Mizkan Launches Gudetama Egg on Rice Collaboration With Sanrio
10.June.2021 | FOOD
Mizkan launched a social media campaign last Tuesday in collaboration with Sanrio’s popular character Gudetama. As part of the campaign, the lazy egg character is featuring on the packaging for Mizkan’s ‘Tamago Shoyu Tare,’ an egg soy sauce topping for rice. There are eight designs in total, and all limited in stock.
The campaign invites foodies to make their best version of N-TKG, that’s an abbreviation of natto tamago kake gohan, or natto egg on rice. 30 lucky people have the chance to win an original Quo card featuring a Gudetama design. All they need to do is follow Mizkan on Twitter and post their creation along with the Japanese hashtag ＃マイベストNTKG (“My Best NTKG”) while quoting the campaign tweet.
N-TKG Recipe Maker
Mizkan have created a special N-TKG maker where you can make your own digital natto egg on rice. You enter six alphabetical letters which will give you a variety of toppings to creating your own dish. You can then use this as reference for actually making it in real life.
How to Make
1. Enter 6 letters into the recipe maker
2. Make your own original N-TKG using the toppings chosen by the letters you pick
3. Try making the dish yourself!
Submission Period: June 1, 2021 – July 31, 2021
Official Website/N-TKG Recipe Maker: https://mizkan-ntkg.com/
2021 Sanrio Character Ranking: Cinnamoroll Takes Home the Crown For the Second Year in a Row
Sanrio announced the final results and winners of the 36th Sanrio Character Ranking, an annual event where fans vote for their favourite Sanrio character to see who is the most popular. A total of 21,346,750 votes were submitted for 2021.
2021 Sanrio Character Ranking: General Ranking
Comments from the Winners
1st Place: Cinnamoroll
“I’m going to treasure this feeling forever! Thank you all for your support!♪”
2nd Place: Pompompurin
“Thanks so much for cheering me on!♡ I’m so grateful for all the love!”
3rd Place: Pochacco
“I can’t believe I got 3rd again this year! It’s thanks to all your support! I’m going to try hard next year too!”
2021 Sanrio Character Ranking: Collaboration Category
This year sees Cinnamoroll take the top spot for the second year in a row. In the first round-up of announcements, Cinnamoroll was already at number one, but in the second round-up he dipped to 2nd place. That didn’t stop him however as after gaining over 2.3 million votes, he grabbed that shiny crown once again. Pompompurin, who is celebrating his 25th anniversary this year, came in 2nd again, and Pochacco in 3rd again. Hello Kitty, who ranked 5th last year, came in 6th place this year – a place she kept since the second round-up. SHOW BY ROCK!! who will commemorate her 10th anniversary next year came in 8th once again. Kuromi, who received much love from overseas fans this year, climbed from last year’s 7th to 5th this year, making it the first time she has clocked in the Top 5 spot in 11 years. Cogimyun came in 10th after coming in 13th last year, making it her first time in the Top 10.
The Collaboration Category, which began in 2013, saw 27 entrees from different businesses and creators. Popular creators Azuki and Hapidanbui took 1st place this year.
2021 Sanrio Character Ranking
Official Website: https://ranking.sanrio.co.jp/en/
Baskin-Robbins Japan Releases T-Shirt Collection Inspired by 9 Ice Cream Flavours
Japanese fashion brand LEPSIM teamed up with Baskin-Robbins to release a t-shirt collection at LEPSIM stores and the online shop .st on June 2.
Baskin-Robbins Flavour T | ¥3,850 (Tax Included)
Baskin-Robbins Recipe T | ¥3,850 (Tax Included)
LEPSIM is a fashion brand specialising in clothes, cosmetics, lifestyle goods, maternity ware, and more, all of which is aimed at “making women smile.” This ties in with Baskin-Robbins’ motto of “We make people happy” which it does so in Japan with its 1,200 branches. The tee collection features two different kinds of t-shirts inspired by nine ice cream flavours you can order at Baskin-Robbins. The ‘Flavour T’ includes classic vanilla, azuki bean, colourful orange sorbet, and musk melon colours, as well as 2 tie-dye designs based on their Caramel Ribbon and Love Potion 31. The ‘Recipe T’ line-up is a more stylish and sophisticated take with ice cream colours and sleek typography. Each t-shirt also comes with a vinyl multipurpose pouch which is perfect for storing cosmetics, face masks, and other little bits and bobs.
