5 Character Themed Cafés Running in September 2020 – MOSHI MOSHI NIPPON

08.September.2020 | FEATURES / FOOD

Character cafés are an exciting experience in Japan which sees a café collaborate with well-known anime series, game series and various franchises by decorating the café interior with designs and illustrations based on them and meals and drinks inspired by them. Let’s take a look at 5 must-visit cafés in September 2020.

 

KUROMIMY MELODY CAFE @ EGG&SPUMA, Shinjuku Lumine EST

Sanrio’s beloved characters Kuromi and My Melody are taking over EGG&SPUMA in Shinjuku this summer with the new KUROMI♡MY MELODY CAFE which is open for a limited time from August 1, 2020 to October 31, 2020 and is split into two separate phases.

There is an adorable menu line-up including two-tiered afternoon tea set with lots of sweet treats, like waffles and ice cream, all topped with Kuromi and My Melody.

 

Full Details: https://www.moshimoshi-nippon.jp/340782

 

KUROMI♡MY MELODY CAFE

Location: EGG&SPUMA

Address: Shinjuku Lumine EST 8F, 3-38-1 Shinjuku, Shinjuku-ku, Tokyo

Running: August 1, 2020 – October 31, 2020

Opening Hours: 11:00-21:00 (Last Orders 20:00)

TEL: 03-6273-0255

Official Website: http://salt-group.jp/shop/egg-spuma/

© 1976,  2020 SANRIO CO., LTD. APPROVAL NO. L611679

 

PIXAR FEST @ OH MY CAFE, Harajuku Tokyu Plaza

OH MY CAFE, a chain of cafes in Japan, is holding a special Pixar-themed food event called ‘PIXAR FEST’ which is currently running in Tokyo and Osaka from August 28 and will open in Nagoya on September 4.

“Keep On Smiling” is the the concept of the event, which will serve up a whole range of different foods including a Lightning McQueen exclusive on September 5, a special drink inspired by Disney Pixar’s Onward which released earlier this year, a collection of strawberry desserts centred on Lots-o’-Huggin’ Bear to celebrate Toy Story‘s 25th anniversary, and more.

 

Full Details: https://www.moshimoshi-nippon.jp/351140

 

PIXAR FEST OH MY CAFE

Tokyo

OH MY CAFE TOKYO / August 28, 2020 – November 15, 2020
Address: Tokyu Plaza Omotesando Harajuku (Floor 3F), 4-30-3 Jingumae, Shibuya, Tokyo

 

Osaka

kawara CAFE&DINER Shinsaibashi / August 28, 2020 – November 17, 2020
Address: Shinsaibashi OPA (Floor 9F), 1-4-3 Nishishinsaibashi, Chuo Ward, Osaka, Osaka Prefecture

 

Nagoya

kawara CAFE&KITCHEN Nagoya PARCO / September 4, 2020 – November 24, 2020
Address: Nagoya PARCO South Building (Floor 5F), 3-29-1 Sakae, Naka Ward, Nagoya, Aichi Prefecture

 

Pixar Fest OH MY CAFE Official Website: https://pf2020.ohmycafe.jp/

©Disney/Pixar

 

Sanrio Character Collaboration Café @ POWDER ART CAFE HARAJUKU

POWDER ART CAFÉ HARAJUKU is collaborating with Sanrio until mid-January 2021.

At POWDER ART CAFE HARAJUKU, customers can draw their own designs on their orders, like latte art. They can also look forward to a super cute menu line-up inspired by the adorable character roster.

 

Full Details: https://www.moshimoshi-nippon.jp/338947

 

POWDER ART CAFE HARAJUKU

Address: IMON Bldg. B1F, 6-3-9 Jingumae, Shibuya, Tokyo

TEL: 03-6450-6037

Opening Hours: 11:00-21:00 (Last Orders 20:00)

Official Website: https://k-tanuma.com/company#04

© ‘76,‘79,‘89,‘96,‘01,‘05,‘20 SANRIO CO., LTD. APPROVAL NO.L611638

 

Miffy Café @ Tokyo Solamachi®

In commemoration of Miffy’s 65th anniversary, the themed Miffy Café will open on the first floor of Tokyo Solamachi from September 11, 2020 for a limited time.

