Naomi Watanabe Appointed Shu Uemura Ambassador For Launch of ‘Rouge Amplified Unlimited’ Lipstick
27.August.2020 | FASHION
Japanese makeup artist brand Shu Uemura has invited Naomi Watanabe on board as the global ambassador for the launch of the new colour and packaging for their “Rouge Unlimited Amplified” lipstick which will hit shelves on September 16, 2020.
Rouge Unlimited Amplified looks to amplify the user’s lip experience with its bold colours. The collection will see a range of updated colours and packaging, including the brown “BR 784 Naomi’s redwood.”
In the promotion for the lipstick, Naomi Watanabe has donned the “Rouge Unlimited Amplified Matte AM BR 784.”
Naomi Watanabe | Comment
“This is a really beautiful colour and gives you a personalised look that you don’t see with other lipsticks. You can use it pretty much anywhere, whether at the office or at a party. As long as you wield this lipstick, you can go anywhere, and do anything.”
Naomi Watanabe is a fashion icon in Japan, promoting positivity and letting people know they can wear whatever makeup and clothing they like. Her message ties in with Shu Uemura’s core concept of individual beauty.
Rouge Unlimited Amplified Matte AM BR 784
The “BR 784 Naomi’s redwood” was specially developed to bring out the tones in the skin of those in Asia. It’s a tailor-made brown inspired by reddish-brown, a popular colour trend. Adding a reddish tinge makes it contrast well against the skin and makes it possible to wear it on any occasion. The brown hue adds a sense of sophistication and balances out the red, so you can wear it both casually and formally. Four different textures of the “BR 784” are available to purchase.
Rouge Unlimited Amplified
Release Date: September 16, 2020
Lovisia Cosmetics Releases New Kirby Hand Cream Collection
Lovisia Cosmetics, which has sold nearly 2 million items, has now launched a collection of Kirby hand creams inspired by the zodiac! Sales will begin on November 9, and items can be purchased from the Lovisia online store and sundry shops nationwide.
The Lovisia cosmetic series launched in July 2018, and each of the product’s designs makes them perfect for gift-giving. The brand has become a hot topic on the web and social networking sites.
Lovisia Kirby Horoscope Hand Cream: ¥880 each (Tax Included)
The new Kirby hand cream collection comes in 12 varieties, each representing a different constellation. In addition to four types of flower extracts used as moisturizing ingredients, each also contains collagen, hyaluronic acid, Vaseline, and mineral oil to moisturize the skin.
Be sure to try these flower-scented hand creams!
Lovisia Kirby Horoscope Hand Cream
Release Date: November 9, 2022
Where to Buy: Lovisia Online Shop, Sundry shops nationwide
Special Site: https://lp.lovisia-shop.jp/kirby_02/index.html
Long-Awaited Cosmetic Line from Anime Brand ‘badmood’ Now Available
07.September.2022 | FASHION
Fashion brand badmood, a line of goods inspired by the anime BAD MOOD, has released its first cosmetic line! The anime itself was written by Fukase from SEKAI NO OWARI, who also designed the characters. Four products are available–a shadow palette, gel eyeliner, color change lip balm, and bright sun cream. Products are available at the CREE’MARE online store, 9 CREE’MARE by DHOLIC stores, and the DHOLIC Lumine Omiya store.
badmood Shadow Palette
・Easily-portable eyeshadow palette with 4 colors
・Comes in two textures: Powder and Jelly
・Dense color offers complete coverage, even when applied with fingertips
・Orange-Brown: ¥2,600 (Tax Included)
badmood Gel Eyeliner
・Creamy texture gently adheres to the eye area
・Sure to keep lines firmly in place without smearing
・Includes a pencil sharpener for thinning the tip
・01 Matte Black / 02 Chocolate Brown: ¥1,800 (Tax Included)
badmood Color Change Lip Balm
・Offers a bright pop of natural color when applied
・Moisturizing for those with dry lips
・Smooth and easy to use without leaving sticky residue
・01 Orange / 02 Grape: ¥2,000 (Tax Included)
badmood Bright Sun Cream
・Moist texture for easy application
・Easy to match to any skin tone
・SPF50+ sure to block harsh ultraviolet rays
・Skin Color: ¥2,600 (Tax Included)
Customers will also receive a badmood original tattoo sticker for each product purchased!
*Available while supplies last.
*Not available at Rakuten or Qoo10 Official Store.
Shu Uemura Announces Spring/Summer Collection Featuring Limited Edition Colors
25.April.2022 | FASHION
Japanese makeup brand Shu Uemura launched its new 2022 Spring/Summer Collection on April 22, 2022 in limited quantities. Kabuki actor Ichikawa Somegoro VIII, who became a Shu Uemura brand ambassador in March 2022, is seen in new visuals for the collection.
