Kirin Announces Restoration Project With Gogo no Kocha Milk Tea

01.June.2021 | FOOD

Kirin Beverage launched the Gogo Tea Happiness Project on June 1, 2021. The project will donate the proceeds made from select products to locations in Japan that require support in restoration efforts. The first product to launch is the ‘Gogo no Kocha for HAPPINESS Kumamoto Strawberry Tea’ which released in limited quantities in Japan on Tuesday.

 

Kirin Group launched a similar project in 2011 called the ‘Kirin Bond Project.’ in 2016, they began efforts to support the people of Kumamoto after the earthquake that struck there that year – to ‘bind’ them to the future. From then until 2018, they also shot commercials for their Gogo no Kocha milk tea brand at Miharashidai Station, Shirakawa River, and other places around Kumamoto, as well as promoted the village of Minamiaso to showcase its beautiful natural environment.

 

The Gogo Tea Happiness Project takes Kirin back to Kumamoto to continue helping to support restoration efforts, something the company has been doing since July 2011 after the Great East Japan Earthquake struck. For every bottle of Gogo no Kocha for HAPPINESS Kumamoto Strawberry Tea sold, not only does 3.9 yen of the proceeds go towards supporting Kumamoto, it also gives people around Japan the chance to try a type of strawberry grown in Kumamoto called yuubeni. The project also ties in with the 35th anniversary of Kirin’s Gogo no Kocha tea.

RELATED ENTRIES

  • DANDELION PROJECT Celebrating Autumn at Kumamoto Castle for a Limited Time

    15.November.2021 | Uncategorized

    Creative company NAKED is bringing their popular DANDELION PROJECT to Kumamoto Castle from November 19 until December 5, 2021, just in time to celebrate the Autumn Festival Castle Lighting event! 

    The DANDELION PROJECT is inspired by the idea of world peace and hopes to help transcend barriers and connect people in an increasingly divided world. This networked initiative wants to bring this change about by planting (or installing) dandelion-inspired art around the world, while it invites people visiting these dandelion exhibits to send their prayers for peace as a digital flower in real-time. 

     

    To celebrate the recent restoration of Kumamoto Castle’s tower, the DANDELION PROJECT will ask visitors to give their prays for peace and safety as they enjoy the autumn lights. After the 2016 Kumamoto earthquake, the castle has slowly recovered, and this is the final step. Currently, DANDELION installations are popping up around Japan and internationally, with locations in Tokyo Tower, Saga Prefectural Exhibition Hall, and plenty of other places.

     

    NAKED’s popular attractions–the NAKED Distanced Lanterns and NAKED Flower Cleansing–will also be available to participate in during the event. Each is perfect for social distancing, and each will get a special Kumamoto Castle version. Interactive projection mapping will cause flowers to bloom beneath visitors’ feet as they explore. After the event period, the works will be moved to Josaien, where they can be enjoyed until January 15, 2022. 

  • Three PEANUTS Collaboration Tea Cans Available From Senchado Tokyo

    21.August.2021 | FOOD

    Single-origin Sencha speciality store Senchado Tokyo will be collaborating with PEANUTS for the PEANUTS ~Look To Tomorrow~ limited event, held between August 11 and 24, 2021.

     

    “We’re All Friends” Theme

    “We’re All friends” is the theme of the PEANUTS ~Look to Tomorrow~ collab, with PEANUTS & Friends themed goods available to purchase. Senchado Tokyo offers “teatime with friends” and “a solo teatime.”

    The collaboration has been produced and designed to offer a fun teatime at home, with joy in every option.

     

    The collaboration item designs feature Snoopy reading while drinking tea, Snoopy relaxing in an empty cup, and Charlie Brown enjoying some tea while listening to records.

    PEANUTS Collaboration Single-Origin Sencha Can: ¥1,977 (Tax Included)

    PEANUTS Collaboration Hojicha Can: ¥1,836 (Tax Included)

    PEANUTS Collaboration Genmaicha: ¥1,944 (Tax Included)

     

    The Sencha is made using single-origin blend Uji Midori from Kyoto, while the Hojicha is made with stems shallowly roasted in far-infrared to bring out a dazzling fragrance. The Genmaicha blend uses single-origin Saemidori and brown rice.

