FANCL Ginza Square Opens Onsen Hot Spring That You Can Walk Into Wearing Your Clothes
22.January.2021 | SPOT
FANCL has brought the hot spring experience to its flagship site FANCL Ginza Square for a limited time with a variety of content that makes visitors feel like they’ve come to a Japanese onsen. The experience, named Tabi Suru Square Yu, is running until February 11, 2021.
Café au Lait / Fruit au Lait / Soy Milk Aojiru – ¥300 Each
Reiwa Honzen (FANCL Ginza Square Floor 9F)
Lunch Sana Winter Seafood Bento | ¥3,500
Winter Dinner Seafood Course | From ¥9,000
FANCL BROWN RICE MEALS (FANCL Ginza Square Floor B1F)
Hiroshima Oyster & Spinach Risotto Parmesan Cheese Galette Lunch Set | ¥1,850
Tomato Cream Pasta Lunch Set ¥1,850
Original Hand Towel
FANCL Ginza Square Onsen Essentials Set | ¥3,668
Breathing exercises at SUU-HAKU
At Tabi Suru Square Yu, visitors can enter a room that fully recreates the experience of being in a hot spring. The room is set at the same temperature, is filled with the same aromas, and is decorated in the same way. Visitors sit on one of the relaxation sheets to soak up the experience – effectively getting into a hot spring without having to change their clothes.
A variety of classic drinks and dishes sold at hot springs in Japan will also be sold, and visitors can get involved in the breathing exercises on offer.
Daruma Themed Exhibition and Auction Featuring 11 Artists Opens in Shimokitazawa
From October 13 to October 27, artists are flocking to BONUS TRACK Gallery in Shimokitazawa to display some incredible works based on daruma, a type of lucky Japanese traditional doll. These works will also be up for sale in an online auction happening during the event period!
October 2020 Exhibition
October 2020 Exhibition
The motif of BONUS TRACK is the daruma, which are seen as symbols of perseverance and good luck in Japanese culture. This marks the third time that artists have been invited to create and sell their daruma-inspired works.
20% of the final bid price for each piece will be donated to various organizations. 30% will be given to the venue, while 50% will be given to the artists themselves.
During the first event, donations went towards the Nippon Foundation’s Emergency Relief Fund for Coronavirus. Other organizations supported include the Kitazawa Osekkai Club, a group involved in PTA and youth committee activities in the area, and Peace Wanko Japan, a dog protection organization in Hiroshima.
Running: October 13 – October 27, 2021
Address: BONUS TRACK Gallery (2-36-15 Daita, Setagaya-ku, Tokyo)
Access: 5-minute walk from Shimokitazawa Station Southwest Exit / 5-minute walk from Setagaya-Daita Station
Auction Period: October 13 – October 27, 2021 at 22:00
Official Site: https://bonus-track.net/
Tokyo Mega Illumination at Tokyo City Keiba to Collaborate with NAKED for AR Experience
2021 marks the fourth year that the Oi Racecourse, also called Tokyo City Keiba, will be bathed in a sea of over eight million colorful lights! The Tokyo Mega Illumination is back from October 16, 2021, until April 10, 2022, and features a water fountain show synchronized to music, a 100-meter tunnel covered in twinkling lights, and more. This year, in the Twinkle area of the event, guests can enjoy various AR illuminations created as a collaboration with NAKED, a creative production company headquartered in Shibuya. The NAKED BIG BOOK interactive experience will also welcome visitors to enjoy a projection mapping experience like no other.
NAKED BIG BOOK
AR Horse Camera Filter
Limited-Time Area: Tree Playing with Lights (Lawn Area)
NAKED’s most popular work, NAKED BIG BOOK, utilizes projection mapping to allow guests to turn the pages of a giant book and experience a unique world separate from their own. Using web filters and AR, guests can also see the object as a pop-up picture book!
During this special collaboration held on a horse racing track, visitors can also see a giant white horse in AR as they explore the grounds. Colorful horseshoes and stars will pop up from people’s footprints, and the sound of visitors’ steps will take on the sound of a horse’s hooves instead. Be sure to make some memories by snapping commemorative photos with themed filters during the event!
