Pompompurin’s 25th Anniversary Celebrated With Limited Edition Dessert at FamilyMart

15.June.2021 | FOOD

Sanrio teamed up with the convenience store chain FamilyMart to commemorate the 25th anniversary of their popular character Pompompurin with a special soufflé and macarons that hit shelves up and down Japan on June 8.

Pompompurin Soufflé Pudding | ¥276 (Before Tax)

Pompompurrin & Cinnamoroll Macarons | ¥350 (Before Tax)

Pom’s Kitchen Campaign

The Japanese pudding-style soufflé is made with smooth and velvety custard and caramel. It’s sold in a cup in three different original designs. Also available as part of the celebration is a set of macarons made to look like Pompompurin as well as Cinnamoroll, another one of Sanrio’s most popular characters. They are wearing cute king and queen crowns respectively.

 

A campaign is also being held where you can win some special Pompompurin merchandise by posting a photo of a rice dish inspired by Pompompurin on social media. More details can be found on the campaign website below.

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  • 60th Anniversary Sanrio Exhibition: The Beginning of Kawaii to Open at Roppongi Hills

    25.July.2021 | FASHION / SPOT

    From Hello Kitty to Pompompurin, Cinnamoroll, My Melody, and more – Sanrio’s internationally adored cast of characters can be universally agreed to be representatives of Japan culture of ‘kawaii.’ In celebration of Sanrio’s 60th anniversary, the company have announced an exhibition centred on the beginning of kawaii culture. The event will take place at TOKYO CITY VIEW from September 17, 2021 to January 10, 2022.

     

    60th Anniversary Sanrio Exhibition: The Beginning of Kawaii recently finished up at the Matsuzakaya Art Gallery in Nagoya on June 12 and is set to move to Ōita Prefectural Art Museum where it will run from July 10 to September 5 before heading to TOKYO CITY VIEW. This exhibition will not only look back over Sanrio’s 60-year history, but will also dive into how Japan’s culture of ‘kawaii’ came about. Fans of Sanrio and Japan’s kawaii can expect product and design showcases, in-depth explanations, and more.

     

    Sebastian Masuda’s iconic artwork is the centrepiece of the exhibition

     

    Entrance exhibit in the daytime

    At the entrance of the venue is the Unforgettable Tower, a symbolic art piece by Sebastian Masuda created exclusively for this exhibition which towers 6 meters tall. It’s made up of countless plushies of Sanrio characters such as Hello Kitty.

    Entrance exhibit in the evening

    The kawaii installation stands gorgeously against the cityscape of Tokyo which makes for an Instagrammable photo in the evenings when the city is lit up. The piece, as its name suggests, hopes to create unforgettable memories. The exhibition is set to run through Halloween, Christmas, and New Year, so visitors are sure to make some memorable ones.


    © 2021 SANRIO CO., LTD. APPROVAL NO. SP610376

     

    Shouta Aoi’s voice as the tour guide

    Having lent his voice to other Sanrio events, including at Sanrio Puroland and in collaboration with the Little Twin Stars, the Japanese singer, actor, and voice actor Shouta Aoi has recorded announcements for the exhibition which will be played to guide people around the event.

     

    A themed menu created for the Tokyo exhibition

    From Left: Anniversary Afternoon Tea / Hello Kitty Daisuki Fried Apple Mille-Feuille / Cinnamoroll’s Balloon Trip

    © 2021 SANRIO CO., LTD. APPROVAL NO. SP610376

    THE SUN & THE MOON, a cafe and restaurant fusion on the same floor of the exhibition, will serve up food, desserts, and non-alcoholic cocktails inspired by the Sanrio characters. Special seasonal afternoon tea sets will also be sold on Halloween, Christmas, and more too.

     

    Dates
    Restaurant: September 17, 2021 – January 10, 2022

    Cafe: December 15, 2021 – January 10, 2021

    *Closed December 21-26

     

    The main exhibition

    The exhibition will be split into six zones with 10 different themes. Over 800 products, documents, and materials related to Sanrio will be presented, many of which will shine a spotlight on some of their most famous characters out of their roster of 400, such as Hello Kitty and My Melody, and other characters that might not be known to those outside Japan such as best friends Patty & Jimmy. It’s a chance to walk through the history of Sanrio and Japan’s culture of kawaii.

