Reebok Promotes Contemporary Street Culture Scene with ‘CLUB C WILD REMIX’ Video
Global fitness brand Reebok released its new ‘CLUB C FVS’ model sneakers on Monday (February 15). The suede-woven shoes make up part of the brand’s CLUB C series which first released back in 1985.
Reebok released a video entitled ‘CLUB C WILD REMIX’ on YouTube on Monday in promotion of the new models. The video is themed on aspects of contemporary street culture such as fashion, music, dance, and skateboarding. It features appearances of eight up-and-coming creators to the tune of the popular Japanese song Get Wild, a track that was a hit in Japan back in 1980, the same era as when CLUB C first dropped.
CLUB C WILD REMIX
The ‘CLUB C WILD REMIX’ is a new arrangement of the popular song Get Wild, remixed for eight individual videos by each of the aforementioned creators, all of which are strung together in the video. The video also incorporates 80’s retro-style animation, CG, live-action, video game aesthetic, TikTok dances, and more. All of this comes together to form a nostalgic amalgamation of that 80’s retro vibe and modern street culture.
shigge (Music Arranger) | Comment
“CLUB C is a Reebok classic. They are the best kicks, even I spent my youth together with them. They have a history and culture, something which I incorporated into my remix of this famous song together with eight talented individuals. It’ a remix that prays for the continuation of CLUB C and respects its history as a diverse and unwavering line that expresses new ideas.”
CLUB C FVS
Originally released in 1985, the Reebok ‘Club Champion’ model was created to suit the needs of tennis players, focusing on durability and high performance. The late 70’s saw the rise of a tennis boom. These shoes evolve the refreshing silhouette and unique look of tennis shoes from performance models to shoes that can be worn in day-to-day life. In the 80’s, Reebok’s Club Champion created the basic white sneaker trend, something which continues today.
The Line-Up (Prices Include Tax)
CLUB C FVS – From Top Left: [GX2495] Porcelain・Core Black・Footwear White / [GX2495] Core Black・Core Black・Footwear White – ¥9,900 Each
CLUB C FVS – From Bottom Left: [GX5068] Core Black・Core Black・Chalk / [GX5069] Classic White・Classic White・Chalk / [GX5070] Pantone・Pantone・Chalk – ¥6,990
The CLUB C FVS incorporates vulcanized soles, a process often used in the outer soles of skating shoes that makes the rubber more durable, making them suited to the skater scene. The models take the orthodox CLUB C tennis shoes and turns them into something completely wild and new.
Don’t miss out on the new CLUB C FVS drop from Reebok.
©1987 by SUNRISE Music INC. & Jun & Kei Music Publishers, Inc
CLUB C WILD REMIX
Released: February 15, 2021
Where: Reebok Japan Onlne Shop / Reebok Classic Stores (Harajuku/HEP FIVE/DiverCity Tokyo/Abeno HOOP, Tachikawa Tachihi/Yokohama Vivre/Nagoya Minato AQULS) / ZOZOTOWN / Rakuten / Rakuten Fashion / Yahoo! / Locondo / Magaseek / Wowma / ABC-MART Grand Stage / ABC-MART Online
*GX5068 and GX5069 models exclusive to Reebok’s online store and Reebok branches
Porudct Page: https://reebok.jp/classic/clubc/
Nike x atmos Release Exclusive Japanese Collection
31.May.2021 | FASHION
atmos teamed up with Nike as part of their ‘Move to Zero’ sustainability project to release a collection of Japan-exclusive colours of the Space Hippie model on Monday.
