Mizkan Launches Gudetama Egg on Rice Collaboration With Sanrio
10.June.2021 | FOOD
Mizkan launched a social media campaign last Tuesday in collaboration with Sanrio’s popular character Gudetama. As part of the campaign, the lazy egg character is featuring on the packaging for Mizkan’s ‘Tamago Shoyu Tare,’ an egg soy sauce topping for rice. There are eight designs in total, and all limited in stock.
The campaign invites foodies to make their best version of N-TKG, that’s an abbreviation of natto tamago kake gohan, or natto egg on rice. 30 lucky people have the chance to win an original Quo card featuring a Gudetama design. All they need to do is follow Mizkan on Twitter and post their creation along with the Japanese hashtag ＃マイベストNTKG (“My Best NTKG”) while quoting the campaign tweet.
N-TKG Recipe Maker
Mizkan have created a special N-TKG maker where you can make your own digital natto egg on rice. You enter six alphabetical letters which will give you a variety of toppings to creating your own dish. You can then use this as reference for actually making it in real life.
How to Make
1. Enter 6 letters into the recipe maker
2. Make your own original N-TKG using the toppings chosen by the letters you pick
3. Try making the dish yourself!
Submission Period: June 1, 2021 – July 31, 2021
Official Website/N-TKG Recipe Maker: https://mizkan-ntkg.com/
Manga Series Dandadan Gets Collaboration Merch at Tower Records to Celebrate Volume 3
To celebrate the release of volume 3 of the Dandadan manga series, participating Tower Records locations in Japan will be selling some collaborative merchandise starting on December 3. The items will also be available to purchase on Tower Records Online.
Acrylic Keychain (8 varieties): ¥715 (Tax Included)
*This product is limited to 16 per person.
Square Pins (6 varieties): ¥605 (Tax Included)
*This product is limited to 12 per person.
Sticker (Momo Ayase, Okarun, Aira Shiratori & Turbo-Granny, 3 Varieties): ¥880 each
Tiny Pin: ¥660 (Tax Included)
Sticky Note Set: ¥880 (Tax Included)
Towel: ¥2,200 (Tax Included)
Reversible Reuseable Bag: ¥2,200 (Tax Included)
T-shirt (Okarun, Turbo-Granny, 2 varieties): ¥3,850 each
©︎龍幸伸 / 集英社
Dandadan x TOWER RECORDS
Release Date: December 3, 2021 *Reversable bag will go on sale December 10
Participating Locations: Shibuya, Shinjuku, Sapporo PIVOT, Sendai PARCO, Ikebukuro, Akihabara, Machida, Kawasaki, Nagoya Kintetsu Pass’e, Umeda NU Chayamachi, Fukuoka PARCO
Tower Records Online: https://tower.jp
Pui Pui Molcar and Godiva Christmas Cake Now on Sale
Orders are now open for a Godiva Christmas Cake featuring the adorable hamster/car hybrid characters from Pui Pui Molcar! Godiva stores nationwide will accept orders until December 5, and those wanting to snag one can also put in an order at the Godiva online store. ZOZOTOWN is also selling collaborative goods based on this unlikely team.
Pui Pui Molcar is the first animated television series directed by Asaki Misato and it instantly captured the hearts of children and adults alike with its short episodes and fluffy characters. The series began broadcasting in January 2021, and is only the first week, the official Molcar Twitter page exceeded 100,000 followers. Following a cast of tiny guinea pigs turned into cars, it’s a fun watch for the entire family.
Pui Pui Molcar x Godiva Christmas Cake: ¥6,480 (Tax and Shipping Included)
The collaborative cake features a chocolate plate with popular Molcar characters and is topped with kiwi, grapefruit, peaches, and other fruits. The chocolate cream is made with fresh Hokkaido cream with a hint of cocoa from Central and South America. Sweets and sour strawberries give the pastry a kick, and the sponge within is incredibly fluffy. The cake also comes with a limited-edition Pui Pui Molcar keychain!
Some collaboration merchandise such as bags, plushies, and apparel, are on sale at ZOZOTOWN. Check the site for more details!
Pui Pui Molcar x Godiva Christmas Cake
Reservations are accepted until December 5, 2021
Delivery Dates: December 20 – December 26, 2021 *Delivery date cannot be specified.
Where to Order: Limited-Time Godiva stores nationwide, Godiva Online Shop
List of Stores: https://www.godiva.co.jp/boutique/storelist/?grouping=109
ZOZOTOWN Product Sales Page: https://zozo.jp/search/?p_gtagid=1273622
MAISONdes’ First Collaborative Track ‘Rally, Rally feat. Pii, meiyo’ Released
30.November.2021 | MUSIC
MAISONdes, the creator of the ‘most-used song on social media’ in 2021, has released a new collaborative track. The music video for Rally Rally is also available to watch on YouTube!
