On Wednesday, Lady Gaga posted a video commemorating the 10th anniversary of the Great East Japan Earthquake which struck Japan on March 11, 2011.   Check out her full message below.

At the end of the video, and via her official Twitter page, she says "Aishitemasu," which is Japanese for "I love you," to the people of Japan.   Twitter

Aishitemasu Japan 💕 pic.twitter.com/w7KicgJhvP

— Lady Gaga (@ladygaga) March 10, 2021

In the video, Gaga recalls the tragic day 10 years ago and her reaction to seeing the devastating news. She applauds the Japanese people for coming together during that time of adversity, something which she says we could all learn from during the COVID-19 comment. Gaga continues to send love and support to people around the world, following the One World: Together at Home benefit concert she curated in support of the World Health Organization.   Just 15 weeks after the 2011 Tohoku earthquake, Gaga paid a visit to Japan. She performed at MTV Video Music Aid Japan on June 25, 2011. A press conference was held before the show where Gaga sent words of encouragement to the people of Japan. She decided to auction her teacup that she used at that conference for charity to support the relief effort. On May 10, 2021, she visited Japan once again to perform a solo concert during which she put up the teacup at an official charity auction. Prices began at 1 yen, and within hours, had amassed 1 million yen. The teacup was bought by a man from Miyazaki Prefecture for 6,011,000 yen (approx. $55,400 today). The money was donated to a program to support young Japanese people interested in art and music who wanted to study abroad in the US.

Kate Spade New York is set to drop a limited-edition handbag collection in collaboration with their recently-appointed global ambassador Naomi Watanabe on November 25, 2020.   Naomi Watanabe is a Japanese comedian, actor, and fashion designer who is representing Kate Spade New York for 2020. Her collection with the brand is a celebration of women and loving life. It has a bright and positive face to it, making the Naomi Watanabe, who's career is centred on inspiring people with positivity, the perfect face of the collaboration.

<naomi watanabe x kate spade new york capsule collection> From Left: large tote in dark orchid ¥53,000 (H28 x W40 x D20cm), medium camera bag in deep umber ¥35,000 (H12 x W18 x D4cm), micro camera bag in pomegranate juice and dark orchid ¥15,000 (H8 x W11 x D4cm) (All pre-tax prices)

The capsule collection features three handbag styles branded with the iconic interlocking spade symbol. The dark orchard tote bag is made from curled fur comes as a stylish over-sized pick.。   The medium and micro-sized camera bags come with a cross-body strap so can be conveniently carried hands-free. They come in two vivid colours, deep umber and pomegranate juice, which are fitting for the coming holiday season.   All three designs are fitted with special tags with Watanabe's sign printed on them.

Check out the promotional video for the collection.  

Naomi Watanabe | Comment

"As soon as we did the shoot for the first campaign, I knew I wanted to continue this partnership with Kate Spade. Things kind of naturally went in that direction which led to this collaboration. I went on to talk about the collection with Nicola, and we both knew we wanted to incorporate colour and humour into it, as well as positivity about life. That's where this collection came from."

Japanese makeup artist brand Shu Uemura has invited Naomi Watanabe on board as the global ambassador for the launch of the new colour and packaging for their "Rouge Unlimited Amplified" lipstick which will hit shelves on September 16, 2020.   Rouge Unlimited Amplified looks to amplify the user's lip experience with its bold colours. The collection will see a range of updated colours and packaging, including the brown "BR 784 Naomi's redwood."   In the promotion for the lipstick, Naomi Watanabe has donned the "Rouge Unlimited Amplified Matte AM BR 784."

Naomi Watanabe | Comment

"This is a really beautiful colour and gives you a personalised look that you don't see with other lipsticks. You can use it pretty much anywhere, whether at the office or at a party. As long as you wield this lipstick, you can go anywhere, and do anything."   Naomi Watanabe is a fashion icon in Japan, promoting positivity and letting people know they can wear whatever makeup and clothing they like. Her message ties in with Shu Uemura's core concept of individual beauty.

Rouge Unlimited Amplified Matte AM BR 784

The "BR 784 Naomi’s redwood" was specially developed to bring out the tones in the skin of those in Asia. It's a tailor-made brown inspired by reddish-brown, a popular colour trend. Adding a reddish tinge makes it contrast well against the skin and makes it possible to wear it on any occasion. The brown hue adds a sense of sophistication and balances out the red, so you can wear it both casually and formally. Four different textures of the "BR 784" are available to purchase.

