Starbucks to Open New Branch Along Nakamise Street in Nagano Near Zenkoji Temple

20.March.2020 | FOOD

Starbucks Coffee Japan is set to open a new branch in Japan on March 26, 2020. It will open along Nakamise-dori, a street that leads to Nagano’s famous Zenkoji Temple.

It will open as the Kōshin’etsu region’s first Starbucks Regional Landmark Storeーa Starbucks branch unique to Japan that’s built as a symbol of that area which promotes that region’s culture to customers. They enable coffee-loving visitors to discover or rediscover the wonder of a region’s history, culture, craftsmanship, and industry, while building a connection with the region through those discoveries. The branches incorporate various local design elements into them.

 

The new branch, called Starbucks Coffee Shinshu Zenkoji Nakamise-dori, neighbours the Niou Gate of Zenkoji Temple. It’s a place where you can sit down with a delicious cup of coffee and relax while feeling the history of the place. The coffee shop’s design and decor also takes inspiration from local history and culture, their concept behind “Busy and Quiet, Light and Dark.” It’s situated a little away from the hustle and bustle of Nakamise-dori, and houses two spacious floors.

 

The sliding doors and skylight let in a soft light which also casts shadows in places, mimicking the beauty of shade found in a Japanese-style house. The ceiling and walls at the entrance are made from Japanese red pine, while the bar uses five different types of wood from Nagano Prefecture like hornbeam and katsura. The stone lanterns which were in the original building have been put at the entrance, and the great beams on the second floor have been left as they are. All of this preserves the feeling of the local region while small Starbucks touches are added here and there, resulting in a unique Starbucks experience.

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