     

    Whether you’re relaxing with a cup of tea or enjoying a toast with somebody precious, why not invite Snoopy to join your teatime?

     

  • Long-Standing Kyoto Tea Wholesaler Yamamasa Koyamaen Opens Cafe in Tokyo

    03.August.2021 | FOOD / SPOT

    TZEN, a company dedicated to promoting traditional Japanese culture around the world, has teamed up with Yamamasa Koyamaen, a tea wholesaler in business since the Edo period, to open a new matcha cafe in Tokyo!

     

    ATELIER MATCHA, a quick walk from Ningyocho station, is harnessing the concept of ‘the third wave of matcha,’ serving up premium matcha in a cozy atmosphere. 

     

     

    MATCHA Cookies & Cream Shake: ¥748 (Tax Included) 

    MATCHA with Warabimochi and Red Bean Topping: ¥748 (Tax Included)

    MATCHA Jelly Cider: ¥660 (Tax Included)

    MATCHA Granola and Yogurt Latte: ¥715 (Tax Included)

    MATCHA Cotton Candy Milkshake: ¥748 (Tax Included)

    MATCHA Affogato: ¥660 (Tax Included)

    MATCHA Shot (Espresso Style): ¥220 (Tax Included) / MATCHA Water: ¥275 (Tax Included) / MATCHA Green Tea: ¥330 (Tax Included)

    Supreme MATCHA Terrine: ¥660 (Tax Included)

     

    (This is a partial menu, all prices are for those dining in.)

     

    Matcha is becoming popular around the world. ATELIER MATCHA was created to offer customers a unique experience which showcases the true taste and culture of this beloved tea grown in Japan. 

     

     

    Yamamasa Koyamaen is a Kyoto institution, cultivating and grinding matcha tea leaves for 160 years. Over 1,000 tea retailers, department stores, domestic and international trading companies and hotels stock their high-grade matcha, gyokuro, sencha, and other specialty teas, making them one of the most recognized and respected names in this traditional Japanese art. The company even prefers to call themselves a ‘studio’ rather than a ‘factory’, using the 800-year history of tea cultivation in Uji, Kyoto as a starting point to create their masterpieces. 

     

    ATELIER MATCHA is Yamamasa Koyamaen’s first cafe, and also the company’s first experience selling directly to consumers. 

     

    Blending the highest-grade matcha with locally made sweets, the cafe hopes customers will enjoy these original creations while surrounded by the relaxing aroma of tea. 

     

    The matcha used in the cafe includes signature Yamamasa Koyamaen blends, including Ogurayama and Tennozan, both varieties often used in tea ceremonies. For a limited time, the cafe is offering a single-origin blend with one rare variety of matcha, as well as a beverage made with tencha, which are the leaves used to make matcha before being ground down in a stone mortar. Visitors can also enjoy gyokuro and hojicha teas, made from carefully selected leaves. 

     

    Pulling recipes from Yamamasa Koyamaen’s book ‘Kyoto Uji-Koyamaen: Simple Matcha Drinks to Enjoy at Home,’ the menu features refreshing drinks blending the traditional with the modern, with unexpected combinations of soda, fruit and yogurt. Seasonal drinks will also be making an appearance, including shaved ice in summer and chocolate drinks in winter. 

     

    The name MATCHA SHOT packs a punch, using matcha instead of espresso for a needed pick-me-up. MATCHA WATER, a refreshing cup of watered-down tea, offers a way to fully enjoy the fullness and more hidden flavors of this popular Japanese tea. 

     

    As expected, ATELIER MATCHA also has a sweets menu set to impress: these sweet treats feature only the best, created with the top 0.03% of total national matcha production. This insanely high-quality matcha is a part of Yamamasa Koyamaen’s ultimate matcha experience project, titled “ALL FOR ONE,” which provides these rare leaves to some of the country’s top professionals in various fields. 

