X-girl & atmos pink Collaborate With Nike On New Sneaker Models
02.March.2021 | FASHION
Nike released a stylish new model of their Fontanka Edge sneakers in Japan on Friday (February 26) which was created in collaboration with X-girl and atmos pink.
NIKE FONTANKA EDGE “Light Arctic Pink” PINK
NIKE FONTANKA EDGE BLACK/LtGREEN
The new Fontanka Edge models are lightweight and fitted with highly durable Zoom X soles. They are made with a fusion of TPU and mesh for even greater durability, and their comfort has been taken to the next level. The uppers fuse seamlessly with the rest of the shoe to give them a stylish, complete look.
Stylish Bags and Sneakers Arrive at Camper’s Pop-Up Shop in Isetan Shinjuku
Shoe, boots, and sneaker brand Camper opened a pop-up shop at Isetan Shinjuku on Wednesday which is set to run until April 27. The shop is a collaboration with Japanese textile designer Masaru Suzuki who has provided his iconic designs to a collection of bags and sneakers that you can get your hands on. The shop also has a display designed by Suzuki.
Pop-Up Store Line-Up
HOP STEP LIFE | ¥19,800 (Tax Included)
ANIMAL BISCUIT | ¥22,000 (Tax Included)
CHARM POINT | ¥5,500 (Tax Included)
TWINS by MASARU SUZUKI (Women’s) | ¥25,300 (Tax Included)
TWINS by MASARU SUZUKI (Men’s) | ¥25,300 (Tax Included)
TWINS by MASARU SUZUKI (Kid’s) | From ¥12,100 (Tax Included)
Men’s Building – “CAMALEON 1975” Pop-Up Store
Men’s Building Pop-Up Store Original Novelty
This marks Camper’s third long-awaited collaboration with Masaru Suzuki and the first in four years, and this time the series adds shoes to the mix in addition to the popular bags. Suzuki visited Camper’s main office in Majorca, Spain, for detailed discussions on the designs.
Suzuki is set to attend the pop-up event on April 17. Customers who spend over ¥5,500 (tax included) on this day will receive a fabric swatch signed by Suzuki. Additionally, the men’s building of Isetan Shinjuku is also opening its CAMALEON 1975 pop-up shop once again selling shoes made from recycled materials from Camper. Those who spend over ¥14,300 (tax included) at this shop will receive a free eco-friendly bag made from 100% recycled nylon.
ISETAN x CAMPER Pop-Up Store
Running: April 14, 2021 – April 27, 2021
Where: Isetan Shinjuku
ISETAN x CAMPTER/Masaru Suzuku: Main Building Floors 1F & 2F
CAMALEON 1975: Men’s Building Floor B1F
Opening Hours: 10:00-20:00
Official Website: https://www.camper.com/
KEEN x Murasaki Sports Collaborate on Footwear Release
13.April.2021 | FASHION
Murasaki Sports and outdoor/footwear brand KEEN released a new limited-edition model of KEEN’s NEWPORT H²O shoes, the NEWPORTのH2, on April 10.
KEEN x Murasaki Sports Limited Edition “NEWPORT H2”
The designer for the alternative models is GRINDLODGE garage project who have captured the gorgeous ocean with the sun and trees reflected on the water surface on them. This design is created using the company’s grinder tool which makes each and every pair of shoes unique. The footwear is equipped with KEEN’s Newport H2 technology so they can be worn both in and out of the water.
Murasaki Sports is donating 10% of the proceeds made from these limited-edition models to Umi Sakura to help keep Japan’s oceans clean. Additionally, Umi Sakura, Murasaki Sports, and KEEN will begin rolling out their two-month #ACTIONFORCHANGE campaign this month in the run up to World Oceans Day which begins on June 8, 2021.
Murasaki Sports aims to teach more people engaged in sports such as surfing about importance preserving the environment through this campaign and footwear release. The brand is one supported by the youth of Japan, so the campaign hopes to pass down these messages of sustainability to young people.
