BG, an apparel brand directed by Toua, has officially launched. The online store began accepting orders on September 7, 2023.

 

The name ‘BG’ stands for ‘Borderless Gradation,’ implying that the brand’s creations represent freedom without boundaries. Buyers can expect unisex items with a playful and modern touch.

 

<CONCEPT>

No matter your age or your gender,

empower yourself just the way you are.

As sure as your heart beats, always keep your curiosity.

Make today the best day of your life.

 

On August 10, the apparel brand tiit tokyo released a short film titled ESCAPE starring model and talent Nagomi.

 

The film comes prior to tiit tokyo’s first solo pop-up shop at Shibuya PARCO, scheduled to open on August 24. The final scene of the film was filmed at Shibuya PARCO and features the location’s classic symbol–a neon ‘P.’

 

The story follows a woman who lives a strictly controlled life who, after witnessing an incredible scene, begins planning her escape and a new beginning. Nagomi plays the main character, a female vampire.

ESCAPE was written and directed by fashion event director and filmmaker Hajime Tsuda, who previously worked on the film Daughters. The creative director for tiit tokyo, Sho Iwata, served as fashion director.

   

『

ESCAPE (Part One)

*Part Two will be released on August 22

   

Licaxxx and Yutaro are currently appearing in a new ad for Meta Rubber, a new series of products from Mandom’s ‘Gatsby’ hair styling brand.   A total of nine cast members from all areas of the entertainment world appear in the ad, from voice actors and video creators to idols and DJs. The video features the song Kororon by the popular artist Eve.   Be sure to check out the ad for a glimpse into the Meta Rubber lineup, which aims to transcend standard hair styling techniques.  

Jimmy Choo has announced a new collection to commemorate the 30th anniversary of the internationally beloved Sailor Moon series.

 

Feminine style and power are important themes in Sailor Moon, and these inspiring elements are incorporated into Jimmy Choo’s beautiful shoes and accessories. The collection will include items inspired by Sailor Moon, Sailor Mercury, Sailor Mars, Sailor Jupiter, Sailor Venus, and Luna. These superheroines created by Naoko Takeuchi are ready to take the main stage, and there’s no doubt that fans around the world will be clamoring to get their hands on these items next week.

Sailor Moon boots/ VARENNE QUAD XS

Sailor Mercury ankle boots

Sailor Mars patent pumps

Sailor Jupiter boots

 Sailor Venus platform pumps

   

Each pair of shoes comes in a specific color inspired by one main character, instantly recognizable to fans. This collection was inspired by the limited-edition custom-made Sailor Moon boots released last year, with a pair shown off at the Sailor Moon Museum in Roppongi. With Jimmy Choo's signature kick heel, Sailor Moon's iconic crescent moon jewel, and bright pink all-over crystal embellishment, the boots unite the worlds of Sailor Moon and Jimmy Choo and give off some serious feminine energy.

 

Items in this exclusive collection will be available to purchase worldwide on Valentine’s Day, February 14. Major Jimmy Choo flagship stores will also be decorated in Sailor Moon style, and the collection’s limited-edition packaging will shimmer in the colors of the rainbow. In addition to fashion, Jimmy Choo has also collaborated with DJ Honey Dijon to create two remix tracks inspired by Sailor Moon.

 

If you grew up with Sailor Moon, you’ll want at least one pair of these stylish shoes!

A new commercial for Pokemon GO’s second ‘Let’s GO to the Hills’ campaign is now airing nationwide, calling on all players of the smartphone game to work up a sweat while exploring new scenery around Japan. Set in the Fukiya district of Takahashi, Okayama, the ad stars the popular actress Mitsuki Takahata. The ‘Let’s GO to the Hills’ campaign focuses on hills and slopes, and players might find some fun new Pokemon on their travels.   The new commercial began airing nationwide on January 20, and its setting–the Fukiya district of Takahashi, Okayama–has flourished since the Edo period as a leading copper and red ocher producer. Red ocher is a byproduct of copper production and is used in many traditional Japanese crafts, even called Japan Red by some.  

 

Several popular Pokemon appear alongside Takahata in the ad, including Chimchar, Fletchling, Hisuian Voltorb, Nyabby, Darumaka, and Charizard. Be sure to listen out for Takahata’s Okayama accent!

From January 20 until July 19, a 4-meter-high real-world PokeStop will appear at the former Fukiya Elementary School in Fukiya Furusato Village. Yes, it will be linked to the game as well!

Curtains and tapestries featuring Pokemon silhouettes and dyed Japan Red will also appear in the village, and each will point the way to real PokeStops. While it might be a little off the beaten path, come enjoy Fukiya and see what kinds of Pokemon you can find!

  ©2023 Niantic, Inc.©2023 Pokémon. ©1995-2023 Nintendo/Creatures Inc. /GAME FREAK inc.ポケモン・Pokémon は任天堂・クリーチャーズ・ゲームフリークの登録商標です。

The Winter 2022-2023 issue of the revived fashion creator magazine Zipper went on sale on December 23.   This issue focuses on this winter’s must-know trends and is packed with coordination tips, outfit plans through spring, snapshots, hair and makeup tips, and much more.   Zipper ended its 24-year history in December 2017. In March 2022, ASOBISYSTEM teamed up with DONUTS Inc. to revive the magazine as a quarterly release. The fashion magazine, popular with Gen Z, is known for sharing details aspects of Harajuku culture and will continue to share more from the creative center of Tokyo for years to come.

Standard Edition (Cover: Nagisa Saito)

Another Edition (Cover: FRUITS ZIPPER）