The menu will serve a healthy lineup of Netherlands cuisine—in line with the heritage of Miffy’s Dutch creator Dick Bruna—and customers can get their hands on a selection of original Miffy merch.

 

Full Details: https://www.moshimoshi-nippon.jp/356067

 

Miffy Café

Address: TOKYO BOX cafe&space, Tokyo Solamachi 1F, 1-1-2 Oshiage, Sumida-ku, Tokyo

Running: September 11, 2020 – November 3, 2020

Reservation Fee: ¥500

Official Website:  https://miffy-skn-65.cafe.jp/

Illustrations Dick Bruna © copyright Mercis bv, 1953-2020  www.miffy.com

 

Hello Kitty Café @ Narita Airport

KADOKAWA opened a Hello Kitty themed cafe on the Narita Anime Deck—which is located on the Main Building second floor of Narita International Airport Terminal 2—earlier this year which will be open for limited time until October 2, 2020.

As well as themed food, drinks and merchandise, customers can take a Hello Kitty quiz, learn the history behind Hello Kitty, and more.

 

Full Details: https://www.moshimoshi-nippon.jp/336417

 

Narita Anime Deck – Hello Kitty Collaboration Cafe
Running: July 3, 2020 – October 2, 2020
Location: Narita Anime Deck Entertainment Cafe
Address: Narita International Airport Terminal 2 Main Building Floor 2F (1-1 Furugome, Narita, Chiba)
Opening Hours: 10:00-20:00 (Food Last Orders 19:30)

No Fixed Holidays

Narita Anime Deck Official Website: https://www.animedeck.jp/en/narita/

 

© 1976, 2020 SANRIO CO., LTD. APPROVAL NO. L611439

 

Did you enjoy this list? If you’re in Japan for the end of summer and start of autumn, then be sure to visit all the character cafes you can.

RECOMMENDED ENTRIES

  • Sanrio Characters Come Together at Tokyo’s New POWDER ART CAFE HARAJUKU

    10.July.2020 | ANIME&GAME / FOOD

    The new limited-time character cafe POWDER ART CAFE HARAJUKU is set to open in Harajuku, Tokyo from July 15, 2020 to mid-January 2021.

    From July 15 to mid-October, the cafe will be centred on the Top 10 characters of this year’s Sanrio Character Ranking, an annual event where fans around the world can vote for their favourite Sanrio characters. The cafe will subsequently celebrate the 45th anniversaries of both My Melody and Little Twin Stars until mid-January next year.

    At POWDER ART CAFE HARAJUKU, where the customers can draw their own designs on their orders, like latte art, Sanrio fans can look forward to a super cute menu line-up inspired by the adorable character roster.

    My Melody Sweet & Sour Strawberry Shaved Ice


    Tuxedo Sam Seafood Coquille Plate

    If you’re visiting Harajuku any time up to January next year, be sure to stop by POWDER ART CAFE HARAJUKU to make your own kawaii Sanrio character dishes.

  • Pixar Animated Film Themed Food to be Served for ‘PIXAR FEST’ in Japan

    19.August.2020 | FOOD / MOVIE

    OH MY CAFE, a chain of cafes in Japan, has announced a special Pixar-themed food event called ‘PIXAR FEST’ which will run in Tokyo and Osaka from August 28 and Nagoya from September 4.

     

    “Keep On Smiling” is the the concept of the event, which will serve up a whole range of different foods including a Lightning McQueen exclusive on September 5, a special drink inspired by Disney Pixar’s Onward which released earlier this year, a collection of strawberry desserts centred on Lots-o’-Huggin’ Bear to celebrate Toy Story‘s 25th anniversary, and more. Let’s take a closer look.

