Popular Japanese fashion brand niko and…will release a number of items in collaboration with globally-beloved Cup Noodle starting October 6, 2021. Preorders are now open on the official online store, so be sure to check it out before everything’s gone!

Collection at a Glance

Cushion & Blanket: ¥4,180 (Tax Included) / Apron: ¥3,080 (Tax Included) /  Coat: ¥5,390 (Tax Included) 

Storage Box: ¥2,200 (Tax Included) / Tote Bag: ¥2,750 (Tax Included) / Shoulder Bag: ¥2,420 (Tax Included)

Cup Noodles originally hit the market in 1971, and in the past 50 years, the product has become incredibly popular as an affordable meal around the world. Blending the worlds of food and fashion, this collaboration with niko and…will offer people a chance to show off their noodle love with some fashionable items. The illustrations featured on the limited-time collection were provided by German artist Stefan Marx. The lineup has plenty of variety, with fashion items and household items galore, offering something for everyone!

Japanese accessories brand Maison de FLEUR is celebrating eight years with another collaboration, this time with Sanrio’s bunny character Mell. A number of special items are now available to preorder on the STRIPE CLUB e-commerce site until October 3, 2021. 

Double Ribbon Tote Bag: ¥5,819 (Tax Included) 

Side Pocket Tote Bag: ¥5,819 (Tax Included) 

Mini Pouch: ¥3,949 (Tax Included) 

Face Pouch: ¥3,949 (Tax Included)

Drawstring Pouch: ¥4,389 (Tax Included) 

Lining Design

The character Mell is also celebrating an anniversary, turning ten this year. Items went on presale on September 20, which also happens to be the little rabbit’s birthday. The character was designed by Miyuki Okumura, more famously known as the designer of Cinnamoroll. 

These pink bags and pouches feature a classy salmon pink color, and the adorable inner lining is sure to make any Sanrio fan smile, showing Mell and her friends from Merci Hills surrounded by balloons. The canvas material makes these perfect for everyday use. 

Look closely at Mell’s bunny ears to see the Maison de FLEUR logo! Will you be grabbing any of these items?

ⓒ’21 SANRIO APPR.NO.L629405

The Minatomirai Tokyo Square AZUL BY MOUSSY shop is now selling collaboration merch inspired by the popular anime series Tokyo Revengers! The items will only be on sale until September 26, so if you’re in the area, be sure to stop by before the event ends. 

Draken S/S Shirt: ¥9,900 (Tax Included) 

Revengers Tee: ¥4,400 each (Tax Included) 

Scene Photo Tee: ¥4,400 each (Tax Included) 

Revengers Crewneck: ¥8,250 each (Tax Included) 

Revengers Sweatpants: ¥8,800 each (Tax Included) 

Scene Photo L/S Tee: ¥5,500 each (Tax Included) 

Revengers Cap: ¥3,300 each (Tax Included) 

Revengers Rubber Keychain: ¥660 (Tax Included) 

Revengers Coin Case: ¥1,650 (Tax Included) 

Revengers Acrylic Stand (3 varieties): ¥1,650 each (Tax Included) 

Revengers Clear File (3 varieties): ¥550 each (Tax Included) 

Revengers Sticker: ¥1,100 (Tax Included) 

Revengers Ribbon Keychain (3 varieties): ¥1,100 (Tax Included) 

Revengers Reversible Face Mask: ¥1,980 (Tax Included)

Revengers Pin: ¥550 each (Tax Included)

The AZUL BY MOUSSY flagship store at Tokyu Square is the only place to get these limited-edition goods. This shop opened in spring 2021 and calls itself the nation’s only ‘Radical Store’ filled with the unique elements of space, sound, fragrance, culture, person, and black. Those might be strange descriptors, but these words completely embody the AZUL BY MOUSSY brand concept. 

A part of the shop will feature brand-new illustrations of Takemichi, Mikey, and Draken clad in some of the new merch. Talk about breaking the fourth wall!

Tokyo Revengers is currently popular worldwide. The original manga series was written and illustrated by Ken Wakui and has been serialized in Weekly Shonen Magazine since March 2017. The anime series just wrapped, and a live-action film was released in Japan in July. Over 20 million copies of the manga have been sold to date. 

