Sanrio Announces 60th Anniversary Exhibition ‘The Beginning of Kawaii’
From Hello Kitty to Pompompurin, Cinnamoroll, My Melody, and more – Sanrio’s internationally adored cast of characters can be universally agreed to be representatives of Japan culture of ‘kawaii.’ In celebration of Sanrio’s 60th anniversary, the company have announced an exhibition centred on the beginning of kawaii culture. The event will take place at TOKYO CITY VIEW from September 17, 2021 to January 10, 2022.
60th Anniversary Sanrio Exhibition: The Beginning of Kawaii is currently taking place at Matsuzakaya Art Gallery in Nagoya until June 12 and will move to Ōita Prefectural Art Museum where it will run from July 10 to September 5 before heading to TOKYO CITY VIEW.
© 2021 SANRIO CO., LTD. APPROVAL NO. SP610376
This exhibition will not only look back over Sanrio’s 60-year history, but will also dive into how Japan’s culture of ‘kawaii’ came about. Fans of Sanrio and Japan’s kawaii can expect product and design showcases, in-depth explanations, and more.
Over 800 products, documents, and materials related to Sanrio will be presented, many of which will shine a spotlight on some of their most famous characters out of their roster of 400, such as Hello Kitty and My Melody, and other characters that might not be known to those outside Japan such as best friends Patty & Jimmy.
What to look out for at Sanrio’s 60th anniversary exhibition
Unforgettable Tower by Sebastian Masuda
Sebastian Masuda, a pioneer of kawaii culture, will showcase his symbolic art pieces at the event at TOKYO CITY VIEW’s observation deck, combining his iconic work against a breathtaking background.
The Beginning of Kawaii
Learn about the history of Sanrio’s culture of kawaii, beginning as a service to ‘move people’s hearts’ through gifts and products. Visitors will get a chance to see the secrets of Sanrio’s iconic style which draw a line under fancy products from other companies.
There will also be a chance to see Japanese illustrators Takashi Yanase, Ado Mizumori, and Rune Naito’s work with Sanrio.
The Birth of the Characters
What makes something kawaii or not kawaii? Why do characters not necessarily need to have a story to become so popular? These questions are more will be answered as the exhibition looks at the birth of Sanrio’s characters.
How did their hit characters come to be? During the 1980’s, Japan was a warzone for characters. Sanrio changed how characters became popular, moving from characters that were popular with everyone to creating characters that people wanted for themselves – their own personal characters. Discover how Sanrio’s long list of characters came about, including ones that have stood the test of time and ones that have declined in popularity.
Ichigo Shimbun is a magazine published by Sanrio all about Sanrio and their characters – a familiar read to all fans in Japan. The magazine will be featured at the exhibition.
Hello Kitty: The Character Who Turned Into a Global Icon
Hello Kitty is known the world over, with even Lady Gaga having worn a dress of Hello Kitty plush toys in the past. This dress will be exhibited at the event, amongst many other things related to Sanrio’s global idol.
A Battle Between Artists
Artists from various artistic background will participate in the exhibition by creating a range of different Sanrio works. Participating artists and their specialities include Ryūsuke Fukahori (objects), Hajime Nakatomi (bamboo art), Takaya Mori (sculptor), Mio Hashimoto (sculptor), and Risa Fukui (paper cut-outs).
60th Anniversary Sanrio Exhibition: The Beginning of Kawaii
Running: September 17, 2021 – January 10, 2022
Where: TOKYO CITY VIEW (Roppongi Hills Mori Tower Floor 52F)
Address: 6-10-1 Roppongi, Minato-ku, Toky0
60th Anniversary Sanrio Exhibition: The Beginning of Kawaii Official Website: https://sanriocharactermuseum.com/
MINISTOP Ice Cream Specialty Store ‘MINI SOF’ to Launch My Melody Collaboration
MINI SOF, a shop specializing in soft-serve ice cream since 1980, is now offering products in collaboration with the popular Sanrio character My Melody! A limited number of sweets and goodies will be available until January 31, 2022, with New Year grab bags containing special coupons for sale until January 9, 2022.
