Japanese fashion brand Onitsuka Tiger has revealed its 2021 Spring/Summer Collection which combines fashion with sports, heritage, and innovation.日
Look Book (Excerpt)
Shoes
The concept for the 2021 Spring & Summer Collection is “The Onitsuka Tiger Attitude” which incorporates the brand’s attitude not only into the product details and branding but each and every collection piece. The collection is divided into four themes: “THE SAILING KITE,” “THE CLEAN LINES,” “THE VINTAGE IS NOW,” and “THE WORKING PROGRESS.” The line-up is inspired by the blowing winds and the sails of a boat on the ocean.
The shoes fuse elements from Onitsuka Tiger’s footwear archive with contemporary designs to create all-new models. The “ACROMOUNT” takes inspiration from the brand’s 1970’s array combining fabric and leather for a vintage feel. The “DENITGRE,” a popular long-selling model which also appeared in the 2020 Autumn & Winter Collection, arrives as a hybrid model in the new “DENITIGRE MX.” The “TAI-CHI-REB™️ SOCK MT” features a slim form with embroidered uppers.
The collection’s colour palette is a mix of highlight colours like orange and saxe blue as well as black, green, burgundy, and more, capturing that Onitsuka Tiger spirit while infusing into contemporary pieces for a fresh result.
Information
Onitsuka Tiger 2021 Spring & Summer Collection
Official Website: www.onitsukatiger.com
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Japanese sneaker brand Onitsuka Tiger has announced a new collaboration with the anime series Urusei Yatsura. Along with the release of the new crossover items, a special video has been created just for the collab. The remake of Urusei Yatsura began airing on October 13, and many of these new apparel items feature everyone’s favorite characters. During the first episode of the series, Ataru Moroboshi is seen wearing the iconic MEXICO 66 sneakers made by Onitsuka Tiger while playing a game of tag. In the third episode, Lum is seen wearing an original pair of sneakers based on the brand’s unique DELECITY design.
*From Episode 1 "Young Love on the Run / Between a Rock and a Hard Place" To commemorate the collaboration, Onitsuka Tiger and the production team at David Animation teamed up to create a special movie with a completely original story and newly drawn visuals. In the video, fans can see the main characters Ataru and Lum shopping at an Onitsuka Tiger store in Neo Shibuya. Of course, those familiar with the series will know that things won’t go smoothly. Three unique collaboration items will be available to purchase in limited quantities starting on October 29 at select stores and online. The tiger-patterned DELECITY sneakers will be limited to 700 pairs and will be available to purchase in 15 countries around the world. Sadly, the sweatshirt and bag will only be available in Japan. For more details, visit the Onitsuka Tiger online store! Information
Onitsuka Tiger x Urusei Yatsura Collaboration
Release Date: October 29, 2022
Official Site: https://www.onitsukatiger.com/jp/ja-jp/mk/uycollaboration
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Street Fighter 6, the next installment of the classic Capcom fighting series, is teaming up with Japanese shoe company Onitsuka Tiger. This marks the second collaboration between Capcom and Onitsuka Tiger, following the release of the Street Fighter V Arcade Edition collab shoes in 2019. The two are committed to impacting culture and feel strong ties to their Japanese roots, honoring the classic ways while being inspired by modern style.
New visuals of Chun-Li and Kimberly, a new character scheduled to appear in Street Fighter 6, have been created for the collaboration. In this tag team featuring an old and new character, Chun-Li wears Onitsuka Tiger's iconic MEXICO 66 model shoes, while Kimberly wears the DELECITY model, combining the essence of classic kicks with the spirit of the here and now. A special T-shirt has also been created featuring these new visuals, so check out the Capcom online store eCAPCOM or visit the Capcom stores in Tokyo or Osaka to snag one. In addition, Onitsuka Tiger plans to sell collaborative items in the first half of 2023, featuring original visuals of Chun-Li and Kimberly drawn by Thai cartoonist Wisut Ponnimit. Ponnimit is known as the creator of Mamuang, a popular character around the world. Expect to see more exciting collaborations between Capcom and Onitsuka Tiger in the future! Information
Street Fighter 6 x Onitsuka Tiger
Street Fighter Series: https://www.capcom.co.jp/streetfighter/
Onitsuka Tiger: https://www.onitsukatiger.com/
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In the Year of the Tiger, fashion brand Onitsuka Tiger has a chance to shine. The Year of the Tiger only comes around every 12 years, and to celebrate, the company is offering a variety of products featuring tiger motifs during 2022. This special collection was created using the work of foxy illustrations, a self-taught artist who began illustrating while living abroad in Denmark, Canada, Shanghai, and London, and who is currently based in Tokyo. Each piece features original characters blended with Onitsuka Tiger style. Preorders are open now and sales will begin on March 25 at select stores throughout Japan and online.