KEEN x Murasaki Sports Limited Edition Newport H2
Released: April 10, 2021 (Limited Edition)
Where: Murasaki Sports
Online Store: https://bit.ly/3cJmKAR
#ACTIONFORCHANGE Instagram Campaign
Running: April 5, 2021 – June 30, 2021
Present for Participating: Special tongs that can be used for picking up trash, camping, and more
How to Participate
・Method A: Post a photo of you in action
Take a photo of you that captures making the ocean beautiful and post on Instagram with the hashtag #アクションフォーチェンジ and/or #ACTIONFORCHANGE and tag Umi Sakura @umisakura_official
・Method B: Repost the official campaign posts
Repost the posts on Umi Sakura @umisakura_official, KEEN @keen_japan, and Murasaki Sports’ @murasakisports_official, that have the hashtag #アクションフォーチェンジ on them along with the hashtag #アクションフォーチェンジ and tag Umi Sakura in your post.
*Winners will receive a DM from Umi Sakura’s official Twitter account (@umisakura_official)
Umi Sakura: https://umisakura.com/
New Balance Reunites With Natsume Mito on New Sneaker Collection
09.April.2021 | FASHION
It’s been seven years since New Balance Japan launched its ‘Sneaker and Me’ campaign in collaboration with Japanese model Natsume Mito. The pair have now come together again in promotion of the brand’s new edition of its 996 models, the ‘WL996’ lifestyle models for women, with Mito donning the sneakers in a look-book of outfits coordinated by Mito herself. “Even though the sneakers and their form haven’t changed since I first wore them back then,” she explains, “I really felt that these 996’s lend more room to look good on adults. I also understand why these shoes have been loved for so long. I want to become someone like that too, so I admire the appearance of the 996’s.”
Mito shows off her looks in a short interview with New Balance in the video below.
The 996 models followed the 990’s which released in 1982 as the third in the 99X series. They made their debut in 1988 in the US and have long since been enjoyed not only as running shoes but everyday shoes too. They’re a long seller in New Balance’s books.
adidas Originals Releases ABC Mart Exclusive Models
24.March.2021 | FASHION
adidas Originals released an exclusive model of its Forum Low trainers at ABC Mart in Japan on March 18. The brand teamed up with Kamiyado, a Japanese idol group from Harajuku, to create a concept video in promotion of the trainers. Check it out below.
adidas Originals x Kamiyado Concept Movie
The video features each member wearing completely different styles, but all with a sense of Japanese pop culture to them as you’d expect from a group who formed in the hub of Japanese pop and kawaii culture – Harajuku!
adidas Originals x ABC Mart Limited-Edition Models
FORUM LOW GX2722 10,989円（税込）
FORUM LOW GX0214 | ¥10,989 (Tax Included)
FORUM LOW GX4991 | ¥10,989 (Tax Included)
FORUM LOW GX4992 | ¥10,989 (Tax Included)
FORUM LOW GX4993 | ¥10,989 (Tax Included)
The trainers reimagine the original colours of the Forum Lows for the new season. The shoelaces and mid-soles are decked out with vibrant colours, and the iconic adidas Three Stripes glimmer in glitter.
アディダス オリジナルス「フォーラム ロー」ABC-MART限定モデル
A BATHING APE® Releases UNKLE/MO WAX “Original Headz” Collection
BAPE will releases its new A BATHING APE® VS UNKLE/MO WAX “Original Headz” collection in Japan as well as via the brand’s US site on March 20.
