New atmos x NIKE Collection Inspired by Summer Festivals

10.August.2021 | FASHION

Sneaker shop atmos will be releasing a colorful new collection of shoes inspired by Japan’s famed summer festivals! Called the RETRO SUMMER PACK, sales will begin in most atmos stores on August 9, 2021, as well as on the atmos online shop. To celebrate the launch, a pop up shop will open in Harajuku for a limited-time on the same day. The lottery is now open on atmos-tokyo.com. 

 

 

 

NIKE AIR MORE UPTEMPO ‘96: ¥20,900 (Tax Included)

NIKE WMNS AIR FORCE 1 ʻ07 LV8 ¥13,200 (Tax Included)

NIKE WAFFLE TRAINER 2 ¥12,100 (Tax Included)

NIKE AS M NSW TEE MAX90 TD RESU ¥4,950 (Tax Included)

 

The AIR MORE UPTEMPO sneakers feature traditional Japanese patterns inspired by Kuniyoshi Utagawa, one of Japan’s most famous ukiyo-e artists. Traditional Japanese patterns like chrysanthemums and pine needles decorate the AIR FORCE 1 shoes, while the lemon, strawberry and melon colors covering the WAFFLE TRAINER 2 and t-shirts were inspired by the most sought-after summer treat, shaved ice!

 

At the atmos pop up shop, it’s all about the retro theme. Inside the store, visitors can stroll down memory lane, with every square-inch of space filled with Showa era nostalgia. Certain items will only be available here, so don’t miss out! 

RELATED ENTRIES

  • Space Hamsters BLUE HAMHAM Get Pop-Up Store at Newly-Reopened Hanshin Umeda Store

    01.October.2021 | ANIME&GAME / FASHION / SPOT

    CHOCOLATE Inc. is bringing everyone’s favorite music-eating space hamsters back to Osaka! The AUTUMN PLANET -BLUE HAMHAM POP UP SHOP- is coming to the newly-reopened Hanshin Department Store Umeda Main Store from October 8 until October 19, 2021. Designed by  Arimura Taishi, these cuddly characters have been featured by a number of popular stars, including Porter Robinson and Sia!

     

    Merchandise at a Glance

    The pop-up shop will feature 15 new autumn and winter products featuring the BLUE HAMHAM characters, four brothers from the planet Proxima b who have achieved massive amounts of popularity on social media. Items for sale will include a collection of hoodies and mufflers perfect for the chilly weather, new iPhone and AirPod cases, and plenty of other goodies. 

     

    Visitors will be greeted by the only BLUE HAMHAM statues in the world, all bundled up appropriately for the season. More info on the event will be released soon, so watch out for more!

     

    ©CHOCOLATE Inc.

  • Seven OSAMU GOODS Pop-Up Shops Set to Open in Tokyo Metro Area

    30.September.2021 | FASHION

    Osamu Harada was one of the most beloved illustrators in Japanese history, appealing to people of all ages and backgrounds. Starting on September 23, 2021, at JR Omiya Station, a total of seven pop-up shops will appear all over Tokyo to sell both nostalgic and new Osamu Goods featuring a number of his popular characters. 

     

    The Osamu Harada exhibition began two years ago and has traveled all over Japan, attracting fans both young and old to appreciate Harada’s collection of heartwarming works. The artist passed away in 2016 at the age of 70. 

     

    Due to a recent boom on social media regarding the illustrator’s works, these pop-up stores aim to meet the current demand for Harada merchandise. Starting last year, the artist’s works have been featured in collaboration with a number of women’s fashion brands, amping up the hype even more. Those purchasing ¥2,500 or more (tax included) at the pop-up shop will receive a limited edition sticker at random (7 varieties available). By following the official Twitter account and posting with relevant hashtags, those interested can also win an original balloon!

    Exclusive Sticker (7 varieties), given to those spending ¥2,500 or more

    Original Balloon gifted to those following the official Twitter account and posting with proper hashtags

     

    Merchandise at a Glance

    Cushion: ¥2,200 (Tax Included)

    Mini Tote Bag (3 varieties): ¥2,750 (Tax Included)

    Embroidered Handkerchief (5 varieties): ¥770 (Tax Included)

     

    *Available while supplies last.

