Starting this month, Laforet Harajuku is readying itself for Spring 2021 with the rollout of items by high-end brands and shops, all with an audience in mind who simply love culture regardless of their age or gender.

4.23 | New Store Opening
《Floor 3.5F》circle in circle

circle in circle welcomes a diverse selection of brands such as l’atelier du savon, CHILD WOMAN, and more. The new store’s concept is to act as the perfect place for an appointment with your wardrobe. Every month, the store will collaborate with various different people, and line the shop floor with outfits that will have customers feeling like a kind in a candy store. For its initial opening, circle in circle is collaborating with photographer Kensuke Hosoya.

4.9 | New Store Opening

《Floor 1.5F》LIBERTY TOKYO

“Freedom” is the keyword at LIBERTY TOKYO, where customers are encouraged that it’s great to get your hands on the things you want, and great to wear the things you want to wear. The shop stocks a range of apparel and items that combine accessories and fashion. They even sell stickers, merchandise, and more. This custom select shop offers made-to-order products, making each and every one unique and the only one in the world. It also collaborates with artists and other brands.

3.12 | New Store Opening

《Floor 5F》OSEWAYA TOKYO

OSEWAYA TOKYO is an accessory shop offering everything from basics to trends. Their motto is “bring your happiness” which is melded into their range, spanning the latest trends to must-have dailies. They have everything you hope a store specialising in accessories would have.

4.9~6.6 | New Store Opening

《Floor B0.5F》GLAZE KOHL x NUTTY VINTAGE

GLAZE KOHL x NUTTY VINTAGE is a limited-time collaboration shop between chic apparel brand GLAZE KOHL and NUTTY, a vintage shop that first opened in 1995. They line-up features new Spring 2021 items as well as the “GLAZE KOHL add VINTAGE” corner which features a selection of vintage items picked out by designers who themselves are vintage buyers. NUTTY VINTAGE is also offering a huge selection of the best authentic vintage items. Customers can enjoy some little limited-edition gifts when shopping there which are being given out to commemorate the shop’s opening.

5.22~6.4 | New Store Opening

《Floor 4F》Mansion Mikura

Mansion Mikura’s main store is located at Harajuku Cat Street. This limited-time rendition is a ‘mansion’ with four tenants – a collection of four second-hand shops including SAUCE which stocks miscellaneous items and second-hand clothes, top ranking vintage name STEP A HEAD, side car charlie which specialises in ‘maniac items,’ and the long-selling brand vintagesheets.

6.5~7.25 | New Store Opening

《Floor 4F》SAUCE

SAUCE is another vintage store located behind Cat Street. For its limited-time opening, it’s selling hats in collaboration with Antage which previously sold out, as well as its own upcycled vintage clothing, as well as vintage clothes, rugs, and more from overseas.

5.22~5.30 | New Store Opening

《Floor 0.5F》vanilla（B0.5F）

vanilla will provide a diverse line-up of unique fashion as well as brands such as att production, room boy pony, phemesaccessories, and more.

5.31~6.6 | New Store Opening

《Floor 0.5F》Ochame Department

At Ochame Department, they believe simply being cute is being, and being the same as others is boring. Their fashion stock and handmade bits and bobs are imbued with the magic to make customers smile.

CLEAN KEEPERS Regular Member Uniforms

CLEAN KEEPERS is a cleaning project that takes place every Saturday at Laforet Harajuku in the hopes of creating a clean town and in turn clean hearts for all. Their uniform worn by regular members has changed into a blouson and one piece produced by ehka sopo on Floor B1F of Laforet. The blouson has a retro feel to it while the one piece has long sleeves and is inspired by 19th century British maids.

CLEAN KEEPERS

Running: Saturdays @ 10:30-12:30 (Booking Required/Cancellation if it rains)毎

Book Here

The ground-floor Garage space at INTERSECT BY LEXUS – TOKYO is welcoming the The Path of Color installation in collaboration with the creative unit SPREAD starting on April 28.

