Masaki Suda Appears in New Mister Donut Japan Commercial
31.March.2021 | FOOD
Japanese actor and singer Masaki Suda appeared in a new commercial for Mister Donut which hit Japan last week. The name of the commercial translates to “there’s always something good inside the box.”
On January 27, 2020, Mister Donut celebrated its 50th anniversary. The doughnut chain boasts around 960 stores in Japan. In their latest commercial, they promote the joy of opening a box of their doughnuts when ordering takeout.
Mister Donuts Commercial
Initial Broadcast: March 25, 2021 (Japan)
Mini Pixar Cakes by Ginza Cozy Corner Includes Toy Story, The Incredibles, Finding Nemo, and More
Japan’s confectionery shop Ginza Cozy Corner are releasing a new collection of petite Pixar cakes at all branches on April 23.
The cakes comes in time for celebrating Children’s Day in Japan, as well as making a perfect snack for Golden Week and for kids and parents to enjoy together. Pixar fans have nine to enjoy in the collection such as the Little Green Men from Toy Story, Nemo and Dory from Finding Nemo and Finding Dory, Sully from Monster’s Inc., the Pixar Ball, and more.
Pixar Collection (9 Included) | ¥2,700 (Tax Included)
Flavours include the strawberry mousse Lightning McQueen, the Jack Jack raspberry jelly and mango cream, the Buzz Lightyear blueberry jam and cheese mousse, and more.
Pixar Cake Assortment (6 Included) | ¥540 (Tax Included)
The packaging also features cute artwork of everyone’s favourite Pixar characters. Choose between the whole nine cake box collection or this assortment of six white chocolate and strawberry cookies.
Pixar Sweets Box (10 Included) | ¥918 (Tax Included)
There’s also a 10-piece box of six cookies and four madeleines.
Running: April 23, 2021 – June 10, 2021
Where: Ginza Cozy Corner
Pre-Orders: Opened April 19, 2021
KitKat Japan Releases New Mini Maple Chocolate Bars For Earth Day
21.April.2021 | FOOD
In accordance with Earth Day, which is set for April 22, Nestlé released its limited-time KitKat Mini Maple on Monday to raise awareness of environmental issues and the future of the planet.
KitKat Mini Maple (3 Included)
KitKat Mini Maple (12 Included)
9 packaging designs with different messages related to the environment
‘KitKat Always For Earth Day’ online talk event to take place on April 30
In September 2019, Nestlé began packaging five of its major large-sized KitKat bags in paper bags rather than plastic, and since autumn 2020, most of their large sized bags are now made from paper. This has helped reduce 450 tonnes of plastic per year.
Now, Nestlé is releasing a new collection of packages for Earth Day featuring original designs by up-an-coming young artist SUGI. Each features messages from members of MIMO, a group managed by Japanese model Mila Aina, stating messages about helping to protect the environment and the future of planet earth.
KitKat Mini Maple
Release Date: April 19, 2021 (Limited Edition)
KitKat Japan Official Website: https://nestle.jp/brand/kit/
Macaroni Enpitsu’s New Song ‘Tomason’ Features in Bourbon Chocolate Brownie’s Animated Commercial
Bourbon’s five-episode audiobook no doubt created for its Noukou Choco Brownie snack was released as an animated TV commercial last week. The video features Japanese pop rock band Macaroni Enpitsu’s new song Tomason which was written for the commercial.
The audiobook no doubt becomes a TV commercial
The no doubt audiobook was written by the popular Japanese author Yoru Sumino who is perhaps best known for writing I Want to Eat Your Pancreas. It tells the story of two boys who are in high school. They aren’t part of an afterschool club, and they don’t have part time jobs. They come to realise that this time will be what they look back on when they grow up. The characters were designed by Itsuka, an illustrator popular online.
The commercial features the song Tomason by Macaroni Enpitsu.
“no doubt” Animated TV Commercial
“no doubt” Recording Behind The Scenes
Japanese voice actors Hiro Shimono (Attack on Titan; Demon Slayer: Kimetsu no Yaiba) and Yuki Kaji (Attack on Titan; My Hero Academia) voiced the characters in the commercial. Below is an interview with both of them on the commercial, part of which we have translated.
Hiro Shimono x Yuki Kaji Interview
A snippet of the interview, translated
Q1: How did your performances go? Tell me about your shoot.
Hiro Shimono: “The commercial portrays two boys who are neither adults nor children, so going through puberty I suppose. Their dialogue is elaborate, it was super interesting.”
