SHIRO to Release New Alcohol Hand Mist and Hand Gel Sanitisers
16.April.2020 | FASHION
Japanese cosmetic brand SHIRO has announced the release of its new “Hand Refreshing Series” of hand sanitisers that both clean and keep hands moisturised.
The products contain 80% alcohol (*1) and can be used to clean your hands (*2).
We are living in a time when taking care of what you touch and washing your hands is of utmost importance. To make life easier for people, SHIRO has created this new line of skincare products.
Chakrasana Hand Refreshener (80ml) – ¥1,600 (Before Tax) / Alcohol: 65% / Contains: Yuzu Peel / Fragrance: Chakrasana
The Chakrasana Hand Refreshener is a hand mist that was released on April 2, 2020. It ensures your hands are sanitised for going outside, while the use of yuzu peel keeps them moisturised. The fragrance used, “Chakrasana,” is an original blend of fresh orange, spicy cloves, and geraniumsーthe latter of which offers a subtle sweet smell.
Hand Refreshener 80 (80ml) – ¥1,800 (Before Tax) / Alcohol: 80% / Contains: Yuzu Peel / Fragrance: Chakrasana, Sabon
Pre-orders are now open via SHIRO’s online store for their new product Hand Refreshener 80 which will launch on April 20. Another hand mist, this version contains 80% alcohol for even cleaner hands. It comes in two fragrances: the above-mentioned Chakrasana as well as Sabon which has a fresh soapy smell.
Hand Refreshing Gel 80 (200ml) – ¥2,800 (Before Tax) / Alcohol: 80% / Contains: Yuzu Peel / Fragrance: Chakrasana, Sabon
Rather than mist, this product comes as a big bottle of gel. Like the mist, it cleans your hands thoroughly while ensuring they do not dry out. Perfect to keep at home or in an office, one bottle can last you up to nearly two months. 1-3 pumps will ensure your hands are nicely sanitised. This product is now available for pre-order and will be shipped between April 23 and early May.
SHIRO has halted the manufacturing of some of its products at its Hokkaido-based factory to focus on producing alcohol sanitising items.
*1: The official homepage of the Ministry of Health, Labour and Welfare of Japan states that alcohol is most effective at 70% and above. The US Centers for Disease Control and Prevention states that you need at the very least 60% or more to ensure hand sanitation.
*2: This is not a medical or quasi-drug product.
SHIRO Hand Refreshing Series
Official Website: https://shiro-shiro.jp/
Cosmetic Brand SHIRO Unveils Powerful Oil Collection
04.December.2021 | FASHION
A powerful skincare collection is coming in January 2022 from cosmetic brand SHIRO. The Oil Collection will feature eight unique products with the company claiming that the life force of the Earth itself is put into each and every drop.
Items in the collection utilize rich plant extracts and other healthy materials and offer something for each and every skin type. Depending on a user’s skin and the amount of water used, the oils may react differently. People’s skin changes as time goes on due to stress and things like temperature, and these may help reduce some of that damage.
The eight oils come in three categories: FACE, FACE & BODY, and BODY. Choose the one that best suits your skin condition and daily needs!
St. John’s-wort Oil
Kalahari Melon Oil
These four oils each utilize a specific extraction method and essential oil depending on the plant used. With different textures and fragrances, they can be helpful for achieving the best possible skin. You can’t go wrong with this lineup, whether you’re new to beauty oil or are a regular user.
Japanese Mugwort Oil
This is the first time SHIRO has released two types of oils that can be used on both the face and the body. Sold in a generous size, these are perfect for daily skin care and body massage.
These two body oils soften and moisturize skin while giving off incredible fragrances tinged with essential oils.
Oil Collection (8 Varieties)
Release Date: January 6, 2022
Official Site: https://shiro-shiro.jp/
Kyary Pamyu Pamyu Produced Science-based Hair Care Brand “Curuput” Makes its Debut!