UNKLE BAPE STA™ | ¥28,000 (Before Tax)
UNKLE X BAPE® TEE | ¥8,000 (Before Tax)
UNKLE POINTMAN LOGO TEE | ¥8,000 (Before Tax)
UNKLE POINTMAN LOGO RELAXED CREWNECK | ¥21,000 (Before Tax)
UNKLE x BAPE® WIDE FULL ZIP HOODIE | ¥34,800 (Before Tax)
UNKLE MWA CAMO MA-1 | ¥49,800 (Before Tax)
UNKLE MWA CAMO M-51 HOODIE JACKET | ¥49,800 (Before Tax)
James Lavelle (UNKLE)
BAPE describes this collection of sneakers, sweatshirts t-shirts, and more as: “Featuring UNKLE original point men, UNKLE sounds (both by Futura 2000 ) and Psyence fiction logos, original headz slogan and M.W.A (MO WAX ARTS ) camo, which was designed in 1999 by Ben Drury and James Lavelle featuring elements by Futura 2000 (who was collaborating with MO WAX and UNKLE, creating artwork and graphics), inspired by the graphic camouflage trend of the time, the M.W.A camo has become a constant theme throughout MO WAX and Unkle’s identity.”
atmos x New Balance Reveal Sneaker Collaboration Collection
Japanese sneaker select shop atmos is releasing new models of the M5740 sneakers in collaboration with New Balance on March 20. The models take inspiration from the beachside.
NEW BALANCE x atmos M5740AT “Beachside” | ¥16,000 (Before Tax)
The sneakers take New Balance’s iconic 574 models which were first released in the 80’s and add a 90’s wave design to create a next generation of models. They are coloured beige as inspiration from the beach with the light blue tones representing the waves of the ocean. The tie-dye section imagines the blue sky fading as the sun sets for the evening.
NEW BALANCE x atmos
Release Date: March 20, 2021
atmos Official Website: https://www.atmos-tokyo.com/
PALLADIUM x SMILEY Drop ‘Be Kind’ Sneaker Collection
Japanese brands PALLADIUM and SMILEY have released their fourth sneaker collection together. For this collaboration, the line-up’s theme is “BE KIND” and focuses on friendship, loving our neighbours, bonds, and laughter.
PAMPA HI BE KIND Black | ¥10,450 (Tax Included)
PAMPA HI BE KIND Yellow S-Rush | ¥10,450 (Tax Included)
PAMPA OX BE KIND | ¥9,350 (Tax Included)
PAMPA OX BE KIND Yellow S-Rushi | ¥9,350 (Tax Included)
The collection aims to promote smiles, happiness, and positivity to people during these dark times. The sneakers arrive in two models: PAMPA HI BE KIND which feature fun smiley faces on the heels, and PAMPA OX BE KIND which has the smiley faces in a wide print on the uppers. As well as these high-cut and low-cut versions, the collection introduces a yellow version of S-Rush models which is available at S-Rush in Harajuku as well as four other branches in Japan and online.
BAPE® Collaborates On adidas Originals Superstar Models
27.February.2021 | FASHION
BAPE® has teamed up with adidas Originals once again for a 2021 Spring/Summer Collection which includes the release of a collaborative model of Superstar model sneakers at A BATHING APE® stores and online on Saturday (February 27).
The Superstar sneakers come in two colour variations. This includes a fusion of the BAPE signature “STA” and adidas Originals’ iconic three stripes. The heels bear both brand’s logos.
There’s also a camo design of black and white contrast which pays respect to the OG Superstar models released in 1969 known as the “Celean & Celassic.” The sneakers are also laced with red and blue mystic tones.
Reebok Promotes Contemporary Street Culture Scene with ‘CLUB C WILD REMIX’ Video
Global fitness brand Reebok released its new ‘CLUB C FVS’ model sneakers on Monday (February 15). The suede-woven shoes make up part of the brand’s CLUB C series which first released back in 1985.
Reebok released a video entitled ‘CLUB C WILD REMIX’ on YouTube on Monday in promotion of the new models. The video is themed on aspects of contemporary street culture such as fashion, music, dance, and skateboarding. It features appearances of eight up-and-coming creators to the tune of the popular Japanese song Get Wild, a track that was a hit in Japan back in 1980, the same era as when CLUB C first dropped.
