Sailor Moon Cosmetic Set Released in Collaboration With MAQuillAGE
To promote the upcoming 2-part film Sailor Moon Eternal, Japanese makeup brand MAQuillAGE has created some special Sailor Moon cosmetic items including a foundation set, makeup base, and compact pouch. Pre-orders opened on Bandai’s official shopping website Premium Bandai on June 22 and on the official Sailor Moon fan club Pretty Guardians on June 23.
Sailor Moon x MAQuillAGE Premium Bandai Special Set: ¥7,150 (Tax Included/Shipping & Handling Fees Charged Separately)
The line-up features a limited-edition design compact case made by Shiseido’s MAQuillAGE in collaboration with the Sailor Moon franchise, the popular “Dramatic Powdery UV” foundation, the “Dramatic Skin Sensor Base EX,” and an original design compact pouch. The item designs capture that sparkly moment when the Sailors transform.
*The compact pouch is exclusive to Premium Bandai and the Sailor Moon store
MAQuillAGE collaborated with Sailor Moon once before back in April 2017 and proved immensely popular amongst fans. Users have since expressed their desire for another collaboration, and their wish has finally been granted.
The “Dramatic Powdery UV” foundation gently covers your pores and colour spots, leaving your skin looking clear and beautiful. It comes in three colours, more than the last collaboration: Ochre 00, Ochre 10, and Ochre 20. The “Dramatic Skin Sensor Base EX” tones up your face and prevents it from looking shiny.
The products come as a set with the Compact Pouch which you can safely store them in. It’s made from velvet, adding a luxurious feel.
Make your skincare routine even more glamorous with this new line-up of Sailor Moon cosmetics.
©Naoko Takeuchi・PNP / “Bishojo Senshi Sailor Moon Eternal” Production Committee
Bishojo Senshi Sailor Moon x MAQuillAGE Premium Bandai Special Set
Includes: MAQuillAGE Dramatic Powdery / UV & Compact Case Limited Edition Set SMII (Foundation with sponge and compact case) / MAQuillAGE Dramatic Skin Sensor Base EX SMII / Original Compact Pouch
Pre-Orders: Now Open (Limited Stock)
Delivery September 2020
Buy Here: Premium Bandai / Sailor Moon Stores (Japan)
Kawaii Kirby’s Dream Land Hand Cream Releases This September
Japanese cosmetic brand Lovisia is releasing three new hand creams with adorable Kirby packaging this autumn. The creams will begin rolling out on Lovisia’s official website, variety shops, and select Lawson stores in Japan at the end of September.
Kirby’s Dream Land Hand Cream | ¥800 (Before Tax)
“Pink Lush” is the concept attached to the hand cream line-up, which is coloured a cute Kirby pink. There are three different designs: one with Kirby on a flower bed and wearing a flower crown, another with Kirby and Waddle Dee blowing bubbles, and another with Kirby inhaling assorted fruits.
Stay moisturised with Kirby throughout autumn and winter
Made in Japan, the hand creams contain collagen and hyaluronic acid, so your hands won’t be all sticky after applying the cream. Having hand cream is a must during these times when we all need to keep our hands washed, so why not do it in style with this pink line-up?
Three fragrances to choose from
Each cream also has its own combination of scents so your hands are left smelling great too.
01 Floral Shower
Inspired by the smell of flower beds, the base fragrances include musk, amber, and sandal wood. The middle notes are jasmine, lily of the valley, and rose, while the top notes are pear and leaf greens.
02 Pure Fruity
This fruity hand cream has musk, amber, and cedarwood for the base and jasmine, rose and honeysuckle for the middle notes. It’s toped with pear and apple.
03 Fresh Soap Bubbles
The final hand cream also has musk, amber, and cedarwood for its base notes. The middle notes are jasmine, rose, and magnet, and the top notes fresh lemon and green apple.
