Doraemon x GUCCI Collection Launches Worldwide

14.January.2021 | ANIME&GAME / FASHION

In celebration of Chinese New Year, GUCCI launched a new collection in collaboration with the famous Japanese manga series Doraemon as selected by the brand’s Creative Director Alessandro Michele.

©Fujiko-Pro

GUCCI recruited photographer Angelo Pennetta to create playful photoshoot for the collection which features smiling models accompanied by Doraemon inside a retro house.

©Fujiko-Pro


©Fujiko-Pro

The exclusive collection features over 50 items from T-shirts to hoodies, shoes, bags, headwear, a suitcase, and more. Each item combines the stylish design of GUCCI and the colourful blue and white colour of the iconic manga character.

©Fujiko-Pro


©Fujiko-Pro

Every item in the line-up arrives in sustainable packaging made from 100% recycled materials. GUCCI stores in Japan, Australia, China, Hong Kong, India, Malaysia, Singapore, Taiwan, Thailand, and Vietnam will also welcome figures and prints inspired by the cities in these countries. The Shanghai and Hong Kong GUCCI art walls will also feature Doraemon against a GG backdrop.

 

The collection was released on GUCCI’s official website worldwide and will drop in-store in Japan on January 20. The GUCCI store in Shibuya PARCO will plaster up promo posters and the Ginza, Aoyama, Shinjuku, and Nagoya branches will feature recreation’s of the iconic Anywhere Door from the manga series.

RELATED ENTRIES

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    The message of the Flying Doraemon Project is to convey the feeling that in this day and age, children and adults alike can once again look upward and move forward toward their hopes and dreams.

     

    Fans are asked to contribute ideas for the blimps name during the application period. Check the website for more details!

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    Shirts Inspired by Nobita’s Room!

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    Doraemon's Mirai Department Store Exclusive Goods (Selection)

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    28.October.2022 | ANIME&GAME / FASHION

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