    Glowing Acrylic Stand (3 varieties): ¥5,500 (Tax Included) *Limited to 200 pieces each.

     

    Since Osamu Harada appeared on the scene in 1976, his simple illustrations and loveable characters have continued to touch people’s hearts. The items on sale at the OSAMU GOODS Pop-Up Store blend nostalgia with current trends, offering something everyone will enjoy.

  • New Balance 327 Web Commercial Features AKB48 Performing New Single

    27.September.2021 | FASHION / MUSIC

    AKB48’s new single Nemohamo Rumor has been making waves with its catchy beat and incredible choreography. The group’s first new single in a year and a half, members Nana Okada, Yui Oguri, Hitomi Honda, and others are performing the track in a new web commercial for New Balance 327 sneakers! The CM is available on ABC Mart’s official website, as well as AKB48’s official YouTube channel. 

     

    To commemorate the release of the new commercial, 48 lucky people will receive a purchase bonus, including an original photo card and snapbook in a new app lottery campaign. A special pop-up will also be held on the second floor of ABC-MART GRAND STAGE Ginza starting September 23, 2021. 

     

     

    ABC-MART GRAND STAGE Ginza 2F Special Pop-Up

    Participating AKB48 Members

     

     

    Behind-the-Scenes

    While the choreography for Nemohamo Rumor is incredibly complex and demanding, the members didn’t show a single sign of exhaustion or fatigue during shooting, instead happily chatting with each other and commenting on each other’s performance the entire time. As we checked the footage, we were incredibly impressed by how the shoes looked as they performed. 

  • Coji-Coji Pop-Up Store Selling Parakeet Goods at Tokyo Solamachi

    24.September.2021 | ANIME&GAME / SPOT

    Popular Nippon Animation character Coji-Coji is getting a new pop-up store at Tokyo Solamachi, and this one is focused on the 3rd Year Parakeet Class from the series! The shop will be open from September 17 until October 10, 2021, and is located just underneath Tokyo Skytree–you can’t miss it!

     

    Novelty Items

     

    Monday

    Tuesday

    Wednesday

    Thursday

    Friday

    Reverse

    Stamp Card

    Original Business Card

    Photo Spot

     

    Full Layout

    Magnified View (Partial)

     

    Coji-Coji attends school in a fairy tale land, and the 3rd Year Parakeet Class is filled with all kinds of fun characters. The pop-up shop will sell 300 different Coji-Coji items, and will also feature a classroom-inspired photo spot! 

     

    Those who spend more than ¥3,000 (including tax) on either Coji-Coji or Chibi Maruko-chan goods will get a special business card as a gift, with five unique cards available. A different character’s card will be handed out depending on the day of the week!

     

    A special stamp card will be given to guests visiting the shop. Just showing up to the store is enough to earn a stamp, and those with three stamps will receive an original business card as a present. 

     

  • Adidas Originals and atmos Collaborate to Release Sneakers Based on Shibuya’s Hachiko

    17.September.2021 | FASHION

    A new pair of kicks based on the iconic symbol of Shibuya, Hachiko, will be released for round three of the SHIBUYA PACK! This collaboration between Adidas Originals and sneaker shop atmos will be sold at A.T.A.D, atmos stores and atmos Online on September 18, with lottery registration open now. The sneakers will also be available from the Adidas App and the Adidas Online Shop starting September 25. 

    Adidas Originals SUPERSTAR DOG atmos “HACHI”: ¥15,400 (Tax Included)

     

    These exclusive Superstars, a timeless pair of sneakers from the Adidas Originals brand, will feature a unique texture that expresses the character of the dog Hachiko. The shoe’s tongue features a silver Trefoil logo, while the midsole has the address of where Hachiko’s statue is located. Of course, there’s a special Hachiko design on the insole! 

