The EMOCAL project aims to support small-town areas of Japan. As a new initiative in the project, specific soundscapes only found in certain areas of the country have been combined with music to create some unique tracks. A selection of musical artists have collaborated with the project to bring these songs to life!

EMOCAL was created by ZOWA’s original label, CatchyStuck. The project supports local regions and communities by using ASMR soundscape videos recorded in each region to convey their particular charms to all of Japan. The sounds recorded in each place are considered to be very valuable and are intended to serve two purposes: to bring tourism back after the pandemic and to provide fans of ASMR a way to experience these areas from afar.

Check out each of these unique ambient tracks created by four up-and-coming musicians! Each song is available on viviON’s ASMR platform ZOWA and on Spotify.

Ube, Yamaguchi Prefecture / Ikkyuu x Hige Driver, I Love Ikkyuu

Beard Driver created this ambient track with sounds recorded inside of Ikkyuu, a ramen shop.

ZOWA: https://zowa.app/play/20019
Spotify: https://open.spotify.com/track/1RP4RcpJwMrFzoYQbnfDYm?si=f1f1e816adb14db0

Odawara, Kanagawa Prefecture / Miyuki no Hama x Powerless, Seiren

Powerless created this track, inspired by the sounds of waves crashing at Miyuki no Hama, a seaside recreation area 20 minutes from Odawara Station.

ZOWA: https://zowa.app/play/20016
Spotify: https://open.spotify.com/track/5DkQ9FeM7jQBacUf7Nbuxc?si=c7d771e73ddd44b6

Shizuoka, Shizuoka Prefecture / Wasabi Field x baker, On the silent hill

Utogi in Shizuoka city is surrounded by incredible nature. Known as the birthplace of wasabi cultivation, baker used sounds recorded in the area to create this ambient track.

ZOWA: https://zowa.app/play/20017
Spotify: https://open.spotify.com/track/0oIU4x7MjVKmpouRwEPaXZ?si=04dcb805cea540b7

Ibusuki, Kagoshima Prefecture / Cape Tara x SeA0, Akushu

Cape Tara is a popular spot featuring an 800-meter-long sandbar at low tide. The sounds captured here were used by artist SeA0, and this track is sure to make you miss the water.

ZOWA: https://zowa.app/play/20018
Spotify: https://open.spotify.com/track/1Utz5j0oB4GmSDOMVdUcXU?si=eafa1949b3ea44d0

NAMJATOWN, a theme park located in Ikebukuro, Tokyo, will be holding a special BT21 event from May 14 until June 12, 2022! The ‘BT21 MerryLand ~Welcome to our Dreamy World!~’ event celebrates the popular LINE FRIENDS characters, and guests can enjoy lots of games and treats!

The event recreates MerryLand, an amusement park in the BT21 member’s dreams. Guests can participate in three unique mini-games inspired by amusement park attractions, along with a stamp rally and riddle-solving game! Original merchandise and menu items will also be available.

Original Mini-Games

BT21 MerryLand Spinning Ferris Wheel / BT21’s  Whirling Teacups ♪ / The Full Stomach Yum-yum Wagon

Mini-Game Prizes

A Prize: Relaxing Cushion (7 varieties)

B Prize: Bandana (7 varieties)

C Prize: Mini Acrylic Stand (7 varieties, random)

D Prize: Character Pin (7 varieties, random)

*The design for A Prize and B Prize will differ depending on the mini-game.
(Guests can choose the design for each game.)
*For C Prize and D Prize, the design is the same for all mini-games.

Venue Exclusive Project! Rally Game

Rally Game Prizes

Participation Prize: Mascot Rubber Charm (7 varieties, random)
*Prizes are the same for each Rally Game.

Original Merchandise

Original Food & Drinks

Soft Drink with Acrylic Coaster / Fortune Latte (14 varieties) / Icing Cookie (7 varieties)

Those unable to attend the event can head to the Namco Parks Online Store to play some web-based mini-games offering the same prizes! Certain pieces of merchandise will also be available for purchase online.

