Virtual Harajuku to Showcase Artiswitch’s First Original Animation by Sunrise Studio & ASOBISYSTEM

25.May.2021 | ANIME&GAME / FEATURES

Artiswitch is a Harajuku-focused fashion, art, and music project launched by Japanese animation studio Sunrise (Mobile Suit Gundam; Love Live!) and ASOBISYSTEM, who are perhaps best known as the agency that Kyary Pamyu is signed to, as well as working with other artists such as Yasutaka Nakata and promoting Japanese pop culture to the world from Harajuku where they are based. As part of the project’s launch, they will feature a pre-showing of an original animation on Virtual Harajuku on May 27, 2021 at 20:00 (JST).

 

Virtual Harajuku is the second area to open inside Virtual Shibuya, a service that recreates Tokyo’s area of Shibuya and its entertainment facilities virtually. Artiswitch’s original animation will feature as part of ‘Virtual Harajuku au 5G POP DAY OUT 2021’ which is being held as part of the opening ceremony of Virtual Harajuku which opened on Tuesday (May 25).

 

The original animation will be Artiswitch’s first released to the world. A special talk show will also take place hosted by Barbie of the Japanese comedy duo Fall in Love. Guests will include Utano Aoi and Yutaro who voice Nina and Akihiro in the animation. MIOCHIN, who has been called the leader of Harajuku’s girl scene and has over 1.6 million followers on TikTok, will also make an appearance. The trio will talk about their favourite parts of the animation, stories from Harajuku, and more. All the guests will appear in Virtual Harajuku as avatars on a special stage located in a virtual version of Jingumae Crossing.

 

The event can be enjoyed with or without a VR headset for free on smartphones, PC, and Mac. Head inside Virtual Harajuku to enjoy the animation and event yourself.

 

The animation will also be subsequently released on Artiswitch’s official YouTube channel on May 28, 2021 at 20:00 (JST). Six episodes are planned in total.

 

“Artiswitch” Teaser

 

Animation Promotional Video

 

Be sure to check out Artiswitch’s first release coming this week!

 

©SUNRISE/Artiswitch Project 

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    yonkey | Comment

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    Kana Adachi | Comment

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    ©征海美亜・吉田玲子・講談社/「東京ミュウミュウにゅ~」製作委員会
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    What is Love? ~The Secret to Shining Bright Lies in the Princess World~

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    A Look at the Event

     

    1. Introduction: 12 Shining Princesses

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    2. Opening Theater: Discover the Secrets to Shining Bright

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    3. 7 Keywords Unravelled From Their Stories

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    From Tangled

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    4. Music and Fragrance: Clad in Radiance Unseen to the Eye

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    5. Glowing Lines: Words That Make the World Shine

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    6. Prologue: Your Own Unique Story Begins

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    Services and Content Offered by Disney at the Exhibition

     

    Disney+

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    Disney DX App

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    A curated list of Disney Princess music is played at the exhibition. If you head to the shop, you can pick up movie soundtracks and other albums. Disney even created a playlist themed on the princesses that’s now available on music streaming services.

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    From Left: Hiroshi Fukui (Managing Director at Cow Brand Soap), Aya Terakawa (Sports Caster), Mari Yamazaki (Manga Author), Ryozo Naganuma (Kotobukiyu’s 3rd Generation Owner), Hikaru Ikeuchi (Chairman of Board of Directors)

    BEAMS JAPAN Shinjuku Floor 1F – Sento no Susume 2021 Pop-Up

    BEAMS JAPAN Shinjuku Floor 1F – Sento no Susume 2021 Pop-Up

    BEAMS JAPAN Sento no Susume 2021 Virtual Venue

    For many years, sento public bath houses have been big part of Japanese culture and are located up and down the country. They are places people go to unwind, relax, and destress. However, with times changing, they are because less part of people’s lives, and the facilities themselves are seeing significant wear and tear as well as not having successors to take over the businesses. Sento no Susume aims to revitalise sento and raise their cultural value once again by showing how they can be enjoyed. The first event was held in January and February in 2019.

