Sanrio Celebrates My Melody’s Birthday With Special Merchandise and More

22.January.2021 | FASHION

Sanrio has begun celebrations for My Melody’s birthday, which falls on January 18, which includes the announcement of the rental My Melody House, exclusive merchandise, the fan-favourite character appearing on a popular Japanese radio show, and more.

House Mate Rental Building – “My Melody House” (Temporary Name)

My Melody Flower Service Original Design

Novelty Calendar – March 2021

Goncharoff Collab Valentine’s Chocolate

MINISTOP Limited-Edition Snowman Cup Dessert | ¥489 (Tax Included)

TOKYO FM Radio Show – “Sky Rocket Company”

My Melody “Itsudemo Issho ni My Melody” app gets memo pad update

My Melody Lottery | ¥700 Per Go (Tax Included)

My Melody Acrylic Clock added to Sanrio’s Point Service “Sanrio+”

This autumn, House Mate is opening My Melody-themed buildings that people can rent. As of now it’s temporarily called the My Melody House. It will first open in Tokyo before rolling out across Japan, featuring wallpaper, kitchens, baths, toilets, doorknobs, all adorned with My Melody decorations.

 

Sanrio is also launching a flower delivery service this February which will see flowers delivered to homes in Japan twice a month. The first delivery of the month contain not only the flowers wrapped in My Melody paper but a free My Melody mask too. The second delivery of a month will be coupled with a calendar for the following month.

 

The character creation company is also collaborating with Goncharoff for Valentine’s with cute ribbon-wrapped chocolates. MINISTOP convenience stores in Japan will also begin selling a special cup dessert featuring My Melody as a snowman from January 22.

 

Sanrio shops and convenience stores in Japan will also roll out a lottery at the end of this month where fans can win a variety of items like cushions, a chocolate fondue maker, coconut plate, and more.

 

©ʻ76,ʼ21 SANRIO 著作(株)サンリオ

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