Look as Good as Marvel’s Captain America With the New Pomade by BROSH

02.May.2021 | FASHION

BROSH released its pomade hair styling product with all-new Captain America packaging on the men’s cosmetic site DRESSKIN on April 27.


BROSH is a Japanese haircare brand available in 22 countries worldwide. Its popular pomade is an original recipe which Marvel fans can now use to look as good as the popular superhero Captain America. The new tub design features red and blue colouring as well as retro comic book art.

MARVEL | ¥2,750 (Tax Included)

BROSH’s pomade was first released in 2019 and sold out on DRESSKIN. This second batch has received a texture update to better match Japanese people’s thick hair type. It has the same strong holding power as gel or wax and has a new floral fragrance.


  • NiziU Feature in Commercial for KOSÉ’s Makeup Fix Product Make Keep Mist EX

    17.April.2021 | FASHION / MUSIC

    KOSÉ rolled out their new commercial in Japan on April 15 for their makeup fix mist product Make Keep Mist EX. The commercial features Japanese music group NiziU along with their new song I AM.

    I AM was written specifically for this commercial, which has the NiziU members performing the “mist dance” showing how to use the product. The commercial emphasises how well the Make Keep Mist EX keeps makeup applied to one’s face without worrying about it coming off.


    The NiziU members released this comment with regards to the product and commercial: “Applying makeup can be a real pain when wearing a face mask, so we use this all [product]! We’d love for you to do this dance while you apply your Make Keep Mist!”


    If you’re wondering how the shoot went for this commercial, check out the official story released below. 


    The Commercial Shoot

    The NiziU members entered the studio dressed in full-pink spring suits. They rolled up to the studio’s blue set where they looked super cute and readied themselves for the shoot.


    The take-away from this commercial is the new Mist Dance which has the nine members lined up beautifully together as they spray the mist on their face simultaneously to the tune of the music. It’s reported that it took them a while to get it down perfect at first, but after some practice and looking at the monitor, they were able to create something iconic.

    “Do it like RIO!” instructed the shoot’s director, which prompted RIO to show the other members how it’s done.


    During their break, the other members complimented MAKO’s blonde hair and MAKO’s blue tips, and MIIHI stroked RIKU’s dango hair while saying “Looky here, ice cream! Looks delicious.”

    In one part of the dance, the members have to go all out and use their whole bodies. They switch up their formations several times and not once did they bump into each other. The members gave tips to each other too, like MAYUKA suggesting a better position during one formation, and RIMA asking which angle looks more beautiful for a certain move in relation to the camera. The result was an incredible display that was shot in one take, resulting in a round of applause from the studio staff.


    Check out the commercial below.


    Make Keep Mist EX

    The new EX version of Make Keep Mist has stronger holding power to keep makeup smudge-free and looking fresh and beautiful all day. The product is available in a normal size and smaller ‘trial’ size. A new cool type, Make Keep Mist EX Cool, was released on April 16.


    Make Keep Mist EX ¥1,320 / Make Keep Mist EX Trial Size ¥880 / Make Keep Mist EX Cool ¥1,320 (Tax Included)

  • NiziU Feature in Promotional Commercial for KOSÉ’s Make Keep Mist EX

    30.March.2021 | FASHION

    KOSÉ are set to roll out a new commercial in Japan on April 15 for their makeup fix mist product Make Keep Mist EX. The commercial will feature NiziU along with their new song I AM.


    The commercial tie-up comes after the huge positive reception NiziU got after their appearance in another KOSÉ commercial that aired in January. The video featured their song Joyful as well as the popular ‘eyelash dance.’


    Stay tuned for the release of the commercial.

  • Sanrio’s Cinnamoroll Collaborates With AEON On Merchandise and Product Collection

    24.March.2021 | FASHION

    AEON released a special collection of 18 items in collaboration with popular Sanrio character Cinnamoroll on March 19 at 420 of their AEON and AEON Style branches in Japan.


    Cinnamoroll x AEON Line-Up

    Cinnamoroll is Sanrio’s lovable white pup who took 1st place in the annual Sanrio Character Ranking last year for the third year in a row.


    About the Cinnamoroll products

    The line-up of products features everyday items from body and skincare items for miscellaneous goods, all featuring AEON-exclusive Cinnamoroll designs. The items are imbued with a message from Cinnamoroll, that we must “Cherish every act of kindness and consideration!” Cinnamoroll wishes to help those people who are working hard everyday by giving them a bit of love through the collection.