©和久井健・講談社／アニメ「東京リベンジャーズ」製作委員会

To commemorate the brand’s 20th anniversary, JUSTIN DAVIS has announced a new collaboration jewelry collection with UNDERCOVER.

The collection is made up of three items; UNDERCOVER’s iconic Giraapple has been transformed into a ring and earrings, while the blindfolded bear has transformed into a carabiner. The three new pieces will be available to preorder through the JUSTIN DAVIS stores nationwide and online, and in the UNDERCOVER Aoyama store.

GILAPPLE RING

GILAPPLE EARRING

BEAR CARABINER

This is the brands first collaboration with UNDERCOVER since 2014 when the blindfold bear necklace was released, which is still on sale to this day. In 2014, and now again in 2021 SS, it was designer Takahashi Jun who put forward the offer to collaborate on jewelry.

Be sure to check out these cute motifs and charming jewelry pieces! 

Maison Kitsuné, a popular Parisian lifestyle brand that produces unique music and fashion items, has collaborated with Japanese mask brand PITTA MASK, a brand which has become famous for its extraordinary outlook. The trendy mask was unveiled at NYFW: The Shows on September 10 2021. 

The collaboration combines the creative direction of both Maison Kitsuné and PITTA MASK, working together to transform the typical mask, which has become a daily necessity, into something fun and stylish, all while maintaining the spirit of each individual brand.

PITTA MASK and Maison Kitsuné, a lifestyle brand known for combining fashion and music,  have collaborated to create a stylish and colorful mask that goes beyond just protecting the face, both practical and fashionable.

The two collaboration masks, which were unveiled during New York Fashion Week, will be presented as a free gift to customers who spend over ¥8,000 (Excl. Tax) in Maison Kitsuné stores in New York, Tokyo, Kyoto, and Osaka from the end of September. The set is made up of two masks, in navy and white.

Quantities are limited, so be sure to check out the latest information on social media!

A new collaboration is bringing sports and demon-slaying together! For the SPORTS2021 x Demon Slayer event, the popular series is partnering with three sports leagues: the NPB, J-League, and B.League. Goods are now available for the long-awaited collaboration between Niigata’s ALBIREX soccer team and Demon Slayer, so sports and anime fans should snag some merchandise before it’s all gone!

Items are available to pre-order online now until 2:00 on September 27, 2021. 

ALBIREX x Demon Slayer T-Shirt: ¥3,600 (Tax Included)

ALBIREX x Demon Slayer Face Towel: ¥2,100 (Tax Included)

ALBIREX x Demon Slayer Mini Towel: ¥600 (Tax Included)

ALBIREX x Demon Slayer Ribbon Magnet: ¥1,980 (Tax Included) 

ALBIREX x Demon Slayer Mug: ¥1,800 (Tax Included) 

Don’t miss out on these one-of-a-time items!

Starting September 23, Japanese cell phone company au will be releasing a new collaborative project with the globally popular Demon Slayer: Kimetsu no Yaiba series! 

The new experience will allow users with a smartphone to transform into characters from the show, and reenact popular battle scenes from both the anime series and film. The collaboration is taking place to celebrate the return of the series in 2021 for it’s second season. 

Demon Slayer x au AR Experience

Augmented Reality: Become Your Favorite Character!

Using a special Instagram AR filter, users can mix different backgrounds and effects from the Demon Slayer series to make it feel as though you’re a part of the action!

Famous Quotes from the Series

By pressing a button on the special collaboration site, users can enjoy a collection of 45 random vertical videos featuring their favorite characters saying their famous lines. Take a screenshot of these clips and use one as your wallpaper!

Online Puzzle Game Escape Mission: Escape from the Mugen Train

In this fun escape game, users become a member of the Demon Slayer Corps sent to the Mugen Train to help rescue passengers. 

