Gintama x adidas Collaboration Launches in Promotion of Gintama: The Final Movie
16.November.2020 | ANIME&GAME / FASHION
Alpen Co., Ltd. is currently holding its longest brand campaign in collaboration with characters from various media. This time around, it is joining hands with the upcoming anime film Gintama: The Final. A special campaign website launched on November 13 which sees the film’s three main characters donning adidas clothes.
adidas x Gintoki x Kagura x Shinpachi
The three main characters of Gintama, Gintoki, Kagura, and Shinpachi, are all wearing sporty items from the 2020 fall/winter adidas CASUAL Collection in the promotional images.
There was much hype amongst speculative Gintama fans in the run up to the collaboration when it was first teased with a picture of Shinpachi’s glasses. The post trended on Japanese social media, gaining over 5,000 retweets and over 10,000 likes.
adidas brand has been parodied on numerous occasions in both the Gintama anime and manga with Shinpachi wearing clothes that looked just like the brand’s. In promotion of the new film, which will wrap up the series, adidas wanted to do a real collaboration.
The Outfits
Gintoki
Gintoki is wearing a women’s white long jacket over a stand-up collar and with sporty trousers. The colours are reminiscent of his usual style.
Kagura
Kagura’s sweater is red just like the Chinese dress she wears in the series. Over it she’s layered a beige-coloured long gown together with black pants which bring the look together.
Shinpachi
Shinpachi’s navy jersey has the iconic adidas stripes down the sleeves. The combination of the white shirt and sneakers as well as the beige pants makes for a casual look.
Gintama The Final will be released into Japanese theatres on January 8, 2021.
©Hideaki Sorachi / Gintama The Final Production Committee
Information
adidas CASUAL Collection 2020 Fall/Winter
Running: September 18, 2020 – December 20, 2020
Official Website: https://store.alpen-group.jp/brand/adidas/
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Gintama @ Dash Store to Open in Ikebukuro and Osaka This April
18.April.2021 | ANIME&GAME / FASHION
The Gintama @ Dash Store pop-up shop is returning to Ikebukuro P’PARCO and Animate Osaka Nipponbashi where fans can get their hands on lots of merchandise of Hideaki Sorachi’s manga series Gintama.
Gintama’s characters wear blue for the store
Dash Store will sell a range of exclusive items as well as offer pre-sales on upcoming merchandise. The illustration pictured above of the characters in blue hoodies was also drawn exclusively for the store and will feature on a range of items.
For every ¥2,000 (tax included) spent by fans at the store they will receive one of nine possible bromide pictures. And for an extra ¥500, those who buy one or more items can get a special tote bag too.
A look at some of the merch line-up
Acrylic Stands | ¥1,650 Each (Tax Included)
Folders | ¥440 Each (Tax Included)
Acrylic Key Rings | ¥715 Each (Tax Included)
Hoodies | ¥5,500 Each (Tax Included)
©空知英秋/集英社・テレビ東京・電通・BNP・アニプレックス
Information
Gintama @ Dash Store
Running: April 24, 2021 – May 13, 2021
Where: Ikebukuro P’PARCO (Floor 3F) / Animate Osaka Nipponbashi (Floor 1F)
Online Shop: https://www.movic.jp/shop/pages/dashonline.aspx
Event Page: http://dashstore.net/title_item/gintama2104/
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Columbia x SHIPS Drop Outdoor and Streetwear Style T-Shirt Collection
18.April.2021 | FASHION
Innovative outdoor-wear brand Columbia and select shop SHIPS have come together to release their new limited-edition RED HILL BUTTE TEE t-shirt collection.
The line-up makes use of Columbia’s Omni-Freeze Zero technology which keeps wearers cool in hot, humid, and sweaty, environments, and Omni-Wick which pulls moisture away from the body so sweat can evaporate quickly. Whether it be for camping or regular everyday use this spring and summer, the collection is a must-have for the hot weather.
RED HILL BUTTE TEE | ¥6,050 (Tax Included)
Colours: Black / Beige / Navy
Sizes: S / M / L
Embroidery on left of chest
The design weaves in Columbia’s DNA, taking inspiration from their fishing gear archive.