    © 2021 SANRIO CO., LTD. APPROVAL NO. SP610376

    © 2021 SANRIO CO., LTD. APPROVAL NO. SP610376

    © 2021 SANRIO CO., LTD. APPROVAL NO. SP610376

    One of the six zones will look into secrets of Sanrio through the globally-beloved kawaii icon Hello Kitty. Another will display outfits such as the Hello Kitty dress worn by Lady Gaga.

     

    Original merchandise

    A small peek at just some of the items available

    © 2021 SANRIO CO., LTD. APPROVAL NO. SP610376

    Sanrio fans can also get their hands on a collection of merchandise with designs ranging from the exhibition’s main visual to classic designs. There will be over 100 items to sift through.

     

    Tickets for the exhibition will be available from August 1. A limited number of special tickets that include free merch will also be released.

    © 2021 SANRIO CO., LTD. APPROVAL NO. SP610376

  • Rilakkuma x Tower Records Collaboration Includes Exclusive Merchandise and Themed Cafe Menu

    24.July.2021 | FASHION / FOOD

    Tower Records has announced Rilakkuma x Tower Records Campaign 2021, an event set to run from August 4 to August 29. The retail music chain is joining paws with Rilakkuma and company for a campaign with the theme “Wow, what a surprise!” at Tower Records stores, their online shop, and Tower Records Cafe.

     

    Merch collab line-up

    Tower Records has collaborated with Rilakkuma every year since 2009. This year sees the arrival of brand new original merchandise, a CD, and themed cafe.

     

    The merchandise will be available at 27 Tower Records stores, Tower Records Cafe Omotesando, and online. Enjoy adorable original artwork of Rilakkuma, Korilakkuma, Chairokoguma, and Kiiroitori. There’s lots of freebies to get your hands on too – check out the line-up below.

    Available at 27 Tower Records stores, Tower Records Cafe Omotesando, and the online shop

    Available at Tower Records Shibuya, Tower Records Cafe Omotesando, and the online shop

    Free character cards with every purchase

    Red Rilakkuma zabuton floor cushion

    For this year’s campaign, Rilakkuma fans can win themselves a zabuton floor cushion too. For a chance to win, you need to sign up online.

    Tower Records x Rilakkuma CD cover

    Postcard included with CD

    The eighth Tower Records x Rilakkuma CD includes background music for doing yoga. There are 15 popular J-pop tracks in total which can be enjoyed for just chilling out to as w2ell.

     

    Themed cafe menu

    The cafe collaboration at Tower Records Cafe Omotesando takes on an American diner theme. Takeout drinks will also be available at the Nagoya Sakae SKYLE and Umeda NU Chayamachi branches too.

    At Tower Records Omotesando

    Table mats at Tower Records Omotesando

    Rilakkuma, Korilakkuma, Chairokoguma, and Kiiroitori themed dishes, drinks, and desserts

    Receive a free fan when you book a table in advance

    Receive a free postcard when you order from the collab menu

    Set of 3 original stickers

    Free postcard when ordering from the Special Menu

    Free postcard when you order a takeout bottle

    Collect all six stamps in the stamp rally to win a poster

    During the campaign, for every piece of merchandise ordered, you’ll receive one of four possible character cards. 20 people who also scan the QR codes included on the cards by September 12 will be randomly chosen to win either a white Rilakkuma zabuton cushion or a ¥3,000 Tower Records gift card.

    ©2021 San-X Co., Ltd. All Rights Reserved.

  • Win a Signed GENERATIONS from EXILE TRIBE Poster With JOYSOUND’s Campaign

    23.July.2021 | MUSIC

    GENERATIONS from EXILE TRIBE released their sixth studio album Up & Down on July 14, 2021. To promote the new record, which comes a year and eight months since their last album, the boy band are collaborating with the Japanese karaoke chain JOYSOUND.

     

    The collaboration campaign is taking place at select JOYSOUND branches, including with the company’s latest JOYSOUND MAX GO machines. Fans can participate both at the karaoke booths as well as at home by using the official JOYSOUND app which is available on both iOS and Android.

     

    Those taking part in-person at the karaoke booths will use the free Kyoku Navi JOYSOUND app, which turns their smartphone into a karaoke remote control, to select any of the 13 tracks from the band’s new album Up & Down, which includes five new songs such as HELLO! HALO! (feat.DANCEARTH). You can enter the campaign multiple times by singing each song once per day for a total of 13 submissions eveyrday.

     

    If you’re singing from home, you use the JOYSOUND app and from there you share your performance on Twitter. You must tweet your post with the hashtag #GENERATIONS_JOYSOUND and be following the official JOYSOUND account @JOYSOUND_PR.

