SHISEIDO Opens First Global Flagship Store in Tokyo’s Ginza District

12.August.2020 | FASHION

SHISEIDO opened its first-ever global flagship store in Ginza, Tokyo on July 31, 2020.

 

Since its founding in Ginza, the SHISEIDO brand has been fusing art and science, representing Japanese Beauty. Today, it offers a wide range of products in 88 countries and regions around the globe. SHISEIDO skincare and makeup aims to reveal and express people’s beauty on the outside, empowering them with confidence and vitality. For SHISEIDO, it is that outer beauty that brings to light your inner beauty, a notion that’s centred around the brand’s concept of feeling “ALIVE with Beauty,” something they say is achieved when beauty blooms from both the outside and inside.


SHISEIDO GLOBAL FLAGSHIP STORE follows this mantra of “ALIVE with Beauty” which it will promote to those visiting Ginza, be they Japanese or foreign. The store’s design concept is “Japanese Digital Garden” which encapsulates the image of a Japanese-style garden—something which symbolises the Japanese sense of beauty as well as nature. It will be inspired by Japanese paper, trees, and Nishijin silk fabrics, and will incorporate flowing music and lighting.

 

Digiskin Tester (Makeup)

SHISEIDO GLOBAL FLAGSHIP STORE is a beauty experience that combines human touch with the latest technology. The shop caters to a multitude of beauty needs and lifestyles. Simply by taking a photo of yourself, the Digiskin Tester will find the perfect shade of SHISEIDO foundation for your skin from 30 colours. This instant tester can be combined with one-on-one counselling with the staff so you can find the right products for you.

 

SHISEIDO Ultimune™

SHISEIDO Ultimune Power Infusing Concentrate N – Ginza Flagship Store Limited Edition (75ml) | ¥16,000 (Before Tax) *Available in-store only

The building consists of three floors serving all things SHISEIDO, from their full line-up of makeup and skincare products to items exclusive to the flagship store.

 

They are taking all the necessary precautions against the spread of COVID-19 so that customers can continue to enjoy the beauty experience. This includes practicing social distancing, providing alcohol gel, disinfecting tester products, having staff and customers wear masks, and so on.

 

Ultimune Essence Auto-Tester

Customers can use special dispensers set up in-store which lets them try out products without having to come into physical contact with other people.

 

SHISEIDO has also launched a “virtual store” on its official website so that customers can still enjoy SHISEIDO GLOBAL FLAGSHIP STORE from the comfort of their own home. Customers use VR to walk around the shop and watch help and advice videos on makeup.

 

Discover your inner and outer beauty at SHISEIDO GLOBAL FLAGSHIP STORE in Ginza.

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