and has a new floral fragrance.
City Hunter Manga Pop-Up Store to Open at Umeda LOFT in Osaka
Anime, manga, and tokusatsu event organiser CRAZY BUMP has announced the opening of a pop-up store centred on Tsukasa Hojo’s manga series City Hunter which will run from May 12 to 25.
The pop-up shop first ran in Nagano in Tokyo last month and is now heading to Osaka. It’s themed on Ryo Saeba versus Umibozu.
City Hunter Pop-Up Store: Ryo Saeba vs. Umibozu in Umeda LOFT
Japanese Shop Name: POP UP STORE～冴羽獠VS海坊主墓場の決闘編～in梅田ロフト
Running: May 12, 2021 – May 25, 2021
Where: Umeda LOFT (Floor 1F Market)
Address: 16-7 Chayamachi, Kita-ku, Osaka-shi, Osaka
Opening Hours: 11:00-21:00 (Until 18:00 on May 25)
Special Page: https://hakabanogarou.jp/archives/17920
Enjoy a Healthy Junk Food Menu at Shibuya LOFT’s New Cafe 2foods
Shibuya LOFT opened its new ‘2foods’ cafe on April 15 which serves junk food healthily.
2foods uses absolutely no eggs or milk in their menu – everything is plant based and healthy, making it a haven for vegan foodies, especially in Japan where there aren’t as many vegan places as other countries. What’s better is that everything’s reasonably priced too. There are around 60 menu items to choose from, like curry and soba as well as desserts, organic coffees and lattes, cold pressed juice, and more.
Artist’s rendition of the cafe
Curry | ¥1,023 (Tax Included)
A hearty and spicy curry served with brown rice which is better for digestion.
Tantanmen Ramen | ¥968 (Tax Included) | Shibuya LOFT exclusive
A ramen soup with 100% gluten free rice flour noodles, soy milk, sesame seeds, peanuts, soy meat, and other healthy and natural ingredients.
Egg Doughnut Sandwich | ¥528 (Tax Included)
A vegan egg sandwich that doesn’t use eggs but tastes just like them.
Gateau Chocolate | ¥528 (Tax Included)
A rich chocolate gateau made with brown rice powder and soy cream.
2foods Shibuya LOFT
Opened: April 15, 2021
Address: Shibuya LOFT (Floor 2F), 21-1 Udagawacho, Shibuya, Tokyo
Opening Hours: 11:00-20:00
Official Website: https://www.loft.co.jp/
NiziU Feature in Commercial for KOSÉ’s Makeup Fix Product Make Keep Mist EX
KOSÉ rolled out their new commercial in Japan on April 15 for their makeup fix mist product Make Keep Mist EX. The commercial features Japanese music group NiziU along with their new song I AM.
I AM was written specifically for this commercial, which has the NiziU members performing the “mist dance” showing how to use the product. The commercial emphasises how well the Make Keep Mist EX keeps makeup applied to one’s face without worrying about it coming off.
The NiziU members released this comment with regards to the product and commercial: “Applying makeup can be a real pain when wearing a face mask, so we use this all [product]! We’d love for you to do this dance while you apply your Make Keep Mist!”
If you’re wondering how the shoot went for this commercial, check out the official story released below.
The Commercial Shoot
The NiziU members entered the studio dressed in full-pink spring suits. They rolled up to the studio’s blue set where they looked super cute and readied themselves for the shoot.
The take-away from this commercial is the new Mist Dance which has the nine members lined up beautifully together as they spray the mist on their face simultaneously to the tune of the music. It’s reported that it took them a while to get it down perfect at first, but after some practice and looking at the monitor, they were able to create something iconic.
“Do it like RIO!” instructed the shoot’s director, which prompted RIO to show the other members how it’s done.
During their break, the other members complimented MAKO’s blonde hair and MAKO’s blue tips, and MIIHI stroked RIKU’s dango hair while saying “Looky here, ice cream! Looks delicious.”
In one part of the dance, the members have to go all out and use their whole bodies. They switch up their formations several times and not once did they bump into each other. The members gave tips to each other too, like MAYUKA suggesting a better position during one formation, and RIMA asking which angle looks more beautiful for a certain move in relation to the camera. The result was an incredible display that was shot in one take, resulting in a round of applause from the studio staff.
Check out the commercial below.
Make Keep Mist EX
The new EX version of Make Keep Mist has stronger holding power to keep makeup smudge-free and looking fresh and beautiful all day. The product is available in a normal size and smaller ‘trial’ size. A new cool type, Make Keep Mist EX Cool, was released on April 16.
Make Keep Mist EX ¥1,320 / Make Keep Mist EX Trial Size ¥880 / Make Keep Mist EX Cool ¥1,320 (Tax Included)
KOSÉ x NiziU Make Keep Mist EX Commercial
Initial Broadcast: April 15, 2021
Product Available: KOSÉ / Maison KOSÉ / Drugstores, online, and elsewhere in Japan
Official Website (English): https://www.kose.co.jp/makekeepmist/eng/
NiziU Feature in Promotional Commercial for KOSÉ’s Make Keep Mist EX
30.March.2021 | FASHION
KOSÉ are set to roll out a new commercial in Japan on April 15 for their makeup fix mist product Make Keep Mist EX. The commercial will feature NiziU along with their new song I AM.
The commercial tie-up comes after the huge positive reception NiziU got after their appearance in another KOSÉ commercial that aired in January. The video featured their song Joyful as well as the popular ‘eyelash dance.’
Stay tuned for the release of the commercial.
KOSÉ x NiziU Make Keep Mist EX
Initial Broadcast: April 15, 2021
Official Website: https://www.kose.co.jp/makekeepmist/
Sanrio’s Cinnamoroll Collaborates With AEON On Merchandise and Product Collection
24.March.2021 | FASHION
AEON released a special collection of 18 items in collaboration with popular Sanrio character Cinnamoroll on March 19 at 420 of their AEON and AEON Style branches in Japan.
Cinnamoroll x AEON Line-Up
Cinnamoroll is Sanrio’s lovable white pup who took 1st place in the annual Sanrio Character Ranking last year for the third year in a row.
About the Cinnamoroll products
The line-up of products features everyday items from body and skincare items for miscellaneous goods, all featuring AEON-exclusive Cinnamoroll designs. The items are imbued with a message from Cinnamoroll, that we must “Cherish every act of kindness and consideration!” Cinnamoroll wishes to help those people who are working hard everyday by giving them a bit of love through the collection.
A little look at the collection
Steam Cream Omoiyari Heart | ¥1,680 (Before Tax)
A moisturising cream made with organic ingredients, perfect for general skincare, as hand cream, and can even be used on hair.
Pink Hand Gel With Rubber Strap | ¥680 (Before Tax)
Something everyone has with them these days – convenient for when you’re out and can’t wash your hands. Now you can look cute doing it.
Acne & White Clear Mist Skin Spray | ¥1,500 (Before Tax)
This mist can be sprayed onto acne and can be used for skin whitening. It has a faint citrus smell to it and is gentle on the skin.
Mini Vanity Pouch | ¥2,500 (Before Tax)
An adorable vanity pouch for storing your makeup, skincare items, and other bits and bobs.
Hairband | ¥980 (Before Tax)
A fluffy hairband for when you get out the tub or are enjoying some relaxation time at home.
This is just a small look at a bigger collection – check the link below for the full list.