Tokyo Mega Illumination 2021-2022
October 16, 2021 – April 10, 2022
Open Saturday and Sunday throughout October (Closed October 31)
Open Daily from November 1, 2021 – January 10, 2022 (Closed on Race Days and January 1)
Open Friday, Saturday, Sunday, and Holidays from January 11, 2022 – April 10, 2022 (Closed April 1)
Tickets are sold for the following week. New tickets for the following week go on sale each day at 0:00.
Official Site: https://www.tokyomegaillumi.jp/
Machida City Museum Hosts Looking at Prints: Techniques, Expressions and Histories Exhibition
The Machida City Museum of Graphic Arts in Machida, Tokyo, is currently holding the Looking at Prints: Techniques, Expressions, and History exhibition until December 5, 2021. Featuring over 130 prints created with a large variety of techniques, guests can take a deep dive into how each piece of art was made.
An Up-to-Date Parody of the Four Classes – Utagawa Kunisada. 1857. Letterpress, wood, multi-color printing.
Artists featured in the exhibition have used many different techniques to create their masterpieces, including woodblocks, copper plates, lithographs, and stencils. The main exhibit introduces famous printmakers such as Albrecht Durer, Pablo Picasso, and Shiko Munakata, but also a number of lesser-known artists who utilized less traditional techniques. All explanations are in an easy-to-understand manner, so why not come learn about art in Tokyo?
Looking at Prints: Techniques, Expressions, and Histories
Running: Until December 5, 2021 (Closed Mondays)
*Contents will undergo partial changes throughout the exhibition.
Weekdays – 10:00 AM until 5:00 PM
Weekends/Holidays – 10:00 AM until 5:30 PM
*Last admission 30 minutes before closing.
Address: Machida City Museum of Graphic Arts (4-28-1 Haramachida, Machida, Tokyo)
Official Site: http://hanga-museum.jp/
Sumikko Gurashi Themed Cafes Open in Tokyo, Osaka, and Aichi to Commemorate Second Theatrical Movie
To commemorate the release of the their second movie, ‘Sumikko Gurashi: Aoi Tsukiyo no Mahou no Ko,’ Sumikko Gurashi will be opening the limited-time ‘Night Party with Sumikko’ cafe in Osaka on October 20, Tokyo on October 21, and Aichi on November 11.
(Advance Reservation Benefit Only) Original Invitation with Postcard (Five types)
Tokage’s Night Party Curry: ¥1,430 (Tax Incl.)
Shirokuma’s Warming Hot Rice Casserole: ¥1,430 (Tax Incl.)
Five’s Recommended Children’s Lunch: ¥1,650 (Tax Incl.)
Magician’s Party ~Açai Bowl~: ¥1,430 (Tax Incl)
Aoi Tsukiyo’s Fruit Punch: ¥1,100 (Tax Incl.) + ¥220 for one mini ice cream
Sumikko’s Pudding Ice Cream: ¥880 each (Tax Incl.)
Starry Drink: ¥990 each (Tax Incl)
Hot Café Au Lait: ¥880 (Tax Incl.)
Acrylic Keyholder (Random out of five): ¥770 (Tax Incl.)
Phosphorescent Sticker (Random out of eight): ¥605 (Tax Incl.)
Acrylic Stand (Random out of five): ¥880 (Tax Incl.)
Muddler (Three types): ¥1,100 each (Tax Incl.)
Mug Cup: ¥1,980 (Tax Incl)
Purse: ¥1,100 (Tax Incl.)
Fluorescent Pen Set: ¥1,100 (Tax Incl.)
A5 Clear File Duo: ¥605 (Tax Incl.)
Bandanna: ¥1,870 (Tax Incl.)
The Sumikko Gurashi characters are beloved by both adults and children for their gentle touch and tone. Their first movie, ‘Sumikko Gurashi Tobidasu Ehon to Himitsu no Ko’ was released in November 2019 and received great popularity. The sweet story of the Sumikko’s adventures through a story-book world attracted over 1.2 million viewers across Japan.
The heartwarming cafe menu includes “Tokage’s Night Party Curry,” “Shirokuma’s Warming Hot Rice Casserole,” Five’s Recommended Children’s Lunch,””Magician’s Party ~Açai Bowl~,” “Aoi Tsukiyo’s Fruit Punch,” “Starry Drink,” and more. The cute, Instagrammable dishes feature the characters who feature in the movie, which tells a mysterious story that begins under a blue moon in the Sumikko’s hometown. A lineup of limited edition goods and perks will also be available, adding to the movie excitement.
