Japan’s Pixar Bullet Train Project ‘GO! WAKU WAKU ADVENTURE with Pixar’ Details Announced

28.August.2020 | SPOT

JR Kyushu has signed a promotional license agreement with Walt Disney Japan to launch the “GO! WAKU WAKU ADVENTURE with PIXAR” project, which will see the shinkansen bullet trains decorated in characters from the Pixar animated filmography starting on September 12, 2020.

 

The project comes at a time when Pixar celebrates the 25th anniversary of the original Toy Story film, which released back in 1995 as the first entirely computer-animated feature film.

 

New details have been released for the upcoming project, including the unveiling of the key visual, the content of the collaboration, campaigns that will be held, and limited-edition merchandise which will be sold.

Key Visual

The key visual is a colourful Pixar creation which is shaped to look like the seven prefectures that make up Kyushu—Japan’s south-westernmost island where the JR Kyushu WAKU WAKU ADVENTURE Shinkanen bullet train will run.

 

Character Visuals

Poster Design

All major stations along the JR Kyushu Line display the key visual along with the above-pictured poster featuring various Pixar characters. Each of Kyushu’s seven major prefectural train stations listed below will also have additional posters for different Pixar films.

 

Hakata Station: Toy Story
Saga Station: Up
Nagasaki Station: Finding Nemo
Oita Station: The Incredibles
Kumamoto Station: Cars
Kagoshima-Chūō Station: Monsters, Inc.
Miyazaki Station: Wall-E

 

Tabloid Distribution

For illustrative purposes only. Distribution from September 12, 2020.

At all major stations running the JR Kyushu Line, commuters can get their hands on a free tabloid inspired by the “My Adventure Book” from the Pixar film Up. The content of the tabloid features information related to the collaboration and where you can find Pixar characters at stations throughout Kyushu, so you too can have your own adventure.

 

Photo Spots

Cars photo spot

The seven JR Kyushu prefectural stations will also have their own photo spots where you can snap a picture. You’ll also spot Woody and Buzz dolls and Hakata Station and Sully and Mike ones at Kagoshima-Chūō Station.

 

Participating Stations: Hakata Station, Saga Station, Nagasaki Station, Oita Station, Kumamoto Station, Kagoshima-Chūō Station, Miyazaki Station

 

Special Site & Official Instagram

A special site opened which features the departure schedule for the JR Kyushu WAKU WAKU ADVENTURE Shinkansen, details on campaigns, the latest details on the collaboration, and more. Waku Waku ADVENTURE now also has its own Instagram page which includes reports on event, pictures of merchandise, and other details.

 

Special Movie

A special collaborative movie will be released in September centred on the themes of Pixar’s movies such as bonds between people, family, friends, and adventure. It will be shown at JR Kyushu stations and the special site.

 

Campaign: Find the Pixar Ball

Original sticker designs

If you spot a station staff member at any of the JR Kyushu prefectural stations wearing a Pixar ball badge, call out to them and they’ll give you one of seven possible Pixar stickers as pictured above. All seven can be put into your “My Adventure Book,” so try collecting them all!

 

Participating Stations: Hakata Station, Saga Station, Nagasaki Station, Oita Station, Kumamoto Station, Kagoshima-Chūō Station, Miyazaki Station

*Depending on the time, platform staff may not be wearing the badges

*Stickers are available while supplies last

 

GO! WAKU WAKU ADVENTURE Digital Stamp Rally

A digital stamp rally will be held on the official JR Kyushu app. Board the JR Kyushu WAKU WAKU ADVENTURE Shinkansen, visit JR Kyushu Stations, and get some original stamps.

 

1st Stamp Rally: September 12, 2020 – January 31, 2021

 

Limited Edition Merchandise

Merchandise lineup

A special collection of merchandise has been created featuring designs of Kyushu and the Pixar characters. The items will be sold at shops around JR Kyushu stations and online in Japan.

 

Release Date: September 12, 20202
Merchandise List: https://www.jrkyushu.co.jp/train/wakuwaku-adventure/goods/

 

Those who ride the very first departing train will receive an original Pixar design train ticket. The Tsubame 363 train bound for Kagoshima-Chūō Station will depart from Hakata Station at 12:19 on September 12, 2020.

 

©Disney/Pixar

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