BEAMS JAPAN Shinjuku Launches Event to Promote Japan’s Sento Bath Houses

03.May.2021 | FASHION / SPOT

The Sento no Susume 2021 event being held by BEAMS JAPAN and Cow Brand Soap has now headed to BEAMS JAPAN Shinjuku. As part of the event, Mizuno has held designed a ‘running course’ is collaboration with sento bath house owners who have listed their recommended spots for running.

 

From Left: Hiroshi Fukui (Managing Director at Cow Brand Soap), Aya Terakawa (Sports Caster), Mari Yamazaki (Manga Author), Ryozo Naganuma (Kotobukiyu’s 3rd Generation Owner), Hikaru Ikeuchi (Chairman of Board of Directors)

BEAMS JAPAN Shinjuku Floor 1F – Sento no Susume 2021 Pop-Up

BEAMS JAPAN Shinjuku Floor 1F – Sento no Susume 2021 Pop-Up

BEAMS JAPAN Sento no Susume 2021 Virtual Venue

For many years, sento public bath houses have been big part of Japanese culture and are located up and down the country. They are places people go to unwind, relax, and destress. However, with times changing, they are because less part of people’s lives, and the facilities themselves are seeing significant wear and tear as well as not having successors to take over the businesses. Sento no Susume aims to revitalise sento and raise their cultural value once again by showing how they can be enjoyed. The first event was held in January and February in 2019.

 

The event arrived at BEAMS JAPAN Shinjuku on April 26 and  invites manga artist Mari Yamazaki on board who has given the store a makeover with her iconic artwork themed on exercise and bathing. This event combines sento bath houses with sports, and so as well as discovering bath houses to visit, you can learn find out about great running courses at the Sento Run no Susume corner. There’s also a virtual venue accessible on the official website that creates the store in 4K 3D so everyone around the world can get involved regardless of their location.

RELATED ENTRIES

  • Cat Illustration Series mofusand Inspires Themed Cafes in Tokyo and Osaka

    18.May.2022 | FOOD / SPOT

    Popular on LINE and other texting apps and illustrated by Jyuuno, mofusand is a curious collection of cute and slightly surreal cats. As with most things that go viral in Japan, these adorable characters will be featured in a themed cafe for a limited time! The Tokyo location will open on May 19 and the Osaka location will welcome visitors starting May 26, 2022.

     

    Cafe Visitor Bonus: Sticker (6 varieties)

    Drink Order Bonus: Coaster (6 varieties)

     

    Menu

    Fried Shrimp Sandwich Plate

    Grilled Vegetable Curry

    Nyanko Burger

    Salmon Mentaiko Cream Pasta

    Taiyaki

    Nyanko Parfait

    Black Cat Pancake

     

    Nyan Lime Nata de Coco

    Green Nyanko Float / Yello Nyanko Float / Blue Nyanko Float

    Nyanko Cafe Latte / Nyanko Milk Tea

     

    Merchandise

    Sticker

    Clear Folder

     

     

    All menu items draw inspiration from the many mofusand characters and are perfect for posting on social media! Special bonuses will be given to those visiting the cafe and making select purchases, and a merchandise corner will be selling limited-edition goods featuring new artwork!

     

    ©mofusand

  • BT21 Amusement Park Event to Open in Tokyo, Osaka, and Fukuoka

    14.May.2022 | FASHION / FOOD / SPOT

    NAMJATOWN, a theme park located in Ikebukuro, Tokyo, will be holding a special BT21 event from May 14 until June 12, 2022! The ‘BT21 MerryLand ~Welcome to our Dreamy World!~’ event celebrates the popular LINE FRIENDS characters, and guests can enjoy lots of games and treats!



    The event recreates MerryLand, an amusement park in the BT21 member’s dreams. Guests can participate in three unique mini-games inspired by amusement park attractions, along with a stamp rally and riddle-solving game! Original merchandise and menu items will also be available.