Enjoy a cute, social-media friendly meal and original merchandise at the exciting Sumikko Gurashi cafe!
©2021 Japanese Sumikko Gurashi Association Film Club
Sumikko Gurashi Cafe
Tokyo: BOX cafe&space Tokyo SolaMachi (Previously TOKYO BOX cafe&space Tokyo SolaMachi)
October 21 ~ December 5 2021
1-1-2 Tokyo Sky Tree Town Solamachi 1F, Oshiage, Sumida-ku, Tokyo
Shinsaibashi, Osaka: kawara CAFE＆DINING Shinsaibashi
October 20 ~ December 5 2021
1-4-3 Shinsaibashi OPA 9F, Nishishinsaibashi, Chuo-ku, Osaka City, Osaka
Aichi & Nagoya: BOX cafe&space Nagoya LACHIC 1F (Previously NAGOYA BOX cafe&space A)
November 11 ~ December 12 2021
3-6-1 LACHIC Basement 1F, Sakae, Naka-ku, Nagoya City, Aichi
Reservation Fee: ¥650 (¥715 incl. tax) *Reservation comes with benefits *Up to four seats can be reserved per application.
Cafe Online Shop opens November 11 12:00 until December 12 at 23:59
Reservations & Official Site: https://sumikkogurashi-movie-cafe.jp
Official Twitter: https://twitter.com/cafe_sumikko
Online Shop: https://sumikkogurashi-movie-cafe.jp/online_store
Kurobe Gorge Trekking Tour Offers Breathtaking Two-Day Trolley Journey
13.October.2021 | SPOT
The Kurobe Gorge Trolley in Toyama will offer a special two-day journey through the fall foliage on October 29 and November 1, 2021.
On the day of the tour, guests will enjoy a leisurely journey through nature as a Kurobe Gorge tour guide explains the features of the surrounding environment.
Kurobe Gorge Trekking Tour
Deadline for Applications:
- October 29, 2021 – By October 18, 2021
- November 1, 2021 – By October 21, 2021
*Applications will close once capacity is reached.
30 guests per tour on a first-come, first-served basis.
Official Site: https://www.kurotetu.co.jp
Solo One-Day Hot Spring Plan Offers Complete Relaxation and Rejuvenation in Karuizawa
12.October.2021 | SPOT
Karuizawa Hoshino Area, a place known for bringing nature and culture lovers together, will be offering a new one-day hot spring spa plan from November 4, 2021, until March 19, 2022. This is the perfect way to unwind from the stresses of the past year while getting away from crowds and responsibilities. Because it’s only one day, it’s perfect for those who can’t take a long vacation, but who are still desperate for some relaxation! The package will include access to hot spring baths, body care, a choice of lunch and drinks, and plenty of skincare amenities.
Tonbo-no-Yu Hot Spring, open since the Taisho era, will serve as the main location for the getaway. The springs themselves are bicarbonate and chloride springs with soft and thick waters in which to achieve the perfect soak and detox. Getting out of the water will leave a veil of salt on your skin, moisturizing it and cleansing every inch of your body. The open-air bath is surrounded by trees, while the indoor baths offer excellent views through oversized windows.
Five Luxuries to Enjoy on the One-Day Getaway
[Power Up] Proper Bathing Instructions for the Best Hot Springs Experience
For those looking to maximize their hot spring experience, a comprehensive bathing guide will be provided to all guests, including breathing exercises and techniques for a great facial massage. The plan includes rental towers, and guests can feel free to enter the springs as many times as they like. At the reception desk, guests will also be given a bottle of Apple Vinegar Water to help them stay properly hydrated while soaking.
[New] Gentle Skin Care while Relaxing in the Spring
Those participating in the one-day plan will be given OSAJI amenities to use during their stay. The brand is made up of safe and organic products approved by dermatologists, to be applied before and after bathing.