     

    Three random people will be select from the submissions to receive a poster signed by all the GENERATIONS members. The band is also set to appear in the ‘SPECIAL FEATURE’ of JOYSOUND’s monthly artist pickup on August 2. An interview in Japanese will also be released on the campaign website where the band talk about the new album release.

     

  • Jambuka Pancakes Get Tossed and Loaded With Fresh Cream and Fruits in Osaka

    21.July.2021 | FOOD

    Jambuka Abeno Q’s Mall is the only place in Osaka where locals can enjoy the incredible pancakes created by the fresh cream desserts specialist shop MILK. This summer, they are now serving a new seasonal treat: the ‘Sweet Summer Mikan & Lemon Pancakes.’

    Sweet Summer Mikan & Lemon Pancakes | ¥1,089 (Tax Included)

    Fresh Cream Milk Pancakes | ¥858 (Tax Included)

    Fresh Cream Strawberry Milk Pancakes | ¥1,089 (Tax Included)

    Fresh Cream Chocolate Banana Milk Pancakes | ¥979 (Tax Included)

    All pancakes are made-to-order and are covered in a rich, creamy sauce made from fresh cream from Hokkaido. Enjoy them plain or topped with fresh fruit.

  • renacnatta x Shiki Theatre Company to Release Banshu-Ori Weave Collection

    21.July.2021 | FASHION

    renacnatta has teamed up with Shiki Theatre Company to release a collection of banshu-ori skirts and neckties, all of which will arrive on August 3.

     

    renacnatta is a brand which weaves clothes using deadstock fabric from Japan and Italy and by using traditional Japanese weaving techniques.

     

    Skirts

    Banshu Mermaid Wrap Skirt – Matinee|Collaboration with Shiki Theatre Company | ¥35,200 (Tax Included)

    Banshu Mermaid Wrap Skirt – Soiree|Collaboration with Shiki Theatre Company | ¥35,200 (Tax Included)

     

    Neckties

    Banshu Tie – Matinee|Collaboration with Shiki Theatre Company | ¥9,350 (Tax Included)

    Banshu Tie – Soiree|Collaboration with Shiki Theatre Company | ¥9,350 (Tax Included)

    Shows at the Shiki Theatre Company have been cancelled or postponed due to COVID-19. The collaboration comes to reignite the fire and excitement towards the theatre in these restrictive times. This August, the theatre is release a new and original musical which will see actors wearing clothing made using banshu-ori weave. This collection uses the same weaving technique.

     

    Banshuori is a yarn-dyed textile made using a special production method which sees yarn dyed in advance and patterns woven by the dyed yarn. The items in the collection come in two colours: Matinee and Soiree, named after afternoon and evening theatre performances respectively. The Matinee line-up is beige and yellow while the Soiree picks are a mix of navy and black.

     

    The one-size-fits-all skirts feature a comfy mermaid style with a fashionable silhouette perfect for going to the theatre with. They are made in such a way that they do not wrinkle when sitting down for long periods of time. The neckties too are made using banshu-ori weave for a smooth, sleek look.

  • Hololive x Atre Akihabara Merchandise Collection Revealed

    21.July.2021 | ANIME&GAME / SPOT

    Virtual YouTuber talent agency Hololive Production is set to release a new exclusive collection at Atre Akihabara in Tokyo on August 1.

     

    The Line-Up

    Acrylic Panel / B2 Tapestries / Acrylic Chibi Figures

    Big Silhouette T-Shirts / Holostars T-Shirt / Key Visual Graphic T-Shirt

    Key Visual Acrylic Panel

    Chibi Character Illustration Acrylic Figures

    B2 Tapestries

    hololy Photo Contest

    Hololive fans can get their hands on merchandise of all their favourite VTubers with this collection that will be sold exclusively at Atre Akihabara. To promote the collection, giant poster will be plastered up outside and around Atre Akihabara, with a giant one at the north entrance 3D illustrations at the south entrance. And for every ¥500 spent in a single transaction on the items, fans will receive a free character card.

  • Promare x Little Twin Stars Second Merchandise Collaboration Launches

    20.July.2021 | FASHION / MOVIE

    The anime film Promare is collaborating with Sanrio’s Little Twin Stars again with an exclusive merchandise collection online at THE CHARA SHOP until July 26.

