ADAM ET ROPE’ x GODIVA Drop Clothing and Bag Collection

04.February.2021 | FASHION

ADAM ET ROPE’, a Japanese clothing brand managed by JUN Co.,LTD., teamed up to release a collection of T-shirts and tote bags in collaboration with the Belgian premium chocolate brand GODIVA on Saturday (January 30).

 

The collection is inspired by GODIVA’s iconic pink van logo. The story of the van dates back to just after the Second World War. After the war, Brussels found itself in a state of depression. Pierre Draps, the chocolatier behind GODIVA, was saddened by the aftermath, and wanted to do his part to bring happiness wherever he went. He decided to paint his delivery van pink, in hopes of bringing joy to the people of Brussels, and drove it around during his chocolate deliveries.

 

The PROJECT PINK VAN collection was released at ADAM ET ROPE’ stores, J’aDoRe JUN ONLINE, and ZOZOTOWN in Japan on January 30. And from now until Valentine’s Day, customers who purchase any of these items will receive some free GODIVA chocolate. This offer is available in Japan only and while supplies last.

 

PROJECT PINK VAN Collection

PINK VAN T-SHIRT | ¥5,500 (Before Tax)

Colours: White/Black/Brown
Sizes: M/L/XL

GODIVA L/S T-SHIRT | ¥7,000 (Before Tax)

Colours: White/Black
Sizes: M/L/XL

GODIVA TOTE BAG | ¥3,500

Colours: Black/Camel/Camo

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