Chewy, Cheesy and Cute Moomin Obanyaki Desserts Now Being Sold at FamilyMart in Japan
07.August.2020 | FOOD
Japanese convenience store chain FamilyMart released cream cheese-filled obanyaki branded with Moomin characters on August 4 in celebration of “Moomin’s Day” which falls on August 9.
Moomin Mochitto Cheese | ¥138 (Tax Included)
The Moomins are the main characters of Tove Jansson’s series of books and comic strips. August 9 is the birthday of the author, and so this date has become known as “Moomin’s Day” amongst fans of the series.
Obanyaki are a type of imagawayaki which are like waffles and are filled with various ingredients, the most popular being red bean paste which can often be found at festivals in Japan. These chewy Moomin obanyaku however are filled with cream cheese and are stamped with the familiar faces of Moominvalley including the titular characters, Snufkin, Little My, and the Hattifatteners.
What better way to celebrate Moomin’s Day than with a delicious treat? If you’re in Japan this summer, head to your closest FamilyMart.
Moomin Mochitto Cheese
Release Date: August 4, 2020
Available: Approx. 16,600 FamilyMart branches in Japan
FamilyMart Official Website: https://www.family.co.jp/
FamilyMart Starts Pokemon Campaign, Pikachu Pineapple Frappe Now Available
FamilyMart stores nationwide have started a campaign in collaboration with the free-to-play mobile game Pokemon Cafe ReMix! From June 21 until July 18, visitors will be able to pick up some special treats and exclusive merchandise.
A new addition to the Frappe series, customers will be able to enjoy Pikachu’s Pineapple Frappe starting June 21, featuring Pikachu in a cute cafe uniform. Made with golden pineapple pulp, the drink is perfect for summer, offering a refreshing sweet and sour taste. There are three cup designs available–one with Pikachu in red, one in blue, and another in green.
Original Merchandise Campaign
Part I: June 21, 10:00~ / Original PP Coaster (4 varieties)
Part 2: July 5, 10:00~ / Cafe Menu Design Original Memo Pad (4 varieties)
A goods campaign is also underway. Customers purchasing three qualifying products will receive exclusive merchandise–while supplies last, of course! The event will run from June 21 at 10:00 through July 18.
Left: 5 stamps, Original Lunch Bag / Right: 10 stamps, Original Plates (Set of 3)
Collecting stamps on the FamilyMart app can also net fans some special prizes! At the same time, Pokemon fans can use the app to win tickets to Pokemon GO Fest 2022 Sapporo.
© 2022 Pokémon. © 1995-2022 Nintendo/Creatures Inc./GAME FREAK inc.
Developed by Genius Sonority Inc.
登録商標です。Nintendo Switchのロゴ・Nintendo Switchは任天堂の商標です。
©2022 Niantic, Inc. ©2022 Pokémon.
©1995-2022 Nintendo/Creatures Inc. /GAME FREAK inc.
Pokemon Cafe ReMix ~ Puzzle Campaign
Buffet Inspired by ‘Moominvalley Turns Jungle’ to be Held for the First Time at Keio Plaza Hotel Hachioji
From June 1 until August 31, Keio Plaza Hotel Hachioji is inviting guests to travel to the adorable world of Moomin by partaking in two tasty buffet events at the Le Clair Restaurant on the second floor. In Moomin’s home country of Finland, people start enjoying the summer following the solstice in June. The theme of this project is ‘Moominvalley Turns Jungle,’ inspiring the hotel’s chefs to create a spectacular original menu. A tasty lunch buffet will be held Tuesday through Friday during the event period, while a sweets buffet will take place on weekends and holidays. The restaurant’s interior will be decorated with artwork from Tove Jansson’s 1956 comic Moominville Turns Jungle.
The Moomin Lunch Buffet is titled ‘Jungle Party in Moominville,’ and will depict a fun summer lunch get-together in the titular character’s home village. The lineup of foods includes smoked salmon canapes, marinated herring, and sardine sandwiches, all typical of Scandinavian cuisine. Plenty of spiced dishes and veggies will be available, the latter looking like they came from Moominmamma’s garden. August 9 is Moomin Day, and the chefs will be preparing some extra goodies for each guest on that day only.