     

    Original Mini-Games

    BT21 MerryLand Spinning Ferris Wheel / BT21’s  Whirling Teacups ♪ / The Full Stomach Yum-yum Wagon

     

     

    Mini-Game Prizes

    A Prize: Relaxing Cushion (7 varieties)

    B Prize: Bandana (7 varieties)

    C Prize: Mini Acrylic Stand (7 varieties, random)

    D Prize: Character Pin (7 varieties, random)

     

    *The design for A Prize and B Prize will differ depending on the mini-game.
    (Guests can choose the design for each game.)
    *For C Prize and D Prize, the design is the same for all mini-games.

     

    Venue Exclusive Project! Rally Game

    Rally Game Prizes

    Participation Prize: Mascot Rubber Charm (7 varieties, random)
    *Prizes are the same for each Rally Game.

     

    Original Merchandise

     

    Original Food & Drinks

     

    Soft Drink with Acrylic Coaster / Fortune Latte (14 varieties) / Icing Cookie (7 varieties)


    Those unable to attend the event can head to the Namco Parks Online Store to play some web-based mini-games offering the same prizes! Certain pieces of merchandise will also be available for purchase online.

     

    Following Tokyo, the event will head to HEP FIVE in Osaka from July 2 until July 24 and Canal City Hakata in Fukuoka from August 5 until August 28.

     

    ©Bandai Namco Amusement Inc.

  • Special Shop to Open in Tokyo and Kanagawa to Celebrate the Release of Dragon Ball Super: Super Hero

    10.May.2022 | ANIME&GAME / MOVIE / SPOT

    A special pop-up store celebrating the upcoming Dragon Ball Super: Super Hero film is coming to four locations in Tokyo and Kanagawa! The film is scheduled to be released on June 11, 2022, and fans can pick up some exclusive merchandise at Shinjuku Station, Kawasaki Station, Ikebukuro Station, and Akihabara Station. The dates are listed below!

     

     

    Exclusive Products

     

     

    Special Bonus

     

     

    Product Lineup

     

     

    Shop Displays

     

    The pop-up shop will feature exclusive items decorated with popular imagery from the Dragon Ball series. Fans will also be able to grab some home goods themed around the Capsule House where Bulma lives!

     

    As a purchase bonus, customers spending ¥2,500 or more will receive a special holographic sticker!

     

    Each venue will be decorated, so enjoy taking some photos with your family and friends.

  • Kyary Pamyu Pamyu Collaborates with 153-year-old Kimuraya Bakery for LOCAL POWER JAPAN Project

    09.May.2022 | FOOD / MUSIC / SPOT

    Last month, Kyary Pamyu Pamyu performed on the Gobi Stage at Coachella, one of the largest music festivals in the United States. Her Weekend 1 performance was streamed live worldwide and trended on Twitter in both the U.S. and Japan. After an accident during the second weekend left the singer alone on stage, many wondered if she could pull of a dazzling performance. Kyary’s joy and excitement completely transfixed the massive crowd, and the artist has drawn praise from around the world for her talent and passion.

     

    Kyary has returned to Japan to continue her ‘Kyary Pamyu Pamyu 10th ANNIVERSARY JAPAN TOUR 2022 CANDY WAVE,’ seeing the singer performing 30 shows across Japan. On May 7, she’ll perform at LINE CUBE SHIBUYA in Tokyo.

     

    In conjunction with the nationwide tour, the LOCAL POWER JAPAN Project was launched to energize Japan through the appeal of regional towns and cities and has been attracting major attention. To celebrate the Tokyo leg of the tour, a new Tokyo collab has been announced!

     

    Kyary is teaming up with Kimuraya Sohonten, a bakery that has been in business for over 150 years. The brand is known for inventing the anpan sweet bun in 1874. Given how much this simple food has influenced Japanese culture, it seems appropriate to team up with Kyary–the singer has brought Japanese influence around the world and continues to inspire fans with her creativity and sweetness. 