Limited Edition Eyeshadow Palette
Nude Punk Eye Palette (5 limited edition colors / 1 existing color)
Lilac Rebel Eye Palette (3 limited edition colors / 3 existing colors)
Lipstick Unlimited Kinu Satin
Tailored Nude, Limited Edition Color (Star Shade)
Lipstick Unlimited Kinu Cream
Taupe Couture (Star Shade)
Ultim8∞ Sublime Beauty Cleansing Oil
Hard Formula Hard 9 Seal Brown
Petal 55 Foundation Brush
The Shu Uemura philosophy is that makeup is “fashion for the face.” From makeup that hides blemishes to makeup that helps people express themselves, every piece is important.
In 1968, Shu Uemura introduced ‘Mode Makeup,’ with the idea that just as there are patterns in clothing, there should be patterns in makeup as well. He proposed free expression using makeup and inspired people to be more fearless with their makeup application. Try expressing yourself more in 2022!
2022 Shu Uemura Spring/Summer Collection
Release Date: April 22, 2022
Official Site: https://www.shuuemura.jp/
Makeup Brand Integrate Begins Selling Ojamajo Doremi Inspired Items for a Limited Time
24.April.2022 | Uncategorized
Shiseido’s makeup brand Integrate will launch three products inspired by the anime series Ojamajo Doremi on April 21, 2022 in limited quantities! Each will come in packaging designed in collaboration with Toei Animation. Fans can grab the Integrate Pro Finish Foundation Special Set D, the Integrate Pro Finish Liquid Special Set D, and the Integrate Nuance Eyebrow Mascara D while supplies last.
Those in their 20s and 30s remember Ojamajo Doremi fondly as a series they watched during their childhood. The series followed three elementary school girls–Doremi, Hazuki, and Aiko–as they become witch apprentices.
For the collaboration, a special set of two popular foundations and three limited-edition colors of eyebrow mascara will be available while supplies last. The character illustrations on the packaging were created exclusively for this release, so fans won’t want to miss it!
To celebrate the release, a Twitter and Instagram campaign is currently underway, and fans who take a test on the official Integrate website will be able to see which character is most like them and which makeup would suit them best.
Integrate Pro Finish Foundation Special Set D
Integrate Pro Finish Liquid Special Set D
Integrate Nuance Eyebrow Mascara D
Launch: Limited Quantities Available April 21, 2022
Integrate Official Site: https://www.shiseido.co.jp/ie/
Cosmetics Brand Lovisia Unveils 15 Detective Conan Themed Hand Creams
Cosmetics brand Lovisia has unveiled 15 hand creams inspired by the Detective Conan anime series. Those purchasing three or more bottles at the Lovisia online store will receive a special Detective Conan drawstring bag while supplies last!
Fans can grab a hand cream decorated with their favorite character. Not only are these extremely cute, but they include four moisturizing ingredients perfect for keeping skin soft. The characters Detective Takagi and Detective Sato from the recent film Detective Conan: The Bride of Halloween are included in the lineup, with other familiar faces like Jinpei Matsuda and Hiromitsu Morofushi also appearing.
The new hand creams have a refreshing and clean scent, containing moisturizing Vaseline, shea butter, ceramide, and argan oil to prevent dry skin during any season.
The package designs feature a new retro theme, with the concept of “New Styley Collection.” Each image blends nostalgia with a fun pop of color. Which character would you like to see each time you want to moisturize?
Lovisia Detective Conan Hand Cream
Where to Buy: Lovisia Online Shop, Sundry Shops
Release Date: April 15, 2022
Kabuki Actor Somegoro Ichikawa VIII Becomes Brand Ambassador for Shu Uemura Japan
11.March.2022 | FASHION
Shu Uemura Japan has announced that Kabuki actor Somegoro Ichikawa VIII will be the brand ambassador for its popular cleansing oil and other cosmetic items.
Shu Uemura products are all crafted in Japan and the brand exemplifies the Japanese spirit of perfection, care, and tradition. This advanced technology and cutting-edge design philosophy is a perfect match for Somegoro Ichikawa, who is incredibly passionate about Japanese artistry through his work in kabuki theater. This collaboration is bringing kabuki, a 400-year-old art form, to the mainstream, infusing it with modernity.
Comment from Somegoro Ichikawa
“I’m honored to have been chosen to serve as an ambassador for Shu Uemura Cleansing Oil, which I personally use on a regular basis. What can we do to pass on Kabuki and other Japanese traditions to future generations? I feel a strong connection between my own ideas and challenges and those of the Shu Uemura brand.”