LEPSIM x Baskin-Robbins T-Shirt Collection
Released: June 2, 2021
Where: LEPSIM / .st
Buy online at .st: https://www.dot-st.com/lepsim/
Hololive x Capcom Net Catcher Release Second Merch Collection
Capcom’s online crane game Capcom Net Catcher released its second merch collection in collaboration with Hololive on Saturday. This time, they have a line-up of items featuring the VTuber Tokoyami Towa including acrylic smartphone stands, mouse pads, and tapestries.
Acrylic Smartphone Stand (2 Designs)
Mouse Pad (2 Designs)
Tapestry (2 Designs)
The artwork for the merch was designed by Mitsuki Yano and LAM who are known as the character designers for the Hololive VTubers Airani Iofifteen and Kureiji Ollie.
Featured Hololive Character
In order to become an archdemon, she joined the human society for further studies. She should be studying but is now addicted to gaming. She realized that the method commonly known as “streaming” is also a way to communicate with humans. She is now in the “trial and error” process.
Twitter: https://twitter.com/tokoyamitowa (@tokoyamitowa)
A Hokkaido-based illustrator who designed the Indonesian VTuber Airani Iofifteen. Illustratrates for games, light novels, TCG, and other media.
An up-and-coming illustrator working in character design, visual work, book illustrations, and more. Designed the Indonesian VTuber Kureiji Ollie. Held their first exhibition, ‘Eyes and Thunder,’ in 2020.
Kizuna AI x Alaina Castillo Perform ‘down 4 u’ Song Collaboration
American singer Alaina Castillo released her debut album parallel universe pt. 1 on May 29. The Japanese release of the album includes the song down 4 u performed in collaboration with the world famous virtual YouTuber Kizuna AI.
After amassing hundreds of thousands of subscribers on YouTube, Alaina Castillo was noticed by RØMANS, the Grammy-nominated producer known for working with such artists as Alicia Keys, John Legend, Demi Levato, Lewis Capaldi, and others. Since 2019, Alaina has released a string of singles and as well as an EP. She also made it onto Spotify RADAR, an emerging artist program which helps up-and-coming artists with exposure. Her hit single just a boy was also picked up by V of BTS.
Alaina is a fan of Japanese anime and anime characters. In the music video for her single wishlist which dropped last year, Kizuna AI made an appearance. Alaina herself repaid the favour by performing as a guest at the final show of Kizuna AI’s ‘Virtual US Tour’ in New York on May 30. The two artists came together once more by performing down 4 u feat. Kizuna AI, a track sung in English and Japanese. Comments from excited fans around the world flooded into the live stream.
At the end of the show, the two danced to Kizuna AI’s AIAIAI feat. Yasutaka Nakata.
This marks Alaina’s first collaboration with another artist as well as Kizuna’s first collaboration with an artist from the US.
Alaina’s new album parallel universe pt. 1 features seven tracks including pocket locket, parallel universe, make it rain, and down 4 u.
Identity V x Death Note Crossover Launches
06.June.2021 | ANIME&GAME
NetEase’s multiplayer horror game Identity V is currently holding a crossover event with the anime series Death Note. Running until June 27, fans of the series can look forward to seeing some familiar faces in thrilling mind battles.
Death Note is a manga series written by Tsugumi Ohba and illustrated by Takeshi Obata which was serialised in Weekly Shonen Jump from 2003-2006. The manga has over 30 million copies in circulation. Its anime adaptation aired from 2006-2007. The story tells of a notebook called the Death Note where if you write someone’s name in it they die. It is one of the most well-known series both in Japan and overseas. One of the aspects of the series that draws people in most are the mind battles between its two intellectual protagonists; Light Yagami and L.
Ryuk is a Shinigami, or Death God, and is the one who drops his Death Note into the human world which is eventually found by the protagonist Light Yagami. He did this on on purpose because he was bored one day and wanted to see what would happen if a human had a Death Note. In the game, he will pursue the Survivors.
Light Yagami, the protagonist of Death Note, finds the notebook one day and after discovering its secrets, decides to rid the world of criminals and people he deems villains under the guise of Kira. He will try to escape the Hunters in the game.
L is the second main character of Death Note. Known as the world’s greatest detective, he is tasked with trying to discover why so many people are dying randomly in Japan and who this mysterious Kira is. He will fight against the Hunters.
Misa Amane is a fashion model and supporter of Kira. She also has her own Death Note and eventually becomes the Second Kira. In the game she will take on the role of an engineer and use her skills to make changes to the Manor.