The Moomin Sweets Buffet will feature adorable desserts created by expert pâtissiers and will be inspired by Moomin and his friends enjoying the summer. From red velvet cake made to look like Little My’s dress to chocolate mousse in the style of Moominpappa’s Silk Hat, fans of the series will want to snap plenty of pictures before they dig in! Tons of sweets will include popular Scandinavian ingredients like red currants, raspberries, and blueberries. The welcome plate, limited to one per person, will change monthly, with a Tropical Parfait coming in July and an Edible Jungle coming in August. Light meals will also be available to compliment the sweets.
The Sweets Buffet will also include a special table plan limited to three per day, using plates and mugs included in the Moomin by Arabia 2022 Summer collection. Guests participating in this plan can order a special non-alcoholic cocktail created by the restaurant’s bartender and made with rose-colored ice inspired by Moominmamma’s love for flowers.
Moomin x Keio Plaza Hotel Hachioji
Moomin Lunch Buffet ~Jungle Party in Moominvalley~
Running: June 1 – August 31, 2022 [Tuesday-Friday only]
Location: Le Clair Restaurant, 2F
Hours: 11:30-15:30 (2-hour seating) *Last order 30 minutes before reservation ends.
Moomin Sweets Buffet ~Moominvalley Turns Jungle Fun Summer Time~
Running: June 4 – August 28, 2022 [Weekends and Holidays only]
Location: Le Clair Restaurant, 2F
Hours:  11:30-13:00  12:00-13:30  14:30-16:00  15:00-16:30
Buffet Bonuses: https://www.fujibi.or.jp
Advanced Reservations begin on May 17, 14:00 for hotel email subscribers, LINE Friends only
Standard reservations begin May 19 at 10:00
Moomin by Arabia Product Information:
Sekiguchi Product Information: https://www.sekiguchi.co.jp/collection/
Kyary Pamyu Pamyu Collaborates with Famous Poeme Sweets in Ehime Prefecture
Kyary Pamyu Pamyu made waves with music lovers around the world last month when she performed at Coachella, one of the largest and most famous music festivals on Earth. On May 28, Kyary will perform in Ehime, and the artist has released details about another collaboration as part of the LOCAL POWER JAPAN Project, launched to energize Japan through the appeal of regional towns and cities.
In Ehime Prefecture, Kyary is teaming up with Poeme, a famous sweets shop in Setouchi close to the Seto Inland Sea. The shop itself opened in 1950 with a different name and quickly became popular for its Butter Manju. The buns, baked in a buttery biscuit dough with red bean paste, were an extravagant confectionary at the time. In the late 1950s, a friend of the founder Okada Kazutarou tasted the Butter Manju and said “This is a poem,” hence the current name of the location. After 76 years, the name of the shop still reflects Poeme’s mission that has been present since the company’s founding just after WWII.
The collaboration logo for the project was inspired by Kyary’s 2018 album Japamyu, which was released after four successful overseas tours. The album cemented the artist as one of Japan’s top talents, and the logo combines Poeme with Japamyu to make Poemyu.
A collaborative T-shirt is also on sale featuring the new logo and the singer’s 10th-anniversary logo. The shirt is only available until June 8 on the official LOCAL POWER JAPAN Project website.
Ehime’s Poeme x LOCAL POWER JAPAN Project
Price: ¥3,300 (Tax Included)
Where to Buy:
LOCAL POWER JAPAN Project Online Shop
Available until June 8 at 23:59
Official Site: https://localpowerjapan.com
*Please allow two weeks to one month from order completion to product shipment.
*A portion of T-shirt sales will be donated to local projects and social programs.
