Luxury Neon Genesis Evangelion Pocket Watch Released by U-TREASURE

01.April.2021 | Uncategorized

When it comes to character-themed jewellery for adults, U-TREASURE pulls out all the stops. Fans of the Evangelion series are sure to love the Rei Ayanami-inspired design of this gorgeous new pocket watch which was released on Monday (March 29).

Ayanami Rei Pocket Watch | ¥363,000

 

 

The silver case features a 3D metal design of Rei with the second hand and clip being based on the Spear of Longinus and the chain based on the Spear of Cassius.

 

This luxury watch is a must-have for hardcore collectors of Evangelion merchandise.

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  • Evangelion: 3.0+1.0 Thrice Upon a Time Director Hideaki Anno Gives Message For International Release

    30.July.2021 | ANIME&GAME / MOVIE

    Amazon is set to release the anime film Evangelion: 3.0+1.0 Thrice Upon a Time worldwide on August 13, offering it dubbed in 10 languages and subtitled in 28.


    Originally released in Japan on March 8, 2021, Evangelion: 3.0+1.0 Thrice Upon a Time is the fourth and final instalment of the Rebuild of Evangelion film series. The film’s theatrical run ended on July 21 where it was revealed that it had received 10.22 billion yen in total, making it the highest-grossing film in the franchise and the first film distributed by Toei to reach this mark.

     

    An online panel titled Comic-Con@Home was streamed on July 23 which was attended by the film’s director and writer Hideki Anno. The full video can be seen below.

     

    “It’s been 16 years since this movie was remade,” explains Anno. “I was planning to finish it in about 8 years, but it took twice as long. So I’m relieved that it is finished.”


    Asked about what he thinks attracts fans to the franchise, he says: “The story of the work, the drama, and the technical quality are kept as high as possible. We work hard to maintain high quality. And this is not possible without the efforts of our staff and cast. Aside from that, maybe there was something in Evangelion that people around the world emphasized with. It might be the emotions, or the structure that could be taken as their own stories. This is something that people all over the world feel for themselves, so it is hard to say what attracts them.”


    Anno also discusses his enthusiasm towards seeking new goals. “Now that I’ve turned 61 this year, from now on, I plan on making some new live-action movies instead of Eva. For animation, it’d be great if I have a chance to do it again after I take some live-action shots.” He continues: “Making a live-action video is totally different from animation. Because I can do a lot of things that I can’t do with animation, that’s why I’m really looking forward to it.”


    At the end of his talk, he comments: “Not only Evangelion, but my work basically deal with themes unique to Japan, aimed at people who grew up in Japan. I am really grateful and honoured that such works are seen and loved by people all over the world. Thank you so much for supporting Evangelion, and I hope you enjoy the film.”


    Amazon Prime Video is currently streaming the first three films in the film series: Evangelion: 1.0 You Are (Not) AloneEvangelion: 2.0 You Can (Not) Advance, and Evangelion: 3.0 You Can (Not) Redo. The final film, Evangelion: 3.0+1.0 Thrice Upon a Time, will be released on the service worldwide on August 13, 2021.

     

    ©khara

  • Laputa: Castle in the Sky Crystal Necklace Inspired Accessory Collection Releases

    02.June.2021 | ANIME&GAME / FASHION / MOVIE

    Benelic released a new collection of seven accessories inspired by the crystal necklace and cube from Studio Ghibli’s animated film Laputa: Castle in the Sky at Donguri Kyowakoku stores and the online shop Sora no Ue in Japan at the end of May.

     

    The collection is part of the Studio Ghibli-themed “Pomponner” accessory series by Benelic. Pomponner is French for ‘doll oneself up’ or ‘get dolled up.’ It includes piercings, earrings, rings, and hairbands.

     

    The crystal has been made from blue semi-transparent epoxy, giving it a high quality look. It’s also glow in the dark, so leave it in a place with lots of sunlight and then put it somewhere dark where it will illuminate. The accessories are simple in design too so can be worn outdoors and at the office while still celebrating the Studio Ghibli classic.