Official Site: https://www.shuuemura.jp
Jill Stuart Beauty Reveals Limited-Edition Cherry Blossom Spring Collection
25.February.2022 | FASHION
Jill Stuart Beauty has launched a limited spring collection, ‘Crystal Bloom Sakura Bouquet.’ These items, inspired by beautiful double-layered cherry blossoms, are now available for purchase both in-store and online!
Jill Stuart Crystal Bloom Sakura Bouquet Eau de Parfum
Jill Stuart Crystal Bloom Sakura Bouquet Perfumed Hand Cream
Jill Stuart Sakura Bouquet Bloom Mixed Blush Compact
21 – Rosy Cherry Blossom
Jill Stuart Sakura Bouquet Lipstick – Lip Jewel Gemmy Satin / Jill Stuart Sakura Bouquet Lipstick Case
106 – Cherry Waltz
107 – Fluttering Petals
Jill Stuart Sakura Bouquet My Lips 01 – Fluffy Cherry
Cherry blossoms are a symbol of spring and continue to entrance people each year. Sakura in full bloom have the power to bring people together, and this spring, Jill Stuart hopes that this fragrance and beauty collection can do the same.
Crystal Bloom Sakura Bouquet
On sale in stores and the official online shop now!
30 New Pokémon Hand Creams from Lovisia are Now Available
The Lovisia Pokémon Gift Cosmetics Series, which has sold a total of more than 1.4 million units, launched a new product, Pokémon Hand Cream and now available for sale at the Lovisia Online Shop, some of the Pokémon Centers, and variety stores nationwide.
The new “Pokémon Hand Cream” features the largest-ever number of 30 Pokémon in a variety of designs with four types of moisturizing ingredients that make it perfect for the coming season.
The Pokémon hand creams have been introduced as Pokémon gift cosmetics since 2018, with a maximum of six different Pokémon each year, but there were many requests for other Pokémon hand creams, so for the 2021 edition, 30 different Pokémon hand creams were produced. The lineup includes Pikachu and Kabigon, which have been part of the series for a long time, as well as new Pokémon that are appearing in the series for the first time, making it a perfect gift for yourself or your friends.
The colors have been reformulated from the previous trend-conscious design colors. The background colors are designed to represent each Pokémon’s type.
The Pokémon hand cream is formulated with Vaseline, shea butter, ceramide, and argan oil. The hand cream has a refreshing soap scent and is smooth to use, yet moisturizing. It can be used to care for areas of concern and fingertips to prevent rough and dry skin due to the increased number of hand washing and sanitizing. It will surely help you take care of your hands and fingers while enjoying Pokémon with children!
To celebrate the release of the product, those who purchase more than three can get a special Pokémon Multi Pouch designed by Lovisia while supplies last. Specially designed pouches of Pikachu and Pocchama are perfect for your cosmetic and small items.
Pokémon cosmetics are the must-have hand cream for the coming season!
Pokémon Hand Cream
Price: ￥800 each (Tax included)
Where to buy: Lovisia Online store, Pokémon Centre（Limited stores）, variety stores nationwide.
Cosmetic Brand SHIRO Unveils Powerful Oil Collection
04.December.2021 | FASHION
A powerful skincare collection is coming in January 2022 from cosmetic brand SHIRO. The Oil Collection will feature eight unique products with the company claiming that the life force of the Earth itself is put into each and every drop.
Items in the collection utilize rich plant extracts and other healthy materials and offer something for each and every skin type. Depending on a user’s skin and the amount of water used, the oils may react differently. People’s skin changes as time goes on due to stress and things like temperature, and these may help reduce some of that damage.
The eight oils come in three categories: FACE, FACE & BODY, and BODY. Choose the one that best suits your skin condition and daily needs!
St. John’s-wort Oil
Kalahari Melon Oil
These four oils each utilize a specific extraction method and essential oil depending on the plant used. With different textures and fragrances, they can be helpful for achieving the best possible skin. You can’t go wrong with this lineup, whether you’re new to beauty oil or are a regular user.
Japanese Mugwort Oil
This is the first time SHIRO has released two types of oils that can be used on both the face and the body. Sold in a generous size, these are perfect for daily skin care and body massage.
These two body oils soften and moisturize skin while giving off incredible fragrances tinged with essential oils.
Oil Collection (8 Varieties)
Release Date: January 6, 2022
Official Site: https://shiro-shiro.jp/
Kyary Pamyu Pamyu Produced Science-based Hair Care Brand “Curuput” Makes its Debut!
Artist Kyary Pamyu Pamyu has started a science-based hair care brand named ‘Curuput.’ The brand’s first product, the ‘Deep Damage Care Set (Shampoo, treatment, and hair mask)’ will be available for a limited time at beauty counters nationwide and online from November 1 2021.