Kyoto Sweets Shop Otabe Rereleases Demon Slayer: Kimetsu no Yaiba Snacks with New Designs
Otabe, one of the most popular sweets souvenir shops in Kyoto, Otabe, is known for its delicious matcha and mini-desserts. Starting May 12, the company has released nine uniquely packaged sweets inspired by Demon Slayer: Kimetsu no Yaiba. The limited-edition packaging will feature popular characters from the series. Previously, the company released matcha cakes for the crossover–this time, fans can enjoy choco-an flavor!
Demon Slayer: Kimetsu no Yaiba Choco-an
Demon Slayer: Kimetsu no Yaiba Matcha
Demon Slayer: Kimetsu no Yaiba Otabe (with Original Sticker)
Original Sticker: 15 varieties, 1 given at random
Focusing on the hashira from the series, fans will want to be on the lookout for their favorite character. These sweets can be bought at select stations in the Kyoto and Osaka area, major Kyoto tourist attractions, and online. In addition, matcha flavored treats will also be on sale featuring Tanjiro Kamado, Nezuko Kamado, Zenitsu Agatsuma, Hashibira Inosuke, Kagaya Ubuyashiki, and Muzan Kibutsuji.
Demon Slayer: Kimetsu no Yaiba Choco-an
Release Date: May 12, 2022
Price: ¥432 (Tax Included)
Where to Buy: Train station in Kyoto & Osaka area, Major Kyoto tourist attractions, online.
Fruit Cakes from Patisserie Giraud Available at Gotanda Station for a Limited Time
Those passing through Gotanda Station in Tokyo might want to keep an eye out for some tasty treats on sale for a limited time. Patisserie Giraud has opened a limited-time pop-up location inside the aptly-named shop Have You Eaten This Before? The pop-up will be open until May 31, 2022.
Have You Eaten This Before? features a rotating selection of products perfect as gifts, souvenirs, or as a treat for yourself. Along with six cakes made to look just like fruits, a selection of other baked goods will also be available.
While it might be difficult to eat these beautiful cakes, you’ll never forget the way the juice-filled mousse and crispy pastry fill your mouth. Which one would you like to bring home?
Patisserie Giraud Limited-Time Shop
Open: May 16 – May 31, 2022
Hours: Weekdays 10:00-22:00 / Weekends & Holidays 10:00-21:00
Location: JR East Gotanda Station
Official Site: https://www.giraud.co.jp
Hilton Osaka to Hold Cinnamoroll and Sanrio Character Sweets Buffet
Folk Kitchen, a restaurant on the second floor of Hilton Osaka, will hold the Sanrio Characters Sweets Buffet ~Joyful Summer Festival~ from May 20 until September 11, 2022. The event is being held to celebrate Cinnamoroll, Pompompurin, and Pochakko coming in first, second, and third in the Sanrio Character Awards. A lineup of 25 different sweets will be available, including those filled with summer fruits like mango, peach, and watermelon! In addition, a “Zero Leftovers Campaign” will be implemented–so be sure to clear your plate!
Happy Festival Heart Mousse
Joyful Pink Cake / Lime & Raspberry
Fluffy and Crunchy Mango Pavlova
Decorated with chocolate and adorable character designs, the Happy Festival Heart Mousse is a scrumptious dish blending the flavor of banana, caramel, and rum. The Joyful Pink Cake will be a smash-hit with Sanrio lovers, featuring the soft taste of white mousse and raspberry compote with a fresh lime flavor. Tons of other original sweets will be available, including everything from gingerbread to orange tarts.
Visitors can also find plenty of vegan sweets. Summer Blue Sky Jello features contrasting colors of pineapple pulp and soymilk cream that look like clouds floating against a summer sky. Be sure to try the Almond & Watermelon Jello and Grapefruit and Lychee Jello too!
Sanrio Characters Sweets Buffet ~Joyful Summer Festival~
Venue: Hilton Osaka 2F / Folk Kitchen
Running: Every Day from May 20 – September 11
Official Site: http://www.hiltonosaka.com
Moomin Market 2022 to Open at Hiroshima PARCO for a Limited Time
Hiroshima PARCO is currently hosting Moomin Market 2022, an exhibition offering special merchandise inspired by the Finnish character Moomin. The event is open now at PARCO FACTORY in the facility’s main building until May 8, 2022.