A range of accessories, character actions, furniture, and more themed on Death Note are also rolling out as part of the crossover. Items include apples which are Ryuk’s favourite, Misa’s Death Note, Light’s pen, L’s handcuffs, and more.
Discover all kinds of mysterious during the event
The game is littered with mysterious to be discover and solved. Players can complete daily sign-ins to receive rewards such as Crossover Essence, collecting clues with L by participating in matches, and much more.
Identity V x Death Note Collaboration Event
Running: May 27, 2021 – June 27, 2021
Identity V Official Website: https://www.identityv.jp/2021/dnidv/en/
Sanrio Character Ranking 2021 to Announce Winner in Collaboration With Tokyo Girls Collection
Sanrio has announced that the announcement ceremony for the winner of the 2021 Sanrio Character Ranking will take place in collaboration with Tokyo Girls Collection (TGC), a semi-annual fashion festival in Tokyo, on June 8. The event will be streamed live on Hello Kitty and TCG’s respective LINE accounts, as well as Sanrio’s official YouTube account, so that more people can tune in to this year’s announcement and see which of Sanrio’s characters will take the crown.
80 characters are participating in this year’s Sanrio Character Ranking which will be announced in order from 80 to 1. This year also sees the return of the sub-award categories including Collaboration. Hosting the event as MC is tarento and actress Nao Asahi and the Japanese comedy duo Wagyu ga Tsutome.
But the winner announcement is not the only event scheduled for 2021’s ranking. Since this time is a collaboration with TGC, there will be a fashion runway where popular models will show off their looks, a live performance with JO1 and the Sanrio characters, a rap battle, and more.
Fashion Runway: Famous models display the Sanrio character aesthetic
On the fashion stage, a line-up of well-known Japanese models will serve fashion inspired by Sanrio’s most famous characters including My Melody, Kuromi, Little Twin Stars, and Pompompurin.
Marie Iitoyo and Maika Yamamoto will use a real-time composite photography system as they dress up as the adorable My Melody and her rival Kuromi. Serving the dreamy star-filled world of Kiki and Lala are Kaane and Sakura Saiga, Yoshiaki & Michi, and Rikariko. For the Pompompurin section, which is themed on the golden retriever’s daily life, we have Nana Kato, Ami Komuro, Natsuki Deguchi, Sachi Fujii, and Roy. But that’s not all as Sakachin, Yuki Higashihara, and Reina, who won the LINE LIVE auditions to appear on this year’s fashion runway, will also appear.
A heated rap battle between the Sanrio characters
In the rap battle, KIRIMI-chan, Kuromi, Kogimyun, and Pompompurin will go head to head against special guests Tsukasa Saito of comedy duo Trendy Angel and Yuriyan Retriever.
The Sanrio cast join music artists for a concert
The adorable Cinnamoroll, who is also expanding his work as an idol, will perform alongside JO1, while Hello Kitty will sing with singer-songwriter Sonoko Inoue.
A new virtual experience using the latest technology
Japanese digital advertising company CyberAgent, who produced virtual events and 3DCG content, will be using the latest in 3DCG and XR tech to blur the lines between reality and the virtual space with an interactive experience, such as people’s comments on social media and the video displaying in real time, and more.
2021 Sanrio Character Ranking – Winner Announcement
Running: June 8, 2021 @ 19:30-21:30 (JST)
Watch on Hello Kitty’s LINE Account: https://lin.ee/7juKjZs
Watch on TGC’s LINE Account: https://page.line.me/tgc_line
Watch on LINE LIVE: https://live.line.me/channels/21
Watch on Sanrio’s YouTube Page: https://youtu.be/ujzQG0afFnc
Official Website: https://www.sanrio.co.jp/news/mx-ranking2021-20210527/
Studio Chizu Releases 5th T-Shirt For 10th Anniversary
04.June.2021 | FASHION
Since January, Studio Chizu has been teamed up with the Japanese apparel brand Graniph to release a new t-shirt design every month in celebration of their 10th anniversary. The fifth and final design was released on May 26.
Studio Chizu’s past works have enjoyed great success both in Japan overseas and include Wolf Children (2012), The Boy and the Beast (2015), Mirai (2018), and the highly-anticipated forthcoming entry Belle (2021). All the films are directed by the Academy Award-nominated Mamoru Hosoda.
Mirai x tupera tupera
The past four t-shirt designs have included The Girl Who Leapt Through Time, Summer Wars, Wolf Children, andThe Boy and the Beast, each illustrated by a different popular artist. The fifth and final design is for Mirai which was drawn by tupera tupera and features Mirai, Kun, the mother, the father, and the pet dog Yukko.
