Japanese Milky Candy Themed Hotel Rooms Open in Collaboration With Hoshino Resorts

29.March.2021 | FOOD / SPOT

Hoshino Resorts has launched a hotel plan at its BEB hotel branches called “Milky Sweet Room Stay.” The plan was devised in collaboration with Japanese confectionery brand Fujiya and their popular Milky soft candy. Guests will be able to stay in rooms decorated in all things Milky, an experience that is running from March 26 to June 30.

 

Milky Sweet Room

Look like Peko-chan, the Milky mascot, with the top and overall set

Find Peko-chan at Hoshino Resorts BEB5 Karuizawa

Make a Milky smoothie on a bicycle at Hoshino Resorts BEB5 Tsuchiura

Milky Sweet Room Stay opening campaign

Guests will be able to enjoy Milky like they never have before in all kinds of deliciously sweet ways. Rooms are adorned with Milky cushions, a doll of Peko-chan who is the face of Milky, Milky wallpaper and decorations, Milky bath products, and of course Milky candy.

 

At the Karuizawa branch of Hoshino Resorts BEB5, guests must locate Peko-chan in three locations around the area. Those who find all three will win all-you-can-eat French toast covered in Milky sauce. at the Tsuchiura branch, guests can get a set of ingredients to make their own smoothie by pedalling on a bicycle. It takes about 30 seconds for your Milky shake to be ready.

 

The iconic Milky packaging design is also being revamped in celebration of the brand’s 70th anniversary. As part of the celebration, guests can expect t see a line-up of past designs along with some rare ones. Hoshino Resorts is also holding a campaign to promote the room where dix people can win a ¥50,000 voucher for Hoshino Resorts as well as a set of assorted Milky candy.

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