Back print
A fusion of nature and the city, paying homage to Portland, Oregon.
OMNI – FREEZE ZERO
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Jujutsu Kaisen Themed Sento Bath House Merchandise to be Released
17.April.2021 | ANIME&GAME / FASHION / FOOD / SPOT
Japanese bath house chain Gokuraku-yu, which is known for its diverse line-up of baths from open-air to jet, will launch a campaign in collaboration with the anime series Jujutsu Kaisen on April 23.
Jujutsu Kaisen x Gokuraku-yu RAKU SPA Collab Campaign
RAKU SPA Ticket + Jujutsu Plus Set
Those who buy the Jujutsu Kaisen ticket set at RAKU SPA (¥760) will receive one of 4 possible hand towels
Merchandise Batch ①
Pins (8 Designs) | ¥500 Each (Tax Included)
Acrylic Stands (8 Designs) | ¥780 (Tax Included)
Hand Towel | ¥780 (Tax Included)
Pouch | ¥1,320 (Tax Included)
Pin Set | ¥1,980 (Tax Included)
Acrylic Stands (4 Designs) | ¥1,650 Each (Tax Included)
Acrylic Key Ring | ¥980 (Tax Included)
Bag | ¥1,680 (Tax Included)
Sticker Set | ¥1,280 (Tax Included)
T-Shirt | ¥1,980 (Tax Included)
Die-Cut Postcard Set (2 Designs) | ¥1,580 Each (Tax Included)
Folder Set | ¥890 (Tax Included)
Merchandise Batch ②
Key Rings Each ¥480 (Tax Included) / Flags ¥1,080 Each (Tax Included)
Online Shop Exclusives
A1 Poster ¥1,680 (Tax Included) / A2 Poster ¥1,480 (Tax Included) / Four Posters Set ¥1,980 (Tax Included)
Themed Food (10 Items)
Drinks (4 Flavours) | ¥770 Each (Tax Included)
Coasters (12 Designs)
Fans can stock up on a range of sento bath house-related merchandise featuring both chibi and normal designs of their favourite Jujutsu Kaisen characters. A second batch of merchandise will also be added on May 14. There’s even themed food to be enjoyed at Gokuraku-yu restaurants which comes with a free coaster.
Gokuraku-yu branches will be decorated with pictures and tapestries of Jujutsu Kaisen for the duration of the collaboration, and there will be photo spots where fans can snap pictures at the bath houses. The campaign can be followed on Japanese social media with the hashtags #極楽じゅじゅやすみ #極楽湯 #らくスパ.
(C)芥見下々/集英社・呪術廻戦製作委員会
Information
Gokuraku-yu x Jujutsu Kaisen
Running: April 23, 2021 – June 15, 2021
Where: 31 branches of RAKU SPA
Collaboration Page: https://rakuspa.com/jujutsukaisen/
Gokuraku-yu Online Shop: https://eshop.gokurakuyu.ne.jp/
Gokuraku-yu Official Website: https://www.gokurakuyu.ne.jp/
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Upcoming Fate/Grand Order Anime Film Paladin; Agateram to Collaborate With First Kitchen
17.April.2021 | ANIME&GAME / FOOD
Japanese fast food chain First Kitchen is launching a collaboration on April 19 with the upcoming anime film Fate/Grand Order: Shinsei Entaku Ryouiki Camelot 2 – Paladin; Agateram at First Kitchen and Wendy’s First Kitchen branches in Japan. The film is set for release on May 5, 2021.
Exclusive limited-edition presents
For every ¥900 spent at First Kitchen during the campaign, customers can receive a selection of merchandise freebies when they show the official campaign tweet on Twitter or the campaign’s website to the restaurant staff. This includes one of 8 possible folders which are available from April 19 to May 3, and one of 8 possible pins which are available from May 3 to 16.
Additionally, if customers show staff that they are following First Kitchen on Twitter and have retweeted the campaign post, they’ll be entered for a chance to win a B2-size poster.
