X-girl & atmos pink Collaborate With Nike On New Sneaker Models
02.March.2021 | FASHION
Nike released a stylish new model of their Fontanka Edge sneakers in Japan on Friday (February 26) which was created in collaboration with X-girl and atmos pink.
NIKE FONTANKA EDGE “Light Arctic Pink” PINK
NIKE FONTANKA EDGE BLACK/LtGREEN
The new Fontanka Edge models are lightweight and fitted with highly durable Zoom X soles. They are made with a fusion of TPU and mesh for even greater durability, and their comfort has been taken to the next level. The uppers fuse seamlessly with the rest of the shoe to give them a stylish, complete look.
Nike Fontanka Edge New Models
Released: February 26, 2021
Where: X-girl and XLARGE stores in Japan
Product Details: https://x-girl.jp/news/202102/detail17044
ATARASHII GAKKO! Named as Ambassadors for NIKE Gamma Force
Nike’s Gamma Force line, a modern interpretation of classic 80s sneakers, will be available at ABC-MART and ABC-Mart Online. To celebrate the launch, a new visual and collaborative video featuring the members of ATARASHII GAKKO! have been released.
In the video, the girls are seen performing a flashy dance while wearing shoes from the Gamma Force line. The featured song, SUKI LIEwas featured on the group’s new EP ICHIJIKIKOKU and in standard ATARASHII GAKKO! style, the members express themselves freely while holding absolutely nothing back.
ATARASHII GAKKO! x Gamma Force Bonus Campaign
Those who purchase shoes from the Gamma Force line at ABC-MART stores or online will receive original stickers featuring ATARASHII GAKKO! One sheet will include special edition stickers, including key visuals and illustrations of the members wearing Gamma Force and their signature socks.
*One sticker sheet per purchase will be available while supplies last
*Bonus campaign begins May 11 both in stores and online
*The campaign will end once all stickers are gone
Converse Sneakers Now Available with Designs by ASOBISYSTEM Illustrator Kayoubi
06.December.2022 | FASHIONWhite atelier BY CONVERSE, a directly-managed Converse store in Tokyo and Fukuoka, is now offering a lineup of custom shoes featuring designs by illustrator Kayoubi.
Customers can create an original pair of shoes by choosing from a selection of four different illustrations, which can be placed on the outside of the shoe and the tongue.
These sneakers will be available online and at White atelier BY CONVERSE locations.
Shoes: ALL STAR COLORS R HI
Sizes: 22.0-28.0cm, 29.0cm, 30.0cm
Available: December 1 – March 31, 2023
Locations: White atelier BY CONVERSE Harajuku / Fukuoka
1BLOCK Lupin The Third NFT Collection Sell Out Instantly
23.August.2022 | ANIME&GAME / FASHION
The web3 creative studio 1BLOCK, based in Los Angeles and Tokyo, released a 3D NFT collection on August 12 to massive fan response. The Lupin the Third x MetaSamurai NFT set sold out instantly. The AIR SMOKE ZERO, Japan’s first virtual sneakers, feature a younger Lupin and friends.
The NFTs sold out immediately after going on sale, and the collection was temporarily ranked 7th in the world based on transaction volume on OpenSea, the largest global NFT marketplace. The price of a single item has also quadrupled since it was first sold.
The collection is based on Takeshi Koike’s long-running Lupin the Third series. Each item is one-of-a-kind.
To celebrate the release of the collaboration collection, a commemorative NFT will be airdropped to those holding MetaSamurai NFTs on August 19. Check out the 1BLOCK Discord for more details.
Lupin the Third x MetaSamurai
1BLOCK Discord: https://discord.com/invite/1block1BLOCK
Lupin the Third Inspires Collaboration NFT Sneakers
28.June.2022 | ANIME&GAME / FASHION
Takeshi Koike’s Lupin the Third series has inspired something truly unique. web3 creative studio 1BLOCK, inspired by a younger Lupin and friends, will be offering up some virtual sneakers in summer 2022. These sneakers are part of MetaSamurai, a 3D avatar project. Each of these NFTs will be the only one of their kind in the world.
MetaSamurai was inspired by Lupin III, Daisuke Jigen, and Goemon Ishikawa from the Lupin the Third series. The virtual sneakers were created with designs based on the three series: Lupin the Third: The Gravestone of Daisuke Jigen, Lupin the Third: The Blood Spray of Goemon Ishikawa, and Lupin the Third: Fujiko Mine’s Lie.