     

    Food

    Pixar Ball Bread: ¥790 / With Plate ¥1,690

    Any fan of Pixar will be able to instantly recognise what this subtly sweet bread is inspired by. You can order it together with a special plate too.

    Left: Ratatouille – Remy’s 5 Star Restaurant Ratatouille | ¥1,190

    Right: Monster’s Inc. – Sully & Mike’s Spaghetti Plate | ¥1,790

    Ratatouille is a comfort food of southern France, and the one served for PIXAR FEST is of course inspired by the titular film. Sully and Mike also have their own pasta dish, combining a Sully cream cheese paste and Mike guacamole potato salad.

    Left: Finding Nemo – Mr. Ray’s Friendly Tortilla Sandwich | ¥1,590

    Right: Toy Story 3 – Toy Box Cream Stew Loaf | ¥2,390

    Mr. Ray’s tortilla sandwich contains garlic chicken and egg salad, while everybody’s favourite toys have sprung out of a whole bread loaf filled with chicken stew.

     

    Drinks

    Left: Pixar – Juicy Grape Squash | ¥590, With Coaster ¥1,490
    Middle: Toy Story 3 – Straight Iced Tea | ¥490, With Tumbler ¥1,990

    Right: The Incredibles – Jack-Jack’s Chocolate Chip Cookie Smoothie | ¥990, With Coaster ¥1,590

    The drink line-up includes a bubbly grape soda, an iced tea which you can order in a tumbler featuring the Sunnyside Daycare logo, and a cute cookie smoothie that comes in a baby bottle.

     

    Lots-o’-Huggin’ Bear’s Strawberry Fair

    Lots-o’-Huggin’ Bear will have his own special menu items too. These are available for a limited time only from October 10 to November 24.

    Left: Toy Story 3 – Lots-o’s Strawberry Chicken Hamburger | ¥1,990

    Right: Toy Story 3 – Lots-o’-s Strawberry Drink | ¥590

    Pick from a cute and hearty chicken, vegetable, and strawberry burger and a pink-coloured strawberry beverage.

     

    Lightning McQueen & Onward’s Special Menu

    Left: Cars – Lightning McQueen’s Kachow Lightning Hamburger Sandwich | ¥1,890
    Right: Onward – Ian & Barley’s Pink Sunset Blue Mallow Tea | ¥1,090

    The tire-shaped bread is fitting for Lightning McQueen’s burger. The Onward drink is served with a side of lemon syrup which transforms the the colour of the drink into a gorgeous concoction. These items are available for a limited time only from August 28 to October 9.

     

    Merchandise

    The cafes will sell their own collection of PIXAR FEST merchandise in three different types: the “PIXAR FEST Series” which uses the cafe’s main visual for its design, the “Vintage Series” which uses a cute purple, and the “Alien Mix” which has a pop design with the Little Green Men from Toy Story.

     

    PIXAR FEST Series

    Acrylic Key Rings (12 Designs) | A4 Folder | Lunch Mat (set of 4)

     

    Vintage Series

    Pin Badges (16 Designs) | Stickers (8 Designs)

     

    Alien Series

    Eco Bag | Bath Towel | Letter Set

     

    Bonus Items

    Face Mask Cases (12 Designs) | Stickers (12 Designs)

    Customers who book a table in advance and order from the themed menu will receive one of 12 possible face mask cases. And for every ¥2,000 (tax included) they spend on the cafe-exclusive merchandise, they’ll receive one of 12 possible stickers.

    But that’s not all. If you order from the Lots-o’-Huggin’ Bear menu and spend over ¥1,000 (tax included) on cafe-exclusive merchandise, you’ll receive two postcards of the fuzzy bear. These are available while supplies last.