Three cute and sexy girls wearing Onitsuka Tiger's popular shoes and tiger-patterned clothing are featured in the new collection which includes everything from T-shirts to tote bags. This stylish zodiac motif is sure to bring you good luck in 2022! Information
Onitsuka Tiger x foxy illustrations
Preorders Now Open
Release Date: March 25, 2022
Details: https://www.onitsukatigermagazine.com/store/backnumber/news_220118_foxycollection.html -
Fashion brand Onitsuka Tiger has developed a new contemporary collection combining trends and sports with heritage and innovation. As 2022 is the Year of the Tiger in the Chinese Zodiac, the brand is stepping up their game for the next twelve months. Onitsuka Tiger is teaming up with a handful of artists to release the ‘Year of Onitsuka Tiger,’ a series of products featuring tiger motifs. These will be available worldwide starting January 1, 2022 at participating stores and online. Legendary Japanese illustrator Yasushi Nichisawa drew a creature for the Onitsuka Tiger brand in his later years, and this image is finally being revealed as a highlight of the new collection. A red version and a blue version of ‘OnitsukaTiger Man’ will grace some new items going on sale soon.
Sculptor Takayuki Takeya was commissioned to create a one-of-a-kind ‘OnitsukaTiger Man’ figure, and while it’s not for sale, it’s certainly something to behold. It will be on display at the Omotesando flagship store and other select locations, so keep an eye out. It’s said that wearing something related to the year’s zodiac sign will bring good luck, so you might want to pick up some Onitsuka Tiger merch in 2022! -
With the global eSports tournament Intel World Open having begun on Friday, Onitsuka Tiger announced a surprise partnership with Japanese actor and singer Tomohisa Yamashita. The collaboration includes a special YouTube series which launched its first episode on Tuesday which aims to promote the development of inclusivity in eSports. The series is titled Tomo’s Game Room and features numerous episodes that includes the Yamashita playing Street Fighter V Champion Edition, as well as another of him meeting with the winner of the tournament.
Onitsuka Tiger is also producing the official uniforms for the tournament. This includes six items such as a tracksuit, t-shirt, long sleeve tee and more which are designed around comfort. The apparel is branded with the event's official logo. The shoes are also coloured to represent Street Fighter and Rocket League, two games featuring as part of the tournament. GRAPHIC TEE | ¥11,000 (Tax Included)
A replica t-shirt of the official uniform is now available worldwide on Onitsuka Tiger's official website. The tee is limited to 120 units, so don't miss out. Seeing the potential of eSports as a medium in which we can create a society where everyone can be accepted regardless of age, gender, nationality, or disability, Onitsuka Tiger is looking to make use of the opportunity of this tournament to spread these values.Information
Intel World Open
Official Website: www.intelworldopen.ggTomo’s Game Room
Watch Here: https://www.youtube.com/user/OnitsukaTigerMAG
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Onitsuka Tiger has announced the release of a new sneaker collection in collaboration with the Doi Tung Development Project in Thailand. The collection will be released on May 24 at Onitsuka Tiger stores in Omotesando, Osaka Shinsaibashi, and Kobe, as well as the brand’s online store.
MEXICO 66 Unisex Model | ¥13,200 (Tax Included)
MEXICO 66 PARATY Unisex Model | ¥11,100 (Tax Included)
SERRANO Unsiex Model | ¥11,000 (Tax Included)
MEXICO 66 Thai Exclusive Model
Onitsuka Tiger is a Japanese sports fashion brand that combines heritage and innovation to create contemporary collections.The Doi Tung Development Project is the leading project of Mae Fah Luang Foundation, a non-profit organisation. Onitsuka Tiger has banded together with the project to create sustainably-produced sneakers . The Onitsuka Tiger x Doi Tung collection shines a spotlight on the traditional craftsmanship of Thailand’s craftsmen in three models: MEXICO 66, MEXICO 66 PARATY, and SERRANO. The sneaker’s designs feature hand-woven textiles inspired by traditional patterns from Thai culture. These textiles take a week to produce by hand from start to finish and are softer than fabric woven by machines. The combination of red and blue serves as a nod to Onitsuka Tiger’s signature look. The red and yellow fusion on the soles also represents the key colours of Doi Tung and Onitsuka Tiger. The collaboration not only serves as an homage to Thai handiwork, but as an opportunity to create more jobs too. The sneakers also represent the relationship between Thailand and Japan.Information
Onitsuka Tiger x Doi Tung
Release Date: May 24, 2021
Available: Onitsuka Tiger Omotesando/Onitsuka Tiger Osaka Shinsaibashi/Onitsuka Tiger Kobe
Buy Online: www.onitsukatigermagazine.com/store/user_data/news_ss21_doi_tung.php
Special Site: www.onitsukatiger.com/jp/ja-jp/mk/doitung