Artist Kyary Pamyu Pamyu has started a science-based hair care brand named ‘Curuput.’ The brand’s first product, the ‘Deep Damage Care Set (Shampoo, treatment, and hair mask)’ will be available for a limited time at beauty counters nationwide and online from November 1 2021.
One of Kyary’s defining features is her vivid hair color. Behind the scenes however, she has been suffering with damaged hair to maintain her bleached hair. Her goal is to create a future where everybody, including Kyary herself, can dye their hair freely, without the worry of damage. With this in mind, she began production of her own science-based hair care brand that focuses on damaged hair and smells great too.
From the moment you wash off the ‘Curuput’ shampoo and treatment, your hair will feel silky and moisturized. By using the triple care routine, the products will not only care for your existing hair damage, but continue to repair your hair by preventing future harm.
Kyary’s tie-up song ‘Perfect Onei-san’ plays in the background of the official brand interview, and features on her upcoming 5th album “Candy Racer.’ The album is scheduled to be released on October 27.
Why not try Kyary Pamyu Pamyu’s new haircare brand ‘Curuput’ for yourself?
Message from Kyary Pamyu Pamyu
“After many meetings, I think the shampoo is complete! I’m so, so excited for it to finally be released.
I have been having fun bleaching and coloring my hair since I was 18, but my hair would become damaged no matter what I did. I haven’t been able to enjoy my ‘ideal hair’ often, because I’d worry about the condition, and I’ve even been holding back from dying it due to damage concerns. But then I realized, “this isn’t me.” It’s the same with shampoos – I’d find a great shampoo but I’d dislike the smell, or vice versa.
This new shampoo was created over many meetings and every detail has been considered. In order to create the best hair product, we wanted to create something that made your hair go “Kyurun” (bounce). We also paid special attention to the scent! Each time I would test the prototype version, my hair would become even closer to my ideal hair, so I’m really happy that I had the opportunity to develop ‘Curuput.’
We put a lot of thought into this brand, so I would be really happy if everybody could give it a try!”
Release Date: November 1 2021
Where to Purchase: Drugstores and Variety Shops nationwide, Online Store
Limited Quantity Available
Official TikTok: https://www.tiktok.com/@curuput_official
Official Twitter: https://twitter.com/curuput_ine
Official Instagram: https://www.instagram.com/curuput_official/
Official Site: https://curuput.jp/
Yojiya Hosts Very First ‘Yuzu Fair’ Combining Cosmetics Stores with Cafes
Yojiya will be hosting the very first Yuzu Fair, an event combining cosmetics stores and cafes, on October 9 2021. Limited edition Yuzu oil-blotting paper and handmade Yuzu hand creams will be available at the beauty stores, while the cafes are full of tasty drinks and sweets. You can discover the charms of Yuzu at each Yojiya store!
Makeup & Miscellaneous Goods’ Store Products
Yuzu Oil-blotting Paper
Yuzu Hand Cream
Yojiya Hand Cream Set
Yuzu Bath Oil
Yuzu Cheese Daifuku
Yuzu & Chocolate Shake
Tea Crepe – Yuzu Tea
Twitter Campaign Bonus: The first 500 people to enter will receive a special Yojiya Yuzu logo sticker.
In 2020, due to the Covid crisis, Yojiya had to make the tough decision to cancel their annual Yuzu series. While the customers were disappointed, Yojiya was convinced that in Autumn 2021, they would be able to welcome their customers into their stores once more for a care-free experience. The event took a year to organize, but has become something even more powerful than the regular Yuzu series.
The cosmetics store staff and cafe staff joined together into one team to create the projects, which has the theme of “Yuzu at Yojiya ~ Enjoy Beauty and Food!~.” Not only can you find limited edition products at the fair, you can also partake in the various campaigns that Yojiya has announced in order to spread the Yuzu love, so be sure to check them out.
Fill your heart and stomach with Yuzu this Autumn at the Yojiya Yuzu Fair!