NIKE SPACE HIPPIE 01 | ¥15,400 (Tax Included)
NIKE SPACE HIPPIE 02 | ¥18,150 (Tax Included)
NIKE SPACE HIPPIE 03 | ¥21,450 (Tax Included)
OVER PRINT T-SHIRT (GUCCIMAZE) | ¥6,600 Each (Tax Included)
OVER PRINT T-SHIRT (COIN PARKING DELIVERY) | ¥6,600 (Tax Included)
OVER PRINT T-SHIRT (BOTANIZE) | ¥6,600 (Tax Included)
Free EMAKE CUSHION to the first 50 people
Space Hippie is Nike’s exploratory footwear collection inspired by life on Mars—where materials are scarce and there is no resupply mission. Created from scraps, or “space junk”, Space Hippie is the result of sustainable practices meeting radical design. The uppers are made from recycled polyester, and soles are a combination of Nike’s impact absorbing material used when making their ZoomX foam and material scraps. The plain shoebox, too, is made from recycled materials.
This new sustainable collection are upcycled designs made in collaboration with atmos, atmos pink, UNDEFEATED, BAI, and X-girl. There’s also a collection of t-shirts which are available on first-come, first-served basis to those who pick up a pair of Space Hippie sneakers. Designs were made by popular graphic artists GUCCIMAZE and COIN PARKING DELIVERY as well as the up-and-coming shop BOTANIZE.
Nike Move to Zero x atmos
Released: May 24, 2021 (Japan Only)
Product Page: https://www.atmos-tokyo.com/lp/space-hippie-lp-top
atmos Official Website: http://www.atmos-tokyo.com
Onitsuka Tiger x Doi Tung Sustainable Sneaker Collection Revealed
24.May.2021 | FASHION
Onitsuka Tiger has announced the release of a new sneaker collection in collaboration with the Doi Tung Development Project in Thailand. The collection will be released on May 24 at Onitsuka Tiger stores in Omotesando, Osaka Shinsaibashi, and Kobe, as well as the brand’s online store.
MEXICO 66 Unisex Model | ¥13,200 (Tax Included)
MEXICO 66 PARATY Unisex Model | ¥11,100 (Tax Included)
SERRANO Unsiex Model | ¥11,000 (Tax Included)
MEXICO 66 Thai Exclusive Model
Onitsuka Tiger is a Japanese sports fashion brand that combines heritage and innovation to create contemporary collections.
The Doi Tung Development Project is the leading project of Mae Fah Luang Foundation, a non-profit organisation. Onitsuka Tiger has banded together with the project to create sustainably-produced sneakers .
The Onitsuka Tiger x Doi Tung collection shines a spotlight on the traditional craftsmanship of Thailand’s craftsmen in three models: MEXICO 66, MEXICO 66 PARATY, and SERRANO. The sneaker’s designs feature hand-woven textiles inspired by traditional patterns from Thai culture. These textiles take a week to produce by hand from start to finish and are softer than fabric woven by machines. The combination of red and blue serves as a nod to Onitsuka Tiger’s signature look. The red and yellow fusion on the soles also represents the key colours of Doi Tung and Onitsuka Tiger.
The collaboration not only serves as an homage to Thai handiwork, but as an opportunity to create more jobs too. The sneakers also represent the relationship between Thailand and Japan.
Onitsuka Tiger x Doi Tung
Release Date: May 24, 2021
Available: Onitsuka Tiger Omotesando/Onitsuka Tiger Osaka Shinsaibashi/Onitsuka Tiger Kobe
Special Site: www.onitsukatiger.com/jp/ja-jp/mk/doitung
Japanese Illustrator Cotoh Tsumi Opens Exhibition in Tokyo
Japanese illustrator Cotoh Tsumi is now holding a solo exhibition of her iconic artwork at the atmos propeller street branch of Japanese sneaker select shop atmos in Tokyo. The exhibition, which is themed on girls wearing sneakers, is running until May 9.
Cotoh Tsumi became well-known for creating the visuals for the Japanese music unit YOASOBI. They also created the main visual for the atmos con Vol.8 event held last month and even released a capsule collection. Now, their “q” exhibition is being held at atmos propeller street’s Anicoremix Gallery. The subheading for the exhibition reads, “You understand surface-level cuteness, but if you say you know anything about me, you’re a liar.” The exhibition brings together illustrations from the artist’s archive.