©Nintendo / HAL Laboratory, Inc. KB20-P2209
Kirby’s Dream Land Hand Creams
Release Date: Late September 2020
Available: Lovisia, Lawson, variety shops in Japan
Official Website: https://lovisia.jp/kirby/
One Piece x Shu Uemura Collaborate On Colourful New Makeup Collection
Japanese makeup artist brand Shu Uemura’s highly-anticipated holiday collection is here. The “Shu Uemura x One Piece Collection” will launch in two parts: the first on November 1 and the second on November 15.
The special collection is inspired by the brave and heroic Luffy and the Straw Hat Pirates from One Piece, one of Japan’s biggest manga and anime franchises.
The first part of the collection launching on November 1 welcomes Shu Uemura’s popular vivid eyeshadows and iconic lipsticks from the Rouge Unlimited collection while the second part is made up of a variety of face colours, accessories, and more, made specially for the holiday season. Pre-orders for both parts will launch via Shu Uemura’s website and select online stores in Japan on October 15, 2020.
Shu Uemura x One Piece Collection
Bright colours and textures inspired by the marine blue ocean, the beaming sun, and treasure—all elements that scream the adventures of One Piece. Shu Uemura invites people to join Luffy on that adventure with this new collection.
Wanted Treasure Box Eye Palette Grand Line / Wanted Treasure Box Eye Palette Thousand Sunny | ¥8,500 Each (Before Tax)
The Wanted Treasure Box Eye Palette Grand Line comes in a treasure chest-like eye palette case and boasts ten gorgeous colours, which includes numerous new colours and textures like Crushed Stone, Deep Matte, Antique Metal, and Warm Pearl. Inspired by the Grand Line ocean current in One Piece.
Rouge Unlimited Amplified / Rouge Unlimited Amplified Matte / Rouge Unlimited Matte / Rouge Unlimited Amplified Lacquer Shine | ¥3,300 Each (Before Tax) *Includes 9 colours
Each colour is based on one of the special moves performed by characters in One Piece. The colour arrangement is diverse, ranging from colours to make a statement to more casual ones. Wield the power of the Straw Hats wherever you go.
Fearless Crew High Rider Gold First / Fearless Crew High Rider Romance Dawn | ¥5,000 (Before Tax)
Smooth, silky highlight powder to accentuate the face. Colours include shining gold which glistens like pearls and sun-basked peach.
Fearless Crew Premium Brush Set | ¥6,500 (Before Tax)
The high quality mini brush set includes a face brush, cheek brush, eyeshadow brush, and eyebrow brush.
©Eiichiro Oda/Shueisha, Toei Animation
Shu Uemura x One Piece Collection
Japan Release: Part One – November 1, 2020 / Part Two – November 15, 2020
Product Page: https://www.shuuemura.jp/holiday-collection/
LUSH Harajuku Revamps With New ‘Slow Bath’ Concept
13.September.2020 | FASHION
The Harajuku branch of UK cosmetics retailer reopened after a revamp on Friday with its all-new ‘Slow Bath’ concept. The branch first opened to the people of Tokyo in November 2018.
Since opening, LUSH Harajuku has delivered a LUSH-esque bath product lineup experience, since Japan is known for being a nation of bath lovers. That is now being taken to the next level with the Slow Bath revamp which will stock a wide variety of items for self care and indulgence.
Throw away the needless and make way for mind and body reconnection
LUSH Harajuku is a place that helps you discover new ways to design your daily routine, with face masks to refresh your skin, products to care for your hair, scents for your well-deserved bath time, and more.
Well-being is also a big part of the brand, teaching you to be kind to yourself while you’re working everyday, and to look after your mind and body. LUSH Harajuku stocks not only bath bombs and bubble bars, but a selection of items to use while you’re in the bath too for some much-needed self care.
Naked items are environmentally friendly
About 60% of LUSH’s products are sold ‘naked’ without packaging in order to reduce on waste in the environment. This also lets the essential oils and natural smells of the products seep throughout and outside the doors of their stores, beckoning people with the pleasant fragrances.
LUSH’s “Lush Labs” app also has a function called “Lush Lens.” This lets customers scan any naked item which brings up information about that particular item such as what ingredients are used, as well as videos on how to use products and bath bombs fizzing.
