FANCL Ginza Square Opens Onsen Hot Spring That You Can Walk Into Wearing Your Clothes

22.January.2021 | SPOT

FANCL has brought the hot spring experience to its flagship site FANCL Ginza Square for a limited time with a variety of content that makes visitors feel like they’ve come to a Japanese onsen. The experience, named Tabi Suru Square Yu, is running until February 11, 2021.

Café au Lait / Fruit au Lait / Soy Milk Aojiru – ¥300 Each

Reiwa Honzen (FANCL Ginza Square Floor 9F)

Lunch Sana Winter Seafood Bento | ¥3,500

Winter Dinner Seafood Course | From ¥9,000

FANCL BROWN RICE MEALS (FANCL Ginza Square Floor B1F)

Hiroshima Oyster & Spinach Risotto Parmesan Cheese Galette Lunch Set | ¥1,850

Tomato Cream Pasta Lunch Set ¥1,850

Original Hand Towel

FANCL Ginza Square Onsen Essentials Set | ¥3,668

Breathing exercises at SUU-HAKU

At Tabi Suru Square Yu, visitors can enter a room that fully recreates the experience of being in a hot spring. The room is set at the same temperature, is filled with the same aromas, and is decorated in the same way. Visitors sit on one of the relaxation sheets to soak up the experience – effectively getting into a hot spring without having to change their clothes.

 

A variety of classic drinks and dishes sold at hot springs in Japan will also be sold, and visitors can get involved in the breathing exercises on offer.

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    The Junei Hotel Kyoto – Bamboo Suite Bathroom

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    The Junei Hotel Kyoto – Standard Bathroom

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    The Junei Hotel Kyoto – Dinner at Futago

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    Arashiyama Yusaitei

    Kibune Riverbed

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    Who would you take with you on a private stay at the Junei Hotel Kyoto? 

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    An Archetype refers to something that many things have been based on, and Gucci’s advertisement campaigns are exactly that – the Archetype to Gucci’s world.

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    Exhibition director Alessandro Michele spoke, saying “I thought it would be interesting to invite people to join me on this six year journey, experiencing a dazzling world of fantasy and surprises. From there, I decided to create an immersive world that people could jump into through the advertisement campaigns. After all, it is the campaigns that best represent my vision.” 

     

    The exhibition is made up of multiple spaces built using cutting-edge technology, sophisticated craftsmen, and innovative interior design. The studio was designed by Archivio Personale, who has transformed Alessandro Michele’s vision into a narrative space. 

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    The Gucci Beauty room is full of screens at different angles, each showing footage from a lipstick collection campaign with the phrase “for the bold, the bright, and the beautiful.” The room dazzles those entering with the smile of punk singer Dani Miller, which is said to have overturned beautify standards in the cosmetics industry.

     

     The Gucci Bloom room is a floral paradise with its rich, floral scent. This campaign featured actress Dakota Johnson, feminist artist and photographer Petra Collins, and Hari Nef, a transgender actress and model, as the protagonists, each hiding away in an imaginary hidden garden. The three charismatic and unconventional women perfectly reflect Michele’s vision of modern femininity.

     

    The 2018 pre-fall collection campaign paid homage to the young people who participated in Paris’ May 68 movement to mark the 50th anniversary of the event, using graffiti to add depth to the atmosphere. 

    The room featuring the 2018 Spring/Summer campaign features visuals by Ignashi Monreal, who is known for his elaborate and expressive artwork, covering the walls and ceiling with a giant mural.

     

     

    The room for the 2016 Fall/Winter collection takes you to Tokyo, using thousands of sequins across the walls to recreate Tokyo, a city that shines even at night. Meanwhile, the 2017 Fall/Winter room will take you all the way to space, with otherworldly creatures, aliens, and astronauts, all introduced in a Natural History Museum inspired diorama style.

    The 2018 Fall/Winter room reflects the world of an eccentric collector, with shelves covering the walls from floor to ceiling. There are countless collectors items, with cases of butterflies, cuckoo clocks, colorful plushies, and even a number of Gucci GG Marmont bags. There are even set spaces, such as the  2016 Spring/Summer campaign which was set in the toilets of a 1980’s club in Berlin and the luxurious modern villa from the “Party of a Lifetime” cruise collection campaign in 2020. Head behind the scenes and traverse deeper into this maze-like space, riding the Los Angeles subway to return to Alessandro Michele’s very first campaign in 2015 Fall/Winter.

     

     

    Lose yourself in the world of Gucci’s advertising campaigns with this immersive space!

     

    Images Courtesy of Gucci

     

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