     

     

    Wire Keyring Illustrated by Shigeto Koyama | 2 Designs | ¥880 Each (Tax Included)

     

    Mirror Illustrated by Shigeto Koyama |  ¥880 Each (Tax Included)

     

    Mini Towels Illustrated by Shigeto Koyama | 2 Designs | ¥990 Each (Tax Included)

     

    Pin Set Illustrated by Shigeto Koyama | ¥1,320 (Tax Included)

     

    Acrylic Stand Illustrated by Shigeto Koyama | 2 Designs | ¥1,430 Each (Tax Included)

     

    Mug Illustrated by Shigeto Koyama | ¥1,650 (Tax Included)

    Tote Bag | ¥2,200 (Tax Included)

     

    The merchandise collection features adorable designs illustrated by Shigeto Koyama in the style of Sanrio’s Little Twin Stars.

     

    ©TRIGGER・中島かずき/XFLAG © ’21 SANRIO CO., LTD. APPR. NO. S620339

     

  • Milkshake Shaved Ice and Milk Frozen Desserts Served Up at Motosue in Hyogo

    20.July.2021 | FOOD

    The new Motosue Hanare has opened next to Motosue Kurakuen in Hyogo where they are selling a range of desserts including the Milkshake Shaved Ice and Milk Frozen.

     

    Milkshake Shaved Ice Pudding | ¥1,290 (Tax Included)

    Milkshake Shaved Ice Sweet Potato | ¥1,350 (Tax Included)

    Milkshake Shaved Ice Matcha Adzuki | ¥1,200 (Tax Included)

    Milk Frozen Chocolate Banana | ¥650 (Tax Included)

    Milk Frozen Strawberry | ¥720 (Tax Included)

    Eggy Bread | ¥750 (Tax Included)

    Using milkshake as the base ingredients, the shave ice line-up gets its super fluffy texture from free range eggs. There are three flavours to enjoy, such as the pudding one which is topped with a whole Japanese pudding, adding a smooth and velvety texture to the fluffy shaved ice. Each is a perfect pick for cooling down during the summer season.

     

    The ‘Milk Frozen’ desserts use frozen milk for the base and are topped with fruit. Each is made carefully handmade one by one, and they are even more refreshing than the shave ices. The eggy breads also come in a range of flavours including plain and custard.

  • Veuve Clicquot La Grande x Yayoi Kusama Collaboration Gets Restocked

    19.July.2021 | FOOD / SPOT

    First released in 2020, the limited-edition Veuve Clicquot La Grande Dame 2012 Yayoi Kusama is set to be restocked in limited quantities. To promote the re-release, three pop-up shops are set to open in Japan: one in Nihombashi Mitsukoshi Main Store from July 28 to August 3, another in Iwataya Mitsukoshi from August 14 to August 17, and another in Mitsukoshi Nagoya Sakae Store LACHIC from August 14 to August 22.

     

    Veuve Clicquot La Grande Dame 2012 Yayoi Kusama Gift Box | ¥27,740 (Tax Included)

     

    Nihombashi Mitsukoshi Main Store Pop-Up Shop

    Iwataya Mitsukoshi Pop-Up Shop

    Mitsukoshi Nagoya Sakae Store LACHIC Pop-Up Shop

    Yayoi Kusama

    The pop-up shops serve as a space to celebrate two revolutionary women: the Japanese artist Yayoi Kusama and Madame Clicquot, who led the champagne industry as a female entrepreneur in the 1800s. This includes Kusama’s 2-meter tall sculpture My Heart That Blooms in The Darkness of The Night designed for the collaboration, a replica of Kusama’s Self Obliterated by Dots: Madame Clicquot which she created in 2006 for the Madame Clicquot Art Exhibition charity event, recordings of Kusama reading out poems she created for the collaboration, and more. Visitors to the pop-up shops can also scan a QR code and watch the What makes me Bloom short movie, and more.

     

    The Veuve Clicquot La Grande Dame 2012 Yayoi Kusama Gift Box can be bought at the three stores, and at LACHIC, you can try a glass of the champagne.

  • Onitsuka Tiger Collaborates With Tomohisa Yamashita For eSports Tournament Intel World Open

    18.July.2021 | ANIME&GAME / FASHION

    With the global eSports tournament Intel World Open having begun on Friday, Onitsuka Tiger announced a surprise partnership with Japanese actor and singer Tomohisa Yamashita.

     

    The collaboration includes a special YouTube series which launched its first episode on Tuesday which aims to promote the development of inclusivity in eSports. The series is titled Tomo’s Game Room and features numerous episodes that includes the Yamashita playing Street Fighter V Champion Edition, as well as another of him meeting with the winner of the tournament.