    For the collaboration, fans will be able to purchase the aptly-named ‘Ninjari Anpan,’ based on Kyary’s hit song Ninjari Bang Bang released in 2013. The limited-edition set includes five different flavors of anpan and shows Kyary in her ninja attire on the box. Concertgoers can purchase these sweets at the show on May 7, and they will also be available at select Kimuraya stores and online.

     

    A collaborative T-shirt is also on sale featuring the new logo and the singer’s 10th-anniversary logo. The shirt is available on the LOCAL POWER JAPAN Project website for two weeks only. Support Japanese businesses and pick one up while you can!

  • BTS Characters ‘TinyTAN’ to Appear at Cafes in Tokyo, Yokohama, Osaka, Nagoya, and Miyagi

    25.April.2022 | FOOD / MUSIC / SPOT

    The popular BTS chibi characters TinyTAN will be featured at TinyTAN Cafe locations in five cities for a limited time! Nine locations will be open across Tokyo, Yokohama, Osaka, Nagoya, and Miyagi starting April 21, 2022.

     

    The TinyTAN characters were designed by the seven members of BTS to embody their “second selves.”

    Select Cakes: ¥990

    Fruits Deco Style: Strawberry, Fruits Deco Style: Mango, Fruits Deco Style: White Grape: ¥1,760

     

    The menu is packed with desserts, including seven different types of cakes each inspired by a member of TinyTAN.

    American Sundae Style Chocolate Cookie, American Sundae Style Caramel Nuts, American Sundae Style Pistachio Honey: ¥1,870

    Afternoon Style Tea: ¥3,190

     

    The Afternoon Style Tea includes a base plate that can be customized with guest’s favorite fruits and chocolates. Two types of TinyTAN Select Cakes will also be included to share!

    Ham (2 types) & Scrambled Egg Peanut Butter Sandwich: ¥1,760

    Cafe Style Drink & Cake Set *Prices vary based on drink selection.

     

    Guests can choose from colorful bagel sandwiches, pancakes, and open sandwiches, along with a selection of sweet drinks to match each meal.

     

    Bonuses

    Acrylic Stand (7 varieties, random): ¥1,320

    Sticky Note Roll: ¥880, Acrylic Nameplate (7 varieties): ¥990 each

     

    Original cafe merchandise and special offers will make visiting the TinyTAN Cafe even more exciting!

     

     

    © BIGHIT MUSIC. All Rights Reserved

  • Pixar Fest Pop-Up Store by Small Planet to Open at Shinjuku Odakyu for the First Time

    21.April.2022 | FASHION / MOVIE / SPOT

    From April 13 until April 25, fans of Disney Pixar will want to visit the first floor of the Odakyu Department store in Shinjuku! The Pixar Fest Pop-Up Store by Small Planet will be selling a large collection of items featuring popular characters from Toy Story, Monsters, Inc., Cars, and more!

     

    A wide variety of PIXAR goods such as bags, towels, mugs, stationery, and apparel will be available, and the Disney Friend of Nature Pop-Up Store by Small Planet will be held simultaneously, featuring sustainable and eco-friendly Disney items.

     

    PIXAR FEST POP UP STORE by Small Planet Goods at a Glance

    [Exclusive Event Item] IC Card Case: ¥2,310 

    [Event Exclusive Item] Drawstring Bag: ¥660 *On sale April 16

    [Event Exclusive Item] Random Pin Collection (12 varieties): ¥440 each

    Purchase Bonus: Tote Bag

    Purchase Bonus: Acrylic Coaster

    Starting April 13, guests spending ¥6,600 (including tax) or more at the venue will receive one special tote bag while supplies last! Starting April 23, guests spending ¥2,750 (including tax) will receive a Toy Story acrylic coaster.

     

    Disney FRIEND OF NATURE POP UP STORE by Small Planet Goods at a Glance

    [Event Exclusive Item] Mug Made from Recycled Goods “Green Vibes Only!”: ¥2,310

    [Event Exclusive Item] Eco Bag “Green Vibes Only!”: ¥3,190 *On sale April 15

     

    Be sure to visit the pop-up shop to grab some exclusive merch while you can!