Yojiya “Yuzu Fair”
Date: October 9 2021
Online Shopping: https://www.yojiyacosme.com/
Official Site: https://www.yojiya.co.jp/
Yojiya Yuzu Fair Campaigns
- Twitter Retweet Campaign
The first 500 people to show that they have retweeted the campaign tweet on the Yojiya official Twitter (@yojiya1904) will receive a free Yojiya Yuzu logo sticker. *Only 500 stickers are available.
- Yellow Challenge
Those who wear yellow items to the fair and make a purchase can try their luck in a dice game. Players will receive small prizes depending on what number they roll.
- Stamp Rally
１．You will receive a stamp card with a ¥500 coupon upon purchasing select items in any of the event products at the Yojiya store or at their cafe and crepe stores.
２．Upon visiting both stores with your card and purchasing one or more items after receiving your card, you will receive a small prize. In addition, 10 lucky customers will receive a limited edition stainless steel bottle through a lottery.
Stamp Rally Duration: October 9 ~ November 30 2021
Shiseido Releases Video for Global “POWER IS YOU” Campaign
05.October.2021 | FASHION
Japanese cosmetic company Shiseido, sold in 88 countries around the world, has released a new conceptual video for its global “POWER IS YOU” campaign.
The short video features a star-studded cast of ambassadors from a variety of fields, including Megan Rapinoe, co-captain of the U.S. women’s national soccer team, known for her advocacy and creative style that defies stereotypes. The athlete has commented on her inclusion in the “POWER IS YOU” campaign, proud to show her authentic self and inspire others to live their truth.
Comment from Megan Rapinoe
“Shiseido makes so many of the products I use in my daily life, so when I was invited to collaborate on this new campaign, I didn’t even have to think about it. Partnering with such a great company means a lot to me. I deeply believe in the individual power of every human being, and I think that anyone has the power to change the world. “POWER IS YOU” represents the power each of us has to alter the world for the better, which is something that resonates with me personally. I want young people especially to know that it is possible to change things. I hope they do, and I hope that this campaign helps to inspire more people to feel the same.”
The song used for the campaign is Utada Hikaru’s Find Love. The singer also appears in the video as an ambassador.
Comment from Utada Hikaru
“The source of all power is believing in yourself.
It takes courage to know yourself, but being honest with yourself is the key to finding that inner beauty. Courage is beautiful.”
Finally, Ursula Corbero, who gained international fame for her role in the Netflix series Paper House, appears as the final ambassador. The actress is an avid philanthropist and has long supported a number of causes including breast cancer awareness, childhood cancer awareness, and climate change awareness. She is also the founder of Ymas, a company of artists allowing people to attend movie premieres and special behind-the-scenes events.
Comment from Ursula Corbero
“Inner beauty comes from positivity.
Tap into your individual energy, and if there’s something you want to do, do it!
It’s okay to make mistakes. Life is not perfect, and those imperfections make it beautiful.”
POWER IS YOU
Special Site: https://brand.shiseido.co.jp/utm-powerisyou.html
Art Charity Auction Opens to Support the Fight Against COVID-19
20.September.2021 | FASHION
Last year, the Pola Museum Annex in Tokyo hosted a charity auction to support the fight against the COVID-19 pandemic breaking out across the globe. As the world continues to feel the effects of the virus, the charity event is returning for a second year, and is set to be held from November 12 until December 5, 2021. The title for this year’s art exhibition is ‘Find Your Travel.’
Lemon Tree – Yuka Kashihara. Acrylic and oil on canvas. 2020.
POLA Dot or snowball ~Based on Tosa Mitsuyoshi’s Colored Painting of Yugiri from The Tale of Genji~ – Tetsuya Noguchi. Acrylic. 2020.
our whereabouts – Moe Nakamura. Camphor, bronze, oil. 2021.
Philanthropy – Yuko Higuchi. Hemp paper, pen, watercolor. 2020.
Baby Heel-less Shoes – Noritaka Tatehama. Cowhide, pigskin, dye, metal zipper, coated crystal glass. 2020.
Last year’s charity auction raised over ¥9,145,000 (about $83,000) for the Japanese Red Cross. As the COVID-19 pandemic continues around the globe, and as Japan remains locked down, this year’s event hopes to raise even more useful funds to help medical professionals on the front lines.