Selected Goods Lineup
The Moomins have continued to be loved by audiences around the world since the release of Tove Jansson’s novel The Moomins and the Great Flood in 1945. The event is offering a number of new goods, including those from the Moominmamma’s Rose series, which are perfect for Mother’s Day. Guests should also look forward to the Moomin House on display at the venue!
Moomin Market 2022
Running: April 12 – May 8, 2022
Hours: 10:00-20:00 *Closing at 18:00 on May 8
Address: Hiroshima PARCO Main Building 6F PARCO FACTORY
Moominmamma’s Rose Fair to Celebrate Mother’s Day with Moomin Style
The Moominmamma Rose Fair is ready to brighten the spring season from April 16 until May 8, 2022!
Moominmamma always brings happiness to those around her and warmly looks after those in need. The adorable mother figure will play a leading role in this event, which is also being held in conjunction with the Spring Festival.
Original Pin Making
Limited-Edition Goods (Selection) / Pancake Mix
Limited Design Goods Purchase Bonus: Original Card
Guests can enjoy washing their hands with rose-scented water at the Floating Flower Walk, and a selection of limited-time food items will be sold during the event. Visitors can also take place in unique workshops where they can make their other Mother’s Day gifts.
Tapioca and Crepe Store ‘Pearl Lady’ Collaborates with Sanrio Character Cogimyun
13.April.2022 | FOOD
Pearl Lady, a tapioca and crepe specialty shop, will begin selling a special crepe inspired by the Sanrio character Cogimyun starting April 8, 2022! These gorgeous treats will be available at participating Pearl Lady locations while supplies last.
Cogimyun’s Sparkling Strawberry Crepe
Cogimyun’s Sparkling Strawberry Crepe, topped with a Cogimyun cookie, includes sweet and sour strawberry cream.
The dough, made with tapioca flour, offers a slightly chewy texture with a rich milk and butter flavor. Customers will also receive a special sticker as a purchase bonus. Be sure to enjoy the new Cinnamoroll drink available at Pearl Lady’s sister shop CHABAR!
CHABAR x Cinnamoroll Collaboration Drink
Pearl Lady x Cogimyun Crepe
Available: April 8 ~ While Supplies Last
Where to Buy: Pearl Lady Locations Nationwide (Sales period may differ depending on the store.)
CHABAR x Cinnamoroll Collaboration Drink
Official Site: http://www.pearllady.jp/
Kyo Hayashiya and Hayashiya Shinbei Offering Special Parfaits Perfect for Spring
Hibiya Hayashiya Shinbei in Tokyo Midtown Hibiya is now offering a scrumptious Strawberry Matcha Parfait until April 24, 2022! If that’s not up your alley, four Kyo Hayashiya locations in Shinjuku, Omiya, Yokohama, and Ikebukuro will begin offering a Matcha and Berry Mascarpone Parfait from April 1 until May 8, 2022.
Strawberry Matcha Parfait
The Strawberry Matcha Parfait is an eye-catching mix of green and pink, reminiscent of cherry blossoms and bright green grass. Green tea blends with rose jelly and lychee sorbet, offering a refreshing taste with a hint of bitterness. The sweet accent of crunchy chocolate feuillantine gives each bite a little kick.
Matcha and Berry Mascarpone Parfait
The Matcha and Berry Mascarpone Parfait mixes the deep, bitter taste of Uji matcha, the sweet and sour taste of berries, and the gentle sweetness of mascarpone cream. The berry sauce is blended with crunchy chocolate feuillantine, a layer of whipped cream, green tea jelly, green tea ice cream, and milk panna cotta. To finish, it’s garnished with refreshing raspberry sorbet, bittersweet matcha ice cream, and fresh strawberries.