[Power Up] Improve Gut Health with Healthy Beverages
When guests get out of the bath, a warm brown rice amazake will be waiting, shown to improve the intestinal environment and boost natural immunity. By using brown rice, the drink contains larger amounts of Vitamin E and dietary fiber than traditional amazake. This tasty drink will be served at Cafe Hungry Spot, adjacent to the springs.
Relieve Stiff Joints with Attentive Body Care
At Tokoyo, located within the Harunire Terrace in the Karuizawa Hoshino Area, guests will get a 30-minute body care treatment with their choice of foot massage or shoulder and neck massage. Unwind and let go of all of your stress.
Choose From Six Different Restaurants for Lunch
For lunch, six restaurants in the Hoshino area are at your beck and call, from Japanese cuisine to Italian. There’s no need to make reservations in advance; choose what you’re craving the day of, and don’t stress!
Solo One-Day Hot Spring Spa Plan
Running: November 4, 2021 – March 19, 2022 (Excluding Dec. 29 – Jan. 3 and Jan. 11 – 20)
Reservations: https://www.hoshino-area.jp (Reservations required by 18:00 the day before)
Location: Tonbo-no-Yu, Karuizawa, Nagano
Kyoto’s Kurodani Temple, Typically Closed to the Public, to Accept Visitors for Limited Time
12.October.2021 | SPOT
Constructed in 1175, the Kurodani Temple is one of the head temples of the Jodo Sect of Buddhism. Though typically closed to the public, the grounds will open for a short period to allow guests to experience some beautiful autumn scenery beginning November 12, 2021. This temple is associated with the Shinsengumi and served as the headquarters of the Aizu Clan at the end of the Edo period, so those interested in history won’t want to miss out on this incredible opportunity.
[Night] Shiun Garden
[Day] Autumn Leaves at the Main Gate
[Day] Shiun Garden
[Night] Autumn Leaves at the Main Gate
Temple Grounds at Sunset
The Tiger’s Room
Live Koto Performance
Gokoushiyuiamidabutsu, ‘Afro Buddha’
Guests will be able to enjoy the gorgeous autumn temple scenery during both daytime and nighttime, with the night viewing also offering some traditional Japanese live music. Visitors can also see various temple treasures and historical items, as well as the Tiger Room, known for its painted doors. The unique and aptly named Afro Buddha will also be on display. After training for an extremely long period of time, the Buddha’s hair piled up, giving him this strangely modern appearance.
On a clear day, guests will be able to see clear to the Abeno Harukas building in Osaka. Vividly painted ceilings and other statues will completely surround visitors in spiritual history. At night, traditional Japanese music will be played at three different times in the front gardens. On Friday, Saturday, and Sunday, the temple will offer a Premium Plan, allowing interested guests to enter the grounds 30 minutes before general admission starts. (This will require reservations made on the official website.) This will also include a guided tour!
How would you like to experience this piece of Japanese history while surrounded by unforgettable autumn foliage?
Special Autumn Viewing
Kudodani Temple, Kyoto – The Head Temple of the Jodo Sect of Buddhism
Address: 121 Kurodanicho, Sakyo-ku, Kyoto
Night Viewing Details: https://www.kurodani.jp/lightup/
Day Viewing Details: https://www.kurodani.jp/sp_daytime/
Running: November 12 – December 5, 2021
Hours: 10:00-16:30 (Final Admission at 16:00)
Special Viewing Areas: Mikado, Daihojo, the Gardens, two locations at the main gate
Running: November 12 – December 5, 2021
Hours: 17:30-20:30 (Final Admission at 20:00)
Live traditional Japanese music will be performed in the garden located in front of the Main Hall at 17:45, 18:30, and 19:15
Matsuya Ginza to Hold Largest-ever Exhibition of Drawings from Chihayafuru Manga
12.October.2021 | ANIME&GAME
Yuki Suetsugu’s manga series Chihayafuru continues to be a massively popular series in Japan and abroad since its start in 2007. Now, the largest-ever collection of the artist’s original drawings will be on display at Matsuya Ginza from December 27, 2021, until January 17, 2022.
Chihayafuru tells the story of Chihaya, a girl aiming to become the greatest competitive karuta player in Japan. Karuta is a Japanese card game, requiring players to memorize a collection of 100 classical poems in order to play. The Chihayafuru manga series has greatly boosted the popularity of competitive karuta in Japan. Generations of readers have been sucked in by the inspiring and romantic tale, and the series has grown to include an anime adaptation and a live-action film. With the series approaching completion, the three main characters, Chihaya, Arata, and Taichi, will take center stage at this expansive exhibition.