Watch out for the world’s first Lupin the Third 3DNFT project!
Sales Period: Summer 2022
*Details will be announced on the 1BLOCK Discord channel.
1BLOCK Discord: https://discord.com/invite/1block
Official Site: http://1sec.world
Latest Collaboration Sneakers from Adidas and Y’s Available for Preorder
02.June.2022 | FASHION
The Y’s SEEULATER X GSG9–the newest collaboration sneaker between Y’s and Adidas–will go on sale on June 3, with preorders starting on May 28.
Designed with military elements in mind, the Y’s SEEULATER X GSG9 was based on the more rugged SEEULATER model. The new sneakers incorporate the GSG9 sole, and pairs will be available in black on black or white on black. Featuring detailed finishes and an urban feel, these high-performance kicks can be paired with any and all outfits.
The SEEULATER, a hiking shoe from the ADVENTURE series, was originally launched in 1995. Not originally released in Japan, many now regard it as a legendary masterpiece in footwear. The sturdy shoe’s name comes from the phrase “see you later,” usually said when passing a fellow runner on the trail. Originally made for the German tactical police, the GSG9 features shock-absorbing soles that help to maintain a stable, strong grip on any terrain.
The sneaker’s body features a combination of smooth cowhide leather and breathable mesh. This perfect blend of function and design showcase the best parts of both Y’s and Adidas. Will you be grabbing a pair of these classic and contemporary kicks?
Y’s SEEULATER X GSG9
Color: Black x Black / White x Black
Size: 23.0-28.0cm Unisex Collection
Y’s SEEULATER X GSG9
Release Date: June 3 *Preorders open May 28
Available at stores nationwide and the online boutique
STYLE: Y’s SEEULATER X GSG9
Nike’s Newest Sneakers Coming to atmos pink Locations, New Visual Featuring bala. Unveiled
27.May.2022 | FASHION
Nike’s newest sneakers, the ‘W AIR MAX 90 FUTURA,’ will be available at atmos pink locations nationwide starting May 28, 2022.
The W AIR MAX 90 FUTURA is an easy-to-wear sneaker combining classic Nike style and an updated patchwork design in a number of colors. Heavily inspired by Tokyo streetwear, the newest visual for the sneakers feature the up-and-coming artist group bala. The visual has been directed by OWNCEAN from the duo UNA+MATCHA, who is also active as a DJ and model. The five female members of bala. are known for their modern style and freedom of expression. For those interested, a new interview with bala. is available only on the official atmos pink Instagram page.
In 2022, the new project bala. was launched to gather artists and creators presenting cutting-edge music, fashion, and art from Japan to the rest of the world. bala. will link with the global music scene and present fans with an honest vision of Tokyo culture. The project aims to be a collective of artists that connects both underground and overground cultures, pop and alternative genres, and Japan and Asia with the world. The collective is led by MANON, an iconic presence in the Japanese rap scene; ASA Wu, a trilingual singer from Taiwan; SUNNY ONLY1, a Gen-Z alternative pop singer and model; and a creative crew called ‘KissGelz’ (MANON, Dan, Kayno). They will create a new cultural hub under the bala. umbrella.
W AIR MAX 90 FUTURA
On Sale: May 28, 2022
Where to Buy: atmos pink
Official Site: https://www.atmos-tokyo.com/
Nike Opens First Installment of the Sneaker Museum at Hankyu Men’s Tokyo
Everyone loves a nice pair of kicks, and no one makes sneakers quite like Nike. For 50 years, sneakerheads have coveted everything the brand creates, and a new museum project is leading fans down memory lane. The first phase of this sneaker museum is now open at Hankyu Men’s Tokyo until April 7, 2022, and focuses on sneakers produced from 1972 until 1980.
A group of curators knowledgeable about various sneaker models and historical backgrounds have gathered to handpick items by era and theme, and guests are welcome to brush up on their shoe history. 2022 marks 50 years that Nike shoes have been manufactured in Japan, and this exhibition will take place for several months over several installments.
The first installment of the exhibition will highlight many different materials used to create Nike sneakers such as leather, suede, and nylon. Fans will also get to see shoes from different countries over the years! This is a rare opportunity, so please come and visit if you can!