20 artists are participating in the exhibition, with each creating one work based on the theme of ‘travel.’ In addition to simply viewing these pieces at the exhibition, a silent auction will also be held online. With travel being severely restricted, these works of art seek to inspire and encourage visitors to imagine a better future, when the world is open once again. All proceeds will once again be donated to the Japanese Red Cross.
Find Your Travel Charity Auction
Running: November 12 – December 5, 2021
Hours: 11:00-19:00 (Last entry 18:30) / Admission Free
Address: Pola Museum Annex 3F (1-7-7 Ginza, Chuo-ku, Tokyo)
Official Site: http://www.po-holdings.co.jp/m-annex/
Hotel New Otani Announces Second PAUL & JOE Collaboration
Hotel New Otani Tokyo has collaborated with PAUL & JOE for the second time to offer a new accomodation plan, which will be available for one-night stays between December 1 2021 and January 4 2022. The rooms will not be available between December 31 and January 2.
This collaboration room will allow you to surround yourself in the world of PAUL & JOE, a Parisian brand PAUL & JOE that is extremely popular with young women in their 20s and 30s. The initial collaboration was so popular that within just 10 days, all of the available dates within three months were sold out. This Christmas edition will only be available for one month, so be sure to book while you can.
The pink and ivory room features the brand’s icon; Designer Sophie’s beloved cats, Nunet and Gypsy. The decorations also feature Crisantemo flower motifs.
Not only is the wallpaper covered in PAUL & JOE motifs, but even the smaller pieces such as cushions, curling irons, and brushes are themed too. In addition, to celebrate the festive season, the room will include a special Christmas tree, allowing you to enjoy a special Christmas with somebody special, sharing a view of Tokyo Tower.
The second round of cosmetics is focused on the 2021 CHRISTMAS COLLECTION. The ‘Lipstick Treatment’ features adorable cats wearing Santa hats, while the ‘Lipstick Limited’ comes in a luxurious Christmas red – and also features cats in hats! Plus, the new ‘Wrapping Hand Cream’ will wrap your hands in a fresh moisturising texture. In addition, the best-selling ‘Moisturizing Foundation Primer,’ which was renewed on September 1, and the P&J skincare selection (oil, lotion, cleansing), each must-haves for the upcoming dry season, have been miniaturized into take-home samples in a limited edition pouch, especially for hotel customers.
Alongside the limited cosmetic samples, there will be matching pajamas and slippers available for purchase and take home, with a that will take you even deeper into the PAUL & JOE world. While these cat-and-floral print PJs are perfect for a girls-only gathering, a men’s line has also been released due to popular demand, ideal for spending a romantic Christmas in matching pajamas.
Why not spend a wonderful Christmas in this PAUL & JOE room?
PAUL & JOE Room ~Christmas~
Friday & Saturday Rooms: September 14 2021~
Weekday & Sunday Rooms: Late October 2021
Room Duration: December 1 2021 ~ January 4 2022
※Unavailable between Dec. 31 and Jan. 21
Location: Hotel New Otani Tokyo
Reservations: https://www.newotani.co.jp/tokyo/stay/plan/paul-joeroom/ *Reservations can only be made online
‘KATE iCON BOX’ Eyeshadow Vending Machine Uses AI to Select Personalized Colors
16.September.2021 | FASHION
Makeup brand KATE has produced the KATE iCON BOX, a contemporary digital experience for the New Normal where four personalized eye shadow colors are chosen through AI and released like a vending machine. The technology will be available for a limited time at the Matsumoto Kiyoshi Matsukiyo LAB in the Sagamiono Station Square store. Subsequent installation information can be found on the KATE website.
1. Face Analysis
STEP1. The AI analyses your skin
STEP2. The AI analyses the ratio of your facial features
2.Analysis Result ~ Customization
3. Enter Your Name ~ Purchase
The KATE iCON BOX offers a customized four-shade set and protective sheet using KATE eyeshadow. You can then purchase the four eyeshadows at the register and place them in an original ‘The Eye Color’ palette.