Exclusive merchandise will also be sold such as t-shirts and posters
Cotoh Tsumi solo Exibition “q”
Running: April 28, 2021 – May 9, 2021
Where: Anicoremix Gallery (atmos propeller street)
*Prior booking is required to enter Anicoremix Gallery
Exhibition Details: https://www.anicoremixgallery.com/exhibition/cotoh-tsumi-q-2021/
atmos Official Website: http://www.atmos-tokyo.com
Japan Releases its First Virtual Sneakers AIR SMOKE 1™ Worldwide
23.April.2021 | FASHION
1SEC is a virtual reality company specialising in the development of AI and 3D virtual human technology. It has offices in both Los Angeles and Tokyo. It also owns its own digital fashion label, 1Block, from which it released Japan’s first-ever virtual sneakers, AIR SMOKE 1™, on Thursday (April 22).
Copyright © 2021 1SEC Inc. All Rights Reserved.
AIR SMOKE 1™
“These collectible virtual sneakers are inspired by the iconic silhouettes that we’ve all seen before. The rainbow color scheme is a symbol of diversity values, the unreal smoke gushing from the sole, the flowing texture and exuberance are inspired by the hippie movement of the past.”
Copyright © 2021 1SEC Inc. All Rights Reserved.
Stylish Bags and Sneakers Arrive at Camper’s Pop-Up Shop in Isetan Shinjuku
Shoe, boots, and sneaker brand Camper opened a pop-up shop at Isetan Shinjuku on Wednesday which is set to run until April 27. The shop is a collaboration with Japanese textile designer Masaru Suzuki who has provided his iconic designs to a collection of bags and sneakers that you can get your hands on. The shop also has a display designed by Suzuki.
Pop-Up Store Line-Up
HOP STEP LIFE | ¥19,800 (Tax Included)
ANIMAL BISCUIT | ¥22,000 (Tax Included)
CHARM POINT | ¥5,500 (Tax Included)
TWINS by MASARU SUZUKI (Women’s) | ¥25,300 (Tax Included)
TWINS by MASARU SUZUKI (Men’s) | ¥25,300 (Tax Included)
TWINS by MASARU SUZUKI (Kid’s) | From ¥12,100 (Tax Included)
Men’s Building – “CAMALEON 1975” Pop-Up Store
Men’s Building Pop-Up Store Original Novelty
This marks Camper’s third long-awaited collaboration with Masaru Suzuki and the first in four years, and this time the series adds shoes to the mix in addition to the popular bags. Suzuki visited Camper’s main office in Majorca, Spain, for detailed discussions on the designs.
Suzuki is set to attend the pop-up event on April 17. Customers who spend over ¥5,500 (tax included) on this day will receive a fabric swatch signed by Suzuki. Additionally, the men’s building of Isetan Shinjuku is also opening its CAMALEON 1975 pop-up shop once again selling shoes made from recycled materials from Camper. Those who spend over ¥14,300 (tax included) at this shop will receive a free eco-friendly bag made from 100% recycled nylon.
ISETAN x CAMPER Pop-Up Store
Running: April 14, 2021 – April 27, 2021
Where: Isetan Shinjuku
ISETAN x CAMPTER/Masaru Suzuku: Main Building Floors 1F & 2F
CAMALEON 1975: Men’s Building Floor B1F
Opening Hours: 10:00-20:00
Official Website: https://www.camper.com/
KEEN x Murasaki Sports Collaborate on Footwear Release
13.April.2021 | FASHION
Murasaki Sports and outdoor/footwear brand KEEN released a new limited-edition model of KEEN’s NEWPORT H²O shoes, the NEWPORTのH2, on April 10.
KEEN x Murasaki Sports Limited Edition “NEWPORT H2”
The designer for the alternative models is GRINDLODGE garage project who have captured the gorgeous ocean with the sun and trees reflected on the water surface on them. This design is created using the company’s grinder tool which makes each and every pair of shoes unique. The footwear is equipped with KEEN’s Newport H2 technology so they can be worn both in and out of the water.