     

    Customers can also receive a limited-edition OH MY CAFE sticker if they order something from the menu, buy some merchandise, and post their thoughts about the cafe and their items on Twitter with the hashtags #キャンペーン #PIXAR FESTカフェで最高の思い出を作ろう #OHMYCAFE.

     

    ©Disney/Pixar

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  • Enjoy a Cup of High Quality Japanese Tea in the Morning at This New Cafe in Nagoya

    14.May.2021 | FOOD / SPOT

    Mirume Shinryoku Sabo is a new cafe and tea-lover paradise that opened in Nagoya on May 10, 2021, serving high quality bottled Japanese tea, desserts, and other delicious delights.

    Daifuku : Eat-In ¥250 (Tax Included)

    Ise Tea Sweet Bean Jelly: Eat-In ¥250 / Store ¥500 (Tax Included)

    Ise Tea Cheesecake: Eat-In ¥350 / Store ¥3,300 (Tax Included)

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    The cafe also sells the “Morning Bottle,” its signature bottled cold-brew tea which is prepared on the day in the early morning. Bottles can be returned to the cafe to be reused, allowing for no waste. Since the tea is cold-brewed, it also contains little caffeine.

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    Tennis courts and grounds for soccer, rugby, and other sports

     

    A community library stocked with reading material catering to cultural needs

     

    Hosting lots of programs together with users of MUFG Park

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    Sweets Collection with Häagen-Dazs ~Ice Cream Holic~ | General ¥4,800, Children (Aged 4-12)

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    Southern Tower’s Famous Fluffy Light Snowfall Wa -Nagomi- Shaved Ice | Eat In ¥1,470, Takeout ¥700

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    The cafe opened on March 28, 2021.

     

    A little look at the menu

    Coffee (Hot/Iced)

    Fruit Sandwiches (Kiwi/Pineapple/Strawberry/Strawberry & Anko)

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    Roll up to the retro tram for a nostalgia trip and cup of coffee.

  • Disney Princesses Help You to Answer the Question ‘What is Love?’ at This Tokyo Event

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    As part of Disney’s Ultimate Princess Celebration, a worldwide festival themed on courage and kindness that began in April, an event titled “What is Love? ~The Secret to Shining Bright Lies in the Princess World~” will take place at Shibuya Marui in Tokyo from June 23 to July 29 this year. It will subsequently move to JR Nagoya Takashimaya from August 4 to 23 and finally conclude next year in Shizuoka where it will run from January to March.

    This event tries to answer the question “What is Love?” through a range of content that encourages the use of all five senses: visually, digitally, musically, through scent, and more.

     

    What is Love? ~The Secret to Shining Bright Lies in the Princess World~

    Visitors are guided by 12 Disney princesses who will take them on a journey of their ‘love’ in six different areas.

     

    A Look at the Event

     

    1. Introduction: 12 Shining Princesses

    At the event, you will meet the 12 princesses and learn their story, what their personality is like, and more.

    2. Opening Theater: Discover the Secrets to Shining Bright

    Attend the theatre and watch the stories of the princesses with your own eyes.

     

    3. 7 Keywords Unravelled From Their Stories

    Seven keywords that appear in the princesses’ stories will be explored, each of which are tied back to love. This will include exhibits of scenes from the Disney animated movies, an AR experience using smartphones, and more.

    From Beauty and the Beast

    Using their smartphones, visitors can hold up their phones and utilise AR technology to see various scenes from Beauty and the Beast in an area inspired by the library that Beast bestowed upon Belle.

    From Tangled

    In Tangled, the King and Queen release lots of sky lanterns on Rapunzel’s birthday each year in hopes that she will see them and return. Let your own lanterns fly like in the movie and witness a beautiful spectacle.

     

    4. Music and Fragrance: Clad in Radiance Unseen to the Eye

    A unique experience combining music and fragrances inspired by the princesses, who radiate from love, will let visitors feel closer to them.