SNEAKER MUSEUM Part 1
Running: March 19 – April 7, 2022
Location: Hankyu Men’s Tokyo 8F, Ginza Sneaker Hills
Sneakers and Art Come Together at artrA Season 2 in Tokyo, Nagoya, Kyoto
Street culture is ever-evolving, and sneakers play a big part in street fashion. Combining sneakers and art, the artrA project finished up its first 7-city tour last year, and is now ready to start Season 2!
Season 2 will also be sponsored by ASOBISYSTEM. The shoe store atmos, on a mission to promote Tokyo’s sneaker scene to the world, and the news app SmartNews are also contributing to the project as content partners to bring the event to Tokyo, Nagoya and Kyoto.
A total of 16 up-and-coming creators are participating in the exhibition. Illustrators, graphic designers, and painters will display their unique artwork based on the simple theme of one famous pair of sneakers. The original art will be sold and also transformed into artrA original merchandise. A sneaker lottery will be held, and 10 pairs of sneakers (100 pairs in total during the event) will be given away at the venues each day.
an / Illustrator
BEY / Illustrator
BANBU / Artist
hitotsume / Illustrator
Jeremy Yamamura / Artist
KENTOO / Artist
kousuke Shimizu / Artist, Art Director
KRAP / Artist
Morita Manabu by WOOD / Artist
MOYA / Painter
SHIOTSU (Cartoon Mafia) / DJ, Illustrator
tarou2 / Animator, Illustrator
T.D BRUDER / Artist
TM paint / Artist
itui / Illustrator
Shouko Nagamine / Illustrator
artrA -SEASON 2-
Running: March 18 – March 21, 2022
Address: 420 Sakuranocho, Nakagyo-ku, Kyoto
Running: March 25 – March 27, 2022
Address: 3-16-9 Sendagaya, Shibuya-ku, Tokyo
Running: April 1 – April 3, 2022
Address: Nagoya PARCO West Building 1F (3-29-1 Sakae, Naka-ku, Nagoya)
Official Site: https://www.atmos-tokyo.com
Cedar Crest Collaborates with Tokyo Revengers Anime Series for Sneaker Collection
13.March.2022 | ANIME&GAME / FASHION
Shoe brand Cedar Crest has released three unique sneakers based on the Tokyo Revengers anime series at Shoe Plaza locations nationwide and online. The new lineup includes designs featuring popular characters and famous scenes from the series.
Special Edition with Shoe Box and Clear Folder (3 designs)
TR-PRIDE ~Kamikaze Clothing~
TR-BOND ~Character Motif~
Each sneaker comes in a special shoebox and comes with a clear folder and themed shoe bag. These are must-have kicks for Tokyo Revengers fans–which pair are you eager to wear around town?
Cedar Crest x Tokyo Revengers
Where to Buy: Shoe Plaza locations nationwide, the Official Online Shop
atmos and PINKS Collaborate on Classic Sneaker-Inspired ‘SNEAKER PINKS’ Collection
19.January.2022 | FASHION
atmos, a shop sharing Tokyo’s sneaker culture with the world, has collaborated with the mysterious character PINKS, created by Acky Bright, for an intense new collection. Blending the classic and the futuristic, SNEAKER PINKS and atmos have begun selling the new items at atmos-Tokyo.com
Personality: The leader of the PINKS, she easily combines both power and kindness.
Her megaton kick can destroy any armor with ease.
She can also freely control her long blue hair.
Personality: The speediest member of PINKS. Using her overwhelming agility, she easily tosses her opponents and tears them apart with her sharp claws. She always goes for the gold.
Personality: The mood maker of the group, she’s full of energy and always smiling. She can jump over a building in a single leap. Even when things are tough, she can turn the situation around with her natural positivity.
Personality: Quiet and calm, she’s the group’s chief strategist.
With plenty of combat experience, unparalleled intelligence, and ample physical strength, she’s admired by the other members.
Personality: Although she’s the smallest member of PINKS, she makes up for it with her blunt tongue and powerful personality.
A maniacal warrior, she cuts her enemies down with her laser blade.
Personality: The most mysterious of the group, En-040 is like everyone’s little sister.
Always aiming for top marks, she’s tough and dependable, but also moody and sometimes unpredictable.
Personality: With a consistent poker face, she always gets her work done without hesitation or complaint.
She can fire powerful laser beams from the palms of her hands and is able to fly, making her the best at aerial combat.
Personality: The idol character of PINKS, she has amassed plenty of male fans. With a calm personality, she’s always smiling.