Murasaki Sports is donating 10% of the proceeds made from these limited-edition models to Umi Sakura to help keep Japan’s oceans clean. Additionally, Umi Sakura, Murasaki Sports, and KEEN will begin rolling out their two-month #ACTIONFORCHANGE campaign this month in the run up to World Oceans Day which begins on June 8, 2021.
Murasaki Sports aims to teach more people engaged in sports such as surfing about importance preserving the environment through this campaign and footwear release. The brand is one supported by the youth of Japan, so the campaign hopes to pass down these messages of sustainability to young people.
KEEN x Murasaki Sports Limited Edition Newport H2
Released: April 10, 2021 (Limited Edition)
Where: Murasaki Sports
Online Store: https://bit.ly/3cJmKAR
#ACTIONFORCHANGE Instagram Campaign
Running: April 5, 2021 – June 30, 2021
Present for Participating: Special tongs that can be used for picking up trash, camping, and more
How to Participate
・Method A: Post a photo of you in action
Take a photo of you that captures making the ocean beautiful and post on Instagram with the hashtag #アクションフォーチェンジ and/or #ACTIONFORCHANGE and tag Umi Sakura @umisakura_official
・Method B: Repost the official campaign posts
Repost the posts on Umi Sakura @umisakura_official, KEEN @keen_japan, and Murasaki Sports’ @murasakisports_official, that have the hashtag #アクションフォーチェンジ on them along with the hashtag #アクションフォーチェンジ and tag Umi Sakura in your post.
*Winners will receive a DM from Umi Sakura’s official Twitter account (@umisakura_official)
Umi Sakura: https://umisakura.com/
New Balance Reunites With Natsume Mito on New Sneaker Collection
09.April.2021 | FASHION
It’s been seven years since New Balance Japan launched its ‘Sneaker and Me’ campaign in collaboration with Japanese model Natsume Mito. The pair have now come together again in promotion of the brand’s new edition of its 996 models, the ‘WL996’ lifestyle models for women, with Mito donning the sneakers in a look-book of outfits coordinated by Mito herself. “Even though the sneakers and their form haven’t changed since I first wore them back then,” she explains, “I really felt that these 996’s lend more room to look good on adults. I also understand why these shoes have been loved for so long. I want to become someone like that too, so I admire the appearance of the 996’s.”
Mito shows off her looks in a short interview with New Balance in the video below.
The 996 models followed the 990’s which released in 1982 as the third in the 99X series. They made their debut in 1988 in the US and have long since been enjoyed not only as running shoes but everyday shoes too. They’re a long seller in New Balance’s books.
adidas Originals Releases ABC Mart Exclusive Models
24.March.2021 | FASHION
adidas Originals released an exclusive model of its Forum Low trainers at ABC Mart in Japan on March 18. The brand teamed up with Kamiyado, a Japanese idol group from Harajuku, to create a concept video in promotion of the trainers. Check it out below.
adidas Originals x Kamiyado Concept Movie
The video features each member wearing completely different styles, but all with a sense of Japanese pop culture to them as you’d expect from a group who formed in the hub of Japanese pop and kawaii culture – Harajuku!
adidas Originals x ABC Mart Limited-Edition Models
FORUM LOW GX2722 10,989円（税込）
FORUM LOW GX0214 | ¥10,989 (Tax Included)
FORUM LOW GX4991 | ¥10,989 (Tax Included)
FORUM LOW GX4992 | ¥10,989 (Tax Included)
FORUM LOW GX4993 | ¥10,989 (Tax Included)
The trainers reimagine the original colours of the Forum Lows for the new season. The shoelaces and mid-soles are decked out with vibrant colours, and the iconic adidas Three Stripes glimmer in glitter.