     

    Laputa: Castle in the Sky Accessory Series

     

    Crystal Piercings & Earrings | ¥1,980 (Tax Included)

     

    Crystal and Cube Piercings & Earrings | ¥2,750 (Tax Included)

    Crystal Ring (Sizes: 11/13) | ¥1,980 (Tax Included)

     

    Crystal & Cube Ring (Sizes: 11/13) | ¥2,200

     

    Crystal Hairband | ¥1,540 (Tax Included)

  • Shaman King Cord Bracelet Collection Features Luxurious Designs Inspired by the Characters

    28.May.2021 | ANIME&GAME / FASHION

    Japanese character accessory brand Anaguma, which lines its jewellery with natural stones, is releasing a new collection of cord bracelets in Japan on June 19 in collaboration with the anime series Shaman King. Pre-orders are now open.

    Shaman King Wind Cord Bracelets | ¥6,380 (Tax Included)

     

    The collection is inspired by the characters from the Shaman King reboot which began airing in April. Each bracelet features natural stones and metallic Oracle Bells. There are five designs in the line-up including Yoh Asakura, Anna Kyoyama, Ren Tao, Horohoro, and Hao.

    Yoh Asakura Model

     

    Features colours inspired by Yoh. Includes the Oracle Bell and Futsunomitama Sword made from metallic parts.

     

    Anna Kyoyama Model

     

    Features colours inspired by Anna. Includes rosary beads and an apple made from metallic parts.

     

    Ren Tao Model

     

    Features colours inspired by Ren. Includes the Oracle Bell and Bâo-Lèi Sword made from metallic parts.

     

    Horohoro Model

     

    Features colours inspired by Horohoro. Includes the Oracle Bell and Ikupasuy made from metallic parts.

     

    Hao Model

     

    Features colours inspired by Hao. Includes the Oracle Bell and Gohukusei mark made from metallic parts.

     

     

    Each bracelet comes in a box inspired by the colouring of each character as well as a mini character card.

     

    Who’s your favourite character from Shaman King and did they make it on this list?

  • Hello Kitty Diamond Necklaces Released by Japanese Luxury Jewellers U-TREASURE

    15.May.2021 | FASHION

    Japan’s luxury character jewellery brand U-TREASURE, which creates accessories for character-loving adults, released a new collection of Hello Kitty-inspired necklaces on Tuesday which are available for a limited time until May 25.

     

    The necklaces feature a simple design with a single diamond stone tipped with Hello Kitty’s ribbon. The necklaces come in various versions including platinum, yellow gold, pink gold, and also silver with cubic zirconia. The collection is available to purchase at U-TREASURE’s concept store in Ikebukuro and their online shop.

     

    <Hello Kitty Ribbon Necklaces> Platinum 950: ¥88,000 / K18 Yellow Gold, K18 Pink Gold: ¥88,000 / Silver & Cubic Zirconia: ¥16,500

     

    ©2021 SANRIO CO., LTD.

  • Spirited Away’s Makkuro Kurosuke Dust Bunnies Get Official Accessories

    25.April.2021 | FASHION / MOVIE

    Benelic is set to release a new collection based on Studio Ghibli’s Spirited Away at the end of this month at all Donguri Kyowaku stores and official online shop Sora no Ue in Japan.

     

    The collection features six items based on the adorable Makkuro Kurosuke dust bunnies and includes piercings, earrings, bracelet, necklace, ring, and hairpin.  The necklace and bracelet are fitted with adjusters, and all the accessories are fitted with cute and colourful stars inspired by the Japanese konpeito sugar candy.

     

    Spirited Away Konpeito Series

     

    Piercing | ¥1,760

     

    Earring | ¥1,760

     

    Necklace | ¥1,540 

    Ring | ¥1,320

    Bracelet | ¥2,200 

    Hairpin Set | ¥1,100

  • Ditto Pokémon Pink Gold Necklace Released by Japanese Luxury Jewellers U-TREASURE

    08.April.2021 | ANIME&GAME / FASHION

    Japan’s luxury character jewellery brand U-TREASURE, which creates accessories for character-loving adults, welcomes its new Ditto Pokémon necklace coated in pink gold.