     

    ©Disney/Pixar
    ©Disney

  • Tasty Half-Moon Sandwiches Coming in Second Doraemon Tokyo Banana Collaboration

    18.April.2022 | ANIME&GAME / FOOD

    Doraemon Tokyo Banana Half-Moon Sandwiches are coming on April 1, 2022! These tasty snacks come in a pack of eight and are sure to make the perfect gift.

     

     

     

    This release of Doraemon Tokyo Banana is celebrating the 30th anniversary of the Tokyo Banana brand and the 50th anniversary of Doraemon. Why not enjoy your daily snack time with these cute treats?

    Each sandwich is filled with chocolate-banana cream with the dough baked into a crispy, savory crust with a winking Doraemon on both sides.

     

     

    ©Fujiko-Pro,Shogakukan,TV-Asahi,Shin-ei,and ADK ※画像はイメージです

  • Hypnosis Mic -Division Rap Battle- Event Heads to Nagoya and Osaka after Successful Tokyo Run

    18.April.2022 | ANIME&GAME / SPOT

    In 2021, the Hypnosis Mic -Division Rap Battle- Hypnosis Flava event was held at Mixalive Tokyo, attracting tons of attention and making fans of the franchise extremely happy. Now, the event will travel to Nagoya and Osaka!

     

    Hypnosis Flava -The Missing Case-

    CAFÉ  Hypnosis Flava

    Food

    Hypnosis Flava 〜 Rap Roll Buster Bros!!! (Curry-flavored Chicken)/ MAD TRIGGER CREW(Meatball)/Fling Posse(Meat Tacos)/Matenrou(Grilled Salmon)/Dotsuitare Hompo(Yakisoba with Mayo)/Bad Ass Temple (Miso Katsu)

     

    Dessert

    Hypnosis Flava -Division Rap Battle-
    Hypnosis Flava 〜 Mille Crepe Buster Bros!!! / MAD TRIGGER CREW / Fling Posse /Matenrou / Dotsuitare Hompo /Bad Ass Temple〜

     

     

    Drink

    Hypnosis Mic -Division Rap Battle-
    Hypnosis Flava ~ Jelly Soda Drink Buster Bros!!! / MAD TRIGGER CREW / Fling Posse/ Matenrou / Dotsuitare Hompo /Bad Ass Temple

     

    Menu Order Bonus

    Coaster (36 varieties)

     

    Cafe Merchandise Corner

    Sticker Set /Clear Photo Card/Square Pin Hypnosis Flava Ver.2(6 varieties) / Acrylic Block Keychain Hypnosis Flava Ver. (18 varieties) / Candy and Magnet, Hypnosis Flava Ver. (6 varieties) / Handkerchief Hypnosis Flava Ver. (1 variety)

     

     

    Store

    2nd D.R.B Winner: Commemorative Acrylic Smartphone Stand (Fling Posse) / Acrylic Panel (Division Leaders) /2nd D.R.B Postcard Collection

     

    T-Shirt /Hoodie Hypnosis Flava Ver.

     

     

    The event contains three events: Hypnosis Flava -The Missing Case-, an interactive riddle-solving attraction that challenges guests to solve a mission to find the missing Division team leader, Cafe Hypnosis Flava, offering food and drinks inspired by the world of Hypnosis Mic, and Store Hypnosis Flava, a shop selling exclusive merchandise featuring newly-drawn illustrations. A merchandise corner will be set up at the cafe, where six new items will be on sale to commemorate the Nagoya and Osaka events.

     

    ©︎ヒプノシスマイク-Division Rap Battle- HypnosisFlava@Mixalive TOKYO製作委員会

  • History of OSAMU GOODS to be on Display in ‘OSAMU GOODS 45th Anniversary Exhibition’

    15.April.2022 | FASHION / SPOT

    Palette Club, a school for illustrators located in Tsukiji, will be holding a 45th Anniversary exhibition for OSAMU GOODS! The characters were created in 1976 by Osamu Harada, who is from Tsukiji, and Dusty Miller. Items featuring these adorable characters are still incredibly popular to this day.