Strawberry Matcha Parfait
Price: ¥1,650 (Tax Included) / with Tea: ¥2,090 (Tax Included)
Available: March 18 – April 24, 2022
Available at Hibiya Hayashiya Shinbei (Tokyo Midtown Hibiya 2F)
Matcha and Berry Mascarpone Parfait
Price: ¥1,430 (Tax Included) / with Tea: ¥1,870 (Tax Included)
Available: April 1 – May 8, 2022
*Available until April 30 at the SOGO Yokohama location.
Available at the following 4 Kyo Hayashiya locations.
・Takashimaya Times Square (Shinjuku Takashimaya Times Square Main Building 2F)
・Seibu Ikebukuro (Seibu Ikebukuro Main Building 8F)
・SOGO Omiya (SOGO Omiya Main Building 9F)
・SOGO Yokohama (SOGO Yokohama 10F)
McDonald’s ‘McCafe by Barista’ to Offer Uji Matcha Sweets for Spring
10.April.2022 | FOOD
McDonald’s Japan locations with ‘McCafe by Barista’ areas will begin selling special spring treats for a limited time starting April 6, 2022. Customers will be able to grab the ‘Strawberry Uji Matcha Frappe’ and the ‘Uji Matcha Mont Blanc Tart.’
McCafe by Barista invites guests to enjoy high-quality frappes and smoothies. The Uji Matcha Frappe was added to the regular product lineup in June 2021, and features a mellow matcha flavor. The Strawberry variant is coming back for the first time in three years. The Mont Blanc Tart is a new addition, and is a perfect treat to enjoy with this popular frappe!
Strawberry Uji Matcha Frappe: ¥490
The Strawberry Matcha Frappe mixes together the full-bodied flavor of matcha together with sweet and sour strawberries. It includes both a strawberry paste made from whole strawberries and a strawberry whipped cream at the bottom. The drink is topped with more strawberry whipped cream and a sprinkling of matcha powder. The refreshing taste of the strawberry sauce coupled with the whipped cream serves to elevate the great flavor of the Uji Matcha even more.
Uji Matcha Mont Blanc Tart: ¥390
The Uji Matcha Mont Blanc Tart is made with Uji Matcha batter, Uji Matcha whipped cream, white bean paste, and green tea cream. The refined sweetness is complemented by the mellow aroma and slight bitterness of Uji Matcha.
How would you like to enjoy these treats beneath the cherry trees?
Strawberry Uji Matcha Frappe
Uji Matcha Mont Blanc Tart
Available: April 6 – Mid-May, 2022
Available at Participating McDonald’s Japan Locations with ‘McCafe by Barista’
Official Site: https://www.mcdonalds.co.jp/
Odakyu Department Store Shinjuku to Open MOOMIN POPUP STORE by Small Planet
From March 30 until April 12, fans of Moomin will want to visit the Odakyu Department Store in Shinjuku for a special pop-up store!
Odakyu Preorder Items
Synthetic Leather Coaster
Stainless Steel Tumbler
(March 30 ~) Bonus for purchases of ¥6,600 or more
Pocket Thermos Bottle, Joxter Cloud Design (Not for Sale)
(April 2 ~) Bonus for purchases of ¥3,300 or more
Sea Orchestra Acrylic Keychain (Not for Sale)
(April 9 ~) Bonus for purchases of ¥5,500 or more
Snufkin & Joxter Acrylic Stand Set (Not for Sale)
The pop-up store, which was very well-received last year, focuses on Snufkin, one of the most popular Moomin characters. This year, Snufkin’s father, Joxter, will also be making an appearance. The venue will be decorated with original artwork, and a wide variety of Moomin merch will be available, including plush toys, sundries, apparel, and much more.
MOOMIN POPUP STORE by Small Planet
Running: March 30 – April 12, 2022
Address: Odakyu Department Store Shinjuku Main Building 1F (1-1-3 Nishi-Shinjuku, Shinjuku-ku, Tokyo)
Access: Shinjuku Station West Exit
Official Site: https://www.odakyu-dept.co.jp/