     

    Ditto Necklace Silver (Pink Gold Coating) | ¥17,600 (Tax Included)

    Ditto is known for its shapeshifting ability to transform into anything. This Normal-type Pokémon, first introduced in Generation I, has turned into a luxury pink gold necklace so you can take it with you on your Pokémon Trainer adventures wherever you go.

  • Inuyasha Character Ring Collection Releases at Animate

    06.April.2021 | ANIME&GAME / FASHION

    Movic is now selling a limited-time collection of new Inuyasha merchandise at Animate stores, Animate’s online shop, and Movic’s online shop in Japan until April 21.

     

    The line-up includes a special collaboration with U-TREASURE who have crafted two luxury rings inspired by Inuyasha and Sesshomaru in K10 white gold.

     

    Inuyasha Ring: ¥16,500 / ¥38,500

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  • Evangelion T-Shirt Collection Releases in Collaboration With OJICO

    13.March.2021 | ANIME&GAME / FASHION

    Japanese T-shirt brand OJICO released a new collection of T-shirts in collaboration with the popular anime franchise Neon Genesis Evangelion on Sunday (March 7).

     

    Evangelion x OJICO T-Shirts | 12 Designs | ¥3,600-¥5,200 (Before Tax)

    The collection features 12 designs with references to the popular anime series that fans are sure to recognise. The stylish designs make them a perfect way to express your love for the series while looking good at the same time.

     

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  • Evangelion Film’s Tokyo Skytree Collaboration Gets Extended to May

    11.March.2021 | ANIME&GAME / MOVIE / SPOT

    Evangelion took over Tokyo Skytree in December last year in promotion of the new anime film Evangelion: 3.0+1.0 Thrice Upon a Time which was released on March 8, 2021. The ongoing event has been extended from March 31 to May 31.



     ©カラー ©TOKYO-SKYTREE

    Special Tokyo Skytree Lighting

    ©カラー ©TOKYO-SKYTREE

    Tokyo Skytree is being lit up in five different special illuminations on select days representing Eva Unit-01, Eva Unit-00, Eva Unit-02, Eva Mark.06, and Eva Unit-08.

     

    Dates: March 8, 2021 / March 19-21, 2021

    Times: 18:45-20:00

     

    “Soul’s Refrain” Video Added to the Screens

    ©カラー/Project Eva. ©TOKYO-SKYTREE

    ©カラー/Project Eva. ©TOKYO-SKYTREE

    The SKYTREE ROUND THEATER® has been showcasing a special HD music video on the Floor 350 windows edited by the episode director for Neon Genesis Evangelion Masayuki. It features the classing opening theme A Cruel Angel’s Thesis. The video and music, coupled with nighttime Tokyo in the background, makes for an unforgettable spectacle.

     

    Now, a second music video is being added for the song Soul’s Refrain which served as the main theme for the 1997 anime film Neon Genesis Evangelion: Death & Rebirth.

     

    Where: Tokyo Skytree Tembo Deck (Floor 350F)

    Price: Free

    *The video runs approx. 9 mins

     

    About the SKYTREE ROUND THEATER®

    The SKYTREE ROUND THEATER surrounds and envelops you with a Panoramic screen (110m length x 2m height) screen which encircles 255 °of the Tembo Deck.
    With 34 projectors, the images and visuals projected onto the night view are the pinnacle of artistry and fantasy.

    ©カラー/Project Eva. ©TOKYO-SKYTREE

     

    The Spear of Longinus Pierces the Sky Arena

    ©カラー ©TOKYO-SKYTREE

     

    The Sky Arena, which is located on Floor 4F of Tokyo Skytree Town, is now home to a giant recreation of the Spear of Longinus which makes for a great photo op.

  • Evangelion Promotes ‘Thrice Upon a Time’ Anime Film by Collaborating With 5 Popular Japanese Food Chains

    08.March.2021 | ANIME&GAME / FOOD

    In promotion of the new anime film Evangelion: 3.0+1.0 Thrice Upon a Time, which was released in Japan today on March 8, 2021, the Evangelion franchise has launched a collaboration with five of Japan’s top food chains including Sukiya, Nakau, Hamazushi, Coco’s, and Big Boy.