4. Save & Share
You can save and share your analysis results along with a photo of your original palette.
The KATE iCON BOX offers an original eyeshadow palette made up of four The Eye Color shades that were chosen just for you, based on an AI facial analysis and KATE’s makeup knowledge. You can also customize the palette to include your favorite color, with a choice of 26 The Eye Color shades, and print your name on the included protective sheet. This fun new experience allows you to use AI to find the colors that suit you while customizing colors to create a palette that suits you!
Find the eyeshadow color that suits you perfectly with the KATE iCON BOX!
Girl Group NiziU Named Brand Ambassadors for Visée, Introduce Limited-Edition Eyeshadows
Cosmetics brand KOSE has announced that popular girl group NiziU will act as brand ambassadors for a new collection of Visée eyeshadow, Glossy Rich Eyes N.
Visée Glossy Rich Eyes N – Available in 8 shades + 2 limited edition shades
「Visée AVANT」Limited Edition Seasonal Visual with MAYUKA＆NINA
The theme for this year’s campaign was ‘Find the Color Just for You.’ By trying all possible shades, even those which seem out of the consumers comfort zone, they will absolutely find the perfect color. For this photo shoot, NiziU applied makeup inspired by their respective member colors, showing off their individuality.
A special web movie and visual for Glossy Eyes Rich N featuring the NiziU girls is available on the special product website and through the official social media channels. The eyeshadows will be available at drugstores and other retailers, as well as online, beginning September 16. Members Mayuka and Nina will also appear in limited season ads for Visée AVANT.
An original movie featuring all members is also available to view on the official TikTok brand account and the Glossy Rich Eyes N special product website.
Interview with NiziU
Q1. Visée has partnered with a number of women before, each symbolizing the current era. What are your thoughts on being chosen as brand ambassadors for Visée now?
Mako: I’m turning 20 this year, and I’ve really wanted to show a different side of myself now that I won’t be a teenager anymore. I was so happy when I was chosen for this project, since it gave me the perfect chance to do just that!
Maya: We’re so incredibly honored to be chosen as ambassadors for Visée! I use their products regularly, but there are so many different colors of product available. I think this will inspire people to make use of colors they may not use often, and to try new things!
Q2. How did you feel after shooting wrapped?
Ayaka: It felt like something totally different than what NiziU has tackled in the past. I typically wear more cutesy makeup, but this time I tried to show something more mature. It was refreshing. It was a blast getting close-up shots taken of my eye makeup!
Q3. The theme for this year’s campaign is ‘Find the Color Just for You.’ It calls on people to find a color that best matches their personality. After the first ad shoot, what were your impressions of your fellow members’ new makeup looks?
Riku: Maya was the one getting her pictures taken first, and she looked so gorgeous that Ayaka and I couldn’t stop staring at her! Honestly, we were staring at her so much that when she finally looked over at us, she did that typical Maya smile, and it was like we fell in love with her. (laugh)
Q4. This year’s visuals are impressive, with the NiziU members showing off very different expressions than usual. Is there anything you refer to or try to do personally, to find new facial expressions?
Mayuka: It can be really difficult, but I find it useful to look at photos of some of the more senior members and practice copying their expressions.
Q5. Again, this year’s theme is ‘Find the Color Just for You.’ Each of the nine members of NiziU have their own distinct personalities, so with that in mind, what do you think makes you stand out as an individual?
Rima: For me, it’s my different worldview. It allows me to converse in a very unique way, and to really adjust how I carry myself depending on the location. My member color is red, which also has many meanings: it can be powerful, or mature, or energetic, or mischievous. I’m like a chameleon. I hold many different personalities that I can switch to at the drop of a hat.
Q6. As a member of NiziU, you’ve had many different and unique experiences. Have you found any unexpected sides of yourself during your time as a member?
Rio: I used to think I was one of the cool girls, but during this photo shoot, I was given a makeup look and outfit that was more cutesy. That’s a side of myself I haven’t explored, and this is something that happens frequently during the many events and challenges we take on as a unit.