CLUB C WILD REMIX
The ‘CLUB C WILD REMIX’ is a new arrangement of the popular song Get Wild, remixed for eight individual videos by each of the aforementioned creators, all of which are strung together in the video. The video also incorporates 80’s retro-style animation, CG, live-action, video game aesthetic, TikTok dances, and more. All of this comes together to form a nostalgic amalgamation of that 80’s retro vibe and modern street culture.
shigge (Music Arranger) | Comment
“CLUB C is a Reebok classic. They are the best kicks, even I spent my youth together with them. They have a history and culture, something which I incorporated into my remix of this famous song together with eight talented individuals. It’ a remix that prays for the continuation of CLUB C and respects its history as a diverse and unwavering line that expresses new ideas.”
CLUB C FVS
Originally released in 1985, the Reebok ‘Club Champion’ model was created to suit the needs of tennis players, focusing on durability and high performance. The late 70’s saw the rise of a tennis boom. These shoes evolve the refreshing silhouette and unique look of tennis shoes from performance models to shoes that can be worn in day-to-day life. In the 80’s, Reebok’s Club Champion created the basic white sneaker trend, something which continues today.
The Line-Up (Prices Include Tax)
CLUB C FVS – From Top Left: [GX2495] Porcelain・Core Black・Footwear White / [GX2495] Core Black・Core Black・Footwear White – ¥9,900 Each
CLUB C FVS – From Bottom Left: [GX5068] Core Black・Core Black・Chalk / [GX5069] Classic White・Classic White・Chalk / [GX5070] Pantone・Pantone・Chalk – ¥6,990
The CLUB C FVS incorporates vulcanized soles, a process often used in the outer soles of skating shoes that makes the rubber more durable, making them suited to the skater scene. The models take the orthodox CLUB C tennis shoes and turns them into something completely wild and new.
Don’t miss out on the new CLUB C FVS drop from Reebok.
©1987 by SUNRISE Music INC. & Jun & Kei Music Publishers, Inc
CLUB C WILD REMIX
Released: February 15, 2021
Where: Reebok Japan Onlne Shop / Reebok Classic Stores (Harajuku/HEP FIVE/DiverCity Tokyo/Abeno HOOP, Tachikawa Tachihi/Yokohama Vivre/Nagoya Minato AQULS) / ZOZOTOWN / Rakuten / Rakuten Fashion / Yahoo! / Locondo / Magaseek / Wowma / ABC-MART Grand Stage / ABC-MART Online
*GX5068 and GX5069 models exclusive to Reebok’s online store and Reebok branches
Porudct Page: https://reebok.jp/classic/clubc/
Yoon Ahn’s AMBUSH x Nike x NBA Collection Launches Globally On December 11
04.December.2020 | FASHION
Yoon Ahn is teaming up with Nike and the NBA to release a new apparel capsule collection on December 11, 2020.
As the first female designer to collaborate with the NBA, Yoon, who is the Creative Director at AMBUSH®︎, is serving fresh energy for female fans of basketball this winter.
Nike x AMBUSH NBA Collection: JACKET BK ¥35,000 / PANTS BK ¥20,000 / TOP BK ¥12,500 / JACKAT LA ¥35,000 / PANTS LA ¥20,000 / TOP LA ¥12,500 / BASKETBALL ¥10,000 (All Before Tax)
Yoon has drawn on her multidimensional and multidisciplinary perspective to reimagine Los Angeles Lakers and Brooklyn Nets apparel, from pants to sleeved tops, jackets, and more.
Nike x AMBUSH DUNK HI ¥20,000 (Before Tax)
The apparel line-up also includes the AMBUSH® approach to the iconic Nike Dunk. Channelling Japanese bike, car and truck culture, the shoes are given an elongated and heightened form, with Swooshes extending beyond the heel-like bike pipes.