     

    Key Visual

     

    Sukiya

     

    Evangelion Unit-01 Beef Omelette Curry w/ Onion Soup | ¥890 (Tax Included)

    Onion Soup Evangelion Unit-01 Mayo Potato Salad | ¥300 (Tax Included)

     

    Nakau

    Evangelion Unit-01 Roast Beef Plate | ¥990 (Tax Included)

    Evangelion Unit-00 Oyako Don | ¥890 (Tax Included)

     

    Hamazushi

    Evangelion Unit-01 Berserk Mode Roll | ¥649 (Tax Included)

    Evangelion Unit-02 Beast Roll | ¥649 (Tax Included)

     

    Coco’s

    Pierced Core Hamburger | ¥1,859 (Tax Included)

     

    Big Boy

    First Impact | ¥1,518 (Tax Included)

     

    Matcha Blanc Manger Blueberry | ¥240 (Tax Included)

    Matcha Blanc Manger Mango | ¥240 (Tax Included)

    Matcha Blanc Manger Strawberry | ¥240 (Tax Included)

    Lid Designs

     

    36 folder designs, one for every menu item ordered excluding desserts

     

    Original plate artwork

    Eva-01 Mug (Front)

    Eva-01 Mug (Back)

    Acrylic Stands (10 Designs)

     

     

    The collaboration is taking place at 3,700 branches of the participating restaurants across Japan.

  • Evangelion Cosmetic Collection Launching to Promote Upcoming Anime Film ‘Thrice Upon a Time’

    04.March.2021 | ANIME&GAME / FASHION

    A new Evangelion cosmetic collection is set to launch from March 13 in collaboration with the lottery draw cosmetic series Coffret to celebrate the release of the upcoming anime film Evangelion: 3.0+1.0 Thrice Upon a Time.

    EVANGELION coffret collection

     

     

    The makeup palette features designs and colours inspired by the Evangelion pilots Asuka Langley Soryu, Rei Ayanami, and Mari Illustrious Makinami. The collection also includes loose powder based on the A.T. Field, lip gloss inspired by the characters, and a collection of two-coloured face blushes centred on Japan’s Evangelion Store mascot Yurushito.

     

    As part of the lottery draw, those lucky enough to win the “Last One” prize can win a stand mirror with special illustrations of Asuka, Rei and Mari. There is also a chance of winning 3 sets of makeup palettes by joining the “Doubles Chance” campaign that is being held – links below. An original shopper bag will also be gifted for the first 13 people who purchase 5 lottery draws at once.

     

    Enjoy your daily make up with the Evangelion Coffret collection.

     

    (C)カラー

  • Rei Ayanami Wears Red Lipstick in Second Collaboration With Makeup Brand KATE

    06.February.2021 | ANIME&GAME / FASHION

    Global makeup brand KATE released its second animated video in collaboration with the anime series Neon Genesis Evangelion on Tuesday (February 2) to promote its “KATE Red Nude Rouge (EV)” lipstick.

     

    “Rei Ayanami, Her First Lipstick, And the Results”

    Rei dons the vibrant red lipstick in the commercial.

    “No more rules, this is a red for me and red only,” is what KATE expresses in the promotional video.

    The person Rei was waiting for finally arrives, and she smiles, showing off the beautiful rouge tint on her lips.

    KATE Red Nude Rouge (EV) is a limited-edition online-exclusive in 4 designs

    How to

    KATE released the first Rei Ayanami commercial in November last year. In it, the original voice actress for Rei, Megumi Hayashibara, reprised her role in the animated trailer which was created by illustrator and animator Yoneyama Mai. It exploded on Japanese social media, resulting in this sequel.

     

    KATE’s slogan is “NO MORE RULES” which encourages consumers to pick the colours they want to wear themselves without being tied down by society. This concept has led them to innovate in their makeup products, and is a concept that they believe connects with Rei Ayanami from the Evangelion franchise, which is what led to this collaboration.

     

    ©カラー

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