Personality: The group’s secret weapon, she’s packed with the latest technology.
Her ability to bury her enemies with ease has earned her the respect of the other members of the group.
Mona-125 / Mone-101
Personality: These twins have been around since the early days of the group.
With strong legs and massive arms, they’re as tough as they look.
Acky Bright has worked across a number of genres and mediums, including character design, concept art, and live painting. He has also provided cover art for DC Comics. For the third installment of this collaboration, 10 different sneakers were designed as ‘prototypes,’ with each being based on a specific mecha suit.
These unique characters and concept are still shrouded in mystery. Their identities and future developments will be posted on social media, so be sure to follow the official atmos account! Which girl is your favorite?
Official Site: http://www.atmos-tokyo.com
HENSHIN by KAMEN RIDER Sneakers Now Available in Limited Edition of 100 Pairs at atmos
08.December.2021 | FASHION
HENSHIN by KAMEN RIDER, a company that develops sneakers featuring Heisei era Kamen Riders, has released its long-awaited new “Kamen Rider Genm Sneaker” and “Wolf Orphnoch Sneaker” on the official website of atmos and HENSHIN by KAMEN RIDER.
atmos × HENSHIN by KAMEN RIDER TYPE EX-AID SNEAKERS T-SHIRT atmos original ve
atmos × HENSHIN by KAMEN RIDER TYPE RYUKI SNEAKERS T-SHIRT atmos original ver.
BANDAI HENSHIN by KAMEN RIDER Kamen Rider Genm Sneaker
BANDAI HENSHIN by KAMEN RIDER Wolf Orphnoch Sneaker
BANDAI HENSHIN by KAMEN RIDER Kamen Rider Ex-Aid Sneaker
BANDAI HENSHIN by KAMEN RIDER Kamen Rider Ryuki Sneaker
The long-awaited new release of these two pairs are inspired by the characters that play an important role in each story, and not only the backbone of the character, but also the details of the character have been designed with great care. An original T-shirt commemorating the collaboration has also been released.
The sneakers are produced using an original atmos body with a comfortable fit, featuring unreleased illustrations of “Kamen Rider Ryuki” and “Kamen Rider Ex-Aid” on the front. The back of the sneakers features the logos of both atmos and HENSHIN by KAMEN RIDER.
This time, the looks depicted the scenes in which each character appeared, making it a must-have look for any fanatic.
These sneakers are available until December 19, 2021. The collaboration tee shirt is available only at atmos online. The sneakers are limited to the first 100 pairs of each type, so don’t miss out on these products which are sure to be a hit with Kamen Rider fanatics and sneakerheads alike!
atmos x HENSHIN by KAMEN RIDER
Running: Until December 19, 2021.
Sneakers are limited to the first 100 pairs of each style.
Official Site: https://www.atmos-tokyo.com/lp/atmos-henshin-by-kamen-rider
Sneaker Art Project artrA to Hold Final Exhibition in Osaka and Tokyo
12.November.2021 | FASHION
Street culture is ever-evolving, and sneakers play a big part in street fashion. Combining sneakers and art, the artrA project is about to wrap up its first successful season. SNKRDUNK, Japan’s premier sneaker selling app and popular shoe shop atmos have teamed up for this exhibition, which will feature the famous AIR JORDAN 1. These exhibitions have taken place in seven cities across Japan since July. The final exhibitions will be held in Osaka in November and in Tokyo in December.
A total of 26 up-and-coming illustrators, graphic designers, and even ukiyo-e artists have come together for this unique event. The artwork in this exhibition will incorporate the AIR JORDAN 1 brand, and merchandise featuring this street-styled artwork will be available at the venue.
Those who purchase a T-Shirt on-site will be entered into a raffle to win a pair of AIR JORDAN 1 sneakers. In addition, a special lottery will allow winners to purchase a pair of sneakers to take home.
Be sure to keep an eye out for the second season of the artrA project brought to you by ASOBISYSTEM!
artrA – SEASON 1 FINAL –
“artrA Vol.8” in OSAKA
Running: November 19 – November 23, 2021
Address: atmos SHINSAIBASHI (2-7-6 Shinsaibashisuji, Chuo-ku, Osaka)
“artrA Vol.8” in TOKYO
Running: December 24 – December 26, 2021
Address: A.F GALLERY (3-21-8 Jingumae, Shibuya, Tokyo)
Official Site: http://asobisystem.com/