W Rich Soft-Serve Ice Cream
My Melody Collaboration Campaign
2022 Lucky Bag
Soft-Serve Vanilla Ice Cream (with Strawberries and Chocolate) with Original Glass
Double Rich Strawberry Waffle Cone Soft-Serve with My Melody Collaboration Sleeve
Sleeve Design 1
Sleeve Design 2
Sleeve Design 3
Double Rich Strawberry Shortcake
My Melody Original Pouch
My Melody Original Keychain
Acrylic Keychain Design 1
Acrylic Keychain Design 2
My Sweet Piano
My Melody Collaboration Campaign
Running: December 30, 2021 – January 31, 2022
*MINI SOF limited-edition pouches and acrylic keychains will also be available.
2022 Lucky Bag
*Limited to two bags per person.
Available: December 30, 2021 – January 9, 2022
Coupon Expiration Date: January 31, 2022
Official Site: https://www.ministop.co.jp/minisof/
‘It’s My Color! ~Rouge Red Room~’ Concept Room Allows Guests to Surround Themselves with Red
13.January.2022 | SPOT
Strings Hotel Nagoya will open a new concept room from January 15 until April 14, 2022. Those who love the color red won’t want to miss it!
‘It’s My Color’ is a room completely dedicated to a person’s favorite shade. Imagine dressing up in red and spending time taking photographs in this completely red room. It’s perfect for Valentine’s Day!
While the room may be red for now, the color may change in the future. Guests can also enjoy a special strawberry afternoon tea set in their room during this event period.
It‘s My Color!～Rouge Red Room～
Limited to 2 Groups per Day
Running: January 15 – April 14, 2022
Address: 4-60-7 Hiraike-cho, Nakamura-ku, Nagoya
Hotel New Otani Offers Room Inspired by Sanrio Character Cogimyun
Tokyo’s Hotel New Otani has opened reservations for a Cogimyun-inspired room! With only two rooms available per day, the collaboration will run from January 4 until May 31, 2022.
Original Goods – Hairband / Compact Mirror / Acrylic Stand / Mini Tote Bag / Slippers
Cogimyun is the female version of Cogimyon, and placed 10th in the 2021 Sanrio Character Awards. Her fluffy appearance has been drawing in more and more fans over the years, and this collaboration room is celebrating her emerging popularity!
The room is completely decorated in Cogimyun swag, and guests can take home five pieces of original merchandise made for this collaboration.
© ’21 SANRIO CO., LTD. APPR. NO. S621747 S/F・G
Hotel New Otani x Kogimyun
Available: January 4 – May 31, 2022 *Limited to 2 rooms each day
Online Reservations Only
How to Reserve: https://www.newotani.co.jp/tokyo/stay/plan/cogimyun/
Wall Art Commemorating Attack on Titan The Final Season Part 2 Appears in Tokyo, Osaka, Nagoya
06.January.2022 | ANIME&GAME
To commemorate the start of Attack on Titan The Final Season Part 2 on January 9, 2022, some powerful new wall art filled with storyboards and other imagery from the series has appeared in Tokyo, Osaka, and Nagoya train stations for a limited time!
These incredible images will only be available to see until January 9, so if you’re near any of these stations, be sure to check them out! Starting on January 4, a countdown video of ‘favorite scenes’ as chosen by six popular creators will be posted to the official anime Twitter account (@anime_shingeki).
Storyboards featured in this wall art comes from episodes 76 to 80 of the anime series. The largest board is 22.5 meters in length.
©諫山創・講談社／「進撃の巨人」The Final Season製作委員会
Attack on Titan The Final Season Part 2 Commemorative Wall Art
Location: Tokyu Dogenza Happy Board AB30
(In the underground passage near the A0 and A1 exits on B2F towards Dogenzaka on the Denentoshi Line at Shibuya Station)
Viewing Period: January 4 – 9, 2022
Location: Tokyo Metro / Shinjuku Metro Super Premium Set
(In the corridor connecting the east and west exits of Shinjuku Station)
Viewing Period: January 3 – 9, 2022
Location: JR West Japan Railway / Sakurabashi Avenue, Osaka Station
(In the underground passage towards the Sakurabashi exit of JR Osaka Station)
Viewing Period: January 3 – 9, 2022
Location: JR Central Japan Railway / Nagoya Wide Wall
(Inside the Sakuradori Gate of JR Nagoya Station, on the North Street)
Viewing Period: January 3 – 9, 2022
Official Site: https://shingeki.tv/final/
Sanrio Teams Up with SLURR for Wholesome New Merch Collection
05.January.2022 | FASHION
SLURR and Sanrio have come together for an adorable new collection now on sale at STRIPE CLUB and ZOZOTOWN. The theme for the collection is ‘togetherness.’