     

    5. Glowing Lines: Words That Make the World Shine

    At the Closing Theater, words and lines said by the princesses will be displayed, offering another way of enjoying their world that radiates from love.

     

    6. Prologue: Your Own Unique Story Begins

    Pick up a range of merchandise featuring designs of the exhibition’s main visual, the seven key words, and more.

     

     

    Services and Content Offered by Disney at the Exhibition

     

    Disney+

    Disney+ is a streaming service that brings together all Disney, Pixar, Marvel, Star Wars, and National Geographic content in one place, as well as exclusives. Those at the exhibition can watch the content offered by Disney+ at the Opening Theater.

     

    Disney DX App

    The Disney DX is an app exclusive to Japan that comes as a set with Disney+. It offers the chance to see cut scenes from movies, behind-the-scenes content, and more. The exhibition utilises this app through AR experiences, so if downloaded, you’re sure to have an even more fun time.

     

    A curated list of Disney Princess music is played at the exhibition. If you head to the shop, you can pick up movie soundtracks and other albums. Disney even created a playlist themed on the princesses that’s now available on music streaming services.

  • HOSHINOYA Tokyo’s New Hotel Plan Lets Guests Cool Down in the Summer With an Edo Period Stay

    09.May.2021 | SPOT

    HOSHINOYA Tokyo is shining the spotlight on Japan’s Edo period culture once again this summer with a new hotel stay experience, Edo Suzumi (“Edo Cooling Down”), which will run from June 1 to August 31.

     

    Air cons are common in Japan, but they didn’t exist during the Edo Period. The people of Edo therefore had to find alternatives for cooling down during the hot Japanese summer heat. HOSHINOYA Tokyo’s new hotel plan will showcase just this by preparing special guest rooms for cooling off, making tsuri shinobu ornamental plans, making tea with both Japanese and Chinese ingredients, and more. Desserts made with sweet sake, something which townsfolk enjoyed drinking during the cool summer evenings, will also be served when the sun sets.

     

    Edo Suzumi: 3 Things to Look Forward to

     

    1. Guest rooms specially prepared with the Edo Period in mind

    Guest rooms will be decorated with cool indigo-dyed cloth. They will also feature a number of things that the people of Edo observed to cool down during the summer blaze, such as goldfish, tsuri shinobu, seasonal flower prints, and more. The colour blue reminds one of water and so when seen it is said to make one feel cooler by reducing the pulse, number of breaths, and blood pressure.

     

    Guests will be able to make their very own tsuri shinobu, a decorate hanging fern made from moss and bamboo which is suspended like a wind chime to create the same refreshing sensation during summer.

     

    2. HOSHINOYA Tokyo’s new Suzumi Seats cool you off in the evenings

    In the evenings, water will be sprayed on the hotel plaza floor, in the same area as where the new Suzumi Seats are. During the Edo Period, people would lay out suzumidai seats and sit outdoors in the evenings when the temperature drops. At HOSHINOYA Tokyo, guests can do the same while enjoying a sweet sake parfait made with seasonal peach compote and edamame mousse. Sweet sake has a good balance of glucose and amino acid, and so people during Edo times would drink it to replenish nutrients and cool down their body.

     

    3. New tea blends with Japanese and Chinese ingredients

    Ice was a valuable resource during the Edo Period, and so it’s said that many people would drink hot drinks during the summer and cool off by sweating. Various ingredients were sold for making tea in the towns, such as loquat, liquorice, cinnamon, and more, which would be mixed together. Guests will be able to try making their own original tea blends.

     

    Summer cooling was a big part of Edo culture and a way of life that was experienced using all of the senses, such as hanging chimes and ferns, observing goldfish, and more. This unique life can now be experienced at HOSHINOYA Tokyo this summer.