Following Tokyo, the event will head to HEP FIVE in Osaka from July 2 until July 24 and Canal City Hakata in Fukuoka from August 5 until August 28.

©Bandai Namco Amusement Inc.

Sumiya Kihoan, a cozy inn at Yunohana Onsen in Kameoka City in Kyoto, opened a unique new guest room on April 28, 2022. The room’s concept is “where guests can stay in the middle of contemporary art,” and was inspired by the works of internationally-acclaimed contemporary artist Yukinori Yanagi. The new room, created as part of the Art Room Project, has been named ‘Kofuu.’

The Icarus Corridor Connecting Heaven and Earth

Heavenly Bath Welcoming a Rainbow at Dusk

In-Ground Bath Featuring Oribe Glazed Ceramic

Concept Drawing of the Art Room Project by Yukinori Yanagi

The new room includes an open-air bath where guests can be transported into the world of Yanagi’s contemporary art while gazing at the gorgeous Kyoto landscape. Upon entering the inn, guests are greeted by a long corridor leading to the bedrooms, dining room, and two creative open-air baths. The space was created in collaboration with Yanagi and local artists and craftsmen, such as potter Ishii Naoto, obi craftsman Yamaguchi Genbei X, plasterer Kusumi Akira, and Japanese paper craftsman Hatano Wakaru. A delicious menu is prepared by chef Hosoi Kunihiko.

A special pop-up store celebrating the upcoming Dragon Ball Super: Super Hero film is coming to four locations in Tokyo and Kanagawa! The film is scheduled to be released on June 11, 2022, and fans can pick up some exclusive merchandise at Shinjuku Station, Kawasaki Station, Ikebukuro Station, and Akihabara Station. The dates are listed below!

Exclusive Products

Special Bonus

Product Lineup

Shop Displays

The pop-up shop will feature exclusive items decorated with popular imagery from the Dragon Ball series. Fans will also be able to grab some home goods themed around the Capsule House where Bulma lives!

As a purchase bonus, customers spending ¥2,500 or more will receive a special holographic sticker!

Each venue will be decorated, so enjoy taking some photos with your family and friends.

Last month, Kyary Pamyu Pamyu performed on the Gobi Stage at Coachella, one of the largest music festivals in the United States. Her Weekend 1 performance was streamed live worldwide and trended on Twitter in both the U.S. and Japan. After an accident during the second weekend left the singer alone on stage, many wondered if she could pull of a dazzling performance. Kyary’s joy and excitement completely transfixed the massive crowd, and the artist has drawn praise from around the world for her talent and passion.

Kyary has returned to Japan to continue her ‘Kyary Pamyu Pamyu 10th ANNIVERSARY JAPAN TOUR 2022 CANDY WAVE,’ seeing the singer performing 30 shows across Japan. On May 7, she’ll perform at LINE CUBE SHIBUYA in Tokyo.

In conjunction with the nationwide tour, the LOCAL POWER JAPAN Project was launched to energize Japan through the appeal of regional towns and cities and has been attracting major attention. To celebrate the Tokyo leg of the tour, a new Tokyo collab has been announced!

Kyary is teaming up with Kimuraya Sohonten, a bakery that has been in business for over 150 years. The brand is known for inventing the anpan sweet bun in 1874. Given how much this simple food has influenced Japanese culture, it seems appropriate to team up with Kyary–the singer has brought Japanese influence around the world and continues to inspire fans with her creativity and sweetness. 

For the collaboration, fans will be able to purchase the aptly-named ‘Ninjari Anpan,’ based on Kyary’s hit song Ninjari Bang Bang released in 2013. The limited-edition set includes five different flavors of anpan and shows Kyary in her ninja attire on the box. Concertgoers can purchase these sweets at the show on May 7, and they will also be available at select Kimuraya stores and online.

A collaborative T-shirt is also on sale featuring the new logo and the singer’s 10th-anniversary logo. The shirt is available on the LOCAL POWER JAPAN Project website for two weeks only. Support Japanese businesses and pick one up while you can!