Hand-Holding Charms (6 varieties)
Cushion Cover (6 varieties)
Sticker (6 varieties)
Drawstring Bag and Scrunchie Set (6 varieties)
2-way Ribbon Knit Sweater (6 varieties)
The illustrations seen on these items were specifically drawn for this collaboration.
Sanrio characters are seen holding hands, hugging, and cuddling together to fit with the wholesome theme of ‘togetherness.’ The six groups are Hello Kitty & Dear Daniel, Pochacco & Pomponpurin, Cinnamoroll & Hangyodon, Kuromi & Badtz-Maru, Little Twin Stars, and My Melody & Wish Me Mel.
Which pairing is your favorite?
ⓒ’21 SANRIO APPR.NO.L629689
SLURR x Sanrio Characters
Product Details: https://stripe-club.com/x/202112_slurr_sanrio_press
Where to Buy:
On Sale Now from STRIPE CLUB
STRIPE CLUB: https://stripe-club.com/slurr/
※Items and availability period subject to change.
※Separate payments must be made for currently available items and those on preorder.
※Items and availability period subject to change.
Manga Author Ai Yazawa, Known for ‘NANA’ and ‘Paradise Kiss,’ to Open Exhibition in Summer 2022
Shojo manga artist Ai Yazawa will hold her own exhibition in 2022! The event will begin at Shinjuku Takashimaya in late July before traveling to Osaka Takashimaya and Yokohama Takashimaya.
Yazawa’s most popular manga series include Tenshi Nanka Ja Nai, Neighborhood Story, Paradise Kiss, and Nana. This exhibition will serve as a ‘best-of album’ for her many beloved works. Typically, Yazawa’s storylines center heavily on young women and their relationships, with each of these characters being very stylish. In the west, this inspired more interest in Tokyo street fashion.
The Ai Yazawa ALL TIME BEST Exhibition will feature over 100 original drawings and illustrations, as well as never-before-seen materials from the production of Yazawa’s many manga series and anime adaptations.
Ai Yazawa ALL TIME BEST Exhibition
Late July – Early August 2022 / Shinjuku Takashimaya 11F Event Hall
Late August – Early September 2022 / Osaka Takashimaya 7F Grand Hall
Late September – Early October 2022 / Yokohama Takashimaya 8F Gallery
*Schedule as of December 21, 2022. Dates and content are subject to change.
Ai Yazawa Gallery Official Website: https://yazawaai-ten.com/
Sanrio’s Cinnamoroll Celebrates 20th Anniversary with New Projects and Events
23.December.2021 | FASHION
Sanrio’s popular character Cinnamoroll is celebrating 20 years in 2022. Beloved since her original release in 2002, the character has won the Sanrio Character Award many times over the years. Sanrio and both the Sanrio Puroland and Harmonyland theme parks will celebrate the 20th anniversary for the entirety of 2022 with a variety of new projects and events!
Cinnamoroll’s 20th Anniversary Theme: ‘Cinnamoroll Blue’
Cinnamoroll and her friends have been together for the past two decades, and why shouldn’t her boy friends be as adorable as her girl friends? Going forward, Cinnamoroll will continue to paint the world blue with her adorable antics and fanciful design.
Cinnamoroll Special Website ‘Cinnamoroll Land’ Coming Soon!
To commemorate this special occassion, a special website looking back at 20 years of memories is coming soon. ‘Cinnamoroll Land’ is a virtual theme park that anyone can enjoy and will want to visit again and again. The special site is scheduled to open on January 14, 2022.
Cinnamoroll 20th Anniversary at the Sanrio Shop
New Cinnamoroll merchandise will be available from the Sanrio Shop, including plushies and other limited-edition goods featuring Cinnamoroll and her friends in baby form.
To coincide with Cinnamoroll’s birthday in March, a special birthday series will be coming to Sanrio Stores and online. Life-size plush toys of Cinnamoroll and her friends are also planned, with more details set to be revealed in February 2022.
A New Cinnamoroll Shop is Coming to Odaiba
Hello Kitty Japan Diver City Tokyo Plaza in Odaiba will be transformed for the anniversary!