Q7. During the makeup shooting sessions, we were able to see very different sides of the NiziU members. Is there anything new you’ve learned about the other members recently?
Miihi: Compared to how we all were when we all joined, everyone is really starting to show their true selves! We’ve so close, there’s nothing that we don’t know about each other at this point!
Q8. The Glossy Rich Eyes N products that you used this time come in a wide variety of colors, making it possible for anyone to meet their perfect shade. Speaking of ‘meetings,’ what do the members of NiziU want to meet more than anything right now?
Nina: I want to meet with WithU (the name for NiziU fans). We haven’t been able to meet them face to face yet, and I hope we’re able to soon.
Visée Glossy Rich Eyes N
Release Date: September 16, 2021
Features 8 shades + 2 limited edition shades
Visée AVANT: https://www.kose.co.jp/visee/avant/
Official Site: https://www.kose.co.jp/visee/
#MissDior Art Event Held to Comemorate New Fragrance In Omotesando, Tokyo
Miss Dior, the fragrance and maison first started in 1947, is being reborn thanks to Dior perfume creator Francois Demachy.
A new MISS DIOR art event will be held to commemorate the new fragrance, inheriting the art and passion for women that inspired Monsieur Dior himself. Reservations are now open for the AS SEEN BY exhibition, held alongside the MISS DOOR MILLEFIORI GARDEN pop up store between September 1 and 12, 2021, at THE MASS/BA-TSU ART GALLERY/STANDBY in Omotesando, Tokyo.
Kojin Haruka: Reflectwo for Miss Dior 2021
Pop Up Store MISS DIOR MILLEFIORI GARDEN
The AS SEEN BY exhibition, held in Tokyo and several cities around the world, will feature MISS DIOR inspired artwork and creations from 10 female artists, including visual artist Kojin Haruka, sculptor Donna Ingrid, and designer Sabine Marcelis.
Experience the renewed MISS DIOR at the MISS DIOR MILLEFIORI GARDEN pop up store, where you can try the new Au De Perfume and it’s personalization service, alongside limited cosmetics that were inspired by the new fragrance.
Those who attend the MISS DIOR event will also be able to enjoy the guest-only cafe, which features Laudrée collaboration macaroons, with the original flavors each lined up in a package reminiscent of the colorful flowers at the MISS DIOR art event. Plus, a limited takeaway drink will be available at the exhibition cafe, allowing you to bask in the afterglow of the event even after exiting the venue. In addition, customers who connect their reservation to the official MISS DIOR Beauty LINE account will receive a free original tote bag.
A special film that delves into the history and charm of MSS DIOR will be screened at the exhibition, narrated by DIOR beauty ambassador Yoshizawa Ryo, who will guide you through the glamorous world of MISS DIOR.
You mustn’t miss the livestream with DIOR ambassador Araki Yuko, who will be attending the event via livestream to introduce the wonders of the new MISS DIOR. The stream will start on August 31 at 20:30.
Why not check out this flower-filled event where you can immerse yourself in the world of MISS DIOR for yourself?
MISS DIOR Art Event
Availability: September 1 ~ September 12, 2021
Opening Hours: 10:00 ~ 20:00
Admission: Free, reservations required
Location: THE MASS / BA-TSU ART GALLERY / STANDBY
Address: 5-11-5 Jingumae, Shibuya, Tokyo
Araki Yuko Livestream: August 31 2021, 20:30 ~ 21:00
Event/Streaming Details: http://on-pp.dior.com/missdior-artevent
Official Site: https://www.dior.com/
※Admissions are limited to one per person.
※Last admissions are 30 minutes before closing.
※Opening hours and admissions are subject to Covid rules. Check the official website (http://on-pp.dior.com/missdior-artevent) for the latest information.
※Accepted payment methods at the venue include credit card, electronic money, and QR payments. Cash payments are not accepted.