     

    Exclusive Merchandise

    Rare original drawings, prints, and goods from the 1970s to the 1990s, as well as Dusty Miller store bags and fan club newsletters, will be on display during the event. Those more nostalgic about these characters and those new to them will both find something to enjoy!

  • NAKED Collaborates with Uta no Prince-sama Game for Special Art Installation

    14.April.2022 | ANIME&GAME / SPOT

    Creative company NAKED is bringing the world of Uta no Prince-sama to life! From April 16 until April 24, fans will want to come to Ikebukuro Sunshine Plaza to see MAJI LOVE KINGDOM MEMORIES, a sensory photo booth decorated with floral art.

     

    The first Uta no Prince-sama game was released in 2010, with an anime series following in 2011. In 2019, the first Uta no Prince-sama film, Maji LOVE Kingdom, was released.

     

    NAKED’s project mapping and digital art are being used to create unique photo booths where guests can take pictures with their favorite idols as seen in the 2019 film.

     

    Each photo booth was created using a variety of techniques, combining video, sound, scent, and even wind. The flowers included in each booth were inspired by the flowers that members of ST☆RISH, QUARTET NIGHT, and HE★VENS wear on their chests. How often do you get to experience a 3D photo booth with your favorite fictional boys?

     

    Guests can also enjoy a unique AR experience at the venue by using NAKED INC PLAY!

     

    ©︎UTA☆PRI-MOVIE PROJECT

  • Kyo Hayashiya and Hayashiya Shinbei Offering Special Parfaits Perfect for Spring

    11.April.2022 | FOOD / SPOT

    Hibiya Hayashiya Shinbei in Tokyo Midtown Hibiya is now offering a scrumptious Strawberry Matcha Parfait until April 24, 2022! If that’s not up your alley, four Kyo Hayashiya locations in Shinjuku, Omiya, Yokohama, and Ikebukuro will begin offering a Matcha and Berry Mascarpone Parfait from April 1 until May 8, 2022. 

     

    Strawberry Matcha Parfait

     

    The Strawberry Matcha Parfait is an eye-catching mix of green and pink, reminiscent of cherry blossoms and bright green grass. Green tea blends with rose jelly and lychee sorbet, offering a refreshing taste with a hint of bitterness. The sweet accent of crunchy chocolate feuillantine gives each bite a little kick.

     

    Matcha and Berry Mascarpone Parfait

     

    The Matcha and Berry Mascarpone Parfait mixes the deep, bitter taste of Uji matcha, the sweet and sour taste of berries, and the gentle sweetness of mascarpone cream. The berry sauce is blended with crunchy chocolate feuillantine, a layer of whipped cream, green tea jelly, green tea ice cream, and milk panna cotta. To finish, it’s garnished with refreshing raspberry sorbet, bittersweet matcha ice cream, and fresh strawberries.

  • BEAMS to Sponsor Music Festival, BE FEST, in July and August

    11.April.2022 | FASHION / FES

    BEAMS MUSIC FESTIVAL 2022 ‘BE FES!’ will be held at Zepp concert halls in Sapporo, Tokyo, Nagoya, Osaka, and Fukuoka from July 5 to August 10, 2022. 

     

    The artist lineup and performance venues have been partially changed following the event’s postponement. The lineup will include a variety of unique artists that are all up-and-coming in the Japanese music scene, and the official T-shirts that were previously available for preorder are now available to order again at the BEAMS online store.

     

    Areas around the venue will also offer events, and the BEAMS HAPPY TICKET will be available for guests to enjoy. The ticket is part of a collaboration with restaurants and shops in the area recommended by BEAMS staff. 

     

    The festival will be livestreamed so that those unable to attend the venues in person will still be able to enjoy!


    BEAMS is a company that loves music and wants to bring happiness to the people of the world with the power of music. Who are you most excited to see perform?

     

RANKING

  • DAILY
  • MONTHLY

FOLLOW US