Location: Hello Kitty Japan Diver City Tokyo Plaza
Running: January 14 – April 7, 2022
Cinnamoroll 20th Anniversary Party at Sanrio Puroland
Sanrio Puroland will hold the ‘Cinnamoroll 20th Anniversary Party – Always Together’ event starting January 21, 2022.
Decorations featuring the character will be found all over the park, culminating on the 4th floor at the Cinnamoroll cafe. Photo spots, illuminations, special dishes, and limited-edition goods will be coming soon, so keep an eye out!
Cinnamoroll and five of her friends will appear in new party-themed costumes for the event, and a special stage show photo session will be coming to the park.
Running: January 21, 2022 〜 TBD
Sanrio Puroland Event Details: https://www.puroland.jp/cn20th/
Cinnamoroll 20th Anniversary in HARMONYLAND
Sanrio Character Park Harmonyland in Hiji, Oita Prefecture, will also be celebrating the 20th anniversary of Cinnamoroll starting on March 5, 2022. The theme will be ‘blue skies,’ and will feature a meet and greet with Cinnamoroll in a new costume, new merchandise, and a special photo spot.
A new show, ‘Cinnamoroll’s Blue Sky Band,’ will begin on March 26, 2022. Details will be released on the theme park’s official website at the end of January 2022.
Harmonyland Homepage: https://www.harmonyland.jp/
A New Cinnamoroll Exhibition is Coming!
To celebrate Cinnamoroll’s 15th Anniversary, the ‘Fluffy Cinnamoroll Exhibition’ has been touring the country since 2017. It is now being upgraded to the 20th Anniversary Edition, and will make its first appearance in Fukuoka, Okayama, and Izumo starting in March 2022.
©’21 SANRIO 著作(株)サンリオ
Cinnamoroll 20th Anniversary
My Melody and Kuromi Interior Gaming Goods Now on Sale
22.December.2021 | FASHION
Don Quixote is now selling a new collection of interior goods perfect for gamer girls! The My Melody and Kuromi collaboration is a part of ‘Don Quixote x Sanrio Characters,’ and these goods can be found nationwide.
The number of girls playing video games is on the rise thanks to more interest in e-sports and more free time at home. Girls with computers love to decorate their PC space, and this new collection is perfect for those wanting some sassy Sanrio flare. Merch includes a gaming chair, neck pillows for comfort, and fuzzy rugs to liven up any space.
*Product images are examples only. The final products may differ.
Participating locations: https://www.donki.com/products/pdf/sanriocollabo211210.pdf
Official site: http://www.donki.com
Tamagotchi 25th Anniversary Event Opens in Tokyo’s Namjatown
The NAMJATOWN amusement park, located inside Ikebukuro Sunshine Plaza, will hold a special commemorative event with Tamagotchi from December 18 until January 23, 2022. The event celebrates the phenomenon’s 25th anniversary, and plenty of merchandise and prizes will be available!
Tamagotchi Acrylic Stands (14 varieties): ¥550 each (Tax Included) *Random
Kuchipatchi Glass: ¥1,500 each (Tax Included)
Tamagotchi Hand Towel: ¥1,100 each (Tax Included)
Tamagotchi Long Sleeve T-shirt, M/L Sizes: ¥3,800 (Tax Included)
Rally Game ‘Let’s Raise our Tamagotchi!’
Original Prizes: Tamagotchi Pair Charms (14 varieties, random)
Original Fortune Slip「Tamagotchi Fortune Telling」
Desserts & Drinks
Smiling Tamagotchi Donuts (Kuchipatchi, Mametchi, Loveruitchi): ¥650 (Tax Included)
Choose your Topping! Tamagotchi Ice Cream: ¥600 (Tax Included)
Fortune Telling! Tamagotchi Fortune Latte (Choose from 6 Characters): ¥690 (Tax Included)
Tamagotchi has been a phenomenon since it was released in 1996, quickly finding favor with adults and children alike. The handheld toys have sold over 83 million units worldwide as of March 2021. Each device only has three buttons, and players must take care of each tamagotchi pet by feeding and playing with them daily.
After the event, original goods will be available for purchase online at the Namco Parks Online Store starting January 24, 2022.
※The number of prizes and products are limited. We apologize for any inconvenience.