If you’re ever in Harajuku, be sure to stop by LUSH.
Address: 1-13-11 Jingumae, Shibuya, Tokyo
Opening Hours: [Weekdays] 12:00-20:00 / [Weekends] 11:00-20:00
Official Website: https://jn.lush.com/
Kyary Pamyu Pamyu Launches New Fragrance Brand ‘Nostalgia Syndrome’
12.September.2020 | FASHION
A new fragrance brand produced by Kyary Pamyu Pamyu was released on September 12, 2020, and is available to purchase via the brand’s official website.
The brand was backed by a crowdfunding campaign in February 2020 for Kyary who wanted to turn her favourite scent, fragrant olive, into a fragrance. The music artist highlighted how it’s a difficult scent to get your hands on. “There are so many people that like the smell of fragrant olive, so why is it so rare?” Kyary worked with fragrance experts to create a scent that smells like fully bloomed fragrant olive.
Nostalgic Syndrome Osmanthus – Eau de Toilette | ¥8,250 (Tax Included)
Nostalgic Syndrome Osmanthus – Body Cream | ¥5,500 (Tax Included)
The first goal of the crowdfunding campaign was to fund the perfume and the second body cream which Kyary overwhelming support for, leading to it becoming a reality.
Nostalgic Syndrome Osmanthus – Hand Cream | ¥1,870 (Tax Included)
Nostalgic Syndrome Osmanthus – Aroma Diffuser | ¥7,150 (Tax Included)
The success of the crowdfunding campaign led to the establishment of Nostalgic Syndrome and subsequently its first series, Osmanthus, which includes not only the perfume and body cream but hand cream, hair oil, aroma diffuser, and home & fabric spray too.
To celebrate the launch of Nostalgia Syndrome, the first 300 people who spend over ¥10,000 on products will receive an original eco bag. More details can be found on the brand’s official website.
Kyary Pamyu Pamyu | Comment
“I’ve always loved fragrances. Before every live performance I do I like to calm myself with my favourites. Fragrances help me to relax no matter the time, I really feel like they’re something that have saved me. So, for all the people working hard day to day, and for those with stresses piled up right now, I want them to take a deep breath with this scent of fully bloomed fragrant olive. It would make me happy if this fragrance can create a relaxing space for you.”
“It’s all thanks to everyone’s support that I was able to launch the Nostalgia Syndrome brand. I’m filled with gratitude. Thank you so much, and I hope you continue to support [the brand].”
Released: September 12, 2020
Brand Website: https://www.nostalgia-syndrome.com
Kiko Mizuhara and Takumi Kitamura Model For Rouge Dior Lipstick
10.September.2020 | FASHION
American-Japanese model, actress, and designer Kiko Mizuhara and Japanese actor and model Takumi Kitamura have featured in a new promotion for the internationally-iconic Rouge Dior lipstick in three different looks inspired by the streets of Paris such as Champs-Élysées and Saint-Germain-des-Prés.
Inspired by the art-led administrative quarter of Saint-Germain-des-Prés, this look fuses trends and tradition.
Kiko is donning the Rouge Dior 665 Rêvée which has a classic pink-beige accent. And to emphasise the natural gloss and beauty of her lips, she’s wearing the Dior Addict Lip Glow Oil 001 Pink.
Takumi has also contoured with the Dior Addict Lip Glow Oil 001 Pink tinted lip balm which brings out his natural complexion and imbues his lips with a natural beauty.
Champs-Élysées is where the best fashionistas gather, and this look serves that cool Parisienne vibe. Kiko is using the Dior Addict Lip Glow Oil 001 Pink as a base which she has layered with the iconic Rouge Dior 999.
Avenue Montaigne Look
Feminine looks overflowing with natural beauty inspired by Avenue Montaigne where Monsieur Dior opened his first boutique.
Kiko is wearing the Dior Addict Lip Maximizer 001 Pink and has added the lovely Rouge Dior 458 Paris. She’s ready to hit the town.