The second cosmetic collection produced by Naomi Watanabe for the Tokyo-based makeup brand Shu Uemura―called the "naomi for shu uemura collection"―will be released in limited supplies from July 20. The collection includes two colours each of Shu Uemura's hugely popular satin lipsticks Rouge Unlimited and their velvety Rouge Unlimited Matte. It also includes two colours from their Glow On F which gently blends with the skin and change one's look in an instant. The blush is served in a limited edition custom case.   From a sublime colour that draws out the charm of a person tenfold to another trend colour that elevates the face to its peak, Watanabe produced each of these original colours from nothing and Shu Uemura manufactured them. This is also the first blush Watanabe has ever produced.   The collection comes as the long-awaited sequel to Uemura's first collaboration with Shu Uemura when she was appointed an ambassador of the brand. The line-up exhibits Watanabe's drive to keep on evolving and is an expression of herself today. What Watanabe was focused on with this collection was ensuring each item easy to use and incorporate into looks while also making a range of exquisite colours you cannot get anywhere else. For example, the deep killer red colour "no.1" is laced with gold glitter to give a shimmering finish to those lips.   "unfollower" balances red and yellow with the saturation altered to create a unique orange that makes your lips the standout feature of your makeup. This colour is perfect when combined with summery eye makeup. The blush serves to bring out your peak adult beauty in a super easy fashion. It's for those people who are able to create gorgeous eye makeup but aren't quite skilled at their cheeks yet. "amber sophistication" doesn't highlight your cheeks too much but gives just enough to leave you looking sophisticated and urban. "bellini innocence" gives your cheeks a pure look with its coral colour that blends into your skin with its slightly more sweeter-looking appearance. Naomi Watanabe published a comment regarding her collection: "Hello, everyone! I'm Naomi Watanabe! This summer, I am collaborating with Shu Uemura again to release a section collection! I am super happy to say that we have been able to deliver you all a product that we have confidence in. I hope that through this collaboration with Shu Uemura we can help all those people who treasure each day have the confidence to live life their way. I also hope this lends a little support to your makeup potential. Let's all be happy and radiate this summer!!"

Global skincare brand SK-II launched a new video series on YouTube on June 19 titled "Pitera™ Masterclass." Featuring comedian and fashion designer Naomi Watanabe, English actor, comedian and talk show host James Corden, multi award-winning American singer-songwriter John Legend and Chinese actress and SK-II ambassador Tang Wei, the series is the new edition to their first beauty entertainment series #BareSkinChat.

The first video is a trailer for the new series and showcases what's to come as the four of them work to uncover the secrets of Pitera™. The video also showcases the first ever SK-II original rap song entitled Oh Pitera™. Pitera™ is a cosmetic award-winning facial treatment essence enjoyed for its ability to leave skin clear, radiant and glowing. The secret to how it's made and how it's able to make skin event with the deepest wrinkles smooth and beautiful has been kept under wraps since it was first released.   Speaking about the new video series, Naomi Watanaba comments: "It's a completely mystery that it was me who was placed amongst the other members [of the video series], but I'm extremely happy that I was able to convey the wonder of Pitera together with the most amazing time. It was fun. Everyone was really bright and cheery on set. Me and James are both comedians so we had that in common. We both got constantly carried away but I think that also helped us to better and more easily convey what's good about Pitera. John Legend's Oh Pitera was insatiable, it gave me chills. Look forward to seeing me challenging myself to have a conversation in English for the first time too."

Global skincare brand SK-Ⅱ released the next entries to their beauty and entertainment video series Bare Skin Chat on May 8. The two new videos feature appearances from actress and SK-II ambassador Kasumi Arimura and popular comedian Naomi Watanabe. They continue where James Corden and Chloe Grace Moretz left off in Episode 5. In just two weeks of being posted Episodes 1-5 had already garnered over 40 million views online and 1.3 million reactions on social media.   Kasumi and Naomi were a duo that fans could never have imagined coming together. People reacted positively to their hilarious banter.  

SK-II #BareSkinChat | Episode 6: Episode 6: Your Bathtub, May I?

In Episode 6, Naomi unveils to Kasumi the secret to beautiful skin: relaxing is a nice bubble bath while listening to classical music. While she's doing that Kasumi lets Naomi in on her own skin care routine which consists solely of using Facial Treatment Essence. Naomi soon learns that this simple routine is the true secret to soft skin by touching Kasumi's face over and over.  

SK-II #BareSkinChat | Episode 7: #ASMR SHHHHH

In Episode 7, the duo try their hand at making an ASMR video by using Facial Treatment Essence.

  Be sure to catch up with the series and check out the new episodes!