Novelbright x Tokyo Mode Gakuen Announces Winner of Lyric Music Video Contest

30.January.2021 | MUSIC

The winner has been announced for Novelbright and Tokyo Mode Gakuen’s competition for a group of graphic arts students from the school to create a 30-second lyric video for the band’s song Sunny drop, a track which was released as a song for a new Coca Cola Zero Sugar commercial in Japan. The competition was judged by the band themselves and a team of video producers.

 

Comments below are translated from Japanese by MMN.

 

The Winners

Graphic Arts Department

Fukuchi Yuto, Kazuki Gibo, Yutori Koura, Keitaro Tsujimori

Winners’ Comments

“We’re [originally] a team of manga artists. We split the work load into illustrating, directing, and editing. It was tough meeting the submission deadline, but we’re so happy we won. We all want to work together again to do work for more artists.”

 

Takada (Manager, Zest Inc.) | Comment

“The band members and staff here all came to the unanimous decision to choose this piece. What left an impression of us was of course not only the lyrics appearing on a vertical screen like on a smartphone, but the effects of the scene changing in time with the lyrics too. It made me want to book them again for more work.”

 

Watanabe (Universal Music Japan) | Comment

“In this current age of social media and skimming through content, it’s important for the first frame or first 1-3 seconds of something to grasp your attention. A lot of thought was put into this video, in particular how they took aspects of social media platforms, like how the lyrics on the video disappear with the TikTok text part. They had a lot of ideas; we’ve learned a lot ourselves too.”

 

The video can be seen over on Tokyo Mode Gakuen’s official TikTok page.

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