Yuki Kaji: “Right up to wrapping up, the entire shoot was a lot of fun, including the intervals during our breaks.”
Q2: You both play the roles of high school boys. Tell me about a time from your youths.
Yuki Kaji: “One memory I have from school being young, which is like something out of a painting, was my time a the theatre club. You need real physical strength when it comes to acting, so before dress rehearsal, I’d run around the school building. That’s a memory that’s stuck with me. I’d change into my jersey, and go die– I mean, run to the nearby river embankment too. Being reminded of that now it’s too much like a youth film or something, it’s making me laugh <laughs>. “
Hiro Shimono: “I have a story from my youth too. It was on the day of the Culture Festival [at school]. After the festival finished, I was on my way home with some people, and there was a park with a water fountain in it. I said, ‘Well, it’s already raining, so why the hell not!’ Of course it wasn’t the thing to do, but we jumped into the water fountain and splashed about. That’s what being young is all about, right!?”
Q3: What’s your favourite Noukou Choco Brownie flavour, the regular or the rich milk?
Hiro Shimono: “Noukou Choco Brownie.”*
*Translator’s Note: Implying all of them
Yuki Kaji: “Me too! <laughs>”
Q4: Please give a message to fans.
Yuki Kaji: “I was lucky to have the opportunity to performance Yoru Sumino’s novel no doubt. I’m over the moon about it. The script was of course wonderful, and me and Shimono have known each other for a long time, so I think that comes across in the video with a pleasant atmosphere. The commercial is a youthful drama about two high school boys, and it’s linked to the bittersweetness of Noukou Choco Brownie. Be sure to tuck into one yourself while you listen to the story.”
Hiro Shimono: “[The commercial’s characters] Igarashi and Imai have a great conversation, and getting to do it with Kaji was a lot of fun. It made me think we’ve always had that kind of vibe with each other. Noukou Choco Brownie is the keyword, so please be sure to check out the audiobook to see how it plays its part.”
no doubt Synopsis
One day, high schooler Imai skips school by feigning illness. He is at home in his room, when all of a sudden another boy from his class, Igarashi, comes to visit him. He has the handouts to give to Imai from class, but the high school they go to doesn’t have that custom where a classmate has to give handouts to someone who’s off ill. And the two of them aren’t that class where Igarashi would suddenly pop to see Imai like that. Imai finds it suspicious. Igarashi is interested in the clay work Imai has in his room. Both of them have some free time, so begin to make a town together out of clay.
Noukou Choco Brownie TV Commercial
Initial Broadcast: April 13, 2021 (Japan)
Bourbon Official YouTube Channel: https://www.youtube.com/channel/UC8UW0OHgo_FtkF4orKd2S4Q
Bourbon Official Website: https://www.bourbon.co.jp/chocobrownie/
NiziU Feature in Commercial for KOSÉ’s Makeup Fix Product Make Keep Mist EX
KOSÉ rolled out their new commercial in Japan on April 15 for their makeup fix mist product Make Keep Mist EX. The commercial features Japanese music group NiziU along with their new song I AM.
I AM was written specifically for this commercial, which has the NiziU members performing the “mist dance” showing how to use the product. The commercial emphasises how well the Make Keep Mist EX keeps makeup applied to one’s face without worrying about it coming off.
The NiziU members released this comment with regards to the product and commercial: “Applying makeup can be a real pain when wearing a face mask, so we use this all [product]! We’d love for you to do this dance while you apply your Make Keep Mist!”
If you’re wondering how the shoot went for this commercial, check out the official story released below.
The Commercial Shoot
The NiziU members entered the studio dressed in full-pink spring suits. They rolled up to the studio’s blue set where they looked super cute and readied themselves for the shoot.
The take-away from this commercial is the new Mist Dance which has the nine members lined up beautifully together as they spray the mist on their face simultaneously to the tune of the music. It’s reported that it took them a while to get it down perfect at first, but after some practice and looking at the monitor, they were able to create something iconic.
“Do it like RIO!” instructed the shoot’s director, which prompted RIO to show the other members how it’s done.
During their break, the other members complimented MAKO’s blonde hair and MAKO’s blue tips, and MIIHI stroked RIKU’s dango hair while saying “Looky here, ice cream! Looks delicious.”
In one part of the dance, the members have to go all out and use their whole bodies. They switch up their formations several times and not once did they bump into each other. The members gave tips to each other too, like MAYUKA suggesting a better position during one formation, and RIMA asking which angle looks more beautiful for a certain move in relation to the camera. The result was an incredible display that was shot in one take, resulting in a round of applause from the studio staff.