     

    At opening, only limited qualities of the Supreme MATCHA Terrine, made by well-known pâtissier Toshi Yoroizuka, will be available. 

     

    These authentic matcha creations are perfect for a hot summer’s day, or as a gift for a friend. When in Tokyo, don’t miss it!

     

  • Starbucks Japan Reveals Peach and Pineapple Frappuccinos

    02.August.2021 | FOOD

    Starbucks Coffee Japan is releasing its new summery GO Pineapple Frappuccino® and GO Peach Frappuccino® at all branches on August 4.

     

    Starbucks Japan’s first pineapple beverage, plump and sweet

    Left: GO Pineapple Frappuccino® | Right: GO Peach Frappuccino® | Tall ¥680 (Takeaway), Tall ¥693 (Have-In)

    The two fruity drinks arrive in time for the height of Japanese summer this August. This also marks the first time Starbucks Japan is serving up a pineapple Frappuccino®. The GO Pineapple Frappuccino® is loaded with ripe and fresh pineapple pieces along with a pineapple puree and pineapple sauce. When you’ve sipped about half the cup, mix in the whipped cream to transform the drink into smooth and milky heaven.

     

    The GO Peach Frappuccino® is also loaded with its titular fruit, making it so refreshing it’s like eating a whole juicy peach. Enjoy a combination of fresh peach pieces, puree, and sauce, one which maintains the rich original flavour of this summer-classic fruit.

    Reusable Coffee Cup With Changeable Coloured Lids (437ml) | ¥385 (Tax Included)

    August 2nd will mark 25 years since Starbucks arrived in Japan, bringing to the country a culture of walking around with your coffee in hand. This summer, the coffee chain is also releasing a new collection of seasonal tumblers, as well a new reusable coffee cup which you can swap out with different coloured lids. While the new beverages are on sale, if you buy one of them together with a reusable cup, you can get a free size upgrade on your Frappuccino®.

  • Sumikko Gurashi Bubble Tea Released by XIE XIE PEARL

    29.July.2021 | FOOD

    Bubble tea shop XIE XIE PEARL is collaborating with San-X and their popular corner-dwelling characters Sumikko Gurashi with a line-up of drinks and merch until August 23.

     

    Fruit is the theme of the collaboration which arrives in a line-up of colourful beverages served in limited-time cups. Each character’s drink is loaded with toppings.

    Shirokuma’s Peach Milk | ¥756 (Tax Included)

    Neko’s Jewel Berry Lemonade | ¥756 (Tax Included)

    Tonkatsu’s Caramel Banana Milk | ¥756 (Tax Included)

    Penguin’s Jewel Mint Lemonade | ¥756 (Tax Included)

     

    Original collab goods

    Large Stickers | 4 Designs | ¥330 (Tax Included)

     

    Mini Tote Bag | ¥990(Tax Included)

     

    Mirrors | 5 Designs | ¥550 (Tax Included)

     

    Re-release of previous collab merch

     

     

    Free novelty stickers and pouch

    If you order one of the collab drinks you’ll receive a free sticker, and if you order all four drinks, you get an original Sumikko Gurashi pouch. All you need is your receipt to show at the register.

    ©︎2021 San-X Co., Ltd. All Rights Reserved.

     

  • New Cocktail Menu Gets Served at KYOTO YURA HOTEL MGallery

    28.July.2021 | FOOD / SPOT

    KYOTO YURA HOTEL MGallery is now serving a new cocktail and afternoon tea menu in collaboration with Perrier Promotion.

     

    KYOTO YURA HOTEL MGallery is a hotel group based in Paris, France which operates over 5,000 hotels and resorts in 110 countries worldwide. Together with the mineral water brand Perrier, the two companies launched the ‘Perrier Promotion with KYOTO YURA HOTEL MGallery’ on July 21 which includes a special cocktail and afternoon tea line-up being served up at Lounge & Bar 1867.