    A little look at the collection

    Steam Cream Omoiyari Heart | ¥1,680 (Before Tax)

    A moisturising cream made with organic ingredients, perfect for general skincare, as hand cream, and can even be used on hair.


    Pink Hand Gel With Rubber Strap | ¥680 (Before Tax)

    Something everyone has with them these days – convenient for when you’re out and can’t wash your hands. Now you can look cute doing it.

    Acne & White Clear Mist Skin Spray | ¥1,500 (Before Tax)

    This mist can be sprayed onto acne and can be used for skin whitening. It has a faint citrus smell to it and is gentle on the skin.


    Mini Vanity Pouch | ¥2,500 (Before Tax)

    An adorable vanity pouch for storing your makeup, skincare items, and other bits and bobs.


    Hairband | ¥980 (Before Tax)

    A fluffy hairband for when you get out the tub or are enjoying some relaxation time at home.


    This is just a small look at a bigger collection – check the link below for the full list.

  • Lovisia Releases Detective Conan Cosmetic Collection

    23.March.2021 | ANIME&GAME / FASHION

    Japanese cosmetic brand Lovisia has released its New Styley collection in mid-April this year. The collection is based on the popular anime series Detective Conan, also known as Case Closed outside Japan, in promotion of the upcoming film Detective Conan: The Scarlet Bullet.

    Detective Conan Eyeshadow – Conan & Kid Gold and Brown | ¥2,200 (Tax Included)

    Detective Conan Eyeshadow – Conan & Kid Gold and Brown | ¥2,200 (Tax Included)

    Detective Conan Lipsticks – Clear, Coral Pink, Beige Pink, Scarlet Red, Nude Beige | ¥1,320 Each (Tax Included)

  • Laline Reveals Love-Inspired Cosmetic Series ‘Wild Rose 2021’

    20.March.2021 | FASHION

    Japanese cosmetic brand Laline is bringing back its popular Wild Rose beauty series from last year with a theme centred on love. Named ‘Wild Rose 2021,’ the series will be released on April 16 in collaboration with papercut artist Poppy Chancellor.


    The loving collection includes peach, apricot, and musk-scented body scrub, hand cream, and more, all in packaging designed by Poppy.


    The collection at a glance


    Bath & Body Bubble | ¥2,900 (Tax Included) | Available: Late April to Early May


    A fabulous body soap to give your skin some confidence, laced with a luxury combination of minerals from the Dead Sea, jojoba oil, aloe vera, Asian ginseng, and other natural ingredients. The soap leaves the skin feeling refreshed as you cover yourself in its delicious fragrance.


    Hair & Body Mist | ¥3,800 (Tax Included)

    This mist doubles for both the hair and body, scented sweetly with roses and containing a gentle fusion of aloe vera and pomegranate essences as well as jojoba and argon oils. Simply shake the bottle and spray to indulge in the floral smell of wild roses from head to toe.


    Fragrance Diffuser | ¥4,500 (Tax Included)

    Diffusers are a popular product in many homes these days. This gorgeous edition is perfect for setting up in the living room or at the entrance of your home. You choose how fragrant you want the diffuser by picking the number of sticks you desire.


    Wild Rose 2021 Pyjamas | ¥4,000 (Tax Included)

    Feel cosy and relaxed in these cute light pink viscose PJs like you’re wrapped in delicate rose petals.


    Pink Bag | ¥1,400 (Tax Included)

    A light and durable waterproof tote bag bearing the papercut artwork of Poppy Chancellor, the brand’s first collaboration with the artist. The bag is made with a clear material which will make for some stylish outfit coordinations.


    Special Campaign (Japan-Only)

    1. Get your 4th product free when you buy three of any of these items
    2. Spend over ¥9,000 (tax included) and get a free Wild Rose 2021 pink bag


    Campaign Running: April 16, 2021 – June 10, 2021

    Where: Laline stores (not online)

  • Gloomy the Naughty Grizzly Gets Official Perfume

    18.March.2021 | FASHION

    Japanese perfume brand Fairytail Parfum released a brand new perfume in collaboration with Gloomy The Naughty Grizzly on March 11.