Past installation collaborations

Anti-Splash Flag Partitions

After Image installation recreates afterimages seen from the car window

The Path of Color is a kaleidoscopic sensory experience that hangs freely overhead as a ‘path’ and expresses the energy to make it unto the morrow. This colourful installation features a scarlet net with motifs of life and which is filled with colourful fragments torn by hand. Colours have an influence on the memories and feelings of people, and so by gazing at the rainbow hues of this overhanging fragmented path, visitors’ imaginations will be stirred, resulting in recollection and emotional experience. The installation hopes to give people the positivity to make it through to tomorrow during the difficult COVID era.

Each colourful paper fragment was printed using an old-time printer which has created a unique gradation that can only be recreated by such a machine from that time. Together with the relaxing lights of LEXUS, customers are sure to sink into their chairs as they kick back and recall old times. LEXUS is a place that treasures moments of beauty, such as falling cherry blossom petals and the arrival of autumn. This richness will serve as a kick-starter to customers finding their own colourful paths.

SPREAD and INTERSECT have come together on numerous occasions, such as for the bistro/cafe’s current flag partitions for creating a safe environment during the pandemic, and for 2019’s After-Image installation.

GENDA SEGA Entertainment is set to open a themed cafe in collaboration with Love Live! Nijigasaki High School Idol Club on April 29, 2021.

A completely original menu themed on the characters

Fans can tuck into a very special menu inspired by the members of the Nijigasaki High School Idol Club with drinks, desserts, and food. The cafe will run over the course of three periods each of which will also include their own unique menu items.

Drinks | ¥660 Each (Tax Included)

Period ①: Hamburger Plate / Yaki Udon | ¥1,320 Each (Tax Included)

Nikujaga Plate / Clam Chowder | ¥1,320 Each (Tax Included)

Period ②: 1st Year Banana Parfait / 2nd Year Strawberry Parfait / 3rd Year Grape Parfait | ¥1,100 Each (Tax Included)

Period ③ menu exclusives to be revealed

Get some freebies simply by ordering

Period ①: Drinks Coaster / Food Coaster / Parfait Costers

Period ②: Drinks Coaster / Food Coaster / Parfait Costers

Period ③ exclusive freebies to be revealed

Character birthday cards

Kanon Shibuya – May 1, 2021 / Sarah Kazuno – May 4, 2021

Ai Miyashita – May 30, 2021 / Nozomi Tojo – June 9, 2021

Mari Ohara – June 13, 2021

Merchandise to add to your collection

Releasing: April 29, 2021

Acrylic Stands | ¥1,320 Each (Tax Included)

Art Panels | ¥660 Each (Tax Included)

Releasing: May 15, 2021

Chibi Key Rings | ¥770 Each (Tax Included)

Bonus merch for every ¥2,000 spent

Bromides | Available April 29, 2021 – May 14, 2021

Bromides | Available May 15, 2021 – May 28, 2021

©2013 プロジェクトラブライブ！ ©2017 プロジェクトラブライブ！サンシャイン!!
©2020 プロジェクトラブライブ！虹ヶ咲学園スクールアイドル同好会　
©2021 プロジェクトラブライブ！スーパースター!!
©GENDA SEGA Entertainment Inc.

Shibuya LOFT opened its new ‘2foods’ cafe on April 15 which serves junk food healthily.

2foods uses absolutely no eggs or milk in their menu – everything is plant based and healthy, making it a haven for vegan foodies, especially in Japan where there aren’t as many vegan places as other countries. What’s better is that everything’s reasonably priced too. There are around 60 menu items to choose from, like curry and soba as well as desserts, organic coffees and lattes, cold pressed juice, and more.

Artist’s rendition of the cafe

Curry | ¥1,023 (Tax Included)

A hearty and spicy curry served with brown rice which is better for digestion.

Tantanmen Ramen | ¥968 (Tax Included) | Shibuya LOFT exclusive

A ramen soup with 100% gluten free rice flour noodles, soy milk, sesame seeds, peanuts, soy meat, and other healthy and natural ingredients.

Egg Doughnut Sandwich | ¥528 (Tax Included)

A vegan egg sandwich that doesn’t use eggs but tastes just like them.

Gateau Chocolate | ¥528 (Tax Included)

A rich chocolate gateau made with brown rice powder and soy cream.

