Japanese bath house chain Gokuraku-yu, which is known for its diverse line-up of baths from open-air to jet, will launch a campaign in collaboration with the anime series Jujutsu Kaisen on April 23.

Jujutsu Kaisen x Gokuraku-yu RAKU SPA Collab Campaign

RAKU SPA Ticket + Jujutsu Plus Set

Those who buy the Jujutsu Kaisen ticket set at RAKU SPA (¥760) will receive one of 4 possible hand towels

Merchandise Batch ①

Pins (8 Designs) | ¥500 Each (Tax Included)

Acrylic Stands (8 Designs) | ¥780 (Tax Included)

Hand Towel | ¥780 (Tax Included)

Pouch | ¥1,320 (Tax Included)

Pin Set | ¥1,980 (Tax Included)

Acrylic Stands (4 Designs) | ¥1,650 Each (Tax Included)

Acrylic Key Ring | ¥980 (Tax Included)

Bag | ¥1,680 (Tax Included)

Sticker Set | ¥1,280 (Tax Included)

T-Shirt | ¥1,980 (Tax Included)

Die-Cut Postcard Set (2 Designs) | ¥1,580 Each (Tax Included)

Folder Set | ¥890 (Tax Included)

Merchandise Batch ②

Key Rings Each ¥480 (Tax Included) / Flags ¥1,080 Each (Tax Included)

Online Shop Exclusives

A1 Poster ¥1,680 (Tax Included) / A2 Poster ¥1,480 (Tax Included) / Four Posters Set ¥1,980 (Tax Included)

Themed Food (10 Items)

Drinks (4 Flavours) | ¥770 Each (Tax Included)

Coasters (12 Designs)

Fans can stock up on a range of sento bath house-related merchandise featuring both chibi and normal designs of their favourite Jujutsu Kaisen characters. A second batch of merchandise will also be added on May 14. There’s even themed food to be enjoyed at Gokuraku-yu restaurants which comes with a free coaster.

Gokuraku-yu branches will be decorated with pictures and tapestries of Jujutsu Kaisen for the duration of the collaboration, and there will be photo spots where fans can snap pictures at the bath houses. The campaign can be followed on Japanese social media with the hashtags #極楽じゅじゅやすみ #極楽湯 #らくスパ.

(C)芥見下々／集英社・呪術廻戦製作委員会

Japanese fast food chain First Kitchen is launching a collaboration on April 19 with the upcoming anime film Fate/Grand Order: Shinsei Entaku Ryouiki Camelot 2 – Paladin; Agateram at First Kitchen and Wendy’s First Kitchen branches in Japan. The film is set for release on May 5, 2021.

Exclusive limited-edition presents 

For every ¥900 spent at First Kitchen during the campaign, customers can receive a selection of merchandise freebies when they show the official campaign tweet on Twitter or the campaign’s website to the restaurant staff. This includes one of 8 possible folders which are available from April 19 to May 3, and one of 8 possible pins which are available from May 3 to 16.

Additionally, if customers show staff that they are following First Kitchen on Twitter and have retweeted the campaign post, they’ll be entered for a chance to win a B2-size poster.

12 branches of First Kitchen will also be decorated with pictures and posters from the anime film.

The beloved Chibi Maruko-chan from the manga of the same name is joining hands (or paws) with the Dutch children’s book character Miffy at the upcoming Maruko Meets Miffy fair that will be held at 16 branches of Miffy Style and 19 branches of KIDDYLAND in Japan for the whole month of May.

The creator and author of Miffy, Dick Bruna, was actually a friend of Momoko Sakura, the creator and author of Maruko-chan. They first met in 1999 when Sakura visited Dick Bruna’s atrium in Utrecht for an interview on her book Fujisan. 20 years later, their works come together at this special event that pays homage to their meeting and works.

Over 100 pieces of merchandise will be sold at the event, from stationery to gadgets, plush toys, and more. The exclusive cute artwork designed for the event is also sure to make fans feel warm and fluffy inside.