～25th Anniversary～ Tamagotchi Fes. IN NAMJATOWN
Running：December 18, 2021 – January 23, 2022
Event Details: https://event.bandainamco-am.co.jp/namja/Tamagotchi/
Namco Parks Online Store
Available：January 24, 2022 at 10:00 – February 28, 2022 at 23:59
*Products will ship in May 2022. Shipping fees will be charged separately.
Clappers Diner in Ikebukuro Releases Commemorative Jujutsu Kaisen 0 Menu
To commemorate the release of Jujutsu Kaisen 0 in theaters on December 24, Clappers Diner in Grand Cinema Sunshine Ikebukuro has unveiled a special character-inspired menu starting December 17, 2021.
Purchase Bonus: Original Clear Coasters (6 varieties)
Clapper’s Diner is an American diner-style cafe that serves up delicious croissants and waffles baked in-store. A special waffle plate and two drinks have been added to celebrate the new film, and guests can enjoy these snacks on a first-come, first-served basis. The shop will also be decorated with characters and scenes from the film, so fans won’t want to miss out!
※Each coaster is random.
※One gift per order.
※While supplies last.
© 2021「劇場版 呪術廻戦0」製作委員会 ©芥見下々／集英社
Clappers Diner × Jujutsu Kaisen 0
Available: December 17, 2021 until Sold Out
Address: Clappers Diner, Grand Cinema Sunshine Ikebukuro 5F
Hours: 10:00-21:00（Last Order at 20:30）
Japanese traditional confectionery brand OKOSHIYA TOKYO opens in Marunouchi Building
Japanese traditional confectionery Okoshiya Tokyo, a brand specializing in okoshi (rice cake), opened in the Marunouchi Building on December 15, 2021.
OKOSHIYA TOKYO is a brand specializing in okoshi, operated by a small Japanese confectionery manufacturer in downtown Tokyo which is celebrating its 60th anniversary. OKOSHIYA TOKYO opened in Tokyo’s Marunouchi Building as a store where customers can directly purchase the long-established okoshi, which has been sold only through the online store.
OKOSHIYA Maple Almond（60g）
aun 18 pieces (6 types x 3 pieces)
OKOSHIYA TOKYO’s crispy okoshi is a new texture that can be eaten easily. The sweetness is kept low so that you can enjoy the natural flavor of the ingredients. It has a nostalgic and comforting taste.
Marunouchi (3 types x 3pieces) *Marunouchi Building Limited Edition
There are many theories about the origin of the word “okoshi”, but it comes from the word “koshi”, which means “to rise”, and has been eaten as a confectionery for good luck. It can be used as a “friendship blessing” for friends who meet again after a long absence, a “cheering blessing” for those who are working hard towards their dreams and goals, a “love blessing” for a beloved partner, or to ” bring good fortune” to newlyweds who are starting a new chapter in their lives. Let’s convey not only the delicious taste but also your feelings to your loved ones through OKOSHIYA TOKYO’s okoshi.
Where: B1 1-4-2 Marunouhi, Chiyodaku, Tokyo, Maru Biliding B1F
Access: One-minute walk from Marunouchi South Exit of JR Tokyo Station, directly connected to Tokyo Station on the Marunouchi Line.
Opening Hours: Weekdays/Saturday 11:00～21:00 ／Sunday/Bank Holiday 11:00～20:00
Official site: https://okoshiya.official.ec/
Asakusa Hanayashiki and the TV animation Gintama announces Details of the Collaboration Event
The amusement park Asakusa Hanayashiki will hold a collaboration event with the TV anime Gintama titled Gintama Festival from December 20, 2021 to January 16, 2022.
Mission clear bonus acrylic coasters (4 types/randomly distributed).
Original Merchandise (example)
Reward for ordering original food: one original coaster (10 types/randomly distributed).
The lineup for the Gintama Festival includes sales of event-exclusive original merchandise, a riddle solving rally, and collaboration food. In addition, the special ticket, an advance ticket with special offers that will make the event even more enjoyable, will be available for purchase.
Please look forward to this special event that Gintama fans can enjoy to the fullest.
Running: From December 20 until January 16, 2022.
Closed on January 11 and 12.
Where: Asakusa Hanayashiki.
Opening Hours: 10:00～18:00 (Subject to weather conditions).
*Opening hours for January 10 to 14, 2022: 10:00-17:00.
*Last entry is 30 minutes before closing.