The new track has become a smash-hit in Japan, with the project’s popularity across social media continuing to grow. MAISONdes is a unique music project. Extremely popular on TikTok, it’s described only as ‘a fictional apartment building somewhere,’ where a different singer and creator features on each and every track. Each song is even labeled with a room number. This allows up-and-coming artists to collaborate in ways they never anticipated. Artist meiyo features on the new track, a creator who just recently made his major debut. The artist Pii remains a curious addition to the recent Japanese music scene, having never revealed her face and communicating her music through a self-animated character.
This new track will be used as the ending theme for the November edition of the morning show ‘Mezamashi 8.’
Popular artists like yama, Nakimushi, Kujira, Moka Sato, Riu Domura, Wanuka, and haruno have participated in the project. Released in May, ‘Yowanehaki feet. Wanuka, asmi’ won the TikTok Song Ranking four times in a row and has over 100 million views on the app. In August, vocalist asmi appeared on THE FIRST TAKE. The song also attracted a great deal of attention on Line Music, Spotify, and Apple Music.
MAISONdes Room #111 – ‘Rally, Rally’ feat. Pii, meiyo
Download/Streaming Links: https://smr.lnk.to/cq5Z4R
Official YouTube: https://www.youtube.com/channel/UCgRgH7nHGEV7q0QrtIuWoUA
Saki Ashizawa to Perform at SANRIO Virtual Fes in Sanrio Puroland Event
29.November.2021 | ANIME&GAME
Saki Ashizawa, a member of the virtual music production company RIOT MUSIC, will perform at Sanrio’s first-ever event in the metaverse ‘SANRIO Virtual Fes in Sanrio Puroland.’ The music and entertainment festival will take place on December 11 and 12, with Ashizawa taking the stage on December 12.
Chosen as the second artist to perform on the 12th, Ashizawa will appear during the B3: FUTURE STAGE, which will blend both kawaii and futuristic space elements. Fans can also look forward to the Saki Ashizawa x Badtz-Maru collaboration figures for sale at the event’s digital store.
With a sharp and aggressive voice filled with passion, Ashizawa’s performances are one-of-a-kind. Singing since before she can remember, she’s said that singing is now the only way she knows how to live. Initially singing for fun, after meeting her current producer, she realized that even if she wasn’t perfect she could still connect with people through her music. In 2020, she decided to go pro and joined RIOT MUSIC. She continues to perform to connect with the audience’s heart.
©‘21 SANRIO 著作（株）サンリオ
Popular voice actors Ayana Taketatsu and Yusuke Kobayashi to feature in HAKUNA Live project MV
Social Live Streaming App HAKUNA Live released the music video teaser for the project ‘Today, I’ll be where you belong’ in collaboration with popular voice actors Ayana Taketatsu and Yusuke Kobayashi.
‘Today, I’ll be where you belong’ Project MV Teaser (30 seconds ver.)
The MV teaser is a compilation of parts featuring both Ayana Taketatsu and Yusuke Kobayashi. The full version of the MV will be available soon, so stay tuned!
A girl from the countryside lives alone in the city as she enters college, and a boy looks forward to wearing a suit to work as a new member of society.
As they embarked on a new life, they lost their normal routine of life due to Covid-19.
They are taking online classes and working remotely from home, which makes their days blur.
Then they came across HAKUNA Live and found a new “place” after spending their time alone in their room for a long time.
©MOVEFAST Company. All rights reserved.
‘Today, I’ll be where you belong’ Project
Official Site: https://movefast.company/
Socks Specialist Tabio to Launch its 2nd Collection in Collaboration with Fashion Brand Toga
26.November.2021 | FASHION
Japanese socks specialist Tabio has launched its second collection in collaboration with Toga, a Japanese fashion brand created by fashion designer Yasuko Furuta.
The collection consists of four different types of socks that combine Tabio’s technology with TOGA’s elements, including socks with the same patterns as TOGA’s garments and sheer socks that sold out immediately last time. The socks are presented in a special package that makes them the perfect winter gift. You can purchase them at the official online store and other limited edition Tabio stores.