©吾峠呼世晴／集英社・アニプレックス・ufotable

*「煉獄」の「煉」は「火+東」が正しい表記となります。

In a new fall collaboration, the prestigious Hosei School of Noh Theater, established during the Muromachi Period, and photographer Hiroshi Seo will present a unique blend of traditional culture. ‘Experience Noh and Art in Autumn ~Noh at Night: The Tale of the Heike ‘Kiyotsune’ x BEYOND PHOTO BY HIROSHI SEO’ will begin for four limited showings starting September 24, and will connect the photographer’s work ‘BEYOND’ with the theme of water present in the classic tale of Heike. Ancient and modern will overlap during this special autumn event, so don’t miss it if you’re in Tokyo!

The Story of The Tale of Heike ‘Kiyotsune’

During the 12th century, the Minamoto and Taira clans were at war. Awazu-no-Saburo returns to the capital after the Taira were defeated in battle, carrying with him a keepsake for his lord Kiyotsune’s wife: a lock of hair that Kiyotsune left before committing suicide. Saburo visits the wife, and upon learning of Kiyotsune’s death, she can barely stand the sight of his hair, ordering that the keepsake be returned to a shrine in Kyushu. Upon falling asleep, she sees his ghost in her dreams, and they argue over what has occurred. Kiyotsune recounts his final days, choosing suicide by drowning over capture and defeat. He is then blessed, and finds his way from Hell to eternal enlightenment. 

BEYOND PHOTO BY HIROSHI SEO Exhibition

In 2020, the COVID-19 pandemic changed the world. Yet even during this turmoil engulfing the world, artists were trying to make a new path. Photography is but a fragment of the real world, but through the eyes of the one taking the photo, it becomes an art form, and allows us to see the world in a different way. For this exhibition, Hiroshi Seo will present several new works, including photographs from Sado Island, the home of Noh, where one-third of all Noh stages in Japan are located. This chain of water-inspired images will weave together with the story of Kiyotsune, and will tell a brand-new story for modern audiences. 

Ikumimama Animal Donuts has been a popular topic on social media for it’s cute creations, many based on popular characters. Now, customers located in Japan can purchase the new Crayon Shin-chan and Otsukimi Usa-chan Donut Sets online! 

Otsukimi Usa-chan Set

Otsukimi Usa-chan (White)

Otsukimi Usa-chan (Pink)

Otsukimi Dango Donuts

Crayon Shin-chan Donut Set

Shin-chan (Normal)

Shin-chan (Sparkling)

Shiro

Buriburizaemon

Himawari

Otsukimi means ‘moon-viewing’ in Japanese. On the 15th day of the eighth month of the traditional Japanese calendar, it’s tradition to hold a celebration to view the harvest moon. The Otsukimi Usa-chan set is perfect to serve during a get-together as you watch the starlit sky with friends. This year, September 21 is the lucky day! Dango, or dumplings, are popular snacks to enjoy during this event, and these coconut-filled Dango Donuts are a fun twist on a traditional treat. 

Shinnosuke, Shiro, Buriburizaemon, and Himawari all make an appearance in the new Crayon Shin-chan collaboration.

Which of these sugary sweets looks the most scrumptious? 

Japanese fashion brand “niko and…” will release a collection of Curious George-inspired items to celebrate the character’s 80th anniversary. These items are now on sale at the brand’s stores nationwide, and on the official web shop, as well as on ZOZOTOWN and Rakuten Fashion.

Collaboration Items at a Glance

Remote Control Box: ¥1,540 (Tax Included) / Slippers: ¥2,090 (Tax Included) / Tissue Case: ¥4,180 (Tax Included)

Large Plushie: ¥4,840 (Tax Included) / Medium Plushie: ¥3,520 (Tax Included) / Vinyl Umbrella: ¥1,320 (Tax Included) / AC Adapter: ¥2,860 (Tax Included) / Charging Cable: ¥1,760 (Tax Included)

Masking Tape: ¥440 each (Tax Included) / Bath Chair: ¥2,970 (Tax Included) / Bath Bucket: ¥1,430 (Tax Included) / Alarm Clock: ¥1,540 (Tax Included)

Curious George is celebrating his 80th anniversary in 2021. In Japan, the monkey character was first introduced in 1954, and has been loved by countless people ever since. This collection combines the humorous and retro feel of Curious George with the sensibilities of “niko and…,” creating a unique mash-up of products.

Are you a fan of Curious George? Which of these products are you most likely to grab?