CHOCOLATE Inc. is set to open the BLUE HAMHAM POP UP STORE at Shibuya PARCO in Tokyo on May 14 and Shinsaibashi PARCO in Osaka on June 4. The pop-up shops are centred on Arimura Taishi’s characters BLUE HAMHAM.

BLUE HAMHAM are four music-eating space hamster brothers from a planet called ‘Proxima b.’ Their animations on Twitter, TikTok, and other social media platforms have garnered over 300 million views worldwide. In 2020, they began collaborating with overseas artists. Their musical animations have garnered popularity across the globe.

At the pop-up shop, fans can get their hands on over 30 new BLUE HAMHAM items. This also marks the brothers’ first pop-up shop in Osaka. From exclusives to free novelties, there’s plenty to enjoy.

At the store, fans will also be greeted by four 1-meter tall BLUE HAMHAM statues, the only ones in the world. There will be a display showing their animations, a chance to learn about the characters, and more.

©CHOCOLATE Inc.

India-ink painter CHiNPAN is collaborating with Rokuyon, who is known for helping to create a range of unique accommodations such as MOSHI MOSHI ROOMS, to launch a new kind of hotel experience in Harajuku beginning on April 23, 2021.

The project’s name is Harajuku Yofukashi Art Exhibition, with yofukashi being Japanese for ‘staying up late.’ It will invite a new artist or creator on board every one or two months as an opportunity for them to showcase their works.

One of the art pieces

Wall art

Works displayed in the living space

The bedroom with art pieces against the walls and on the ceiling

Private area

MOSHI MOSHI ROOMS Series

MOSHI MOSHI ROOMS is our own hotel site located in the heart of Harajuku’s tourism: it is within walking distance of Takeshita-dori (Takeshita Street), Meiji-dori, the Ura-Harajuku area, and Omotesando. This makes it the ideal place to stay for travellers visiting Harajuku.

SAKURA | More details here

ORIGAMI | More details here

DOSUKOI | More details here

With art events and exhibitions cancelled or severely restricted due to the pandemic, this project serves as a get promotional opportunity for artists to display their works and for art lovers to appreciate them. It aims to grow and become a new way to enjoy art.

Japanese apparel brand WIND AND SEA opened orders for a new collection in collaboration with the anime series Jujutsu Kaisen on Saturday.

The collection includes t-shirts, long-sleeve shirts, and pullover hoodies featuring character designs from the popular anime series coupled with WIND AND SEA’s logo.

Nippon Animation has announced the Maruko & Coji-Coji Fest, two pop-up shops that will open at Kita-Senju Marui in Tokyo and Kobe Harborland umie in Hyogo on April 20 and 29 respectively.

Inside the Kita-Senju Marui store

New merchandise

Acrylic Key Rings | ¥880 Each (Tax Included)

Sticker | ¥385 (Tax Included)

Postcard | ¥275 (Tax Included)

Mugs | ¥2,200 Each (Tax Included)

Bonus Item: Wrapping paper bag

The Maruko & Coji-Coji Happy Fest welcomes an all new series of original artwork themed around snacks and sweets. Fans will be able to enjoy pre-sales of new merchandise, and all who spend over ¥2,000 (tax included) will be given a free wrapping paper bag.

Ueni Trading has opened pre-orders for a new reed diffuser set by RADSKY, a perfume brand with SKY-HI acting as the brand ambassador. The set is available to pre-order at LOFT, both in-store and online.

RADSKY Sexual Healing Coffret Set | ¥3,850 (Tax Included)

The new fragrance gets its name from the title of SKY-HI’s new song Sexual Healing. The fragrances captures the fragrance of a ‘sexy man’ with tempting white musk, which users can have around their home wherever they like with the sleek reed diffuser bottle which has a handwritten-style logo on it. The clear case is also made from a biodegradable material.

The first fragrance collaboration continues to enjoy sales

SKY-HI’s first collaboration with the brand was the RADSKY Neon Eau De Toilette perfume which is still enjoying sales for its “Night Fruity” aroma. It’s a more natural, refreshing smell balanced by sweet fruity notes.

An exhibition centred on the Devilman manga series by Go Nagai, the 1972 Devilman anime adaptation, and Netflix’s 2018 DEVILMAN crybaby anime adaptation, is set to take place on the online exhibition platform Virtual Utopia from April 28 to May 31.

