NiziU Becomes New Muse For Curl Keep Magic Multitask Mascara

01.December.2020 | FASHION

Japanese global girl group NiziU are featuring in the latest promotional material for Curl Keep Magic, a multitask mascara that triples as a primer, top coat, and mascara.

 

The theme for the promotion is centred on “helping girls’ lashes to stay curled for a long period of time during today’s day and age where everyone is keeping fit, and to support them as they move to achieve their dreams.” In the promotional material, NiziU is serving positive vibes and showcasing the fun of makeup.

 

The photoshoot

The NiziU members expressed enjoyment for the photoshoot. The set was lively, and the girls were chatting with smiles even when the camera wasn’t rolling. There was a real sense of teamwork between the director and cameraman as the girls replicated their requests to perfection. The eight of them hummed along to the music playing in the background and teased each other; there was a real fun vibe to the shoot.

 

Curl Keep Magic

Curl Keep Magic is a mascara for multitasking that keeps lashes full all day long. It can be used as a primer, top coat, and mascara, and can even be used to add natural curls to lashes without colour. The mascara is a water-type cosmetic that contains a combination of Japanese camellia and squalene which protects the lashes. It uses a clear black colour which has a transparency to it.

 

When used as a regular mascara, the Curl Keep Magic can elevate the natural look of the eyes for an effortless finish. And by using it as a primer, you can add a different mascara on top that keeps for a long time.

The Curl Keep Magic billboard ad featuring NiziU will roll out at drugstores in Japan from January 16, 2021.

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