With more than 500 items on display, guests are invited to take a look back at the story’s origins. Some pieces were created for the exhibition, while others will be shown in color for the first time. While the drawings may be the main focus, the exhibition will also include notes, setting materials, and behind-the-scenes footage.
Running: December 27, 2021 – January 17, 2022 (Closed January 1)
Address: Matsuya Ginza 8F Event Space
Advanced Tickets will be available from Lawson Ticket until December 26, 2021
Official Site: https://www.matsuya.com/ginza/
Changes Made to November’s OMNIBUS Music Festival in Tokyo
As part of the Tokyo Art & Live City project, the OMNIBUS music festival will take place on November 6 and 7 in Japan’s capital. Rather than being held at Shinjuku Central Park, the November 7 concert will now take place at Hulic Hall Tokyo. Originally, this concert was named The Park #Assembly, though this has now been changed to The Hall #Space. For those holding tickets with the original name, don’t worry–your ticket will still be valid at the new venue.
Those who want a refund due to the venue change should head to the official website by October 9. The November 6 concert titled The Circuit #Excursion will be held as scheduled.
Additional tickets for the festival went on sale on October 2, 2021. Schedules for the events will be released soon, so stay tuned for more details!
The Circuit #Excursion
When: November 6, 2021 / Venue Opens at 12:00, Show Starts at 12:30
Locations: Shinjuku ACB HALL / Shinjuku Marz / Shinjuku Marble / Shinjuku Motion / Shinjuku Zirco / Shinjuku Red Cross / Shinjuku ReNY
Performers: asobi, Wez Atlas, ODD Foot Works, Campanella, kiki vivi lily, Kvibaba, Kai Kubota, Kuro, (sic)boy, SUKISHA, Suzuki Mamiko, Sleepless Sheep, Saboten, sooogood!, dongurizu, PEAVIS, VivaOla, YOSA&TARR, YonYon, and more
The Hall #Space
When: November 7, 2021 / Venue Opens at 15:30, Show Starts at 16:30
Location: Hulic Hall Tokyo 11F (2-5-1 Yurakucho Center Building, Yurakucho, Chiyoda-ku, Tokyo)
Performers: Sohei Oyamada, GLIM SPANKY (Acoustic ver.), Koji Shimotsu, and more
Lawson Ticket: https://l-tike.com/omnibus/ (L Code: 74447)
Ticket Pia: https://w.pia.jp/t/omnibus/ (P Code: 203-026)
Official Site: https://omnibus-tokyo.com/
‘Shiseido Parlour Ginza Salon de Cafe’ Reveals Limited Autumn Dessert Menu
The ‘Shiseido Parlour Ginza Salon de Cafe’ has announced that between October 1 and October 31 2021, customers can enjoy a limited edition Autumnal sweets menu. This year their menu includes the Jersey milk ‘Japanese Chestnut Mont Blanc Parfait from Kyushu’ and the ‘Shine Grape Fruit Sandwich.’ There will also be two special additions to the menu to celebrate the 96th Azuma Odori.
Japanese Chestnut Mont Blanc Parfait from Kyushu using Jersey Milk: ¥2,500 (Tax Incl.)
Strawberry Parfait using “Koihime” strawberries from Nagano’s Hatake Kobo: ¥2,100 (Tax Incl.)
Weekday / Limited Quantity Products
Shiseido Parlour Story: ¥2,600 (Tax Incl.) (Drink Incl.)
Shine Grape Fruit Sandwich with grapes from Iizuka Orchard: ¥1,700 (Tax Incl.)
Shinbashi Color Ice Cream Soda: ¥1,150 (Tax Incl.)
The Japanese Chestnut Mont Blanc Parfait is made using Jersey milk ice cream, chestnut cream, and fresh cream, along with the “Koihime” Fruit Sandwich, made using Kashu “Koihime” Strawberries are available on both the regular and limited Shiseido Parlour Ginza menus. Meanwhile, the luxurious Shiseido Parlour Story and the seasonal Shine Grape Fruit Sandwich, filled with various Autumnal fruits and centred around the grape, are only served on weekdays and holidays in limited quantities.
