Cardi B Acknowledges J-Pop Group ATARASHII GAKKO! on Twitter

16.April.2021 | MUSIC

A certain tweet made by US rapper Cardi B took the world by storm when she posted it on April 11.

 

ATARASHII GAKKO! – NAINAINAI 

 

ATARASHII GAKKO! & Warren Hue – Freaks

 

Atarashii Gakkou no LIVE 2020.6.21 No-Audience LIVE on Thumva

 

School uniform-clad Japanese girl group posted a video to Cardi B on Sunday where the four of them said “Hi, Cardi B!” in various unique position. ATARASHII GAKKO! may not have been ready for what was to come however, as the world-famous music artist replied, “Ommmmmgggg hi girls !!!!! Yaaa are tooo buteeee.” If you haven’t heard of ATARASHII GAKKO! before, you’ve been missing out big time, so strap in for a little history lesson.

 

Initially known as Atarashii Gakkou no Leaders, the dance and vocal performance unit formed in Japan in 2015. The band came together as an expression of individuality and freedom in response to a “Good for nothing, intolerant society in an age where only the exemplary receive praise.” The band toured across Japan many times before announcing their international debut in January 2021 from the US music label 88rising where they would receive a name-change for their overseas activities: ATARASHII GAKKO. With this, the group set off in an effort to spreading Asian culture outside Japan.

 

When I saw the name 88rising, I realised that this wasn’t the first time I was hearing of them. Three months prior to that, 88rising held a surprise live concert stream on their YouTube channel. My eyes clocked the thumbnail where I saw what looked like Japanese girls wearing school uniforms. Seeing that, I knew I just had to click on the video, and that’s exactly what I did, out of a sense of duty, not knowing anything about them. What I saw was a performance that took me aback. It was a mix of rock and infectious dance music, and at a glance, they in fact looked like a group of women. They were expressive beyond imagination—their nimble dance moves and humorous lyrics complemented each other, and really left an impression on me. It felt fresh. So seeing Cardi B’s tweet, it all came together, and I thought, “It’s them!!”

 

ATARASHII GAKKO’s international debut track NAINAINAI is a relatable one about feelings towards school life and pondering to yourself. Their incredible performance in the music video makes it look like a scene out of a drama series. Their latest song FREAKS was made in collaboration with Indonesian rapper Warren Hue and shows how amazing they really are even more so, coupled with some must-see artistic visuals.

 

On their official YouTube channel, you can watch a performance from them held back in June of last year where they played in an audience-less venue. In that show, you are of course hit by their powerful performance and singing abilities, but something else shines through too—their sense of humour. When the concert finished, I caught myself smiling on the blackened screen, and thought to myself, “So this is why people obsess over them.” The members create their own dance choreography, and recently released a video of themselves showcasing the choreography for Negative Fighter from their new single Hey!Say!JUMP. They don’t know when to stop!

 

So with it now being confirmed that Cardi B is captivated by them, it wouldn’t be an exaggeration to say that ATARASHII GAKKO!—whose charm attracts people from all angles—is garnering huge attention around the world right now.

 

Original Text (Japanese): Natalie (MOSHI MOSHI NIPPON)

RELATED ENTRIES

  • Atarashii Gakkou no Leaders a.k.a ATARASHII GAKKO! Release New Song ‘FREAKS’ Warren Hue

    04.March.2021 | MUSIC

    Japanese dance and vocal unit Atarashii Gakkou no Leaders a.k.a ATARASHII GAKKO! released their new song FREAKS featuring Jakartan rapper Warren Hue on Tuesday (March 2). The track is available on all major music streaming and download platforms.

     

    Atarashii Gakkou no Leaders joined 88rising in January to make their international debut under their official new overseas name ATARASHII GAKKO! in January. This saw the release of their first international track NAINAINAI.

    FREAKS was produced by American house producer Claude VonStroke. It fuses house, pop, jazz, hip-hop, and rock with the MIZYU, SUZUKA, KANON, and RIN’s punk energy which is an expression of Japanese youth and youth culture.

  • Atarashii Gakkou no Leaders Debut Internationally in US as ATARASHII GAKKO! With New Song ‘NAINAINAI’

    22.January.2021 | MUSIC

    Japanese girl group Atarashii Gakkou no Leaders made their overseas debut on Wednesday with the release of their new song NAINAINAI. The track was released under 88rising with the band using the new name ‘ATARASHII GAKKO!’ for international releases.

    88rising is an American multi-media company founded by Sean Miyashiro in 2015. Described by Miyashiro as a “hybrid management, record label, video production, and marketing company,” 88rising became a big name in the US in just three years, focusing on signing Asian American and Asian artists like Joji and NIKI.

     

    The music label announced in November last year that it had signed a contract with ATARASHII GAKKO! to release music outside of Japan. Their partnership began with ATARASHII GAKKO! releasing a web series called Seishun Academy on 88rising’s official YouTube page. The first episode was released in November and has garnered 1.6 million views (as of January 22, 2021). The latest episode, Seishun Academy 103: Japan Train Travel, dropped this year on January 6.

     

    ATARASHII GAKKO! – NAINAINAI (Official Video)

    ATARASHII GAKKO! performed their new song NAINAINAI at 88rising’s international online music festival, .”DOUBLE HAPPINESS Global Holiday Festival,” which is available to watch on 88rising’s YouTube page.

    ATARASHII GAKKO! has lots in store for the world to look forward to so stay tuned.

  • Atarashii Gakko no Leaders Make International Debut From 88rising

    25.November.2020 | MUSIC

    88rising is an American multi-media company founded by Sean Miyashiro in 2015. Described by Miyashiro as a “hybrid management, record label, video production, and marketing company,” 88rising became a big name in the US in just three years, focusing on signing Asian American and Asian artists like Joji and NIKI.

    88rising is now welcoming a new name to the list: the four-member dance and vocal unit Atarashii Gakko no Leaders of ASOBISYSTEM, who will sign a contract to make their international debut in January 2021. They will serve positive and youthful Japanese energy under the name ATARASHII GAKKO!.

    ATARASHII GAKKO! will perform at DOUBLE HAPPINESS Global Holiday Festival, a free global online music festival spearheaded by Dumbfoundead that’s set to stream for free via Eastern Standard Time on December 2, US Time (December 3 in Japan).

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