     

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  • Hibiya Festival 2021: Musicals, Performances, and More

    26.April.2021 | FES / SPOT

    This year’s Hibiya Festival will take place around Tokyo Midtown Hibiya from April 29 to May 16. Visitors can enjoy free musicals, Japanese dance, opera, and more, all in an open space.

    Hibiya Festival main visual

     

    Peter Pan Broadway Musical – Mini Concert & Talk | Thursday April 29, 2021

     

    Everybody’s Talking About Jamie – Japan’s First Rendition | Sunday May 9, 2021

     

    Hibiya Festival x Hibiya Music Festival Collaboration Stage | Saturday May 8, 2021

     

    Hibiya Outdoor Noh Performance | Thursday April 29, 2021

     

    NBA Ballet | Saturday May 1, 2021

     

    CAT-A-TAC SHOW (CAT-A-TAC) | Sunday May 2, 2021

     

    “Hibiya Ongaku Daigaku” – Shibuya Ongaku Daigaku Open Campas

     

    Hibiya Festival Program

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  • Laforet Harajuku Announces LAFORET GOLDEN WEEK

    24.April.2021 | FASHION / SPOT

    Golden Week is almost here in Japan, and so Laforet Harajuku is readying itself for its special LAFORET GOLDEN WEEK event which will run from April 24 to May 9.

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    The Little Cat Shop by MILKBOY | April 30 – May 9 | Floor 1F Entrance Space

    The Little Cat Shop by MILKBOY is a cat-themed shop by three brands: MILK, MILKBOY, and LAND. It will incorporate hit motifs from the brands’ past line-ups as well as introduce all-new trends. As well as clothes, there are accessories, sofvi toys, and other items, each woven with each of the brand’s touch. There will also be a raffle to win exclusive sofvi toys made by notable sofvi artists like IZUMONSTER and Konatsuya. Plus, all customers who spend over ¥10,000 will get an original sticker.

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    Kuttsuketemiyou Picture Book Pop-Up Shop | May 1 – May 16 | Floor 2F POP UP SHOP SPACE

    Kuttsuketemiyou is a picture book by contemporary artist Ken Kagami and it’s getting its first pop-up shop at Lofret Harajuku. The humorous book sees Kagami seeing what would happen if he tried attaching certain things to animals. It’s a work of artistic nonsense enjoyed by children and adults alike, and fans of the quirky story can get their hands on a range of merchandise featuring the cute creatures. Kagami will also be doing signings.

     

    Kuttsuketemiyou Book ¥1,650 / Mug ¥2,750 / Tote Bag ¥4,180 / T-Shirt ¥4,950 (Tax Included)

     

    ABEMA 5th Anniversary Laforet Harajuku Campaign

    In celebration of ABEMA’s 5th anniversary, it is holding a limited-time campaign in collaboration with several popular Japanese TV shows such as Koi to Ookami ni wa Damasarenai and Black Cinerella. ABEMA is a Japanese video streaming website. During the campaign, customers who spend over ¥2,000 at select stores will receive a limited-edition Black Cinderella sticker and a ticket to an online event centred on Koi to Ookami ni wa Damasarenai. They can also enter a raffle to win signed merchandise from the shows if they show their receipt and have spend over ¥2,000.

     

     

    Harajuku Shopping Week 2021 | April 28 – May 7

    Shoppers who spend over ¥1,000 at select stores will receive a scratch card that may net them a ¥1,000 coupon.

     

     

    UNDER GROUND SNAP Photoshoot | April 29 – May 8 @ 12:00-16:00

    A photoshoot will take place down on Floor B1.5F. Those who sign up can have their photo taken professionally by Gothic and Lolita Market which will be featured in the early June 2021 edition of Laforet Harajuku’s tabloid as well as on HARAJUKU POP WEB. Info on how to apply can be found on LAFORET GOLDEN WEEK’s official website.

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