In the late Meiji Era, Shinbashi geisha were often seen wearing blue and green kimonos, with the color combination being coined Shinbashiiro (Shinbashi Color.) The elegant and retro Shinbashi Color Ice Cream Soda recreates the iconic look using green apple syrup, lemon, and ginger ale, topped with a traditional vanilla ice cream.
Immerse yourself in the season with a feast of Fall sweets in Ginza.
Shiseido Parlour Ginza Salon de Cafe
Address: Tokyo Ginza Shiseido Building 3F, 8-8-3, Ginza, Chuo-ku, Tokyo
Tuesday to Saturday: 11:00 ~ 21:00 (L.O. 20:30)
Sunday, public holidays: 11:00 ~ 20:00 (L.O.19:30)
Closures: Mondays (excluding public holidays), New Year
Junei Hotel Kyoto Adds New Plan Allowing Guests to Reserve Entire Property
06.October.2021 | SPOT
The Junei Hotel Kyoto Imperial Palace West, a small luxury hotel located in the heart of Japan’s ancient capital, has revealed a new plan allowing guests to rent out the entire premises. Imagine being in a hotel with only your closest family and friends!
The Junei Hotel Kyoto Imperial Palace West – Guest Room
The Junei Hotel Kyoto Imperial Palace West – Bathroom
The Junei Hotel Kyoto – Bamboo Suite
The Junei Hotel Kyoto – Bamboo Suite Bathroom
The Junei Hotel Kyoto – Standard Room
The Junei Hotel Kyoto – Standard Bathroom
The Junei Hotel Kyoto – Breakfast at Futago
The Junei Hotel Kyoto – Futago Restaurant Interior
The Junei Hotel Kyoto – Dinner at Futago
Hozucho River Boat Ride
The Junei Hotel Kyoto Rooftop View of Kiyomizu-dera Lights
The Junei Hotel Kyoto Rooftop Garden Moon Viewing
With two locations in Kyoto, guests will be able to enjoy the entirety of the hotel in complete privacy while still enjoying hotel hospitality. With between 8-11 rooms, this would be the perfect spot for a family gathering, wedding reception, graduation trip with friends, corporate meeting place, or even for overseas guests!
The Junei Hotel Kyoto Imperial Palace West opened in 2017 as a community-based luxury hotel with only eight rooms, with a single mission: bringing the beauty of Japan to the world. Beyond simply finding a place to sleep for the night, the hotel wants guests to experience something special and to provide an unforgettable experience. By partnering with local tourism associations, the Junei Hotel hopes to accurately convey the traditions and singular culture of the city of Kyoto.
In March 2020, a second location opened. The Junei Hotel Kyoto is surrounded by bamboo, and in fact, the theme of the hotel itself is bamboo and the moon. Each of the guest rooms is decorated with traditional and local bamboo crafts, and every detail is pulled from the natural beauty of Higashiyama, Kyoto.
The restaurant attached to the hotel, Futago, is the perfect place for adults to unwind and recharge. The kappo-style course menu features Kyoto vegetables and seasonal ingredients, blending the delicious with the nutritious. Chefs will cook each dish using a variety of methods, and guests will be amazed by how the flavor of the meat changes from course to course. The menu changes each month, so be sure to come back throughout the year!
Guests can also rent out Arashiyama Yusaitei, a gorgeous building deep in the forests of Kyoto perfect for wedding receptions, photoshoots, tea ceremonies, and more. The rooftop garden offers a stunning view of Kiyomizu-dera and is also perfect for moon viewing. Those wanting to get even closer to nature can enjoy a boat ride down the Hozucho river, and for those craving desserts, a Japanese sweets-making class is also available!
Who would you take with you on a private stay at the Junei Hotel Kyoto?