Takumi is also donning the Dior Addict Lip Maximizer 001 Pink, Dior’s number one lip care primer, to care for his lips, elicit their natural beauty, and heighten their gloss and volume.
Dior Japan Official Website: https://www.dior.com/ja_jp
Sailor Moon Eternal Glasses Announced in Collaboration With JINS
JINS, a top eyewear brand in Japan, is teaming up with Sailor Moon in promotion of the upcoming anime film Sailor Moon Eternal which is slated for 2021. Orders for the glasses will open via JINS online shop, JINS stores in Japan, and via Premium Bandai, on September 11, 2020.
Sailor Moon is a shojo manga series written and illustrated by Naoko Takeuchi that was first serialised in Nakayoshi in 1991. The manga has been translated into 17 languages worldwide, and the anime series has been released in 40 countries. Sailor Moon Eternal will be the newest release to enter the franchise.
JINS first collaborated with the series for Sailor Moon Crystal in February 2016 to create a stylish and nonchalant collection of glasses for women who had grown up alongside Sailor Moon.
This new collection is made up of six different pairs of glasses each inspired by the six sailors from Sailor Moon Eternal.
Glasses: ¥12,00 Each (Before Tax) *Comes with prescription lenses, original case, and soft case
The frames of each pair feature little details and references to the Sailors like the items they use. The frames themselves are also in with the latest styles and trends.
But glasses aren’t the only thing to arrive in the collection this time around.
Glasses Cases: ¥2,200 Each (Before Tax)
Fans can also get their hands on special glasses cases inspired by the costumes of the Sailors, each with a ribbon on the back and sealed with a metal stud.
Mini Pouches: ¥1,500 (Before Tax)
There’s also mini pouches, and like with the glasses cases, are based on the colour schemes of each character. The pouches have metal charms on the side, and inside them are motif designs of the Sailors.
Glass Cords: ¥1,200 (Before Tax)
Finally, the chained glass cords have various references, like stars and the guardian marks of each Sailor. They can also be worn as necklaces, and them being gold means they’ll go with almost anything.
Fans will be able to try the glasses on using a virtual service called MEGANE on MEGANE at JINS stores in Japan.
Sailor Moon Eternal x JINS
Order Window: September 11, 2020 at 11:00am (JST) to September 27, 2020
*In-store orders available until September 23 only
*Delivery scheduled for April 2021
*Made-to-order products, no changes or exchanges available
Sold at: JINS, JINS online shop, Premium Bandai
Product Page: https://www.jins.com/jp/collabo/sailormoon/
SUQQU’s New Liquid Lipstick Collection to Enhance Lips This Autumn
29.August.2020 | FASHION
“Comfortable, yet also dramatic” is the vibe SUQQU is bringing to their new Liquid Lipstick Collection which will be released on September 4, 2020.
The lipsticks will be available in two different finishes: COMFORT LIP FLUID FOG and COMFORT LIP FLUID GLOW, both of which provide fresh colours for the lips while enhancing their look.
Amazingly light and locks in colours
The lipsticks have an impossibly light spread thanks to the oils that SUQQU use in their formula, which has a mousse-like texture that helps at to the lightness and allows the shade to spread effortlessly and evenly across the lips. You also don’t have to worry about any stickiness when wearing your chosen shade.
Long-lasting, guaranteed adhesion
The formula of the new SUQQU Liquid Lipsticks actually contains the same film material used in mascara. This means that the colour is guaranteed to stay on your lips over a long period of time.
COMFORT LIP FLUID FOG – 7 New Shades
Made with a higher ratio of film than the GLOW line for additional creasing prevention.