Graniph posted an interview with tupera tupera on their YouTube channel which you can watch below in Japanese.
tupera tupera Interview
Studio Chizu x Graniph: Mirai x tupera tupera
Released: May 26, 2021
Price: ¥2,750 (Tax Included)
Buy In-Store or Online: https://www.graniph.com
Graniph YouTube: https://youtu.be/RYfKzzm_moo
Art x Media: https://www.graniph.com/pr/collaboration/detail/202101_studiochizu
My Hero Academia x Clorets Collaboration Announced For Japan
As part of a new campaign by Clorets, the chewing gum brand is set to collaborate with the My Hero Academia when it rolls out a new stock of gum tubs on June 7 featuring design from the anime series
The gum tubs come in four My Hero Academia designs
Win prizes as part of the collaboration
My Hero Academia is an ongoing manga series by Kōhei Horikoshi’s serialised in Weekly Shonen Jump. It’s set in a world where 80% of people have special powers known as “Quirks.” In the story, people with Quirks aspire to become heroes to protect people and the society they live in. The gum collaboration features for tub designs for Clorets’ Mint Clear Mint Gum.
The designs feature illustrations the main character cast including Midoriya Izuki, Bakugo Katsuki, Uraraka Ochako, Iida Tenya, Todoroki Shoya, Asui Tsuyu, Kirishima Eijiro, Yaotorozu Mmo, Kaminari Denki, and Jiro Kyoka. The designs also feature the main visual for the anime’s ongoing fifth season.
As part of the collaboration, Clorets are holding a campaign for fans of My Hero Academia to win a selection of prizes including 30 illustration reprints. Full details will be announced by Clorets at the link below.
Sanrio Puroland Announces Online Puzzle Solving Game With Hello Kitty and Friends
03.June.2021 | ANIME&GAME
Sanrio Entertainment is teaming up with Harekage, a company that incorporates puzzles and riddles into promotional material, to launch a special online puzzle game that will be held via Zoom. The name of the game is “Acquisition of Puroland ~Rescue Captured Hello Kitty~” and it will be held six times on June 18, 19, 25, 26, and July 2 and 3.
In the game, which features a completely original story, players will communicate with the Sanrio characters on Zoom to solve the puzzle. They can write messages of support as well as tell the characters where and what to move. The event is being held online in response to COVID-19 and the shortened hours at Sanrio Puroland, so Sanrio fans unable to travel there can still meet with their favourites online. The stream will take place live from Puroland after closing hours.
How to Play
Players must purchase an online ticket and access the Zoom URL on the day. When the stream starts, an opening movie will play detailing the story. The game has a time limit as well as a final video after completing it. The puzzle and riddle can be accessed from the webpage provided. Players will use the chat function on Zoom to communicate with the Sanrio cast including Hello Kitty, Cinnamoroll, and Pompompurin, and guide them on what they should do to help save Hello Kitty.
This game is different from a quiz where knowledge is the key. Instead, you must use your full power of imagination to use the rules and words provided to line-up keywords in the right order and more. It’s a fun game that both kids and adults alike can get involved with. Kids tend to have more imagination than adults so they might be the ones solve the puzzle first!
© 1990, 2009, 2021 SANRIO CO., LTD. TOKYO, JAPAN 著作 株式会社サンリオ
Acquisition of Puroland ~Rescue Captured Hello Kitty~
Japanese Name: 買収されたピューロランド〜囚われのハローキティを救え〜
Running: June 18, 2021 / June 19, 2021 June 25, 2021 / June 26, 2021 / July 2, 2021 / July 3 2021
Runs: Twice per day
Run ①: Stream Opens 17:50 / Game Runs 18:00-19:30
Run ② Stream Opens 19:50 / Game Runs 20:00-21:00
Ticket Price: ¥3,400 (Tax Included)
Buy Tickets: https://l-tike.com/search/?lcd=34031
Official Website: https://www.puroland.jp/liveshow/nazotoki/
VTuber Yukihana Lamy Releases Her Own Sake Called ‘Yuki-Yo-Zuki’
Yukihana Lamy, a Virtual YouTuber associated with hololive, launched her own Japanese sake project in February to bring her dream to life of making her very own sake by hand. That sake has now been released by the name of Yuki-Yo-Zuki, a premium brand daiginjo sake.