12 branches of First Kitchen will also be decorated with pictures and posters from the anime film.
Information
First Kitchen x Fate/Grand Order Collaboration Campaign
Start Date: April 1 9, 2021
Where: First Kitchen / Wendy’s First Kitchen
First Kitchen Official Website: https://www.first-kitchen.co.jp/
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Chibi Maruko-chan Meets Miffy in Cute Merchandise Collaboration
16.April.2021 | ANIME&GAME / FASHION
The beloved Chibi Maruko-chan from the manga of the same name is joining hands (or paws) with the Dutch children’s book character Miffy at the upcoming Maruko Meets Miffy fair that will be held at 16 branches of Miffy Style and 19 branches of KIDDYLAND in Japan for the whole month of May.
The creator and author of Miffy, Dick Bruna, was actually a friend of Momoko Sakura, the creator and author of Maruko-chan. They first met in 1999 when Sakura visited Dick Bruna’s atrium in Utrecht for an interview on her book Fujisan. 20 years later, their works come together at this special event that pays homage to their meeting and works.
Over 100 pieces of merchandise will be sold at the event, from stationery to gadgets, plush toys, and more. The exclusive cute artwork designed for the event is also sure to make fans feel warm and fluffy inside.
A small look at just some of the items on sale
<Clockwise> Socks ¥418 / Small Clear Case ¥748 / Memo Pad ¥495 / Mirror ¥1,485 / Blue Key Ring ¥528 / Yellow Key Ring ¥528/ Flat Pouch ¥1,320
<Clockwise> Square Glass Phone Case ¥3,168 / Plushie ¥3,850 / Wireless Charger ¥3,278 / Mechanical Pencil & Two-Colour Ballpoint Pen ¥550 / AirPods Pro ¥2,178 / Mascot Key Ring ¥1,980 / 4000mAh Lithium Ion Polymer ¥4,378
<Clockwise> Mug ¥1,650 / 5.5 Inch Plate ¥1,100 / 8.5 Inch Plate ¥1,760 / Bowl ¥1,210
Get a free bonus item
Fans who spend over ¥2,000 (tax included) on any of the Maruko Meets Miffy merchandise will receive this free mini notebook too!
Information
Maruko Meets Miffy
Running: May 1, 2021 – May 31, 2021
Where: Japan (Miffy Style – 16 Branches / KIDDYLAND – 19 Branches)
Event Page: https://www.kiddyland.co.jp/event/maruko_meets_miffy/
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SNIDEL x PUMA Collaborate on Clothing Collection
15.April.2021 | FASHION
Japanese women’s fashion brand SNIDEL released a new collection of clothing in collaboration with PUMA on April 16.
SNIDEL x PUMA Crew Neck Sweater | ¥8,800 (Tax Included)
SNIDEL x PUMA Sneakers | ¥11,000 (Tax Included)
SNIDEL x PUMA Jacquard Dress | ¥9,900 (Tax Included)
The collection features light sporty and streetwear colours and materials with feminine details added to every piece for a laid-back and stylish look.
Information
SNIDEL x PUMA
Online Pre-Sales: April 14, 2021
SNIDEL Official Online Store: http://www.snidel.com/
USAGI ONLINE: https://usagi-online.com/General Release: April 16, 2021 (Japan)
SNIDEL Shop List: http://snidel.com/Page/shoplist.aspx -
Retro Street Fighter Clothing Collection Releases in Collaboration With HUF
15.April.2021 | ANIME&GAME / FASHION
Fashion brand HUF, which was established in San Francisco back in 2002, has released a new Street Fighter Collection featuring vintage, 8-bit designs.
The collection is sure to be a nostalgia fest for fans of Capcom’s iconic series, with designs featuring characters, stages, and more from Street Fighter in the form of shirts, tees, socks, hats, fleeces, and accessories.
The two resort shirts feature the background art of memorable stages from the games as well as Blanka’s Electric Thunder and more. There’s also a skateboard deck series for collectors which include references to the bonus stages.
A special HUF X hoodie featuring a Street Fighter arcade machine has also been added to the line-up amongst other must-grabs.
