Japan’s Construction Industry is About to Become Fun With Kajikawa Construction x ASOBISYSTEM’s 3K Project
Kajikawa Corportation and ASOBISYSTEM CO., LTD are looking to revamp the perceived image of the construction industry in Japan with the launch of the 3K Project. The three “K’s” of the project are the Japanese words Kawaii (cute), Kirei (clean), and Kirakira (shiny).
Construction work is generally perceived by a different set of three K’s: Kitsui (severe), Kitanai (dirty), and Kiken (dangerous), but the number of young people, both men and women, working in the industry in Japan is on the rise, resulting in the work environment changing too. That’s where Kajikawa Corporation and ASOBISYSTEM’s 3K Project comes in, which aims to re-brand the industry.
That begins with the unveiling of the 3K Project’s official mascots: Corny, Gungun & Nonnon, Scoppy, and Metty, a band of construction tools and equipment, each of which has their own unique traits and personalities and who will be used in promotional material about the 3K Project.
A set of GIF stickers of these characters has been released on GIPHY aimed at encouraging people who are challenging themselves to new things during increased time at home as a result of the pandemic.
The stickers can be found on Instagram stories by typing the following terms in Japanese: 3Kプロジェクト (3K Project), 3Kスタンプ (3K Stamp), カワイイ (Kawaii), キラキラ (Kirakira), キレイ (Kirei), or “Kawaii” in English.
Everyone around the world has had to adapt to a new lifestyle of more time staying indoors, and so we haven’t been able to meet with friends and family in person as much. These GIFs are a cute way to show them that you’re working on yourself.
Stay tuned for more updates about 3K Project as it works towards changing the face of Japan’s construction industry.
Information
3K Project: http://kajikawa.co.jp/3k_sticker/
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PUI PUI Molcar Goods
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Kapibara-san Surprise Box
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