Japan’s Ultimate Confectionery Collaboration Invites Shiroi Koibito, Hagi no Tsuki, and Hakata Torimon

20.May.2021 | FOOD

Japanese confectionery giants ISHIYA, KASHO SANZEN, and MEIGETSUDO launched the “Nippon no Omiyagenki Project” (Japan’s Happy Souvenir Project) on May 16, 2021.

 

The project arrives in response to the decrease in tourism as a result of the COVID-19 pandemic. The three brands have come together to start a project to cheer people up with the power of snacks.

For the project’s first release, they rolled out their Omiyagenki Box via the project’s official website on May 16 which includes confections by all three companies wrapped in an original furoshiki cloth.

Omiyagenki Box | ¥5,400 (Tax Included)

 

Comments from the 3 Companies’ Representatives (Translated by MMN)

 

Hajime Ishimizu (President and CEO at ISHIYA CO., LTD.)

“The Omiyagenki Project is a joint effort between our three companies to show hospitality to our customers whose roots lay in their birth-place, who love their home, and yet who kindly travel to us. Though we cannot travel at this moment in time, we hope that our snacks remind the people of Japan of our great regions.”

 

Hidefumi Tanaka (President and CEO at KASHO SANZEN.CO.,LTD.)

“This is the season to enjoy the green scenery of the mountains and rivers, the countryside, the ocean that glimmers endlessly, and the sights of Tohoku, while enjoying something tasty. We deliver these feelings to you in a single wrapper with our brand that represents Hokkaido and Kyushu, and the feeling of travelling to these places.”

 

Shinichiro Akimaru (CEO at MEIGETSUDO CO., LTD.)

“We are unable to travel or go on business trips due to COVID. It’s a time where we have become unable to think about souvenirs. But we want to deliver happiness to the hearts of people in any way we can, and so we hope to give strength and happiness to Japan, even if it’s only a little, with the power of souvenirs from three companies based in Hokkaido, Miyazaki, and Fukuoka.”

 

Keep up to date with the project’s latest additions at their official website below.

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