    Perrier x MURAKAMI Tote Bag

    Perrier Cacao & Orange Asian Fizz Mocktail | ¥1,300 (Tax Included)

    Perrier Umami & Ryokucha Green Tea Sour Mocktail | ¥1,300 (Tax Included)

    Perrier Citrus Iced Tea Mocktail | ¥1,300 (Tax Included)

    Perrier Evening Iced Coffee Cocktail | ¥1,700 (Tax Included)

    Perrier Flower & Fruit Afternoon Cocktail | ¥1,700 (Tax Included)

    Perrier Promotion with KYOTO YURA HOTEL MGallery is an all-day special event taking place at the hotel. At both the hotel entrance, as well as Lounge & Bar 1867, an artwork collaboration by Takashi Murakami and Perrier is being displayed for the duration of the event, adding a colourful vibe to the spaces.

     

    The drinks line-up includes three mocktails which are available on the free flow drinks menu when ordering the hotel’s popular afternoon tea. The afternoon tea set was conceived by pastry chef Jennie Chiu and is packed full of summer fruits like passion fruit and mango.

     

    During the collaboration, the first 200 people to order either the afternoon tea set or high tea set will also receive a free novelty tote bag featuring the Takashi Murakami’s characters Kaikai and Kiki.

     

    In the evenings, the Perrier Pop-Up Bar are serving two alcoholic cocktails alongside the mocktails.

     

     

  • The Crayon-Shin Chan Nohara Family Get Appointed as Official Restoration Supporters of Kumamoto

    26.July.2021 | Uncategorized

    In an effort to help support of the restoration efforts in Kumamoto after the 2016 earthquake devastated the prefecture, the Nohara family from the popular manga and anime series Crayon Shin-chan have been appointed official Kumamoto Restoration Supporters. This begins with a PR campaign to help promote tourism in Kumamoto’s city of Aso. To celebrate, Shin-chan himself visited the Kumamoto Prefectural Government on July 15.

    Shin-chan’s mother, Misae, was born and raised in Aso, Kumamoto, while himself and his father Hiroshi were both born in Akira Prefecture. Shin-chan considers Aso his second home, and all of this the reason behind the family’s appointment as supporters. The manga series has raised money for Kumamoto numerous times in the past, including for the Crayon Shin-chan 25th Anniversary Exhibition which saw money raised for charity products donated towards relief efforts of the earthquake disaster. This year, the series joins hands with the prefecture once more.

     

    The 2021 summer campaign is being carried with the slogan “I’m fine! ASO.” The Nohara family will serve as PR characters to spread the word about Aso. This will include a digital stamp rally that will have people travelling around the prefecture on their smartphones. The app will be released in August, followed by campaign posters, pamphlets, and other promotional material rolling out.

    When Shin-chan visited the local government office for his appointment as a supporter, he played the Nintendo Switch game Crayon Shin-chan: Ora to Hakase no Natsuyasumi – Owaranai Nanokakan no Tabi with officials, which also released on the same day. In the game you can visit lots of spots around Kumamoto such as Kumamoto Station, Kusasenri Observatory, Tsujun Bridge, Aso Station, and more.

    ©臼井儀人/双葉社・シンエイ・テレビ朝日・ADK
    ©2010熊本くまモン

     

     ⒸNeos Corporation
    Nintendo Switchのロゴ・Nintendo Switchは任天堂の商標です。

  • Showa Summer Dessert Drinks Get Served Up at AWESOME STORE & CAFE IKEBUKURO in Tokyo

    22.July.2021 | FOOD / SPOT

    AWESOME STORE & CAFE IKEBUKURO is now serving up two new summer-exclusive dessert drinks inspired by the Japanese Showa era. The ‘Imitation Gold’ and ‘Blue Light Awesome’ are both available now until September 26.


    Imitation Gold: ¥467 (Tax Included) / Blue Light Awesome: ¥467 (Tax Included) *both served in plastic cups (see below)

    The Imitation Gold’s flavour is reminiscent of an energy drink. It’s topped with vanilla ice cream and colourful gummies. The Blue Light Awesome is a Blue Hawaiian syrup-infused pineapple juice topped with vanilla ice cream and a cherry. Both of these cute dessert drinks are the perfect refreshments for the summer.

    Those who buy both drinks will also receive an original black straw to make the drinks even more Instagrammable. These are available while supplies last.