Information
HUF X Street Fighter Collection
Released: April 2, 2021
Where: HUF FLAGSHIP STORES, HUF JAPAN OFFICIAL ONLINE STORE, HUF ZOZOTOWN
Buy Here (Worldwide): https://hufworldwide.com/collections/huf-x-street-fighter
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Jujutsu Kaisen Collaborates With Bakauke Rice Crackers
14.April.2021 | ANIME&GAME / FOOD
Japanese snack company Befco, which is known for a range of different products like Bakauke, Hoshi Tabeyo, Seto Shio, and more, is collaborating with the anime series Jujutsu Kaisen on its Bakauke rice cracker snacks. The items went on pre-sale at select convenience stores on April 12 and will roll out elsewhere on April 19.
Jujutsu Kaisen x Bakauke Soy Sauce Flavour | ¥120 (Before Tax)
Following the success of the first collaboration in February, Befco is coming together with Jujutsu Kaisen again with all-new packaging for the soy sauce flavour of its bite-sized Bakauke senbei rice crackers.
Each bag also comes with one of the five stickers pictured above.
©芥見下々/集英社・呪術廻戦製作委員会
Information
Jujutsu Kaisen x Bakauke
Pre-Sale: April 12, 2021 / General Sale: April 19, 2021
Befco Official Website: https://www.befco.jp/
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Japanese candy company UHA Mikakuto has collaborated with the video game TETRIS® to launch pre-sales on their new Tsumu Gummy TETRIS® which hit shelves on Monday (April 12) in Japan.
Tsumu Gummy TETRIS® | ¥370 (Before Tax)
The colourful gummies arrive in seven different forms, shaped and coloured like the blocks in TETRIS®, meaning you can stack them as well as eat them. They are an assortment of green grape, red grape, orange, and strawberry flavours, and one pack weighs in at 180g.
Tetris ® & © 1985~2021 Tetris Holding.
Information
Tsumu Gummy TETRIS®
Pre-Sale: April 12, 2021
UHA Mikakuto Official Website: https://www.uha-mikakuto.co.jp/
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KEEN x Murasaki Sports Collaborate on Footwear Release
13.April.2021 | FASHION
Murasaki Sports and outdoor/footwear brand KEEN released a new limited-edition model of KEEN’s NEWPORT H²O shoes, the NEWPORTのH2, on April 10.
KEEN x Murasaki Sports Limited Edition “NEWPORT H2”
The designer for the alternative models is GRINDLODGE garage project who have captured the gorgeous ocean with the sun and trees reflected on the water surface on them. This design is created using the company’s grinder tool which makes each and every pair of shoes unique. The footwear is equipped with KEEN’s Newport H2 technology so they can be worn both in and out of the water.
Murasaki Sports is donating 10% of the proceeds made from these limited-edition models to Umi Sakura to help keep Japan’s oceans clean. Additionally, Umi Sakura, Murasaki Sports, and KEEN will begin rolling out their two-month #ACTIONFORCHANGE campaign this month in the run up to World Oceans Day which begins on June 8, 2021.
Murasaki Sports aims to teach more people engaged in sports such as surfing about importance preserving the environment through this campaign and footwear release. The brand is one supported by the youth of Japan, so the campaign hopes to pass down these messages of sustainability to young people.Information
KEEN x Murasaki Sports Limited Edition Newport H2
Released: April 10, 2021 (Limited Edition)
Where: Murasaki Sports
Online Store: https://bit.ly/3cJmKAR
#ACTIONFORCHANGE Instagram Campaign
Running: April 5, 2021 – June 30, 2021
Present for Participating: Special tongs that can be used for picking up trash, camping, and more
How to Participate
・Method A: Post a photo of you in action
Take a photo of you that captures making the ocean beautiful and post on Instagram with the hashtag #アクションフォーチェンジ and/or #ACTIONFORCHANGE and tag Umi Sakura @umisakura_official
・Method B: Repost the official campaign posts
Repost the posts on Umi Sakura @umisakura_official, KEEN @keen_japan, and Murasaki Sports’ @murasakisports_official, that have the hashtag #アクションフォーチェンジ on them along with the hashtag #アクションフォーチェンジ and tag Umi Sakura in your post.
