Takara Tomy’s ‘Pretty Series’ Releases Rice as Part of 10th Anniversary Project

11.June.2021 | ANIME&GAME / FOOD

Last year, Takara Tomy launched a special project in celebration of the 10th anniversary of the Pretty Series rhythm game, which has continued into and through 2021. As part of the project, the company introduced a side project called the ‘Support Everyone’s Home Project’ to bring together fans and locals across all regions of Japan to help promote those regions, their products, and famous sightseeing spots.

 

Pretty Rice promo illustration

Planting the rice

The first location to be part of the project is the town of Ugo in Akita Prefecture. Yui Yumegawa, the blonde-haired, rice-loving idol character and protagonist of Idol Time PriPara, has been appointed the official ambassador of Ugo. The town is known for its Akita Komachi brand of rice which Yui is helping to promote. As part of the project, people will be able to help farm the rice together with local children in Ugo. The rice they are cultivating is packaged and sold as Pretty Rice. The packaging of the rice features a cute illustration of Yui.

 

The project has much more planned for the future with even more characters set to become spokespeople for regions across Japan.

 

 

© T-ARTS / syn Sophia / テレビ東京 / PSプロジェクト

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