     

    Some other popular must-tries

    Other classics on the menu to try include soft and chewy bagels, coffees, and more.

    Chocolate High | ¥396 (Tax Included)

    Ebi Avocado | ¥396 (Tax Included)

    Fuwa Toro Bacon Omelette | ¥396 (Tax Included)

    AWESOME Organic Coffee (Hot/Iced) | From ¥217 (Tax Included)

  • McDonald’s Japan Releases Strawberry and Banana Frappes at McCafe by Barista®

    15.July.2021 | FOOD

    McDonald’s Japan released its new Strawberry & Condensed Milk Frappe and Banana Caramel Frappe beverages at McCafe by Barista® branches up and down the country on July 14. The fruity frappes and the perfect choice for the hot summer season.

     

     

    Strawberry & Condensed Milk Frappe | Regular: ¥490

    The strawberry frappe is made with a sweet and tangy strawberry sauce that has fresh strawberry pieces in it as well as juice taken from amaou strawberries grown in Fukuoka which are known for their fresh and sweet taste. Added to the cup is rich condensed milk along with a squirt of whipped cream for a milky and velvety finish.

     

     

    Banana Caramel Frappe | Regular: ¥490

    The banana frappe is filled with a banana puree sauce, banana syrup, and a crème brûlée syrup. It’s topped with smooth whipped cream and a drizzle of caramel sauce. The banana and caramel make for a delicious combination.

  • Matcha Republic Takes Kyoto’s Uji Matcha to Tokyo For the First Time

    07.July.2021 | FOOD / SPOT

    Uji-based matcha tea shop Matcha Republic is taking their menu to Tokyo for the first time with a pop-up shop inside Shibuya Hikarie which will run from July 15-28.

    Matcha Ink Hikarie Exclusive Version Premium Matcha Latte | ¥681 (Tax Included)

    Original Clear Shopping Bag

    Matcha Republic’s ink bottle matcha lattes are super popular on Japanese social media. For their Tokyo pop-up shop, their premium matcha latte arrives in an exclusive design. The dirnk is made from only the best picked matcha leaves to make a smooth, milky beverage. The bottle is also sold in an original shopping bag.

    Matcha Panna Cotta Hikarie Exclusive Version | ¥681 (Tax Included)

    The brand’s popular panna cotta set also arrives in a Hikarie exclusive design. The delicious dessert is made with fragrant Uji matcha.

    PREMIUM GOLDEN UJI MATCHA CASTELLA | ¥2,381 (Tax Included)

    Matcha Republic’s moist matcha castella is sprinkled delicately with gold leaf, creating a luxurious dessert.

  • Sendagaya’s Japanese Tea Cafe Hachiya Reopens After Renovations

    07.July.2021 | FOOD

    Hachiya, a Japanese tea cafe located in Setagaya, Tokyo, reopened on June 28 after undergoing renovations.

    Handmade onigiri rice balls

    Seasonal fruit anmitsu with Japanese tea set

    Hachiya offers a new way to enjoy Japanese tea, serving it in a range of styles such as carbonated, as a tea latte, in smoothies, and more. It’s located in Setagaya, a stylish and relaxed part of Shibuya that’s surrounded by trees and plants and has become more talked about in recent years. Alongside the cafe’s reopening, it has also introduced new items to the menu such as onigiri and animitsu which can be enjoyed together with a cup of tea.

    Matcha with confections

    Ice cream available in four flavours: vanilla, nanko-ume, sobacha, and kusa mochi

    Other new menu items include a set of matcha and confections as well as four different ice cream flavours, all of which go perfect with Japanese tea.

     

    The cafe has incorporated a new lightning system and has also introduced a special coating that uses photocatalysis which can eliminate up to 99% COVID-19, allowing for guests to enjoy their time there safely.

  • NiziU Debut New Song ‘Super Summer’ in Coca-Cola Commercial

    29.June.2021 | FOOD / MUSIC

    As part of Coca-Cola System’s ‘Coca-Cola Summer Campaign,’ the drinks giant is releasing a new summer entry to their Kono Shunkan ga, Watashi (Me in This Moment) TV commercial series on June 28, promoting the start of a new summer. The commercial features the members of Japanese music group NiziU enjoying the hot weather and includes their new song Super Summer which doesn’t have a release date yet.

