New Japanese KitKat Commercial Sees Shingo Katori Show Off His Art Skills

30.March.2020 | FOOD

Shingo Katori is an official ambassador of KitKat Japan, and he appeared in the latest television commercial for the chocolate brand which began broadcasting on March 27. The commercial was also posted on the KitKat Japan website.

 

Japan has the biggest KitKat market in the world. In September 2019, in an effort to reduce the amount of plastic waste, Nestlé made the decision to alter the packaging of five types of its large size KitKat chocolate bars from plastic to paper. The paper can then be used to make paper cranesーa symbol of hopes and prayers in traditional Japanese cultureーor for writing messages on to give to people.

In KitKat’s latest commercial, Shingo Katori comes together with young people to create an art piece from the paper packaging which reads, “Let’s all work hard together!” in Japanese.

See the commercial here on the Nestlé website or here on their official YouTube channel.

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    My new album ‘Tokyo SNG’ is complete! I like to play with different styles, and this time, I tried to wrap myself in jazz. I live in Tokyo, where so many things have been restricted. I wanted to try to lift people’s spirits with swing, so please enjoy it! Let’s smile together!  
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