*Winners will receive a DM from Umi Sakura’s official Twitter account (@umisakura_official)Umi Sakura: https://umisakura.com/
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Mister Donut Japan Releases 2nd limited- edition Gion Tsujiri Matcha Doughnuts
12.April.2021 | FOOD
Mister Donut Japan released its new tasty collection of limited-edition doughnuts in collaboration with Gion Tsujiri, the famous tea shop in Kyoto from April 9.
The Line Up
Fluffy Uji Matcha Mochi with Black Honey
Fluffy Uji Matcha Mochi with Soybean Whipped Cream
Fluffy Uji Matcha with Azuki Red Beans Mochi
Pon de Double Uji Matcha
Pon de Double Uji Matcha with Black Honey Mochi
Pon de Double Uji Matcha with Soybean Whipped Cream and Azuki Red Beans
Uji Matcha Chocolate, Azuki Red Beans and Rice Cake Balls Pie
Special Edition: Mister Donut Voucher Card with Masaki Sudaミ
The 1st edition of collection released on March 12 with the theme of colouration
that enhances the colour of matcha. The new edition launching this time was developed with the theme of Japanese ingredients such as black honey that brings harmony with matcha. “Fluffy Uji Matcha” series consist of 3 flavours made of luxurious Kyoto Uji Matcha with fluffy donut which marks its first appearance of this year. “Fluffy Uji Matcha with Black Honey” is a glossy doughnut coated with matcha chocolate with black honey filling. A wide variety of doughnut featuring 7 combinations of matcha and Japanese ingredients are unbearably delicious and unmissable.
Mister Donut holds a promotional campaign in collaboration with the Japanese movie God of Kinema starring Masaki Suda, current image model of the brand.
During the campaign, follow Mister Donut’s official Twitter account and upload pictures of the collection with hashtag “#ミスドでつや抹茶” and 428 lucky customers can win a voucher worth ¥500 with exclusive design features Masaki Suda. Additionally, 67 lucky customers who have also participated in the 1st edition of Mister Donut ×Gion Tsujiri collection campaign previously can receive a voucher worth ¥2,000.
Enjoy popular limited-edition doughnuts with Gion Tsujiri until your heart’s content.
Information
misdo meets Gion Tsujiri
Running: April 9, 2021 – May, 2021
Campaign Duration: April 4, 2021- April 30, 2021
Campaign Page: https://www.misterdonut.jp/campaign/matcha
Official Site: https://www.misterdonut.jp
Mister Donut Official Twitter account: https://twitter.com/misterdonut_jp( @misterdonut_jp)
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Gaspard and Lisa Themed Menu to be Served in Tokyo
The popular French characters Gaspard and Lisa are getting their own themed menu at Le Cafe la Boutique du Joel Robuchon in Tokyo. The menu will be served from April 24 to May 9 and takes inspiration from Anne Gutman and Georg Hallensleben’s children’s book series.
Gaspard and Lisa One Plate & Cocktail Set | ¥3,300 (Tax Included)
Non-Alcoholic Strawberry & Lychee Cocktail | ¥990 (Tax Included)
Strawberry Galette (With Coffee or Tea) | ¥2,420 (Tax Included)
Coasters
Pouch
The first 500 customers who order something from the menu will receive a free coaster, and those who spend over ¥5,000 will get a special pouch.
Enter the charming world of Gaspard and Lisa with this cute themed menu.
(C) 2021 Anne Gutman & Georg Hallensleben / Hachette Livre
Information
Le Cafe la Boutique du Joel Robuchon x Gaspard and Lisa
Running: April 24, 2021 – May 9, 2021
Where: Le Cafe la Boutique du Joel Robuchon (Nihonbashi Takashimaya S.C. Floor 2F)
Opening Hours: 10:30-19:30 (Last Orders 18:30)
Reservations: 03-5255-6933
Official Website: https://www.robuchon.jp/