    Gloomy The Naughty Grizzly Perfume ZAKURO | ¥2,500 (Before Tax)

    Gloomy The Naughty Grizzly Hand Gel ZAKURO | ¥600 (Before Tax)

    Gloomy The Naughty Grizzly Acrylic Key Ring | ¥800 (Before Tax)

    The cute yet crazy character, who has been around for 21 years, is getting its own TV anime series this April. The perfume and merch collection features original and exclusive artwork.



  • Dolce & Gabbana Releases Japan Limited-Edition Blush

    16.March.2021 | FASHION

    Dolce & Gabbana Beauty is releasing a pink blush with special packaging that’s exclusive Japan. Pre-orders ran from March 10-15, with nationwide sale set to open in Japan on July 22.

    Dolce & Gabbana Blush of Roses Luminous Cheek Colour – Love Collector | ¥6,300 (Before Tax)


    Bonus items depending on how much you spend

    Dolce Shimo Matte Liquid Lip Colour 9 / Blush of Roses Luminous Cheek Colour 200


    The cheek blush up close

    Dolce & Gabbana’s “Blush of Roses Luminous Cheek Colour Love Collector” is exclusive to Japan, Russia, South Korea, and Thailand. It adds a cute and bright natural complexion to the cheeks. The packaging features an engraving of the city of Tokyo. The brand is also holding a campaign for customers to receive the Dolce Shimo Matte Liquid Lip Colour 9 mini lipstick and Blush of Roses Luminous Cheek Colour 200 mini blush depending on how much they spend.

  • Dolce & Gabbana Japan Releases New Face & Lip Set For Spring 2021

    08.March.2021 | FASHION

    Dolce & Gabbana Japan is releasing a new spring set which includes the “Brush of Rose Luminous Cheek Colour” and “Dolce Shimo Matte Liquid Lip Colour.” The set will go on pre-sale at Isetan and meeco in Japan on March 10 before its general release on March 22.

    Brush of Rose Luminous Cheek Colour 400 PEACH (12 Colours) – ¥6,500 Each (Before Tax) / Dolce Shimo Matte Liquid Lip Colour 3 ROSEBUD (12 Colours) – ¥4,900 Each (Before Tax) / Set – ¥9,000 (Before Tax)

    Cheek makeup


    Eye makeup

    The springtime set features peach colours which give both a slight shimmer and a natural look to your complexion while the lipsticks feature a collection of deep matted colours.

  • Evangelion Cosmetic Collection Launching to Promote Upcoming Anime Film ‘Thrice Upon a Time’

    04.March.2021 | ANIME&GAME / FASHION

    A new Evangelion cosmetic collection is set to launch from March 13 in collaboration with the lottery draw cosmetic series Coffret to celebrate the release of the upcoming anime film Evangelion: 3.0+1.0 Thrice Upon a Time.

    EVANGELION coffret collection



    The makeup palette features designs and colours inspired by the Evangelion pilots Asuka Langley Soryu, Rei Ayanami, and Mari Illustrious Makinami. The collection also includes loose powder based on the A.T. Field, lip gloss inspired by the characters, and a collection of two-coloured face blushes centred on Japan’s Evangelion Store mascot Yurushito.


    As part of the lottery draw, those lucky enough to win the “Last One” prize can win a stand mirror with special illustrations of Asuka, Rei and Mari. There is also a chance of winning 3 sets of makeup palettes by joining the “Doubles Chance” campaign that is being held – links below. An original shopper bag will also be gifted for the first 13 people who purchase 5 lottery draws at once.


    Enjoy your daily make up with the Evangelion Coffret collection.



  • Japanese YouTuber Saaya Releases Oil Rich Tint Lipsticks From Her Brand Lillua

    25.February.2021 | FASHION

    The Japanese cosmetics brand Lillua launched a new collection of four “Oil Rich Tint” lipsticks on Monday (February 22). The brand is produced by Direct Tech in collaboration with the popular beauty YouTuber Saaya.

    Saaya is a popular beauty guru and influencer from Japan. She has over 2.14 million followers across her social media pages including 1.23 million subscribers on YouTube (as of February 22, 2021). On her main YouTube channel, she posts how-to videos on hair and makeup as well as content related to fashion, videos with her siblings, and more.


    Saaya launched Lillua to support people to become the person they want to be – someone who they love even more than they did yesterday. The brand released its teaser site on February 19 which blew up amongst her fans on social media. Now, the site has fully launched with its first collection of products.