     

     

    NiziU’z shoot for the commercial

    On set, NiziU arrived with smiles and said to the staff, ‘We look forward to working with you!’ This shoot took place by the sea. The scene begins on the beach, and because the members were so engaged in the shoot, they didn’t notice the wave rolling up to them, making them scream out ‘Cold!’ when it hit their feet. When they’re running along the beach, all the members showed how each of them runs in their own unique way. There’s also a scene when they’re flying a kite, and when they were filming it, a bee appeared out of nowhere. The shoot was full of smiles from start to end, and it shows in the final cut.

     

    NiziU | Interview

    How did the shoot go on this ‘New Summer Start’ commercial, and what were some fun moments?


    ―RIKU
    “We had fun being our normal, natural selves, and I think it shows in the commercial. I experienced at lot of first-time things in this one, so it was a lot of fun.”

    ―RIO
    “Drinking Coca-Cola by the beach makes tastes super good! I enjoyed how refreshed I felt after it took the heat away.”

    ―RIMA
    “I was able to enjoy feeling summer nice and early with the other members and some Coca-Cola!”

    All of you are your normal, natural selves in this commercial. How did you find doing the activities together?


    ―AYAKA
    “Everyone took the coke dropping way too seriously, it was a little scary <laughs>, but I enjoyed how natural we were!”

    ― MIIHI
    “It’d been a while since I flew a kite and the other stuff, so I was hypnotised. It was fun, so I’d love to go to a lodging house with everyone if we get time and do it all again! <laughs>”

     ―MAYA
    “It was my first time flying a kite. You need to be able to run a lot to keep it up high, so I was running around all over the place <laughs>.”

    What parts of the commercial would you want people to look out for?


    ―MAKO
    ‘New Summer Start’ was the theme, so we showed us enjoying the summer in the moment, so I hope people look out for that! I’d also love for it to encourage people to try something new!”

    ―NINA
    “You get to see all of us looking natural in this commercial, so I definitely want people to check that out!”

    ―MAYUKA
    “I personally think the part where we’re all enjoying drinking Coca-Cola at the beach is a must-see part.”

     

    With the core message of the commercial mind, is there anything you too want to try doing this summer?


    ―MAKO
    “Going to the beach with everyone!”

    ―MAYUKA
    “You’re here now, aren’t you? <laughs>”

    ―ALL MEMBERS
    <Laughs>

    ―MAKO
    “We’re here! <laughs> But I want to come here in our free time too! <laughs>”

     ―RIKU
    “I want to try dares! A lot of the members aren’t good with them, so I want to go and have fun doing that with everyone! <laughs>”

    ―MAYUKA
    “I want to eat a big shaved ice with everyone!”

    ―RIKU
    “We’re gonna get brain freeze! <laughs>”

     ―MAYUKA
    “It’ll make a good memory though!”

    ―ALL MEMBERS
    “For sure! Sounds fun!”

     ―AYAKA
    “I want to try making a watermelon dessert!”

    ―MAKO
    “I love that! You’re the best, AYAKA! <laughs>”

    ―NINA
    “I love ice cream, so I wanna try making some myself to enjoy with everyone!”

    ―RIO
    “I’m bad at swimming, so I want to learn to swim this summer!”

     ―MAYA
    “I want to go to a summer camp with all the members, with a BBQ and campfire, and to try out new things together!”

    ―MIIHI
    “I really love summer festivals, so I want to eat something at home with someone you can only get at summer festivals, like whole pickled cucumbers!”

    ―RIMA
    “Summer means nagashi somen noodles, so I really want those!”

    ―MAKO
    “Shall we go get some bamboo then? <laughs>”

    ―RIKU
    “Let’s all get some together! <laughs>”

     


    As part of the Coca-Cola Summer Challenge, NiziU had a go at the summer Coke mix challenge in a video which shows you how to best into Coke in summer.

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