The Shades (From the Left)
01. AZUKIAME: Dull red that nods towards autumn and winter and works with all skin tones.
02. MAIBENI: A light and refreshing fruity red with a perfect balance of blue and red.
03. WATAICHIGO: Chic rose whose dullness has a grown-up vibe to it.
04. HANASHIMO: Sophisticated pink beige that can be worn both formally and casually.
05. OUJYUKUKA: An adult orange amber that contrasts against the skin like a ripe fruit.
06 KINUZOME: Snow beige with a hint of white.
07 HOUJIIRO: Warm brown that has warmth and depth that blends well with the skin.
COMFORT LIP FLUID GLOW – 7 New Shades
Contains more oil than the FOG finish, for a more moisturized, glowing look.
The Shades (From the Left)
01. AKATSUMUGI: A bewitching primary red with just a single coat.
02. MUSUBISHU: Soft and warm fig red reminiscent of figs.
03. HANAIKADA: Sweet and gentle pure coral that leaves a pure impression.
04. IROGURE: Chic ochre brown that makes anyone look smart and sophisticated.
05. YUUHI: Refreshing and glossy dewy orange.
06. FUJISHIZUKU: Purple aquatic berry that enhances your adult luster.
07. HANAGUMORI: Greyish purple with a dull mode.
COMFORT LIP FLUID GLOW FOG
Release Date: September 4, 2020
Colours: 7 new colours
Price: ¥5,000 (Before Tax)
COMFORT LIP FLUID GLOW
Release Date: September 4, 2020
Colours: 7 new colours
Price: ¥5,000 (Before Tax)
Product Page: https://www.suqqu.com/en/product/comfort-lip-fluid/
Naomi Watanabe Appointed Shu Uemura Ambassador For Launch of ‘Rouge Amplified Unlimited’ Lipstick
27.August.2020 | FASHION
Japanese makeup artist brand Shu Uemura has invited Naomi Watanabe on board as the global ambassador for the launch of the new colour and packaging for their “Rouge Unlimited Amplified” lipstick which will hit shelves on September 16, 2020.
Rouge Unlimited Amplified looks to amplify the user’s lip experience with its bold colours. The collection will see a range of updated colours and packaging, including the brown “BR 784 Naomi’s redwood.”
In the promotion for the lipstick, Naomi Watanabe has donned the “Rouge Unlimited Amplified Matte AM BR 784.”
Naomi Watanabe | Comment
“This is a really beautiful colour and gives you a personalised look that you don’t see with other lipsticks. You can use it pretty much anywhere, whether at the office or at a party. As long as you wield this lipstick, you can go anywhere, and do anything.”
Naomi Watanabe is a fashion icon in Japan, promoting positivity and letting people know they can wear whatever makeup and clothing they like. Her message ties in with Shu Uemura’s core concept of individual beauty.
Rouge Unlimited Amplified Matte AM BR 784
The “BR 784 Naomi’s redwood” was specially developed to bring out the tones in the skin of those in Asia. It’s a tailor-made brown inspired by reddish-brown, a popular colour trend. Adding a reddish tinge makes it contrast well against the skin and makes it possible to wear it on any occasion. The brown hue adds a sense of sophistication and balances out the red, so you can wear it both casually and formally. Four different textures of the “BR 784” are available to purchase.
Rouge Unlimited Amplified
Release Date: September 16, 2020
SHIRO Makeup Collection 2020 Autumn/Winter Launches September 10
22.August.2020 | FASHION
Japanese cosmetic brand has revealed that the SHIRO MAKEUP COLLECTION AW 2020 will launch in Japan on September 10, featuring delicate colour tones and using ingredients that SHIRO is known for like ginger and pot marigold which are kind to the skin.
Pot Marigold Liquid Eyeshadow
Pot Marigold Liquid Eyeshadow – 4 Colours
The liquid eyeshadow keeps the skin around your eyes moisturised while adding a delicate sheen to them, creating a beautiful contrast and natural beauty. In times when everyone needs to be wearing face masks, a coat of this eyeliner is sure to leave an impression.
Gagome Kelp Mascara
Gagome Kelp Mascara – 3 New Colours (Includes 1 Limited Edition)
Gagome kelp is known for its moisturising power. Add yuzu to that for a fresh citrus scent, and you’ve got a mascara that cares for your eyelashes while making you look beautiful. These three new colours also contain pearl powder.