    Onitsuka Tiger is also producing the official uniforms for the tournament. This includes six items such as a tracksuit, t-shirt, long sleeve tee and more which are designed around comfort. The apparel is branded with the event’s official logo. The shoes are also coloured to represent Street Fighter and Rocket League, two games featuring as part of the tournament.

    GRAPHIC TEE | ¥11,000 (Tax Included)

    A replica t-shirt of the official uniform is now available worldwide on Onitsuka Tiger’s official website. The tee is limited to 120 units, so don’t miss out.


    Seeing the potential of eSports as a medium in which we can create a society where everyone can be accepted regardless of age, gender, nationality, or disability, Onitsuka Tiger is looking to make use of the opportunity of this tournament to spread these values.

  • Sanrio’s Harmonyland Theme Park Announces 30th Anniversary Event For Summer

    16.July.2021 | SPOT

    Continuing the character park’s 30th anniversary celebrations, Sanrio Harmonyland opened its 30th Anniversary ~Special Summer~ event on July 16 which is running until August 31. There’s a whole bunch of events and shows for Sanrio fans to look forward to this summer.

     

    30th Special Greeting

    For the entire duration of the event, lots of characters will come out to greet park guests twice a day. This includes Hangyodon and Tuxedosam, both of who haven’t visited Harmonyland in almost 10 years. Pochacco will be there too in a brand-new costume.

     

     

    Obake Ondo! DoRoRoNRoN!

    The characters will be out dressed in cute summery yukata where they will invite guests to dance Bon Odori with them.

     

    Parade Parallel ~30th Memories~

    A special 30th anniversary rendition of the park’s Parade Parallel will take place, taking songs and performances from past runs of this event which has been held since the park first opened.

     

    30th Anniversary Night Party

    Hello Kitty, Dear Daniel, Cinnamoroll, Kuromi, and 10 dancers will host a special anniversary night show to give thanks to guests for the past 30 years.

     

    Running: July 17th-18th, 22nd-24th / August 7th-8th, 13th-15th, 21st-22nd, 28th-29th

     

    Character Menu: Hello Kitty’s Cheese in Hamburger Curry – Cinnamoroll’s Beef Stew Rice – Smiling Pompompurin’s Pork Cutlet Curry | ¥1,380 Each

    Wish Me Mell’s Heart Korokke White Sauce Omurice | ¥1,400

    Acrylic Stand Keyrings | ¥748 Each

    Guests can get their hands on exclusive anniversary merchandise and enjoy some limited-time dishes too.

     

    ⓒ 2021 SANRIO CO., LTD. S/D・G

  • Event Report: Sanrio’s Little Twin Stars and Their Dreamy World at Tokyo Tower

    16.July.2021 | SPOT

    Sanrio’s popular character duo Kiki & Lala, also known as the Little Twin Stars, are have brought their dreamy, pastel-coloured world to Tokyo Tower with a special summer event titled “Little Twin Stars Summer Night Fantasy Meets Kiki & Lala Exhibition produced by LIDDELL” which began on July 10.

     

    At the event entrance, guests are given a special ‘passport’ notebook which is stamped before entering, allowing access to Kiki & Lala’s world in the clouds above.

    Guests are guided by Kiki & Lala’s voice through the rose-coloured “Star & Rose-Coloured Cloud Fantasy Gate” were they are met with five different booths.

    At Kiki’s Star Catching booth, visitors can experience one of Kiki’s favourite past times by ‘catching’ stars. The stars that are caught can be taken home as a fun memory.



    There’s also the Starry Sky Light Shower booth which is decorated with mirror balls that reflect the light as well as a wall featuring words and phrases said by the twins, the pink and light blue-coloured Kiki & Lala’s Playroom where you can snap cute photos, the Glittering Moviegenic booth which uses your smartphone to watch an animation of Kiki & Lala, and more.

    Fans of the twins can enjoy an exhibit of various artworks too, including the 8-meter tall Fantasy Wall which depicts the world above the clouds.

    The day before the exhibition began, on July 9, Tokyo Tower was lit up in blue and pink Kiki & Lala colours from 19:30 to midnight. It was a special one-night experience.

    If you’re in Tokyo this summer, soar up high into Kiki & Lala’s world at Tokyo Tower.

     

    ©‘21 SANRIO 著作(株)サンリオ

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