The Nike x AMBUSH NBA Collection launches globally on December 11, 2020.
YOON | Comment
“The project began with a conversation about making women feel proud to represent their favorite teams. We were considering how to balance the culture of the sport without losing style. I thought of all these amazing and strong female characters from the ’90s who would come out in men’s clothes, and I wanted to see how we could carry that attitude, but bring in more feminine forms.”
VERBAL | Comment
“Yoon is someone who thinks outside the box, and that’s the case for DUNK too, which is both simple at first glance and littered with innovative ideas. The ladies NBA capsule collection is a must-check-out too, it has attitude.”
Nike x AMBUSH NBA Collection
Nike x AMBUSH DUNK HI
Release Date: December 11, 2020
Available: AMBUSH®︎ WORKSHOP, WORKSHOP 2, WEBSHOP, SNKRS, NIKELAB MA5, Dover Street Market Ginza
Onitsuka Tiger Releases New Autumn/Winter Sneakers in Premium Line ‘THE ONITSUKA’
22.October.2020 | FASHION
Onitsuka Tiger is a Japanese contemporary fashion and sports brand that combines heritage with innovation. Their simple yet timeless “THE ONITSUKA” line features hybrid design dress hoes and sneakers that match every style from casual to formal.
Many of the shoes in THE ONITSUKA line feature shoes with uppers made from internationally-renowned, high-quality leather from Kobe cattle, as well as αGEL Foam soles for high shock resistance and comfort, and shark tooth soles made from rubber sponge for added durability and comfort.
JUMPA Unisex Model | ¥38,000 (Before Tax)
Inspired by ski boots and fitted with a large tongue. Made entirely with Japanese leather.
CHUKKA-S (Men’s Model) | ¥43,000 (Before Tax)
Classic chukka boots with hidden laces to give a smart appearance.
BLUCHER MT (Unisex Model) | ¥50,000 (Before Tax), BLUCHER LO (Unisex Model) | ¥48,000 (Before Tax)
Based on the first ever basketball shoes released by Onitsuka Tiger in 1950. The upper features multiple colours and materials to create an original knitted tweed look.
Official Website: www.onitsukatiger.com
UGG Reveals Colourful New Merchandise in Collaboration With Tadanori Yokoo
05.October.2020 | FASHION
Japanese sneaker selection shop ‘atmos’ and Southern California-based global lifestyle brand UGG® (a division of Deckers Brands [NYSE: DECK]) are teaming up with Japanese graphic designer and artist Tadanori Yokoo to release the colourful new CA805 x Yokoo sneakers along with a capsule collection of apparel featuring his artwork on October 9, 2020 in Japan.
CA805 X Yokoo Self Portrait | ¥20,000 (Before Tax)
CA805 X Yokoo Wonderland RED MULTI／PURPLE MULTI／BLUE MULTI | ¥20,000 (Before Tax)
The CA805 sneaker collection is made up of two designs: Self-Portrait and Wonderland II, both of which comes in four different colourful prints.
UGG x Yokoo Tadanori Hoodie | ¥14,000 (Before Tax)
UGG x Yokoo Tadanori Shorts | ¥8,000 (Before Tax)
UGG x Yokoo Tadanori T-Shirt | ¥6,000 (Before Tax)
The line-up also includes unisex T-shirts, shorts, and hoodies featuring famous prints by Yokoo, showcasing the high level and quality of his craftsmanship.
The collection will be released in Japan at UGG@mos, atmos, and atmos pink stores as well as their online shop and at UGG® Ginza and UGG® Japan’s online shop on October 9. At UGG@mos, the collection will be available only until October 30.
CA805 x Yokoo Collection
Release Date: October 9, 2020
Availabke: UGG@mos / atmos / atmos pink / atmos online shop / UGG® Ginza UGG® Japan online shop
Official Website: https://www.atmos-tokyo.com/