※Curious George and related characters, created by Margret and H.A. Rey, are copyrighted and registered by Houghton Mifflin Harcourt Publishing Company and used under license.All Rights Reserved.

※Universal Studios Licensing LLC（ユニバーサル・スタジオ・ライセンシング LLC）との商品化契約に基づき、株式会社アダストリアが企画・制作した商品です。

MAISONdes is a unique music project. Extremely popular on TikTok, it’s described only as ‘a fictional apartment building somewhere,’ where a different singer and creator features on each and every track. Each song is even labeled with a room number. This allows up-and-coming artists to collaborate in ways they never expected, and leaves the listeners enjoying an all-new sound. Rather than stick to what’s comfortable, artists taking part in the project express themselves freely with their new creative partner.

Following artists like yama, Nakimushi, Kujira, Moka Sato, Riu Domura, Wanuka, and haruno, we come to Room #107. This time, Nagumoyuuki and riria are up to bat in the new single Natsukaze ni Tokeru, out September 8. Nagumoyuuki wrote the lyrics and arranged the track, while riria provided the vocals.

Room #107 – ‘Natsukaze ni Tokeru’ feat. riria., Nagumoyuuki / MAISONdes

MAISONdes began a YouTube channel in February 2021, and has already featured plenty of creators leading the new music scene. Released in May, ‘Yowanehaki feet. Wanuka, asmi’ won the TikTok Song Ranking four times in a row and has over 100 million views on the app. In August, vocalist asmi appeared on THE FIRST TAKE. The song also attracted a great deal of attention on Line Music, Spotify, and Apple Music.

In Fall 2019, singer-songwriter riria posted a video to TikTok and YouTube, in which she performs without showing her face. Currently, the artist has over 1.3 million followers on TikTok.

Nagumoyuuki is an up-and-coming composer who has written music for yama, who performed in Room #101, and who has featured massively popular singer Ado in her own work.

Comment from riria.

I was incredibly honored to participate in the MAISONdes project, and to sing Nagumoyuuki’s incredible song. It wasn’t the type of song I usually sing, so I was able to express myself in a new and fun way. Please give it a listen!

Comment from Nagumoyuuki

riria did an incredible job singing this song, which is about two people just passing the time during a quiet night. I hope you enjoy listening to it, no matter what’s going on in your life.

The illustrations used for the song were created by NANAKI PANTZ, who has also contributed to other videos from MAISONdes in the past.

This track is sure to be another hit across SNS, and the future’s looking bright for MAISONdes! Be sure to check out the rest of their tracks on YouTube.

Tokyo-based amusement park Asakusa Hanayashiki, said to be the oldest such park in Japan, will hold an event starting September 18 to celebrate the 10th anniversary of the Anohana anime series.

The event itself will feature a brand-new illustration of the six main characters standing outside the gates of Asakusa Hanayashiki, as well as original merchandise, a menu of Anohana-inspired food, and a park-wide stamp rally. Those purchasing special tickets in advance will get exclusive offers, so don’t miss out if you’re in Tokyo!

Original Illustrations for the Event

Illustration Card (only for special ticket holders)

Ticket Holder (only for special ticket holders)

Stamp Rally Card

Special Stamp Rally Postcard

Those purchasing a dish from the special menu will receive a randomly selected coaster (7 designs) as a present.

Collaboration Menu

JinTantanmen: ¥1,000 (Tax Included)

Menma’s Favorite Sweet Curry: ¥1,000 (Tax Included)

Super Peace Busters Drinks (6 varieties): ¥600 each (Tax Included)

Usamaru Shaved Ice: ¥500 (Tax Included)

Menma’s Favorite BOMBOM Croquette Burger DX: ¥550 (Tax Included)

Original Merchandise at a Glance

Hanayashiki Collaboration Original Illustration, Modern Japanese clothing ver. BIG Acrylic Stand (6 designs): ¥1,980 each (Tax Included)

Hanayashiki Collaboration Chibi Attraction ver. Pins (12 designs): ¥440 each / BOX: ¥5,280 (Tax Included) *Random

Receive a random original Bromide (6 designs) for spending over ¥2,000 on collaboration goods.