The popular BTS chibi characters TinyTAN will be featured at TinyTAN Cafe locations in five cities for a limited time! Nine locations will be open across Tokyo, Yokohama, Osaka, Nagoya, and Miyagi starting April 21, 2022.

The TinyTAN characters were designed by the seven members of BTS to embody their “second selves.”

Select Cakes: ¥990

Fruits Deco Style: Strawberry, Fruits Deco Style: Mango, Fruits Deco Style: White Grape: ¥1,760

The menu is packed with desserts, including seven different types of cakes each inspired by a member of TinyTAN.

American Sundae Style Chocolate Cookie, American Sundae Style Caramel Nuts, American Sundae Style Pistachio Honey: ¥1,870

Afternoon Style Tea: ¥3,190

The Afternoon Style Tea includes a base plate that can be customized with guest’s favorite fruits and chocolates. Two types of TinyTAN Select Cakes will also be included to share!

Ham (2 types) & Scrambled Egg Peanut Butter Sandwich: ¥1,760

Cafe Style Drink & Cake Set *Prices vary based on drink selection.

Guests can choose from colorful bagel sandwiches, pancakes, and open sandwiches, along with a selection of sweet drinks to match each meal.

Bonuses

Acrylic Stand (7 varieties, random): ¥1,320

Sticky Note Roll: ¥880, Acrylic Nameplate (7 varieties): ¥990 each

Original cafe merchandise and special offers will make visiting the TinyTAN Cafe even more exciting!

© BIGHIT MUSIC. All Rights Reserved

Doraemon Tokyo Banana Half-Moon Sandwiches are coming on April 1, 2022! These tasty snacks come in a pack of eight and are sure to make the perfect gift.

This release of Doraemon Tokyo Banana is celebrating the 30th anniversary of the Tokyo Banana brand and the 50th anniversary of Doraemon. Why not enjoy your daily snack time with these cute treats?

Each sandwich is filled with chocolate-banana cream with the dough baked into a crispy, savory crust with a winking Doraemon on both sides.

©Fujiko-Pro,Shogakukan,TV-Asahi,Shin-ei,and ADK　※画像はイメージです

Palette Club, a school for illustrators located in Tsukiji, will be holding a 45th Anniversary exhibition for OSAMU GOODS! The characters were created in 1976 by Osamu Harada, who is from Tsukiji, and Dusty Miller. Items featuring these adorable characters are still incredibly popular to this day.

Exclusive Merchandise

Rare original drawings, prints, and goods from the 1970s to the 1990s, as well as Dusty Miller store bags and fan club newsletters, will be on display during the event. Those more nostalgic about these characters and those new to them will both find something to enjoy!

Creative company NAKED is bringing the world of Uta no Prince-sama to life! From April 16 until April 24, fans will want to come to Ikebukuro Sunshine Plaza to see MAJI LOVE KINGDOM MEMORIES, a sensory photo booth decorated with floral art.

The first Uta no Prince-sama game was released in 2010, with an anime series following in 2011. In 2019, the first Uta no Prince-sama film, Maji LOVE Kingdom, was released.

NAKED’s project mapping and digital art are being used to create unique photo booths where guests can take pictures with their favorite idols as seen in the 2019 film.

Each photo booth was created using a variety of techniques, combining video, sound, scent, and even wind. The flowers included in each booth were inspired by the flowers that members of ST☆RISH, QUARTET NIGHT, and HE★VENS wear on their chests. How often do you get to experience a 3D photo booth with your favorite fictional boys?

Guests can also enjoy a unique AR experience at the venue by using NAKED INC PLAY!

©︎UTA☆PRI-MOVIE PROJECT

Hibiya Hayashiya Shinbei in Tokyo Midtown Hibiya is now offering a scrumptious Strawberry Matcha Parfait until April 24, 2022! If that’s not up your alley, four Kyo Hayashiya locations in Shinjuku, Omiya, Yokohama, and Ikebukuro will begin offering a Matcha and Berry Mascarpone Parfait from April 1 until May 8, 2022. 

