In an effort to help support of the restoration efforts in Kumamoto after the 2016 earthquake devastated the prefecture, the Nohara family from the popular manga and anime series Crayon Shin-chan have been appointed official Kumamoto Restoration Supporters. This begins with a PR campaign to help promote tourism in Kumamoto’s city of Aso. To celebrate, Shin-chan himself visited the Kumamoto Prefectural Government on July 15.

Shin-chan’s mother, Misae, was born and raised in Aso, Kumamoto, while himself and his father Hiroshi were both born in Akira Prefecture. Shin-chan considers Aso his second home, and all of this the reason behind the family’s appointment as supporters. The manga series has raised money for Kumamoto numerous times in the past, including for the Crayon Shin-chan 25th Anniversary Exhibition which saw money raised for charity products donated towards relief efforts of the earthquake disaster. This year, the series joins hands with the prefecture once more.

The 2021 summer campaign is being carried with the slogan “I’m fine! ASO.” The Nohara family will serve as PR characters to spread the word about Aso. This will include a digital stamp rally that will have people travelling around the prefecture on their smartphones. The app will be released in August, followed by campaign posters, pamphlets, and other promotional material rolling out.

When Shin-chan visited the local government office for his appointment as a supporter, he played the Nintendo Switch game Crayon Shin-chan: Ora to Hakase no Natsuyasumi – Owaranai Nanokakan no Tabi with officials, which also released on the same day. In the game you can visit lots of spots around Kumamoto such as Kumamoto Station, Kusasenri Observatory, Tsujun Bridge, Aso Station, and more.

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