Ginger Lipstick Glow
Ginger Lipstick Glow – 3 New Colours
Incorporating ginger ensures your lips stay moist, and the three new colours introduced add a glossy shine to plump them out.
Ginger Lipstick Colour Primer
Ginger Lipstick Colour Primer
The new Ginger Lipstick Colour Primer cares for your lips and is acts as a foundation for your lipstick.
SHIRO MAKUP COLLECTION 2020 AW
Release Date: September 10, 2020
Available: SHIRO shops in Japan / SHIRO online store
SHIRO Shop List: https://shiro-shiro.jp/ext/shoplist/index.html
GU Announces Launch Of New Cosmetic Brand #4me by GU
20.August.2020 | FASHION
Japanese clothing retailer GU has announced that its new cosmetic brand #4me by GU which launch on September 4, 2020 at all major GU stores and their online website in Japan.
#4me by GU is an entirely new cosmetic brand that hearkens to the voices of the ordinary person and combines latent needs with the latest styles. By listening to consumers’ worries and wishes, the brand is able to develop cosmetics that people want and can really use. Their products pride themselves on being made in Japan, ensuring high quality while staying at a reasonable price and making the user feel good each day.
#4me by GU’s product lineup focuses on eye and lip products, and this will include lipsticks, cream eyeshadows, lip gloss, and multi-palettes. The items will be simple for anyone to apply and incorporate into their looks. GU has also developed their own colours and textures so that their lineup fit naturally with the colours and fashion of the season. From eyeshadow that isn’t overly-sparkly to specially selected natural colours from palettes, #4me by GU promises easy of use for every person.
8 Colours: #11 PINK, #13 L.RED, #14 ORANGE RED, #15 RED SHEER, #17 RED MATTE,#24 APRICOT, #26 ORANGE SHEER, #77 PURPLE | ¥590 Each (Before Tax)
The lipstick collection features natural colouring. Each lipstick benefits from just needing one coat over the lips while also moisturising them. Thanks to the oil blend*, the lipstick feels great on the lips and has the right amount of shine. It also has a lip cream feel to it so can be used on your lips when wearing a face mask.
4 Colours: #01 WHITE, #11 PINK, #36 BROWN, #81 GOLD | ¥590 Each (Before Tax)
#4me by GU’s cream eyeshadow has 53% water content and comes in a tube. The oil blend lets the eyeshadow spread out smoothly and requires just a single coat around your eyes. The eye shadows also contain a moderate amount of glitter, bringing a fresh look to your eyes. It makes your eyes stand out without taking over the rest of your makeup.
3 Colours: #11 PINK, #13 L.RED, #16 RED | ¥790 Each (Before Tax)
The colouring developed for the lip gloss was made to not be too strong so that even if you overcoat with another colour your lips will look natural. The oil blend* used enhances the product staying on your lips and makes them look plump and moist.
3 Colours: #11 PINK, #26 ORANGE, #72 PURPLE | ¥1,490 (Tax Included)
Soft powder is used for the multi-palettes which ensures a consistent and balanced spread. Colour trends are used and can be used both on your cheeks and around your eyes.
#4me by GU is made in Japan using high quality Japanese ingredients. Where possible, the ingredients used are ones that do not cause irritation to the skin, and all items are made with natural moisturising ingredients including the following essences: tea leaf, East Asian Cherry, camellia, saxifraga stolonifera, and ashitaba.
#4me by GU
Release Date: September 4, 2020
Available: GU Stores / Large Department Stores / GU Online
*The oil blend contains cyclopentasiloxane
SHISEIDO Opens First Global Flagship Store in Tokyo’s Ginza District
12.August.2020 | FASHION
SHISEIDO opened its first-ever global flagship store in Ginza, Tokyo on July 31, 2020.
