SHIRO’s Omotesando Cosmetic and Beauty Store Gets Museum-Like Makeover

22.December.2020 | FASHION / SPOT

The flagship store of cosmetic brand SHIRO, SHIRO Omotesando, received a makeover on Friday last week (December 18). The shop, which has moved to the building’s second floor, has increased in size by 30%, allowing for SHIRO to display its 70 or so skincare and cosmetic products like a museum.

 

Ingredients Showcase

The many ingredients used in SHIRO’s products are now on display—something which customers don’t normally get to see―such as extract of gagome kombu, tamanu, pot marigold, and more. The line-up is packed solely with high quality ingredients by trusted producers and is a chance for people to get to know about the products they are buying even more.

 

The Edible Display

A special display of edibles, which will change depending on the harvesting seasons, can be enjoyed including ginger, yuzu, aloe, and more.

 

8 Drawers

Underneath the displayed ingredients are eight drawers which reveal the actual size of the ingredients before they are turned into products. It also reveals when they are produced, information about the producers, and so on.

 

Store Design

The store has of course undergone a full revamp, with the walls layered with gravel and soil, further adding to the display of the raw materials and ingredients. The wall design incorporates a traditional Japanese architecture method which results in it looking like something straight out of nature.

 

Limited Edition Products

To celebrate the renovations at SHIRO Omotesando, the store will be selling a limited-edition SHIRO PERFUME as well as a selection of products available at only select stores like SHIRO LIFE and SHIRO HOME items.

 

SHIRO BEAUTY (B1F)

SHIRO BEAUTY is a salon on floor B1F that manages SHIRO Omotesando. It’s set to close on December 31 and will reopen in mid-February next year to bring in haircut, hair colouring, head spa, and other services as well as facials, body treatments, and more.

 

SHIRO PERFUME

SHIRO PERFUME will be sold in limited quantities and is exclusive to SHIRO Omotesando.

SHIRO PERFUME – WISHING WELL | ¥10,500 (Before Tax)

SHIRO PERFUME – WISHING WELL Fragrance
A warm and cosy fragrance with fresh berry notes on top and bitter orange for accent.

 

TOP: Bitter Orange, Berries, Redcurrants
MIDDLE: Jasmine, Rose
LAST: Wood, Cedarwood, Musk

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    A Look at the Event

     

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    Edo Suzumi: 3 Things to Look Forward to

     

    1. Guest rooms specially prepared with the Edo Period in mind

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    2. HOSHINOYA Tokyo’s new Suzumi Seats cool you off in the evenings

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    3. New tea blends with Japanese and Chinese ingredients

    Ice was a valuable resource during the Edo Period, and so it’s said that many people would drink hot drinks during the summer and cool off by sweating. Various ingredients were sold for making tea in the towns, such as loquat, liquorice, cinnamon, and more, which would be mixed together. Guests will be able to try making their own original tea blends.

     

    Summer cooling was a big part of Edo culture and a way of life that was experienced using all of the senses, such as hanging chimes and ferns, observing goldfish, and more. This unique life can now be experienced at HOSHINOYA Tokyo this summer.

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