Check out the commercial below.
Make Keep Mist EX
The new EX version of Make Keep Mist has stronger holding power to keep makeup smudge-free and looking fresh and beautiful all day. The product is available in a normal size and smaller ‘trial’ size. A new cool type, Make Keep Mist EX Cool, was released on April 16.
Make Keep Mist EX ¥1,320 / Make Keep Mist EX Trial Size ¥880 / Make Keep Mist EX Cool ¥1,320 (Tax Included)
KOSÉ x NiziU Make Keep Mist EX Commercial
Initial Broadcast: April 15, 2021
Product Available: KOSÉ / Maison KOSÉ / Drugstores, online, and elsewhere in Japan
Official Website (English): https://www.kose.co.jp/makekeepmist/eng/
Alice in Wonderland Themed Afternoon Tea Buffet ‘Lost in Europe’ Heads to Nagoya
This spring, Hilton Nagoya is set to serve up a special afternoon tea set and buffet plan at its first floor all-dining restaurant IN PLACE 3-3. The theme of the afternoon tea line-up, which will be served either as a set-only plan or the set plus a buffet, is ‘Lost in Europe.’ Fans of Lewis Carroll’s beloved novel Alice’s Adventures in Wonderland can look forward to jumping in the rabbit hole as they indulge in a colourful and delicious line-up that sends them straight to wonderland.
The plans will run for three months during which three different menu line-ups will be served, each with a European feel to them as Alice finds her curiosity tending away from Japanese cuisine to the delectable assortments of overseas.
Spain will serve as the first menu. Travelling to Spain, Alice finds the country one overflowing with creativity in the arts, so says the story of this fun afternoon tea. Dishes will be plated with desserts fusing together Spain’s food culture with that of Wonderland, traditional Spanish desserts, sweet treats inspired by Spanish art, and more. Many of the irresistible items will also be made with almonds – Spain being the second largest producer of almonds in the world.
Inside the restaurant, diners will feel like they have travelled to a Spanish rendition of Wonderland with a mix of styles from both locations, such as Spanish sunflowers, mosaic tiles, stained glass windows, and more.
A little look at the menu (some of it)
1. Afternoon Tea Set Menu: ¥4,600 (Tax Included)
Cubism Cheshire Cat Arroz Con Leche
A coconut-flavoured Spanish rice pudding made with coconut lavender jelly. Its design, from the stripes to the grinning teeth, are references to the Cheshire Cat.
Blue Caterpillar Siesta Cake
A cake covered in striking blue chocolate, made with pistachio mousse, and filled with a mixed berry jelly.
Butterfly Windmills Mousse
An artistic delight made with smooth chestnut mousse and colourful butterfly wings attached.
Pistachio Crema Catalana in Berry Sauce
A traditional dessert of Catalonia, this crema catalana features a rich pistachio-flavoured custard cream and is served with a berry sauce.
Salted churros that are crunchy on the outside and fluffy in the inside, and a checked bocadillo filled with Spanish omelette.
Lost in Europe Afternoon Tea Set Summary
10 desserts, two savoury items, and a choice of a soft drink, coffee, or tea.
2. Afternoon Tea Set & Dessert Buffet: Adults ¥5,000 / Children ¥2,500
Mischievous Crazy Clock Cake
A warped, melted clock made with passion fruit cream and orange and mango mousse.
Mosaic Tile Sangria Jelly (Non-Alcoholic)
A refreshing beverage made with non-alcoholic white wine and grape, strawberry, and grapefruit jelly, all made to look like mosaic tiles.
Pick from nine different savoury items like paella, sopa de ajo garlic soup, patatas bravas, tapas, and more.
There are also a range of other desserts like a coffee jelly ice cream, a melon cake, and more, as well as fruity iced candies.
Afternoon Takeout Box
Customers can also get their afternoon tea set to go with a mix of desserts and savouries.
Lost in Europe
・Afternoon Tea Set
Running: May 13, 2021 – August 18, 2021
・Afternoon Tea Set & Dessert Buffet
Running: May 13, 2021 – August 15, 2021
Times: 15:00-17:00 (Thurs-Sun and holidays only)
Neko Neko Cheesecake Releases New Cat-Shaped Mikan Orange Flavoured Cake
15.April.2021 | FOOD
Neko Neko Cheesecake is set to open pre-sales for its new Nyan Cheese Mikan cheesecake at Pastel branches of Neko Neko Cheesecake on April 22 before rolling it out at all Neko Neko Cheesecake branches.