A small look at just some of the items on sale

<Clockwise> Socks ¥418 / Small Clear Case ¥748 / Memo Pad ¥495 / Mirror ¥1,485 / Blue Key Ring ¥528 / Yellow Key Ring ¥528/ Flat Pouch ¥1,320

<Clockwise> Square Glass Phone Case ¥3,168 / Plushie ¥3,850 / Wireless Charger ¥3,278 / Mechanical Pencil & Two-Colour Ballpoint Pen ¥550 / AirPods Pro ¥2,178 / Mascot Key Ring ¥1,980 / 4000mAh Lithium Ion Polymer ¥4,378

<Clockwise> Mug ¥1,650 / 5.5 Inch Plate ¥1,100 / 8.5 Inch Plate ¥1,760 / Bowl ¥1,210

Get a free bonus item

Fans who spend over ¥2,000 (tax included) on any of the Maruko Meets Miffy merchandise will receive this free mini notebook too!

Japanese women’s fashion brand SNIDEL released a new collection of clothing in collaboration with PUMA on April 16.

SNIDEL x PUMA Crew Neck Sweater | ¥8,800 (Tax Included)

SNIDEL x PUMA Sneakers | ¥11,000 (Tax Included)

SNIDEL x PUMA Jacquard Dress | ¥9,900 (Tax Included)

The collection features light sporty and streetwear colours and materials with feminine details added to every piece for a laid-back and stylish look.

This year’s Earth Day Tokyo will take place at Yoyogi Park from April 17-18 where messages of eco-friendliness, organic products, sustainability, ethics, and inclusiveness will be at the core of various events held as part of the festival.

This year marks Earth Day Tokyo’s 20th run as part of the global Earth Day initiative and brings together environmental NPOs, charities, and locals. Due to COVID-19, in-person events will only take place on April 17 and 18 but the festival will run online from April 17 to 25.

Earth Day Tokyo 2021 Concert

Concerts will take place across the two-day Yoyogi Park festival. Many musicians and guests have committed themselves to the future of the planet at the Earth Day Tokyo’s concerts, with past line-ups including Japan’s King of Rock Kiyoshiro Imawano, UA, BONNIE PINK, and more.

This year will see performances from Itou Seikou ITP, Kenichi Nagira, yae, scoobie do, Taiji Sato, Nozomi Nobody, hachi_Aigoz, tico moon, Rokuta Yanagiya, and Ichido Ryutei.

Market area

Every single product at the market booths has a story, and visitors will be able to hear about them from the makers in-person as they shop. And the items sold at the market will be different each day, stocking something to add a little environmental consideration into our lives.

C. W. Nicol’s “Nicol’s Forest Kitchen” sausages help plant forests

The late Welsh-born Japanese writer, actor, and singer-songwriter C. W. Nicol was the Executive Committee Chairman for Earth Day Tokyo from 2000 until his passing last year. He also launched Nicol’s Forest Kitchen in 2011 which has been a regular at Earth Day Tokyo to help protect Japan’s forests. The food stall will make an appearance this year too.

C. W. Nicol began to wonder how he could help raise people’s interest in forests as well as help revitalise forests that had been destroyed. Nicol’s Forest Kitchen project was his answer: to spread awareness through food, and in doing so, the project could help build up forests.

Visitors separate garbage themselves with the help of volunteers

At the Eco Station, volunteer staff will help direct visitors in separating garbage properly, raising awareness on the proper procedures which they can take away home with them.

Fashion brand HUF, which was established in San Francisco back in 2002, has released a new Street Fighter Collection featuring vintage, 8-bit designs.

 The collection is sure to be a nostalgia fest for fans of Capcom’s iconic series, with designs featuring characters, stages, and more from Street Fighter in the form of shirts, tees, socks, hats, fleeces, and accessories.

The two resort shirts feature the background art of memorable stages from the games as well as Blanka’s Electric Thunder and more. There’s also a skateboard deck series for collectors which include references to the bonus stages.

A special HUF X hoodie featuring a Street Fighter arcade machine has also been added to the line-up amongst other must-grabs.

Tokyu Musix Challenge is set to take place at Bunkamura Orchard Hall this year on March 7 at 18:00.