  • 3D Phantom®: Experience 3D With the Naked Eye at Media Ambition Tokyo 2021

    09.May.2021 | SPOT

    Life is Style, a company that develops 3D holographic advertising signs, is set to showcase its new 3D Phantom® at Media Ambition Tokyo (MAT) which is taking place at Tokyo City View from May 12 to 23.

     

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    Yoichi Ochiai (New Media Artist) | Comment

    “My works are themed on change and transformation, visuals and materials, calculated nature and mass. I continue to attend MAT every year as I’m creating expression using media equipment. This time, I’ve endeavoured to create something that takes advantage of MAT’s location behind high above the city. I wondered what it would look like if I created something on the horizon that can be seen from the 52nd floor of Roppongi Hills, how I could change the horizon digitally to make it something more material. After searching to see if there was some kind of transparent display that would build on top of the horizon that not damage the beauty of the location, I came across 3D Phantom. With this technology, I believe I’ve been able to transform the view beautifully into one long line. Please see it for yourself.” (Translated from Japanese by MMN)

     

    (C)Ninagawa Mika

  • Stay in Harajuku’s Yados Jingumae Hotel if You Love Art

    07.May.2021 | FASHION / SPOT

    Japanese company Rokuyon, which is responsible for creating a variety of hotel plans in Shibuya including at our own MOSHI MOSHI ROOMS, has launched a new project for guests of various hotels who are fans of brands and artists.

     

    For their first endeavour, Rokuyon has teamed up with Yados Jingumae which has undergone major renovations. Guests staying in Room 202 this spring can enjoy a range of artworks as part of the room’s exclusive Harajuku Night Owl Art Exhibition, while in summertime Room 301 will incorporate furniture by Sekai Class.

     

    Yados Jingumae Room 202: Harajuku Night Owl Art Exhibition

    Living room

    Bedroom

    Artist room

     

    Participating Artists

    CHiNPAN | April 23, 2021 – May 30, 2021

    CHiNPAN began their career as an oil painter after getting selected at the 2008 Asia Creative Art Exhibition at The National Art Center in Tokyo. They explore the possibilities of oil painting by not limiting themselves to just paper. “Fusion” is the theme of their work which has taken them to creating visuals for shops, fashion, music, and more.

    BANBU | June 10, 2021 – July 19, 2021

    BANBU is a 24-y-ear-old artist who studied art abroad in Canada and New York after graduating at a vocational school in Japan. Currently based in Tokyo, they create colourful and eye-catching graphics with their three-eyed character.

     

    Hotel Stay x Artists Come Together

    “Harajuku Night Owl Art Exhibition” is the theme of Room 202 which will collaborate with different illustrators, video makers, photographers, and other artists every 1-2 months, shining the spotlight on each of their unique visions.

     

    Yados Jingumae Room 301: Sekai Class

    Hotel Stay x Furniture

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  • Blue Lock Manga Series Announces Exhibition in Shibuya to Promote 14th Volume

    07.May.2021 | ANIME&GAME

    In promotion of the 14th volume of Muneyuki Kaneshiro’s manga series Blue Lock, an exhibition will take place at SpaceHACHIKAI inside Tower Records Shibuya in Tokyo from May 15 to June 6.

     

    Buy merch and receive these items free

    Character illustrated cards

    Vinyl-style panels

    This will be Blue Lock‘s first-ever exhibition since it began serialisation in 2018. It will feature displays of manga drafts, uncoloured illustrations, and more. There will also be a special spot for taking photos. A collection of exclusive merchandise will be available for fans to buy, as well as free bonus items when a purchase it made.

     

    © 金城宗幸・ノ村優介/講談社

  • Tokyo’s New Museum Cafe is a Haven For Fans of Architecture

    06.May.2021 | FOOD / SPOT

    Japanese company Banc, which specialises in setting up hotels and other sites, held the grand opening of the new Architecture Cafe Sumika, a new museum/cafe in Shinjuku, Tokyo, on April 28.