Neko Neko Cheesecake is a sister brand of Neko Neko Kuu Pan from the same company which serves cat-shaped bread.
Nyan Cheese Mikan | Single Slice: ¥237 (Tax Included)
Nyan Cheese Mikan | Box of 4: ¥1,080 (Tax Included)
The cheesecake is made with Brie de Meaux, aka the king of cheeses, and cooked at a high temperature to add a gorgeous browned surface. They contain rich juice from mandarin oranges to give them a refreshing kick perfect for the spring season. A perfect snack or post-dinner dessert.
Pompompurin Celebrates 25th Anniversary With Cute Pudding Confection at Lawson
15.April.2021 | FOOD
Bandai released a new chewy and delicious custard pudding-flavoured confection at Lawson convenience stores in Japan on Tuesday in celebration of Pompompurin’s 25th anniversary, the popular character by Sanrio.
Mochi Mochi Pompompurin Yaki Pudding Flavour | ¥158 (Tax Included)
The cute confection is made to look like Pompompurin laying down. The chewy delight is filled with Japanese custard pudding-flavoured cream.
The packaging also features limited-edition artwork for Purin’s 25th year milestone where he is joined by his cute furry friends.
©2021 SANRIO CO.,LTD. 著作(株)サンリオ
Mochi Mochi Pompompurin Yaki Pudding Flavour
Japanese Product Name: もちもちポムポムプリン焼き プリン味
Released: April 13, 2021
Where: Lawson Japan (Select branches not participating, and not available at Natural Lawson or Lawson Store 100)
Japanese candy company UHA Mikakuto has collaborated with the video game TETRIS® to launch pre-sales on their new Tsumu Gummy TETRIS® which hit shelves on Monday (April 12) in Japan.
Tsumu Gummy TETRIS® | ¥370 (Before Tax)
The colourful gummies arrive in seven different forms, shaped and coloured like the blocks in TETRIS®, meaning you can stack them as well as eat them. They are an assortment of green grape, red grape, orange, and strawberry flavours, and one pack weighs in at 180g.
Tetris ® & © 1985~2021 Tetris Holding.
Tsumu Gummy TETRIS®
Pre-Sale: April 12, 2021
UHA Mikakuto Official Website: https://www.uha-mikakuto.co.jp/
Kaori’s Easy Recipe: Learn to Make Baymax Mushi-Pan Steamed Bread
With just a small bit of ingenuity, turn everyday food into something cute using Kaori’s Easy Recipe! With a few simple ideas, an ordinary recipe magically transforms into a cute dish.
Today, I’ll teach you how to make Baymax mushi-pan steamed bread.
This recipe makes 5 portions
140g strong flour
20g granulated sugar
Pinch of salt
3g dry yeast
3g baking powder
5g vegetable oil
85ml-90ml milk (room temperature)
Mix everything together in a food processor. If you don’t have a food processor, you can also knead the ingredients well by hand.
Ferment at 40℃ for 40 minutes. If you don’t have a fermentation machine, leave in a warm environment.
Once the dough has doubled in size, divide into five portions and put into separate cups. If using paper cups, rub a little bit of oil inside.
Bake in the oven at 40℃ for 20-25 minutes.
After baking, steam in a steamer for 12-13 minutes. If you don’t have a steamer, put into a frying pan or large pot with a little bit of water and cover.
Once cooled, use some nori seaweed to make Baymax’s face and you’re done!
French chocolatier Pierre Hermè Represents Products Of Kochi Prefecture
13.April.2021 | FOOD
Pierre Hermè, the French pastry chef and chocolatier, has founded a brand called “Made in Pierre Hermè” in 2018 where he represents the wonderful products of Japan that he specially selected to share with the world.
The producers and farmers of Kochi prefecture, Japan collaborated with “Made in Pierre Hermè”
Line ups of Kochi Fair organised by “Made in Pierre Hermè”
The Tokyo branches of “Made in Pierre Hermè” launched in 2020 followed by their Fukuoka Airport branch opening in Spring 2021. The new branches openig soon. From 2021, which marks the 3rd Anniversary of the brand, they will hold a fair every 3 months to introduce and celebrates excellent producers and products in each region in collaboration with local governments across Japan in order to deliver brand’s concept more starting with Kochi prefecture where is surrounded by abundant nature and food culture. The Kochi fair is set to open from April 16 to July 31 at all branches of “Made in Pierre Hermè”. A kick-off event of the fair is happening on April 15 at COMMUNE Omotesando in Tokyo.