     

    Hachiko is a famous symbol of Shibuya, with his statue being a popular meetup point for friends and couples. Known for his loyalty to his owner, the dog waited for over nine years for the man to return after his death. 

     

    Proceeds from the sale of these sneakers will be used to support the YOU MAKE SHIBUYA souvenir program, which is helping to revitalize the local community by selling products marked with the special YOU MAKE SHIBUYA logo!

     

  • Kuroko’s Basketball Pop-Up Shop in Akihabara to Features New Illustrations

    17.September.2021 | ANIME&GAME / SPOT

    BANDAI NAMCO Amusement is hosting a character pop-up store for anime ‘Kuroko’s Basketball,’ featuring new illustrations of the characters dressed in trad style. The shop will be open from September 16 2021 at the Atre Akihabara Store, stocking original goods using the new artwork.

     

    Kuroko’s Basketball Acrylic Stand trad style ver. (7 types): ¥1,980 each (Tax Incl.)

    Kuroko’s Basketball Can Badge trad style ver. (7 types): ¥540 each (Tax Incl.)

     

    Kuroko’s Basketball A4 Acrylic File trad style ver.: ¥550 (Tax Incl.)

     

    Kuroko’s Basketball Cloth Poster trad style ver.: ¥1,800 (Tax Incl.)

     

    Kuroko’s Basketball Spoon trad style ver. (7 types): ¥1,200 each (Tax Incl.)

     

    Kuroko’s Basketball Fork trad style ver. (7 types): ¥1,200 each (Tax Incl.)

     

    Kuroko’s Basketball Acrylic Board trad style ver. (7 types): ¥530 per lottery ticket, A Prize

     

    Kuroko’s Basketball Jacket Style Acrylic Keychain trad style ver. (7 types): ¥530 per lottery ticket, B Prize

    Kuroko’s Basketball Can Badge trad style ver. (7 types): ¥530 per lottery ticket, C Prize

     

    Kuroko’s Basketball Die-cut Illustration Sheet trad style ver. (7 types): ¥530 per lottery ticket, D Prize (random)

     

     

     

    Be sure to check out this limited shop to immerse yourself in the world of Kuroko’s Basketball!

     

     

     

    ©Fujimaki Tadatoshi / Shueisha, Kuroko’s Basketball Production Committee 

  • New 237 Color from New Balance, DISH// Appear in New Visual

    15.September.2021 | FASHION

    A new color has been added to the New Balance 237 collection, a modern sneaker which debuted in 2021, inspired by the 1980s New Balance models 420, 1300, and Gator. The 237 was released following the release of the popular 327 in 2020. The fresh and modern design is combined with a retro twist – The upper combines a variation of materials, while the tongue is cut and the outsole is rolled. The design also features the same 70s motifs as the 327, with a large N logo and notched eyelets making a huge impact on the sneaker. The retro design is versatile and easy to style.

     

    Plus, dance-rock band ‘DISH//,’ a band that continues to grow and refine their activities, have featured in a must-see new visual wearing the brand-new 237 shoes! Be sure to check it out.

     

  • New Balance 996 Model Sneakers to be Redesigned, Relabeled

    06.September.2021 | FASHION

    Since their creation in 1988, the 996-model sneaker has been one of New Balance’s most popular models. This month, the 996 will be reborn as the New Balance Standard, with the same comfortable feel and some minor changes to the logo.

    In the new campaign, Natsume Mito, Saki Shibata, Fumiko Aoyagi, and Shiho Takechi will be modeling the new shoes, each in a sleek new color. The photos are meant to depict women living their daily lives with positivity, as they did in 1988 and as they do today.

     

    The 996 model sneakers are the third model in the 99X series. Released in 1988 as a running shoe meant to be used on paved surfaces, its comfort and design has made it a best-seller among both men and women.

     

    Will you be grabbing a pair of these updated kicks?

  • Sevnzel, Character Designer for Pokémon & More, Opens Exhibition in atmos Sendagaya

    29.August.2021 | FASHION / SPOT

    Sneaker select shop atmos will be hosting their first exhibition with Illustrator Sevnzel of the ‘SSS by applibot’ group, titled atmos × #424D99 EXHIBITION GOSPEL 01. The limited-time exhibition will be held in atmos Sendagaya between August 28 and September 5.