    A peek inside

    A recreation of Fallingwater, a house designed by the architect Frank Lloyd Wright 

    Painting by chalk artist Misuzu Wakai

     

    Architectural designs recreated at the new museum cafe

    Villa Savoye (Le Corbusier)
    Fallingwater (Frank Lloyd Wright)
    Casa Ligornetto (Mario Botta)
    Sky House (Kiyonori Kikutake)
    Maison a Bordeaux (Rem Koolhaas)
    Malin Residence “chemosphere” (John Lautner)
    Eames House (Charles and Ray Eames)
    Silver Hat (Toyo Ito)
    Fisher House (Louis Kahn)
    Mailam House (Paul Rudolph)
    The Glass House (Lina Bo Bardi)
    Steel House (Kengo Kuma)

     

    A little look at the menu

    <Miho Chef Chocolatier> Premium Gateau Chocolate: ¥1,200 / Raw Marble Chocolate: ¥1,000 / Raw Dami Chocolate ¥450

     

    <Ten no Ya> Egg Sandwich: ¥750

    Architecture Cafe Sumika aim sto be a cosy space for architecture lovers who can enjoy thinking about their ideal home, talking about their favourite architect, and thinking about how architecture changes with the times. The cafe has recreated 12 architectural marvels from 12 different renowned architects, each at which sits at a different table.

     

    The cafe, which is located in Shinjuku Sanchome, employs a spacious cafe area with high ceilings that can be enjoyed by both lovers of architects and cafe enthusiasts where they can relax with a cup of tea, coffee, a soft drink, or even alcohol, the latter of which is served at bar hours from 18:00, completely changing the atmosphere into a night museum. There’s also a tasty food menu to tuck into.

     

    If you’re looking to speak to someone about architecture and real estate, Architecture Cafe Sumika also houses its own resident experts. Customers can also enjoy a range of other works by architects and interior designers.

     

    In celebration of the cafe’s opening, a competition is being held to create a jungle gym for children where entrees can win cash prizes, the top being ¥300,000. More details below.

  • BEAMS JAPAN Shinjuku Launches Event to Promote Japan’s Sento Bath Houses

    03.May.2021 | FASHION / SPOT

    The Sento no Susume 2021 event being held by BEAMS JAPAN and Cow Brand Soap has now headed to BEAMS JAPAN Shinjuku. As part of the event, Mizuno has held designed a ‘running course’ is collaboration with sento bath house owners who have listed their recommended spots for running.

     

    From Left: Hiroshi Fukui (Managing Director at Cow Brand Soap), Aya Terakawa (Sports Caster), Mari Yamazaki (Manga Author), Ryozo Naganuma (Kotobukiyu’s 3rd Generation Owner), Hikaru Ikeuchi (Chairman of Board of Directors)

    BEAMS JAPAN Shinjuku Floor 1F – Sento no Susume 2021 Pop-Up

    BEAMS JAPAN Shinjuku Floor 1F – Sento no Susume 2021 Pop-Up

    BEAMS JAPAN Sento no Susume 2021 Virtual Venue

    For many years, sento public bath houses have been big part of Japanese culture and are located up and down the country. They are places people go to unwind, relax, and destress. However, with times changing, they are because less part of people’s lives, and the facilities themselves are seeing significant wear and tear as well as not having successors to take over the businesses. Sento no Susume aims to revitalise sento and raise their cultural value once again by showing how they can be enjoyed. The first event was held in January and February in 2019.

     

    The event arrived at BEAMS JAPAN Shinjuku on April 26 and  invites manga artist Mari Yamazaki on board who has given the store a makeover with her iconic artwork themed on exercise and bathing. This event combines sento bath houses with sports, and so as well as discovering bath houses to visit, you can learn find out about great running courses at the Sento Run no Susume corner. There’s also a virtual venue accessible on the official website that creates the store in 4K 3D so everyone around the world can get involved regardless of their location.

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