The Junei Hotel Kyoto Imperial Palace West
Address: 3-14 Shimochojamachi, Higashihorikawa-dori, Kamigyo-ku, Kyoto
Official Site: https://www.juneihotel.com/imperialpalace/
The Junei Hotel Kyoto
Address: 4-139 Honmachi, Higashiyama-ku, Kyoto
Official Site: https://www.juneihotel.com/kyoto/
#GucciGardenArchetypes Exhibition Held for Brands 100th Anniversary, Explores Brands’ Archetypes and Vision
To celebrate the brand’s 100th anniversary, Gucci will be hosting the ‘Gucci Garden Archetypes’ exhibition in Tennozu, Tokyo, between September 23 and October 31. The exhibition reflects the vision, aesthetics, and inclusive philosophies of creative director Alessandro Michele, as shown through advertising campaigns throughout his years in the position.
An Archetype refers to something that many things have been based on, and Gucci’s advertisement campaigns are exactly that – the Archetype to Gucci’s world.
The exhibition features astronauts, aliens, horses, angels, and more motifs that were featured in venues throughout the world, from Tokyo to Los Angeles, and even Paris’ May Revolution in 1968. Visitors are whisked away on a spectacular journey through Alessandro Michele’s kaleidoscopic vision. You will also discover the music, art, journeys, and pop culture that inspired Gucci’s campaigns.
Exhibition director Alessandro Michele spoke, saying “I thought it would be interesting to invite people to join me on this six year journey, experiencing a dazzling world of fantasy and surprises. From there, I decided to create an immersive world that people could jump into through the advertisement campaigns. After all, it is the campaigns that best represent my vision.”
The exhibition is made up of multiple spaces built using cutting-edge technology, sophisticated craftsmen, and innovative interior design. The studio was designed by Archivio Personale, who has transformed Alessandro Michele’s vision into a narrative space.
As you enter the venue, you’ll discover a control room, seemingly behind the scenes of the first exhibition as photos of Michele’s campaigns are projected onto screens. Each room is based on a different theme, connected by aisle to recreate the diverse and wonderful world of Gucci’s campaigns.
The Gucci Beauty room is full of screens at different angles, each showing footage from a lipstick collection campaign with the phrase “for the bold, the bright, and the beautiful.” The room dazzles those entering with the smile of punk singer Dani Miller, which is said to have overturned beautify standards in the cosmetics industry.
The Gucci Bloom room is a floral paradise with its rich, floral scent. This campaign featured actress Dakota Johnson, feminist artist and photographer Petra Collins, and Hari Nef, a transgender actress and model, as the protagonists, each hiding away in an imaginary hidden garden. The three charismatic and unconventional women perfectly reflect Michele’s vision of modern femininity.
The 2018 pre-fall collection campaign paid homage to the young people who participated in Paris’ May 68 movement to mark the 50th anniversary of the event, using graffiti to add depth to the atmosphere.
The room featuring the 2018 Spring/Summer campaign features visuals by Ignashi Monreal, who is known for his elaborate and expressive artwork, covering the walls and ceiling with a giant mural.
The room for the 2016 Fall/Winter collection takes you to Tokyo, using thousands of sequins across the walls to recreate Tokyo, a city that shines even at night. Meanwhile, the 2017 Fall/Winter room will take you all the way to space, with otherworldly creatures, aliens, and astronauts, all introduced in a Natural History Museum inspired diorama style.
The 2018 Fall/Winter room reflects the world of an eccentric collector, with shelves covering the walls from floor to ceiling. There are countless collectors items, with cases of butterflies, cuckoo clocks, colorful plushies, and even a number of Gucci GG Marmont bags. There are even set spaces, such as the 2016 Spring/Summer campaign which was set in the toilets of a 1980’s club in Berlin and the luxurious modern villa from the “Party of a Lifetime” cruise collection campaign in 2020. Head behind the scenes and traverse deeper into this maze-like space, riding the Los Angeles subway to return to Alessandro Michele’s very first campaign in 2015 Fall/Winter.
Lose yourself in the world of Gucci’s advertising campaigns with this immersive space!
Images Courtesy of Gucci
GUCCI GARDEN ARCHETYPES
Address: B&C HALL・E HALL 2-1-3, Higashi Shinagawa, Shinagawa-ku, Tokyo
Duration: September 23 ~ October 31
Opening Hours: 11:00 ~ 20:00 (21:00 on Fri, Sat.) ※Last admissions are 30 minutes before closing.
Entry: Free, reservation required. Reservations can be made via the Official Gucci LINE account.
Official Site: www.gucci.com