2020 saw the cancellation of music events across the world, with Japan being no exception. Shibuya, Tokyo’s hub of countless live music venues and halls, was particularly affected by the effects of the pandemic. But the energy and power that music artists hold is one they can offer to brighten up peoples’ time during today’s times. That’s where Tokyu Musix Challenge comes in, a new kind of music festival that will bring together a multitude of genres, and where better for it to be held than the cultural melting pot that is Shibuya.

This year will be the first run of the festival, where a collaboration between classical music and contemporary pop music will clash at Bunkamura Orchard Hall. The Tokyo Philharmonic Orchestra, which is recognised as Japan’s oldest symphony orchestra, will play alongside acts such as Little Glee Monster, Ai Higuchi, Win Morisaki, Meimi Tamura, Kayoko Yoshizawa, ROTH BART BARON, and more. And the line-up is set to grow as more performers will be announced in the lead up to the event.

Comments from the Artists

Little Glee Monster

“We are really looking forward to feeling the fresh breeze of our music colliding with the grand scale of an orchestra. We’ll be sure to play our part so that we don’t lose to the overwhelming performance of everyone in the Tokyo Philharmonic Orchestra, but also so that our music complements theirs. We hope that everyone can have a good time and feel good from the strength that music has.”

Ai Higuchi

“In 2020, we may have all lived kind of complicit with so many options in front of us leading down different paths. A certain friend might have gone to a drinking party, another might not have seen their lover for a long time. What choices do we make? We become darker depending on our choices. In Shibuya, a city that continues to change, I will sing my unchanged songs.”

Win Morisaki

“Over this past year, the respect I have for the position I’m in where I can express myself has really sunk in. I’m so happy I’ve been able to get involved with this challenge. And getting to sing with an orchestra, it’s magnificent. I’m so excited about what’s to come.”

Meimi Tamura

“I can’t contain my excitement at a genre collaboration between classic, which is the foundation of music, and pop which is strongly tied to Shibuya. I think I’m going to start feeling tense at getting to perform alongside everyone in the Tokyo Philharmonic Orchestra and singers of all different kinds of music. We don’t have a lot of freedom today during the pandemic, but I will work my hardest so that I can deliver love through music from the city of Shibuya.”

Kayoko Yoshizawa

“My chest roars and having the opportunity to perform along side Japan’s oldest and longest-running Tokyo Philharmonic Orchestra at the legendary Orchard Hall. It’s my first time experiencing singing with an orchestra, so I’m looking forward to seeing how the songs will be structured, and how my voice will sound, when we do it.”

Japanese snack company Befco, which is known for a range of different products like Bakauke, Hoshi Tabeyo, Seto Shio, and more, is collaborating with the anime series Jujutsu Kaisen on its Bakauke rice cracker snacks. The items went on pre-sale at select convenience stores on April 12 and will roll out elsewhere on April 19.

Jujutsu Kaisen x Bakauke Soy Sauce Flavour | ¥120 (Before Tax)　　　　　　　　　　　

Following the success of the first collaboration in February, Befco is coming together with Jujutsu Kaisen again with all-new packaging for the soy sauce flavour of its bite-sized Bakauke senbei rice crackers.

Each bag also comes with one of the five stickers pictured above.

©芥見下々／集英社・呪術廻戦製作委員会

Japanese candy company UHA Mikakuto has collaborated with the video game TETRIS® to launch pre-sales on their new Tsumu Gummy TETRIS® which hit shelves on Monday (April 12) in Japan.

Tsumu Gummy TETRIS® | ¥370 (Before Tax)

The colourful gummies arrive in seven different forms, shaped and coloured like the blocks in TETRIS®, meaning you can stack them as well as eat them. They are an assortment of green grape, red grape, orange, and strawberry flavours, and one pack weighs in at 180g.

Tetris ® & © 1985~2021 Tetris Holding.

Japanese IRL mystery game production company Haregake is launching a new game in collaboration with Cosmos Hotel Management who are known for managing the apartment hotel chain MIMARU. MIMARU Tokyo Asakusa STATION, a new branch, is set to open on April 22.