TOGA × Tabio
Where to buy: Tabio Online Store（https://tabio.com/jp/）
10 Tabio Limited Stores (Tabio Japan GINZA SIX、Tabio Omotesando Hills, Tabio Roppongi Hills, Tabio Lumine EST, Tabio Tamagawa Takashimaya, Tabio NEWoMan Yokohama, Tabio JR Nagoya Takashimaya, Tabio Nagoya LACHIC, Tabio Grand Front Osaka, Tabio LACHIC Fukuoka Tenjin）
TOGA stores, TOGA Online Store (https://store.toga.jp/)
Cardcaptor Sakura and Sanrio Collaborate on New Collection
A new collection of goods featuring Sakura Kinomoto and popular Sanrio characters is here! The collection features everyone’s favorite magical girl combined with beloved characters such as Hello Kitty, My Melody Pompompurin, Cinnamoroll, and Kuromi.
The Cardcaptor Sakura manga series was serialized from 1996 until 2000 in the monthly girls’ manga magazine Nakayoshi. In 2016, a new version of the series was released titled Cardcaptor Sakura: Clear Card and the magical girl series is celebrating its 25th anniversary in 2021. An anime series aired from 1998 to 2000, with a Clear Card adaptation airing in 2018.
This is the second collaboration between Sanrio and Cardcaptor Sakura, with the first coming in 2018 with Little Twin Stars. In these collaboration designs, each Sanrio character wears costumes made by Sakura’s best friend Tomoyo, and Sakura wears a special costume with Hello Kitty and My Melody ears. One of these designs is only available at official Sanrio stores.
Sanrio Store Designs
The Sanrio Characters x Cardcaptor Sakura series will be available starting November 26 at Sanrio stores and November 25 at the Sanrio online shop.
Drawstring Bag Set: ¥1,980
Secret Acrylic Keychains (6 varieties): ¥715 each
Acrylic keychains and charms will come in blind packaging. Five of the designs have been revealed, but there is a sixth secret one to find!
Square Tags (5 varieties): ¥660 each / A5 Clear Folder (6 varieties): ¥385 each
Special Rubber Mascot Keychains
These keychains will be available in capsule machines nationwide, and in March 2022, Cardcaptor Sakura x Sanrio plushies will also be available!
©️C,ST/K,EP,N ©️’21 SANRIO 著作(株)サンリオ
Sanrio Characters x Cardcaptor Sakura
A Tachikoma From Ghost in the Shell SAC_2045 Arrives at New Balance Harajuku
As a part of the brand’s 9BOX series, New Balance has released a new graphic T-shirt collection in collaboration with Ghost in the Shell SAC_2045. The items went on sale November 12, and to commemorate the release, a Tachikoma from the series has arrived at New Balance Harajuku! For those who may not have seen the series, a Tachikoma is an AI tank prominently featured in the Ghost in the Shell universe.
Long Sleeve T-Shirt
Motoko Kusanagi, the main character of the series, perfectly exemplifies the New Balance brand, which promotes ‘fearless independence.’ Five new t-shirt designs are now available, all drawn by Ilya Kuvshinov, the character designer for Ghost in the Shell SAC-2045. The collection is available at official New Balance stores nationwide, as well as the online store and participating ABC Marts. Those who purchase items from the collection will receive a collaboration sticker, and a special picture frame will be available on the New Balance official store app NB Shop.
New Balance’s flagship store in Harajuku is celebrating its fifth anniversary this year and was the backdrop for the cover of Rolling Stone Japan to promote the collaboration. Fans of the anime series shouldn’t miss out on these stylish threads!
Ghost in the Shell SAC_2045 x New Balance
On Display from November 20 – December 2, 2021
Location: New Balance Harajuku
Collab Details/Store: https://shop.newbalance.jp/shop/e/eEnb-app-9boxgits
Furniture Maker Karimoku Releases Collaboration Collection with Blue Bottle Coffee
Blue Bottle Coffee Japan is collaborating with furniture maker Karimoku for a new collection scheduled for release on December 1, 2021. The items will be available at select Blue Bottle Coffee Cafes, at the Blue Bottle Coffee online store, and at pop-up store locations.
Karimoku is one of Japan’s leading wooden furniture manufacturers. Each of the three items in the collection was not only designed to be easy to use but to be pieces of interior decoration. Karimoku has also produced furniture for some of Blue Bottle Coffee’s cafes in the past, with their pieces being well-received for their design and comfort.
Karimoku x Blue Bottle Coffee Morning Collection
Blue Bottle cafes are known for their simple designs, and these items exemplify that, using soft curves perfect for adding warmth to any room. These items are completely sustainable and long-lasting, so why not snag one as a holiday gift?
