Art and Chocolate Melt Together in Chocola Meets Crowdfunder

23.February.2021 | FOOD

A new chocolate brand by the name of Chocola Meets has been cooked up in Japan that prioritises bean to bar chocolate made from fairtrade cocoa beans. The brand’s USP however lies in its collaboration with artists who pen work for the chocolate’s packaging.

16 art pieces created by 4 artists for the craft chocolate packaging

 

Chocola Meets will begin selling its tasty chocolate collection from mid-March, but for those who can’t wait, the brand launched a crowdfunding campaign on February 15 via CAMPFIRE which offers pre-sales.

 

Chocola Meets prides itself on its collaborative business model which provides support to participating artists by giving them a cut of sales. This includes the money made for the crowfunder as well as the proceeds made from chocolate sales.

Sasabe (Chocola Meets, Operations Officer) | Comment

 

“The concept for Chocola Meets is, ‘Meet My Like: Experience What it Feels Like to Find Your Likes.’ This is something we value and is the reason why Chocola Meets exists. The reason behind our collaborative business model of Art x Craft Chocolate, something which hasn’t been done before, is to continuously offer that very concept – one which holds irreplaceable value. And in order to do that, we needed something that allows the artists to continue living comfortably. So we’re giving proceeds from the chocolate to the artists which gives them an incentive to create.”

The CAMPFIRE crowdfunder offers pre-sales of the chocolates at a discounted price. There are other benefits too, like framed art by the artists, coupons, and more.

 

Chocola Meets successfully met their Crowdfunding goal, having raised ¥430,700 of the pledged ¥300,000 (as of February 16, 2021).

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