The fair will be featuring the hidden gems of Kochi such as Kochi Yuzu citrus macarons, salad dressings made of vegetables locally produced, Hachi-kin, the produced poultry, canned Tuna, Tosayama ginger ale, matcha and Kochi yuzu citrus brownies, yuzu peel cookies and more. In addition, collaboration products with Kochi producers such as sun-dried salt gelato, tomato ketchup, and green tea will be on sale. Don’t miss the chance to taste the flavour of Kochi proudly represents by Pierre Hermè!
Made in Pierre Hermè
Made in Pierre Hermè Kochi Marche
Kick-off Event: April 15, 2021 from 11:00 to 18:00
Where: COMMUNE Omotesando
Made in Pierre Hermè Kochi Fair
Running: April 16, 2021- July 31, 2021
Where: All Made in Pierre Hermè branches
Mister Donut Japan Releases 2nd limited- edition Gion Tsujiri Matcha Doughnuts
12.April.2021 | FOOD
Mister Donut Japan released its new tasty collection of limited-edition doughnuts in collaboration with Gion Tsujiri, the famous tea shop in Kyoto from April 9.
The Line Up
Fluffy Uji Matcha Mochi with Black Honey
Fluffy Uji Matcha Mochi with Soybean Whipped Cream
Fluffy Uji Matcha with Azuki Red Beans Mochi
Pon de Double Uji Matcha
Pon de Double Uji Matcha with Black Honey Mochi
Pon de Double Uji Matcha with Soybean Whipped Cream and Azuki Red Beans
Uji Matcha Chocolate, Azuki Red Beans and Rice Cake Balls Pie
Special Edition: Mister Donut Voucher Card with Masaki Sudaミ
The 1st edition of collection released on March 12 with the theme of colouration
that enhances the colour of matcha. The new edition launching this time was developed with the theme of Japanese ingredients such as black honey that brings harmony with matcha. “Fluffy Uji Matcha” series consist of 3 flavours made of luxurious Kyoto Uji Matcha with fluffy donut which marks its first appearance of this year. “Fluffy Uji Matcha with Black Honey” is a glossy doughnut coated with matcha chocolate with black honey filling. A wide variety of doughnut featuring 7 combinations of matcha and Japanese ingredients are unbearably delicious and unmissable.
Mister Donut holds a promotional campaign in collaboration with the Japanese movie God of Kinema starring Masaki Suda, current image model of the brand.
During the campaign, follow Mister Donut’s official Twitter account and upload pictures of the collection with hashtag “#ミスドでつや抹茶” and 428 lucky customers can win a voucher worth ¥500 with exclusive design features Masaki Suda. Additionally, 67 lucky customers who have also participated in the 1st edition of Mister Donut ×Gion Tsujiri collection campaign previously can receive a voucher worth ¥2,000.
Enjoy popular limited-edition doughnuts with Gion Tsujiri until your heart’s content.
misdo meets Gion Tsujiri
Running: April 9, 2021 – May, 2021
Campaign Duration: April 4, 2021- April 30, 2021
Campaign Page: https://www.misterdonut.jp/campaign/matcha
Official Site: https://www.misterdonut.jp
Mister Donut Official Twitter account: https://twitter.com/misterdonut_jp（ ＠misterdonut_jp）
Ham and Cheese Dorayaki and Other Delicious Foods Release at Old-Time Japanese Dessert Shop Eitaro
Japan’s 203-year-old confectionery shop Eitaro Sohonpo is rolling out a new series of delicious delights over the next three weeks at Nihonbashi E-Chaya.
Week One: From April 7, 2021 all year round
Nihonbashi Dorayaki: Ham & Cheese/Egg Salad/Anko Mochi – ¥303 Each (Tax Included)
Week Two: April 14, 2021 – April 28, 2021
Assorted Sweets Set | ¥1,000 (Tax Included)
Week Three: April 21, 2021 – April 28, 2021 (and the same dates every month from May)
Mangetsu Mochi Omusubi | ¥270 (Tax Included)
Exclusive to Nihonbashi E-Chaya, the new release includes two different deli-style dorayaki as well as an anko red bean paste version, a plate of assorted Japanese sweets, and a red rice ball made with black-eyed peas instead of sesame seeds. Red rice was often consumed on joyous occasions during the Edo period.
Address: 1-2-5 Nipponbashi, Chuo-ku, Tokyo
Opening Hours: [Weekdays] 08:00-16:30 / [Saturdays] 10:00-16:30
Closed: Sundays & Public Holidays
Official Website: https://www.eitaro.com/