    Lillua’s “Oil Rich Tint” is a line-up of glossy lipsticks with a tint effect. The products take into account the reality of wearing face masks everyday by being super easy to apply. They are made using an oil gel which spreads across the lips effortlessly and leaves them feeling soft. They also contain squalane, olive oil, and jojoba oil to moisturise the lips, making them look plump and soft. The collection features four types: 01 Mellow Pink, 02 Gala Deep Red, 03 Lut Terracotta, and 04 Peach Pig.


    Oil Rich Tint | ¥1,450 (Before Tax)


    01 Melon Pink

    Not just simply cute and sweet – but a romantic pink with a faint dullness to it.


    02 Gala Deep Red

    Peak with the ever-popular deep red which captivates and captures a gaze in an instant.


    03 Lut Terracotta

    The nuanced colour of the orange-brown terracotta gives your lips a refined look.


    04 Peach Pig

    A beautifully joyous natural coral colour you’ll find yourself wanting to use everyday.


    Every purchase via Lillua’s official website will gift members a free original postcard. Additionally, the first 1,500 people to order two or more items will receive an original Lillua pouch.

  • JILL STUART Reveals Fragrant Tea Scented Hand & Body Cream Collection

    29.January.2021 | FASHION

    JILL STUART Beauty has announced a new collection of three tea-scented hand creams and one body milks which will be released in Japan on February 5, 2021.

    Earl Grey White Floral Hand Cream (30g) | ¥1,500 (Before Tax)

    Honey & Orange Hand Cream (30g) | ¥1,500 (Before Tax)

    Assam Milk Hand Cream (30g) | ¥1,500 (Before Tax)

    Earl Grey White Floral Body Milk (250mL) | ¥3,000 (Before Tax)

    JILL STUART With Love Campaign

    Campaign to wine a limited-edition gift bag

    Engraving service campaign

    The rich, moisturising hand creams are made with tea extract and enjoy a creamy yield when they are exposed to body temperature. Each comes in a stylish bag designed like a teabag with a tag reading “For You,” making it a great gift idea.


    The moisturising body milk is a mix of refreshing bergamot that reminds one of Earl Grey and sweet white floral notes.


    Each item in the line-up can be bought as a set and makes as a perfect gift to yourself or someone special.

  • This Japanese Cherry Blossom Lipstick Stays On Even When Wearing a Face Mask

    27.January.2021 | FASHION

    Japanese cosmetics brand Para Do launched a campaign via Twitter on Thursday (January 21) for people to win a limited-edition glittery cherry blossom edition of their Sakura Veil Lip lipstick.

    Shiawase Sakura Set

    Para Do’s Sakura Veil Lip is known for staying on the wearer’s lips even when they wear a face mask. 150 Twitter users in Japan have a chance to win a special limited-edition variant of the popular product along with a cherry blossom face mask as part of the set. The masks are available in 4 designs.

    Para Do Sakura Veil Lip PK04 Shiawase Kirameku Cherry Blossom Colour | ¥770 (Tax Included)

    The lipstick arrives in a glittery pink. It’s mixed with a whole range of beauty liquids and contains only a little colour to ensure lips are kept moist. It also makes sure lips don’t dry out while wearing a mask, and there is no colour transference from the lips onto the mask, making it perfect for the winter and spring seasons.


    Shiawase Kirameku Lipstick Campaign
    Running: January 21, 2021 – February 21, 2021

    Prize: Shiawase Sakura Set (Contains the Para DO Sakura Veil Lip PK04 Shiawase Kirameku Cherry Blossom Colour and Sakura Face Mask)
    Winners: 150
    How to Participate:
    1.Follow @ParaDo_ on Twitter
    2. Write your wish related to one of the themes #幸の縁 (happiness) #運の縁 (fortune) #結の縁 (relationships) #美の縁 (beauty) in Japanese along with the hashtag #桜お守りリップ. Full details can be found on the official website.

    Sakura Prayers

    Ninna-ji Temple is a World Heritage Site in Kyoto famous for its cherry blossoms. A special event is being held there for the lipstick to pray for happiness happiness.

    Shiawase Sakura – Prayers for luck

    The base of the lipsticks are printed with one of four different prayers: one of happiness, one for luck, one for relationships, and one for beauty. The designs are random so you can look forward to seeing which you get.