One of Kyary’s defining features is her vivid hair color. Behind the scenes however, she has been suffering with damaged hair to maintain her bleached hair. Her goal is to create a future where everybody, including Kyary herself, can dye their hair freely, without the worry of damage. With this in mind, she began production of her own science-based hair care brand that focuses on damaged hair and smells great too.
From the moment you wash off the ‘Curuput’ shampoo and treatment, your hair will feel silky and moisturized. By using the triple care routine, the products will not only care for your existing hair damage, but continue to repair your hair by preventing future harm.
Kyary’s tie-up song ‘Perfect Onei-san’ plays in the background of the official brand interview, and features on her upcoming 5th album “Candy Racer.’ The album is scheduled to be released on October 27.
Why not try Kyary Pamyu Pamyu’s new haircare brand ‘Curuput’ for yourself?
Message from Kyary Pamyu Pamyu
“After many meetings, I think the shampoo is complete! I’m so, so excited for it to finally be released.
I have been having fun bleaching and coloring my hair since I was 18, but my hair would become damaged no matter what I did. I haven’t been able to enjoy my ‘ideal hair’ often, because I’d worry about the condition, and I’ve even been holding back from dying it due to damage concerns. But then I realized, “this isn’t me.” It’s the same with shampoos – I’d find a great shampoo but I’d dislike the smell, or vice versa.
This new shampoo was created over many meetings and every detail has been considered. In order to create the best hair product, we wanted to create something that made your hair go “Kyurun” (bounce). We also paid special attention to the scent! Each time I would test the prototype version, my hair would become even closer to my ideal hair, so I’m really happy that I had the opportunity to develop ‘Curuput.’
We put a lot of thought into this brand, so I would be really happy if everybody could give it a try!”
Release Date: November 1 2021
Where to Purchase: Drugstores and Variety Shops nationwide, Online Store
Limited Quantity Available
Official TikTok: https://www.tiktok.com/@curuput_official
Official Twitter: https://twitter.com/curuput_ine
Official Instagram: https://www.instagram.com/curuput_official/
Official Site: https://curuput.jp/
Hello Kitty and Cosmetics Company Shu Uemura Release Holiday Collection
23.October.2021 | FASHION
Japanese cosmetics brand Shu Uemura is releasing two new holiday collections in collaboration with beloved Sanrio character Hello Kitty! The first collection, featuring twelve items, will go on sale on November 1, 2021, and the second collection, featuring four items, will be available on November 15, 2021. Only limited quantities will be available. Preorders are now available on the official online store. Certain products will also be available at Sanrioworld GINZA 1F starting October 30 to celebrate the new collaboration.
Bold, edgy, and chic makeup looks
Rich Collection Lineup
1st Collection Lineup
Rock the Party Palette (6 limited-time colors/ 4 existing colors): ¥9,900 (Tax Included)
Discogram Eye Palette (6 limited-time colors): ¥7,150 (Tax Included)
Unlimited Disco Glitz Lipstick (2 limited-time colors): ¥4,070 (Tax Included)
Unlimited Satin Lipstick (2 limited-time colors): ¥4,070 (Tax Included)
Unlimited Lacquer Shine Lipstick (1 limited-time color/1 existing color): ¥3,740 (Tax Included)
Unlimited Cream Lipstick (2 limited-time colors): ¥4,180 (Tax Included)
Ulim8∞Sublime Beauty Cleansing Oil (Limited-time packaging) 450ml: ¥12,650 (Tax Included) / 150ml: ¥5,060 (Tax Included)
Limited-Time Channel Goods
*Available only at the official online store and Global Flagship Beauty Boutiques
Unlimited Satin Lipstick VIP Auburn: ¥4,070 (Tax Included)
Hard Formula 9 Seal Brown: ¥2,860 (Tax Included)
Rock the Party Premium Makeup Box: ¥35,200 (Tax Included)
Rock the Party Mini Lipstick Set: ¥7,150 (Tax Included)
*Available only at the official online store and Global Flagship Beauty Boutiques
The new collaborative collection is inspired by Tokyo nightlife and is perfect for creating both a glamorous rock ‘n roll look or something more soft and sweet. A number of new shades of eyeshadow and lipstick appear in this holiday collection, so why not snag some of these high-quality goods before they’re gone?
© 2021 SANRIO CO., LTD. APPROVAL NO. L614617
shu uemura x Hello Kitty 1st Collection
Limited-Time Release Starting November 1, 2021 / 12 Items Total
Preorders Begin October 15, 2021
Limited-Time Release Starting November 15, 2021 / 4 Items Total
Preorders Begin November 8, 2021
Where to Buy:
Shu Uemura Locations Nationwide and Online / Global Flagship Beauty Boutiques
Official Site: https://www.shuuemura.jp