This game will take place around Asakusa in Tokyo and can be played by couples, families, and groups. The event is being carried out with all necessary COVID-19 safety measures in place and aims to get people learning more about the wonders of Asakusa with a game that incorporates elements of the district’s traditional buildings, culture, and more. It’s a chance to sightsee around one of Tokyo’s most iconic areas while solving puzzles at the same time.

The game kit can be bought at the vending machine inside MIMARU Tokyo Asakusa STATION when it opens later this month. It includes the story, which you can read below, and everything you need to get yourself started. There’s also no time limit, so players can take as long as they like while they enjoy the sights.

The Game’s Story

“I want you to find the treasure of Asakusa for me.”

So says the request that finds its ways to you – you, who are a detective.

A certain wealthy individual once resided in Asakusa.

He left a letter behind, and now this letter is in your hands.

“This map – perhaps it shows the location of this treasure.”

Will you be able to locate the treasure resting in Asakusa?

Head on out and solve the mystery as you walk around the district.

Murasaki Sports and outdoor/footwear brand KEEN released a new limited-edition model of KEEN’s NEWPORT H²O shoes, the NEWPORTのH2, on April 10.

KEEN x Murasaki Sports Limited Edition “NEWPORT H2”

The designer for the alternative models is GRINDLODGE garage project who have captured the gorgeous ocean with the sun and trees reflected on the water surface on them. This design is created using the company’s grinder tool which makes each and every pair of shoes unique. The footwear is equipped with KEEN’s Newport H2 technology so they can be worn both in and out of the water.

Murasaki Sports is donating 10% of the proceeds made from these limited-edition models to Umi Sakura to help keep Japan’s oceans clean. Additionally, Umi Sakura, Murasaki Sports, and KEEN will begin rolling out their two-month #ACTIONFORCHANGE campaign this month in the run up to World Oceans Day which begins on June 8, 2021.

Murasaki Sports aims to teach more people engaged in sports such as surfing about importance preserving the environment through this campaign and footwear release. The brand is one supported by the youth of Japan, so the campaign hopes to pass down these messages of sustainability to young people.

Mister Donut Japan released its new tasty collection of limited-edition doughnuts in collaboration with Gion Tsujiri, the famous tea shop in Kyoto from April 9. 

The Line Up

Fluffy Uji Matcha Mochi with Black Honey 

Fluffy Uji Matcha Mochi with Soybean Whipped Cream 

Fluffy Uji Matcha with Azuki Red Beans Mochi 

Pon de Double Uji Matcha

Pon de Double Uji Matcha with Black Honey Mochi

Pon de Double Uji Matcha with Soybean Whipped Cream and Azuki Red Beans 

Uji Matcha Chocolate, Azuki Red Beans and Rice Cake Balls Pie

Special Edition: Mister Donut Voucher Card with Masaki Sudaミ

The 1st edition of collection released on March 12 with the theme of colouration 

that enhances the colour of matcha. The new edition launching this time was developed with the theme of Japanese ingredients such as black honey that brings harmony with matcha.  “Fluffy Uji Matcha” series consist of 3 flavours made of luxurious Kyoto Uji Matcha with fluffy donut which marks its first appearance of this year. “Fluffy Uji Matcha with Black Honey” is a glossy doughnut coated with matcha chocolate with black honey filling. A wide variety of doughnut featuring 7 combinations of matcha and Japanese ingredients are unbearably delicious and unmissable. 

Mister Donut holds a promotional campaign in collaboration with the Japanese movie God of Kinema starring Masaki Suda, current image model of the brand. 

During the campaign, follow Mister Donut’s official Twitter account and upload pictures of the collection with hashtag  “#ミスドでつや抹茶” and 428 lucky customers can win a voucher worth ¥500 with exclusive design features Masaki Suda.  Additionally, 67 lucky customers who have also participated in the 1st edition of Mister Donut ×Gion Tsujiri collection campaign previously can receive a voucher worth ¥2,000. 

Enjoy popular limited-edition doughnuts with Gion Tsujiri until your heart’s content.