The sake was created in collaboration with Meiri Shurui, a Japanese sake brewery which has been around since the Edo Period. Every single ingredient in the drink was considered from scratch including the type of rice, the ratios, yeast, alcohol content, and so on. The sake is made by hand in a brewery located in Mito, Ibaraki.
Yuki-Yo-Zuki uses Fukushogun Daiginjo as its base, a sake that won Gold in the Sake category at IWC2020. It’s made with a combination of Yamada Nishiki and Biyama Nishiki rice as well as ginjoka, the highest quality daiginjo, known for its light spicy kick and fruity notes. The bottle features an illustration of Yukihana Lamy drawn by Abara Heiki, an artist Lamy likes, with a fusion of black and silver inspired by the meaning of drink’s name: ‘Snowy Evening Moon.’
Yuki-Yo-Zuki – Lamy’s Nihonshu Project
Buy Here: https://www.meirishurui.com/online/
Nike x atmos Release Exclusive Japanese Collection
31.May.2021 | FASHION
atmos teamed up with Nike as part of their ‘Move to Zero’ sustainability project to release a collection of Japan-exclusive colours of the Space Hippie model on Monday.
NIKE SPACE HIPPIE 01 | ¥15,400 (Tax Included)
NIKE SPACE HIPPIE 02 | ¥18,150 (Tax Included)
NIKE SPACE HIPPIE 03 | ¥21,450 (Tax Included)
OVER PRINT T-SHIRT (GUCCIMAZE) | ¥6,600 Each (Tax Included)
OVER PRINT T-SHIRT (COIN PARKING DELIVERY) | ¥6,600 (Tax Included)
OVER PRINT T-SHIRT (BOTANIZE) | ¥6,600 (Tax Included)
Free EMAKE CUSHION to the first 50 people
Space Hippie is Nike’s exploratory footwear collection inspired by life on Mars—where materials are scarce and there is no resupply mission. Created from scraps, or “space junk”, Space Hippie is the result of sustainable practices meeting radical design. The uppers are made from recycled polyester, and soles are a combination of Nike’s impact absorbing material used when making their ZoomX foam and material scraps. The plain shoebox, too, is made from recycled materials.
This new sustainable collection are upcycled designs made in collaboration with atmos, atmos pink, UNDEFEATED, BAI, and X-girl. There’s also a collection of t-shirts which are available on first-come, first-served basis to those who pick up a pair of Space Hippie sneakers. Designs were made by popular graphic artists GUCCIMAZE and COIN PARKING DELIVERY as well as the up-and-coming shop BOTANIZE.
Nike Move to Zero x atmos
Released: May 24, 2021 (Japan Only)
Product Page: https://www.atmos-tokyo.com/lp/space-hippie-lp-top
atmos Official Website: http://www.atmos-tokyo.com
Tongari Corn Chips x Belle Anime Film Collaboration Announced
House Food Groups has announced that it will roll out limited-time packaging of its popular Tongari Corn snack in early July in collaboration with the upcoming anime film Belle which will be released in Japanese cinemas on July 16, 2021.
There will be six packaging designs in total with three each for both the salted and the grilled corn chips. The designs include the poster for the anime film on the front and scenes from the film and the 10th anniversary poster for Studio Chizu, who are animating the film, on the back.
The film is being directed by Mamoru Hosoda who is known for such hit anime films as The Girl Who Leapt Through Time (2006), Summer Wars (2009), Wolf Children (2012), The Boy and the Beast (2015), and of course his 2018 hit Mirai which was nominated for an Academy Award in the category Best Animated Feature Film at the 91st Academy Awards.
Studio Chizu describes the story: “The protagonist of this story, Suzu, is a 17-year old high school girl living with her father in a rural town of Kochi — their town is a textbook definition of depopulation in the Japanese countryside. Wounded by the loss of her mother at a young age, Suzu one day discovers the massive online world, “U,” and dives into this alternate reality as her avatar, Belle. Before long, all of U’s eyes are fixed on Belle (Suzu), when one day the mysterious and infamous Dragon-like figure appears before her.”
Assari Shio (Salted)
Delightfully seasoned with sea salt, 50% of which comes from the deep ocean, to perfection so you never get bored of the chip’s moreish flavour.
Yaki Toumorokoshi (Grilled Corn)
Grilled corn flavoured and seasoned with umami-packed soy sauce.
Assari Shio Packaging
Yaki Toumorokoshi Packaging
Enjoy a packet of Tongari Corn or some Japanese snacks while you watch Belle!
Tongari Corn x Belle Packaging Collaboration
Release Date: Early July 2021
House Foods Group: https://housefoods-group.com/