SHIRO Releases Relaxing New Hinoki and Hiba Fragrances
20.August.2021 | FASHION
Japanese cosmetic brand SHIRO has announced two new soothing fragrances, the Hinoki Bath Salts and the Hiba Spray 80. These will be available at the SHIRO online store and at SHIRO retailers nationwide on September 9.
The brand’s first Hinoki and Hiba-based items
Hinoki, or Japanese Cypress bark, and Hiba, the leaves from these Cypress trees, have subtle scents which will make customers feel as though they’re surrounded by nature. Having these items around will help clear anxious minds and soothe worried hearts. The bark used for the fragrances was sourced from the Kii mountain range, while the leaves came from Aomori prefecture.
Hinoki Bath Salts (400g): ¥4,840 (Tax Included)
These are the first bath salts to be released since rebranding. The soothing Japanese cypress essential oils were sourced from the Kii mountain range snaking through Mie and Wakayama prefectures, while the sun-dried salt from South Australia will help moisturize and hydrate the skin. Use this product during an evening bath to relax after a hard day’s work, or mornings when you wake up a little earlier than usual to prepare your mind for what the day may bring.
Hiba Spray 80 (80ml): ¥1,980 (Tax Included)
This hand spray contains 80% alcohol, as well as fragrant Aomori Japanese cypress essential oil and distilled cypress water.
If you’re looking to practice more self-care, these items are sure to help.
Hinoki Bath Salts
Hiba Spray 80
Pre Orders Begin: August 26, 2021 on the SHIRO Online Store (10:00) and at SHIRO retailers nationwide
Release Date: September 9, 2021 on the SHIRO Online Store (10:00) and at SHIRO retailers nationwide
Official Site: https://shiro-shiro.jp/
Shu Uemura Releases Sustainable ‘Mindfully Crafted in Japan’ Collection
09.June.2021 | FASHION
Japanese cosmetic brand Shu Uemura is set to release its new origami-inspired ‘mindfully crafted in japan’ collection on June 18, but presales opened on their online shop last Tuesday. The collection is a display of Japanese tradition and craftsmanship with sustainability at the core of its concept.
ultime8 ∞ sublime beauty cleansing oil (Limited Edition Design) | ¥12,650 (Tax Included)
hard formula hard 9 (seal brown 02) (Limited Edition Design) | ¥2,860 (Tax Included)
petal 55 foundation brush (Limited Edition Design) | ¥6,600 (Tax Included)
The collection focuses on three aspects of mindfulness with Japan as its focus: mindful of Japanese nature with locally and sustainably resourced ingredients, mindful of Japanese resources by taking only what is needed, and mindful of Japanese traditional craftsmanship by preserving traditions from the past.
Shu Uemura’s Cleansing Oil is one of the brand’s most notable sustainable products, preserving everything important about Japanese culture from its history to its natural environment. Using traditional methods passed down the ages, the product is made from plant-derived ingredients sourced sustainably, and the packaging is made from 100% recyclable plastic. The Cleansing Oil bottles were also added to Shu Uemura’s new recycling program which began on May 5 which enables bottles to be reused.
Don’t miss out on this special new collection by Shu Uemura.
mindfully crafted in japan collection
Release Date: June 18, 2021
Available: shu tokyo makeup box
Address: B-SIDE 5-11-2 Jingumae, Shibuya, Tokyo, 150-0001
Pre-Sale: Online from June 1, 2021
Official Online Shop: https://www.shuuemura.jp
NiziU Feature in Skin Type Friendly Face Mask Collection Promo
07.June.2021 | FASHION
Japanese girl group NiziU are set to feature in a new television commercial for LOHAS Pharmaceutical’s “ALFACE+” cosmetic face masks which will roll out in Japan on July 1.
ALFACE+ is a skincare brand that sells products that are not only moisturising but accessible to a variety of skin types too. Their face mask collection includes 10 different designs, all of which are presented by each of the nine NiziU members.
NiziU have stepped away from their usual energetic look for this shoot, instead serving more grown-up vibes.
ALFACE+ x NiziU
TV Commercial Initial Broadcast: July 1, 2021