Strawberry Matcha Parfait

The Strawberry Matcha Parfait is an eye-catching mix of green and pink, reminiscent of cherry blossoms and bright green grass. Green tea blends with rose jelly and lychee sorbet, offering a refreshing taste with a hint of bitterness. The sweet accent of crunchy chocolate feuillantine gives each bite a little kick.

Matcha and Berry Mascarpone Parfait

The Matcha and Berry Mascarpone Parfait mixes the deep, bitter taste of Uji matcha, the sweet and sour taste of berries, and the gentle sweetness of mascarpone cream. The berry sauce is blended with crunchy chocolate feuillantine, a layer of whipped cream, green tea jelly, green tea ice cream, and milk panna cotta. To finish, it’s garnished with refreshing raspberry sorbet, bittersweet matcha ice cream, and fresh strawberries.

From April 2 until April 22, Ginza Tsutaya Books will be holding a 5th-anniversary exhibition featuring art by three young female artists! These creators specialize in drawing girls, and the event will ask one question: what is ‘Kawaii?’ The artists featured are Amane Ishii, Azusa Nozawa, and Yumi Nagata. 

These three artists have captured the spotlight with their unique styles. Ishii prefers oil painting, Nozawa has a style perfect for manga, and Nagata specializes in more Japanese-style paintings. Those who planned the exhibition noted that the reason these three artists have become so popular stems from how they depict cuteness–they don’t try to conform to society’s idea of ‘cute,’ but rather depict what they themselves consider to be cute.

Many motifs in Ishii’s works are based on the artist’s personal experiences, many stemming from childhood. Her unique characters are sure to grab your attention, and although her pieces are two-dimensional, the linework almost makes them seem 3D. 

For Nozawa, ‘cute’ is the most important element found in her works. She often uses pastels, and something about the way she draws her characters is nostalgic, harkening back to purikura filters and manga characters of the early 2000s. Her unique worldview and nostalgic characters amount to truly one-of-a-kind pieces.

The girls appearing in Nagata’s pieces are projections of herself. She draws the clothes she would like to wear and the poses she’d love to strike! Pursuing her idea of ‘cuteness’ with traditional Japanese techniques and paints, she often includes polka dots in her works, which are a feminine symbol. 

The exhibition will feature two of Ishii’s oil paintings and 13 drawings, the first time such a large number of drawings have been shown all at once. In addition, three of Nozawa’s new portrait series will be on display, along with nine of Nagata’s works. 

‘Kawaii’ is one of the most prominent keywords found in contemporary Japanese culture. What does it mean to you?

From April 1 until June 30, 2022, Hotel New Otani Tokyo will hold its fourth collaboration with the Paris-born fashion brand Paul & Joe! One specially designed room will be available per day. The brand is extremely popular with women in their 20s and 30s, and those wanting to reserve a room will want to act quickly, as the previous collab room was booked up almost immediately!

The pink and ivory interior is dotted with chrysanthemums and images of Gipsy and Nounette, the iconic cats of brand designer Sophie. Everything from the couch cushions to the hairbrush is completely inspired by Paul & Joe.

Items Only Available in the Paul & Joe Room

4th Collaboration Cosmetics

Limited Edition Pajama and Slipper Set with Room Plan

The fourth cosmetic collection has been sourced from the Les Vacances series, a collection made to take on summer vacation. The lineup includes a body primer sunscreen made to moisturize and protect and an ‘After Sun Oil’ with a floral citrus scent perfect for use after outdoor lounging.

A special Les Vacances-themed spa bag will also be available for guests to take home. Enjoy taking it to the pool, to the spa, or simply while taking a stroll around the hotel. 

Guests can also take home a sample of the brand’s Protecting Foundation Primer, a makeup base that has taken home a number of Best Cosmetics Awards. Selected skincare samples, such as lotions and oils, will also be included in the room package. 

One of the collaboration plans will also allow guests to take home an exclusive pair of pajamas and slippers decorated with an adorable cat design. 

*Guests cannot choose the pajama color or slipper pattern.
*The design of pajamas and slippers is subject to change without notice.