BEAMS JAPAN Shinjuku Launches Event to Promote Japan’s Sento Bath Houses

03.May.2021 | FASHION / SPOT

The Sento no Susume 2021 event being held by BEAMS JAPAN and Cow Brand Soap has now headed to BEAMS JAPAN Shinjuku. As part of the event, Mizuno has held designed a ‘running course’ is collaboration with sento bath house owners who have listed their recommended spots for running.

 

From Left: Hiroshi Fukui (Managing Director at Cow Brand Soap), Aya Terakawa (Sports Caster), Mari Yamazaki (Manga Author), Ryozo Naganuma (Kotobukiyu’s 3rd Generation Owner), Hikaru Ikeuchi (Chairman of Board of Directors)

BEAMS JAPAN Shinjuku Floor 1F – Sento no Susume 2021 Pop-Up

BEAMS JAPAN Shinjuku Floor 1F – Sento no Susume 2021 Pop-Up

BEAMS JAPAN Sento no Susume 2021 Virtual Venue

For many years, sento public bath houses have been big part of Japanese culture and are located up and down the country. They are places people go to unwind, relax, and destress. However, with times changing, they are because less part of people’s lives, and the facilities themselves are seeing significant wear and tear as well as not having successors to take over the businesses. Sento no Susume aims to revitalise sento and raise their cultural value once again by showing how they can be enjoyed. The first event was held in January and February in 2019.

 

The event arrived at BEAMS JAPAN Shinjuku on April 26 and  invites manga artist Mari Yamazaki on board who has given the store a makeover with her iconic artwork themed on exercise and bathing. This event combines sento bath houses with sports, and so as well as discovering bath houses to visit, you can learn find out about great running courses at the Sento Run no Susume corner. There’s also a virtual venue accessible on the official website that creates the store in 4K 3D so everyone around the world can get involved regardless of their location.

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    (Advance Reservation Benefit Only) Original Invitation with Postcard (Five types)

     

     

     

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    Original Postcards (4 varieties), given to guests who purchase advance tickets

     

     

    Menu

    Jerry Cheese Omurice

    BOOM! Macaroni & Cheese Burger

    Rolling Meatball Pasta

    Jerry and Tuffy Tiramisu

    CHASE! Cheese Set 

    BE HAPPY Cheesecake Parfait

    Tom’s Little Cake Plate

    Jerry’s Little Cake Plate

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    Jerry’s Cream Soda 

    Cheese Cream Tea

    Tom and Jerry Cafe Latte  

     

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    Sticker (6 varieties, random)

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    Acrylic Pin (5 varieties, random) / Clear Folder

    Memo Pad with Case / Tote Bag 

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    TOM AND JERRY and all related characters and elements © & ™ Turner Entertainment Co. (s21)

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