2021 Sanrio Character Ranking Welcomes Sky Peace’s Ini to the Collaboration Category

08.April.2021 | MUSIC

The upcoming 2021 Sanrio Character Ranking is welcoming a new face to the Collaboration Category of the competition: the Japanese music artist Ini, who has over 800,000 subscribers on YouTube and is also part of the music unit Sky Peace who has over 3 million subscribers.

 

This year’s Sanrio Character Ranking will open initial votes from April 9 to May 24 when fans can vote for their favourite character from Sanrio’s roster. As with previous years, the 2021 run will also welcome the “Collaboration Category” of the awards which will feature 27 character entries from those who have collaborated with other companies and businesses over the past year.

 

© 2021 SANRIO CO., LTD. APPROVAL NO. S612432

 

Sky Peace ☆Ini☆

Ini was born and raised in Tokyo. In 2008, he uploaded his first rap arrangement to the video streaming site Nico Nico Douga. His activity grew, and in 2011 his rap tracks began to grow in popularity, leading him to earn the online title of am internet creator. He formed Sky Peace in 2016 with his friend. Their YouTube channel has over 3 million subscribers and a big youth following. His solo channel, where he is known as Iri, has over 800,00 subscribers.

 

© 2021 SANRIO CO., LTD. APPROVAL NO. S612432

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    Jennifer Coyle Photo by Andrew Marlin

     

    Jennifer Coyle | Comment

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    Leo Matsuda

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    Leo Matsuda Photo by Peter Lefevre Photography

     

    Leo Matsuda | Comment

    “Growing up in Brazil with a Japanese family, I was surrounded by the whimsy of Hello Kitty and it served as a reminder that it’s okay to be different. Along with Jen, FlynnPictureCo. and New Line, I am delighted by this incredible opportunity to work with one of the most universally beloved characters and expand their relatable Sanrio stories even further.”

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