What to look forward to

*Visuals are of an exhibition still in development

*Visuals are of an exhibition still in development

A devilish experience split into 11 areas

Devilman has been entertaining readers and anime-lovers for almost half a decade. The exhibition will depict the comparisons between humans and demons of the series in 11 different areas, each recreating scenes that are sure to be instantly-recognisable to fans.

Main Area: Heart of a Demon / Heart of a Human

The main portion of the exhibition is split into four areas which fans will find themselves going back to numerous times, and in different orders, giving each visitor their own unique perspectives and interpretations. There’s also a hidden area which can only be accessed by those who have seen the ‘special exhibit.’ There’s also a free-to-enter area with messages from the creators.

Go deeper into the VR Devilman Exhibition with the voice guide
Forget your usual guides, this exhibition incorporates voiceover guides to walk people through the exhibition. For an extra fee, fans can have Megumi Han, who plays Miki Makimura in DEVILMAN crybaby, and Tomokazu Seki, who for this exhibition is playing Psycho Jenny, guide them through the different areas.

*Visuals are of an exhibition still in development

Users can download the Virtual Utopia app for free, and the exhibition can be attended even without a VR headset. There will also be talks by the author and other notable people in the industry which can be watched live on YouTube, so anyone can get involved.

Ground Y T-Shirt Collaboration

The exhibition is also collaborating with Yohji Yamamoto’s fashion brand Ground Y on six original tees.

 ©永井豪／ダイナミック企画
TVアニメ版「デビルマン」©ダイナミック企画・東映アニメ―ション
DEVILMAN crybaby        ©Go Nagai-Devilman Crybaby Project
©VRデビルマン展実行委員会

Japanese actor Takuya Kimura is a long-time lover of the sunglasses brand Ray-Ban which has led to a collaboration between the two on a new Japan-exclusive model which will be limited to 200 units. The sunglasses will be sold at Ray-Ban Store SHIBUYA and Ray-Ban Japan’s online store on April 24.

Ray-Ban x Takuya Kimura Collaboration Video

Each of the 200 sunglasses have unique serial numbers on the frames together with Takuya Kimura’s initials engraved by hand. They also come in a special box featuring an original case, cleaning kit, and a card featuring the same unique serial number.

Takuya Kimura | Interview

Q: What are your thoughts and impressions on Ray-Ban?
A: For me, Ray-Ban and sunglasses are equals and inseparable. It’s a sunglasses brand worn by characters in movies I’ve seen and by musicians I like, so I’ve inevitably come to like them too.

Q: What were you going for with the RAY-BAN x TAKUYA KIMURA collaboration?
A: The first thing was for the glasses to be something I would want to wear – something I’d like to own. Another thing is that in Japanese society, it’s rude to wear sunglasses in front of your superior, so we tried making them lighter so even if you’re wearing them someone can see your eyes.

Q: What do you like about the Aviator limited-edition models?
A: They use photochromic lenses which darken when exposed to UV. I wear them when talking in a room, and I can step outside in them as they are since they will become dark when exposed to ultraviolet rays to protect your eyes.

Q: Is there a movie scene or something where you thought sunglasses looked cool?

A: Around the time I was in middle school, I saw Ray-Ban’s teardrop sunglasses in the American film Top Gun. A band member from my favourite rock band also wore them and performed in them as well as had photos of him in them on CDs and records. I really admired those things.

Anime product and merchandise chain Gamers is set to open an official shop in collaboration with the upcoming anime series Love Live! Super Star!! on May 30.

Pre-Sale Merch

Full-Colour Pass Cases | ¥1,430 (Tax Included)

Luggage Tags | ¥1,320 Each (Tax Included)

Rubber Key Rings | ¥660 Each (Tax Included)

Korokotto Love Live! Super Star!! | ¥990 Each (Tax Included)

Love Live! Super Star!! comes as the latest entry to the Love Live! anime franchise and will begin airing this July. The story follows five girls who aim to become school idols. Fans of the series won’t want to miss out on a chance to visit the shop if they’re in Tokyo this spring as they get their hands on a selection of exclusive merchandise, pre-sales, and more.

(C)2021 プロジェクトラブライブ！スーパースター!!