Since its founding in Ginza, the SHISEIDO brand has been fusing art and science, representing Japanese Beauty. Today, it offers a wide range of products in 88 countries and regions around the globe. SHISEIDO skincare and makeup aims to reveal and express people’s beauty on the outside, empowering them with confidence and vitality. For SHISEIDO, it is that outer beauty that brings to light your inner beauty, a notion that’s centred around the brand’s concept of feeling “ALIVE with Beauty,” something they say is achieved when beauty blooms from both the outside and inside.
SHISEIDO GLOBAL FLAGSHIP STORE follows this mantra of “ALIVE with Beauty” which it will promote to those visiting Ginza, be they Japanese or foreign. The store’s design concept is “Japanese Digital Garden” which encapsulates the image of a Japanese-style garden—something which symbolises the Japanese sense of beauty as well as nature. It will be inspired by Japanese paper, trees, and Nishijin silk fabrics, and will incorporate flowing music and lighting.
Digiskin Tester (Makeup)
SHISEIDO GLOBAL FLAGSHIP STORE is a beauty experience that combines human touch with the latest technology. The shop caters to a multitude of beauty needs and lifestyles. Simply by taking a photo of yourself, the Digiskin Tester will find the perfect shade of SHISEIDO foundation for your skin from 30 colours. This instant tester can be combined with one-on-one counselling with the staff so you can find the right products for you.
SHISEIDO Ultimune Power Infusing Concentrate N – Ginza Flagship Store Limited Edition (75ml) | ¥16,000 (Before Tax) *Available in-store only
The building consists of three floors serving all things SHISEIDO, from their full line-up of makeup and skincare products to items exclusive to the flagship store.
They are taking all the necessary precautions against the spread of COVID-19 so that customers can continue to enjoy the beauty experience. This includes practicing social distancing, providing alcohol gel, disinfecting tester products, having staff and customers wear masks, and so on.
Ultimune Essence Auto-Tester
Customers can use special dispensers set up in-store which lets them try out products without having to come into physical contact with other people.
SHISEIDO has also launched a “virtual store” on its official website so that customers can still enjoy SHISEIDO GLOBAL FLAGSHIP STORE from the comfort of their own home. Customers use VR to walk around the shop and watch help and advice videos on makeup.
Discover your inner and outer beauty at SHISEIDO GLOBAL FLAGSHIP STORE in Ginza.
SHISEIDO GLOBAL FLAGSHIP STORE
Address: Hankyu Hanshin Ginza Bldg., 3-3-13 Ginza, Chuo Ward, Tokyo
Grand Opening: July 31, 2020
Official Website: www.shiseido.co.jp/ginza
Sailor Moon Collaboration Campaign Includes Roomwear and Reversible Luna Pillow Prizes
Japanese manufacturing company Lion Corporation launched a collaboration campaign on August 3 between pain meds company BUFFERIN Premium and BUFFERIN Lunai and the upcoming animated film Sailor Moon Eternal which is being released on January 8, 2021.
BUFFERIN launched a campaign in June 2018 called “TIME IN A BOX” which was aimed at supporting women suffering with menstrual pain. The campaign featured an original story which saw the magical girl Sailors of Sailor Moon using BUFFERIN to battle the ‘enemy’ of menstrual pain to bring peace to women.
An original quiz has been conceived for the campaign which features the familiar faces of 10 Sailors from the Sailor Moon franchise. Participating in the quiz gives fans a chance to win a line-up of merchandise.
Left: Luna Reversible Cushion / Right: Super Sailor Moon Roomwear
Those who clear the quiz game will enter for the chance to win a line-up of Sailor Moon items. 100 lucky people can win the reversible Luna cushion while just 10 can win the one piece-style roomwear.
Clearing the quiz will also get you a special message from the Sailors.
The campaign is running in Japan only. It will be promoted across social media, such as on YouTube and Instagram, as well as inside trains in Tokyo, all in promotion of the upcoming film Sailor Moon Eternal.
BUFFERIN x Sailor Moon Promotional Video
If you’re in Japan, or have a friend in Japan, don’t miss out on this special collaboration.
©Naoko Takeuchi・PNP / “Sailor Moon Eternal’ Film Production Committee