アディダス オリジナルス「フォーラム ロー」ABC-MART限定モデル
A BATHING APE® Releases UNKLE/MO WAX “Original Headz” Collection
BAPE will releases its new A BATHING APE® VS UNKLE/MO WAX “Original Headz” collection in Japan as well as via the brand’s US site on March 20.
UNKLE BAPE STA™ | ¥28,000 (Before Tax)
UNKLE X BAPE® TEE | ¥8,000 (Before Tax)
UNKLE POINTMAN LOGO TEE | ¥8,000 (Before Tax)
UNKLE POINTMAN LOGO RELAXED CREWNECK | ¥21,000 (Before Tax)
UNKLE x BAPE® WIDE FULL ZIP HOODIE | ¥34,800 (Before Tax)
UNKLE MWA CAMO MA-1 | ¥49,800 (Before Tax)
UNKLE MWA CAMO M-51 HOODIE JACKET | ¥49,800 (Before Tax)
James Lavelle (UNKLE)
BAPE describes this collection of sneakers, sweatshirts t-shirts, and more as: “Featuring UNKLE original point men, UNKLE sounds (both by Futura 2000 ) and Psyence fiction logos, original headz slogan and M.W.A (MO WAX ARTS ) camo, which was designed in 1999 by Ben Drury and James Lavelle featuring elements by Futura 2000 (who was collaborating with MO WAX and UNKLE, creating artwork and graphics), inspired by the graphic camouflage trend of the time, the M.W.A camo has become a constant theme throughout MO WAX and Unkle’s identity.”
atmos x New Balance Reveal Sneaker Collaboration Collection
Japanese sneaker select shop atmos is releasing new models of the M5740 sneakers in collaboration with New Balance on March 20. The models take inspiration from the beachside.
NEW BALANCE x atmos M5740AT “Beachside” | ¥16,000 (Before Tax)
The sneakers take New Balance’s iconic 574 models which were first released in the 80’s and add a 90’s wave design to create a next generation of models. They are coloured beige as inspiration from the beach with the light blue tones representing the waves of the ocean. The tie-dye section imagines the blue sky fading as the sun sets for the evening.
NEW BALANCE x atmos
Release Date: March 20, 2021
atmos Official Website: https://www.atmos-tokyo.com/
PALLADIUM x SMILEY Drop ‘Be Kind’ Sneaker Collection
Japanese brands PALLADIUM and SMILEY have released their fourth sneaker collection together. For this collaboration, the line-up’s theme is “BE KIND” and focuses on friendship, loving our neighbours, bonds, and laughter.
PAMPA HI BE KIND Black | ¥10,450 (Tax Included)
PAMPA HI BE KIND Yellow S-Rush | ¥10,450 (Tax Included)
PAMPA OX BE KIND | ¥9,350 (Tax Included)
PAMPA OX BE KIND Yellow S-Rushi | ¥9,350 (Tax Included)
The collection aims to promote smiles, happiness, and positivity to people during these dark times. The sneakers arrive in two models: PAMPA HI BE KIND which feature fun smiley faces on the heels, and PAMPA OX BE KIND which has the smiley faces in a wide print on the uppers. As well as these high-cut and low-cut versions, the collection introduces a yellow version of S-Rush models which is available at S-Rush in Harajuku as well as four other branches in Japan and online.
X-girl & atmos pink Collaborate With Nike On New Sneaker Models
02.March.2021 | FASHION
Nike released a stylish new model of their Fontanka Edge sneakers in Japan on Friday (February 26) which was created in collaboration with X-girl and atmos pink.
NIKE FONTANKA EDGE “Light Arctic Pink” PINK
NIKE FONTANKA EDGE BLACK/LtGREEN
The new Fontanka Edge models are lightweight and fitted with highly durable Zoom X soles. They are made with a fusion of TPU and mesh for even greater durability, and their comfort has been taken to the next level. The uppers fuse seamlessly with the rest of the shoe to give them a stylish, complete look.