Shibuya PARCO Reveals Fashion Campaign Key Visual For Spring 2021

17.February.2021 | FASHION

Shibuya PARCO has unveiled its key visual for its Spring 2021 fashion campaign “SHIBUYA PARCO S/S NEW LOOK” which features Japanese model Lala Takahashi.

SHIBUYA PARCO S/S NEW LOOK Key Visual

 

In the visual, Lala Takahashi is donning the ‘Pablo’ series by UNDERCOVER which is inspired by Picasso’s ‘Blue Period.’ It’s been transferred onto a print of an abstract oil painting by Jun Takahashi. The photo was taken by visual artist Takako Noel, while the conceptual headpiece, which is made from recycled plastic, was created by hair stylist Haruka Tazaki.

The campaign brings with it a wave of new fashion and cosmetic items from stores inside Shibuya PARCO. A special coupon that can be used on the PARCO online store from February 9 to 28 is also available. It comes in response to stay-at-home measures raised in Japan due to the pandemic.

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    Event

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