Karimoku x Blue Bottle Coffee Morning Collection
Release Date: December 1, 2021
Where to Buy: Participating Blue Bottle Coffee Cafes (Kiyosumi-Shirakawa Flagship, Shibuya, Ginza, Minatomirai, Kyoto, Umeda Chayamachi, Kobe) / Blue Bottle Coffee Official Online Store / Pop-up Store
Official Site: https://store.bluebottlecoffee.jp/
Apparel Brand KANGOL Opens Preorders for Tokyo Revengers Collaboration Goods
KANGOL has officially opened preorders for its new Tokyo Revengers collaboration collection on its online store.
The KANGOL brand originated in England in 1938 and is popular among street fashion-lovers around the world. Recognizable by its signature kangaroo mark, this new Tokyo Revengers collection combines the series’ street sense with the high-quality KANGOL brand, popular among artists in the music scene.
Tokyo Revengers has proven to be a driving force in bringing Japanese anime culture to people around the world, blending science fiction, action, suspense, and classic gangster swag. The recent feature film, in particular, shows a fast-paced representation of Japanese street culture from the past to the present, with each character having their own individual style and principles. Now, using this lineup from KANGOL, fans can show off their own style. Which piece are you after?
Sanrio Starts First Multiprotagonist Manga Series ‘Maimaimaigoen,’ Focusing on Growing Pains
19.November.2021 | ANIME&GAME
Sanrio has started an ambitious new manga project. ‘Maimaimaigoen’ is currently being serialized on the Young Ace UP website, and a special music video by Vocaloid producer Kairiki Bear has been released to celebrate the series start. A free game is also under development and is scheduled to be released during 2021.
Nursery School Students: (From the Top Row, Left) Maria, Hikaru, Shinta, Kanata, Daigorou, Lion, Lime, Zoya (From the Bottom Row, Left) Madoka, Yuzuriha, Hayate, Mamoru, Rinrin, Wataru, Daiya, Aki
Teachers: (From the Left) Yuu Okada, Rumi
The Mysterious Lifeform, ‘Froggy Egg’
‘Maimaimaigoen’ is an ensemble drama series focusing on emotional growing pains. In an age where many people feel uncomfortable in their own skin, this story is sure to hit close to home, affirming that it’s perfectly okay to be just the way you are. The story invites readers into the world of many diverse characters, each with incredible individuality. ‘Maimaimaigoen’ aims to team up with unique creators in the future, and with that in mind, Sanrio has released some guidelines for fan content. This is the first time Sanrio has ever directly offered support to fan creators.
To commemorate the manga’s release, a collaborative music video with popular Vocaloid creator Kairiki Bear is now available to watch on YouTube. The artist has over 560,000 subscribers.
The latest information about the project will be released on pixivFANBOX, along with new creator content and behind-the-scenes stories. Don’t miss it!
One day, a group of nursery school students and their teacher, Yuu, go on a field trip to Sanrio Puroland. Suddenly, they are swept away into a deserted amusement park called ‘Yuuropia.’
Froggy Egg, a mysterious creature from this strange world, explains that by completing the attractions in the park, the children can return to their world…
Kairiki Bear Official YouTube: https://www.youtube.com/user/kairikibear
Young Ace UP Page: https://web-ace.jp/youngaceup/contents/1000191/episode/5857/
Official Site: https://www.sanrio.co.jp/
Shoe Brand atmos to Open Limited-Time Pop-Up Shop in Collaboration With BLUE HAMHAM
19.November.2021 | FASHION
BLUE HAMHAM, the adorable character designed by animator Arimura Taishi, is teaming up with popular sneaker shop atmos for the two brand’s first-ever collaboration collection! Merchandise will include a T-shirt and hoodie, both unisex, and both available in three sizes. These will be on sale from November 19 until November 28 at the atmos online store and the atmos x BLUE HAMHAM Pop-Up Store being held at the atmos pink flagship store in Harajuku.
atmos x BLUE HAMHAM Long Sleeved T-Shirt
atmos x BLUE HAMHAM Hoodie
BLUE HAMHAM are four music-eating space hamster brothers from a planet called ‘Proxima b.’ Their animations on Twitter, TikTok, and other social media platforms have garnered over 300 million views worldwide. Bringing Tokyo sneaker culture to the world, atmos derived its name from the word ‘atmosphere,’ and aims to be a shop as natural as the air around you. This is sure to be a collab unlike any other!
Guests to the pop-up store can enjoy a photo booth, allowing visitors to take photos with BLUE HAMHAM. A special AR filter on Instagram will also let guests transform into one of these space hamsters!
atmos x BLUE HAMHAM
Collaboration Merch on Sale: November 19, 2021
atmos x BLUE HAMHAM Pop-Up Store
Running: November 19 – November 28, 2021
Address: atmos pink flagship store Harajuku (Iberia Building 1F, 6-5-3 Jingumae, Shibuya)