     

     

    Item Lineup

    Sevnzel #424D99-BLISTER PACK GOSPEL01 atmos Ver.: ¥8,480 (Tax Included)

    Sevnzel #424D99-BLISTER PACK GOSPEL01: ¥4,240 (Tax Included)

    atmos x Sevnzel Collaboration S/S Tee: ¥6,600 (Tax Included)

    atmos x Sevnzel x SSS Collaboration S/S Tee (10 types): ¥6,600 (Tax Included)

     

     

    In the past, Sevnzel has designed characters for the Pokémon Sun/Moon series, Tensai TV Kun hello, and the NEC Laptop LACIE VEGA. The solo exhibition will be held in atmos Sendagaya to commemorate the long-awaited publication of Sevnzel’s full-color art comic #424D99, originally posted on Twitter, 

     

    The first volume of #424D99 will be sold at the event in two blister packs, the regular edition and a limited atmos edition. In addition, the exhibition will feature huge posters of the comic pages, with collaboration t-shirts and goods featuring the comic characters drawn by the other ‘SSS by applibot’ members (Yoneyama Mai, BUNBUN, Taiki, PALOW., ISSAI, and NAJI Yanaguda) available to purchase.

     

    Get immersed in the #424D99 world with this unique exhibition!

     

  • Chiikawa Pop-up Store Opens in JR Ikebukuro Station

    28.August.2021 | FASHION / SPOT

    Popular character Chiikawa is getting a Pop-up store for a limited-time! The shop is located at the event space outside of the south ticket gate of JR Ikebukuro station, and will be open until September 6, 2021.

     

    The pop-up shop will feature a variety of cute goods like pouches and plushies, along with apparel. Visitors can also pick up some household goods, including tableware, chopsticks, and mugs featuring these lovable characters.

     

    Special Event Merchandise



     

     

    August’s New Products   

     

     

    Purchase Bonus: Chiikawa Mask Case (1 per person)

     

     

    These goods will only be available at the pop-up shop and Official Chiikawa online store Chiikawa Market, so don’t miss out!



    ©️nagano

  • ASICS x A BATHING APE® Collab on Rad New Sneakers

    24.August.2021 | FASHION

    Japanese shoe brand ASICS is teaming up with street fashion brand A BATHING APE® to release a new pair of sneakers. The shoes are modern and sporty, while still rocking an original BAPE® design, and will be available at A BATHING APE® retailers and online starting August 22.

    BAPE® x ASICS GEL-1090: ¥19,800 (Tax Included)

     

     

    Originally released in 2003, the GEL-1090 is a classic pair of sneakers, now updated with modern flair and functionality. The design is reminiscent of the street scene of the early 2000s, as seen through the eyes of the BAPE® brand.

     

    The tiger claw mark on the toe and heel are original to the GEL-1090 design, while the BAPE® style has been fashionably incorporated throughout, including classic camo and shark motifs. Tokyo-based photographer RK was in charge of the look book for the release, and captured the effortless mix of sporty and street-style the GEL-1090s offer.

     

    Do these shoes match your personal style?

     

  • atmos x Dr. Martens Collaborate on Anime Inspired Boots

    23.August.2021 | FASHION

    Sneaker brand atmos is teaming up with Dr. Martens for a new anime-inspired pair of boots. These sleek kicks will be available at atmos stores and online on August 21. 

     

    TARIK ZIP ATMOS : ¥24,200 (Tax Included)  

     

    The two brands first collaborated in April 2021, and their creation was an instant best-seller. This second collaboration captures the streetwear look both brands are known for, while being inspired by Japanese pop culture and anime. The boots are striking to the eye, featuring shiny velvet and leather with an oversized logo on the tongue and red and black detailing. 

     

    These boots are unisex, so anyone can rock a pair on the Tokyo streets. If you’re looking to show your individuality, why not snag a pair while you can? 

     

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