First Season of SUNRISE x ASOBISYSTEM Anime Series Artiswitch Comes to an End
16.September.2021 | ANIME&GAME
Artiswitch, a collaborative anime series made by SUNRISE (Mobile Suit Gundam, Love Live!) and ASOBISYSTEM, Kyary Pamyu Pamyu’s agency, premiered on YouTube on May 28, 2021. The show, based in Harajuku, has featured a wide range of content pulling from fashion, art, and music trends. A number of now-popular artists and creators were also responsible for contributing to each episode.
Artiswitch Episode 6 Preview
Aiming to highlight the many counter-cultures to come out of Harajuku, such as Urahara and KAWAII fashion, Artiswitch has employed many active creators and artists responsible for making the art, music, and fashion scene so powerful in the area today. The series shows the balance between desire and loneliness present in Gen Z youth, who are excellent at using technology but often confuse what is real and what is fantasy.
The series has been available to watch on the official Artiswitch YouTube channel since release, and the final episode of the first season is now available, releasing on September 10, 2021. Because of the contributions of so many talented creators, the short series has been praised both in Japan and abroad.
Artiswitch is set in Ura-Ura Harajuku, where a certain witch named Nina runs a shop, fulfilling her guests’ every wish and desire by forcing them to look deep inside their hearts at their true feelings. Customers are sometimes excited, but sometimes hurt, and must make their own choices to try to make their dreams come true.
The insert songs for each episode are sung by a different artist each week, with the songs linking to the story and art of each installment specifically.
Episode 1 Insert Song: G4L – Giga
Episode 2 Insert Song: color – Hakubi
Episode 3 Insert Song: Watashi o Mite – Hakushi Hasegawa
Episode 4 Insert Song: GHOST FOOD (feat. TORIENA) – MoeShop
Episode 5 Insert Song: E de – Yukichi Kasaku/men
Episode 6 Insert Song: Tobu, Saihate (feat. Kana Adachi – yonkey
*Music now available to stream worldwide.
Be sure to look forward to more Artiswitch content, including a second season!
Artiswitch Episodes 1-6
Where to Watch: Official YouTube Channel (https://www.youtube.com/c/Artiswitch)
Official TikTok: https://www.tiktok.com/@artiswitch
Official Instagram: https://www.instagram.com/artiswitch/?hl=ja
Official Twitter: https://twitter.com/Artiswitch_jp
Official Site: http://artiswitch.com
Kyary Pamyu Pamyu’s First Performance of ‘Maybe Baby’ Takes Place on First Day of New Tour
19.January.2022 | MUSIC
Celebrating the 10th anniversary of her major label debut, Kyary Pamyu Pamyu is back in the news. The artist will perform at this year’s Coachella, one of the largest music festivals in the United States, and released her first full-length album in three years ‘Candy Racer’ in October 2021. On January 16, Kyary embarked on the largest tour of her career, ‘Kyary Pamyu Pamyu 10th ANNIVERSARY JAPAN TOUR 2022 CANDY WAVE,’ which will see the singer performing 30 shows across Japan.
The first show was held at Atsugi City Cultural Hall in accordance with all local guidelines to limit the spread of the Coronavirus. Fans lined up, excited to see the artist for the first time in three years–and when Kyary took the stage clad in a bright green wig and costume, she showed her appreciation for those who have waited to see her again.
“Long time no see! I’m sorry I made you wait,” the singer said as the audience replied with massive applause. “Today, I’m starting my first tour in three years. I want to give you all a performance that will make you glad you came!”
The artist began by performing her newest track Maybe Baby for the first time. The setlist included 21 songs total including songs from Kyary’s newest album ‘Candy Racer’ and legendary tracks like PONPONPON and Fashion Monster.
In conjunction with the nationwide tour, the “LOCAL POWER JAPAN Project” was launched to energize Japan through the appeal of regional towns and cities. The 30 stops on the new tour include many that Kyary has not visited before, and were chosen based on the singer’s desire to perform for fans who may not typically be able to attend one of her shows. Wanting to show her gratitude, this is also a chance to inspire local industry and tourism, both of which have been hit hard by the ongoing pandemic.
Keep an eye out for what Kyary Pamyu Pamyu does next!
Kyary Pamyu Pamyu to Perform at Coachella 2022
Kyary Pamyu Pamyu will be performing at the world-famous Coachella Valley Music and Arts Festival in Indio, California this April! Scheduled to perform at the event in 2020, Coachella was canceled due to the ongoing pandemic. Back after two years, the lineup of performing artists has been posted to the official site.
This year, Harry Styles, Billie Eilish, and Ye (Kanye West) will be headlining the event, which also includes artists from around the world. Kyary will perform on April 16 and April 23.
Kyary Pamyu Pamyu is celebrating the 10th anniversary of her debut and is set to begin her largest nationwide tour to date on January 16. The artist will be performing 30 shows across Japan.
Coachella Valley Music and Arts Festival
Dates: April 15 – 17, April 22 – 24
*Kyary will perform on April 16 and April 23
Coachella Official Site: https://coachella.com/
Coachella Official Twitter: https://twitter.com/coachella
Kyary Pamyu Pamyu Official Site: http://kyary.asobisystem.com
Kyary Pamyu Pamyu Releases ‘Maybe Baby,’ Opening Song for Ninjala Anime Series
Kyary Pamyu Pamyu’s new song Maybe Baby has been officially released on streaming services! The track will be used as the opening theme song for the Ninjala anime series. The track was written by Yasutaka Nakata, and is a danceable track for children and adults alike.
Maybe Baby – Kyary Pamyu Pamyu (Opening Song for Ninjala Anime Series)
Maybe Baby Playback Campaign on LINE MUSIC
The opening video for the anime series is also available on Kyary’s official YouTube channel. To celebrate the release, LINE MUSIC is holding a playback campaign until January 22, 2022. The top 50 listeners will receive a Maybe Baby neck strap that is not for sale and was made exclusively for this event.
Maybe Baby (Opening Song for Ninjala Anime Series)
Playback Link: https://music.line.me/launch?target=track&item=mb00000000024edc6f&subitem=mt0000000015556a32&cc=JP&v=1
Running until January 22, 2022 at 23:59 *Entries accepted until January 23 at 23:59
Harajuku Girls Magazine Zipper to Return to Quarterly Release Schedule After 5 Years
23.December.2021 | FASHION
Popular Harajuku-based fashion magazine Zipper, which ceased publication in 2017, will return in March 2022! The rebirth of the magazine is being spearheaded as a joint venture between DONUTS Inc. and ASOBISYSTEM.
Zipper was first published in 1993 as a way to say “NO!” to traditional style. It continued to inspire creative minds for 24 years until it ceased publication in 2017, and many Harajuku-based celebrities and influencers cite the magazine as a major source of inspiration over the years. Now, this beacon of individuality and fashion is making a triumphant comeback right when the world needs it most.
In addition to the magazine, Zipper will also be available on YouTube, TikTok, Instagram, and Twitter, opening up the brand to fans of Japanese fashion around the world. More details will be announced in the future.
Resuming Publication in March 2022
Kyary Pamyu Pamyu Explores Tomakomai, Hokkaido in New Tour Video
Kyary Pamyu Pamyu is introducing potential travelers to the charms of Tomakomai, Hokkaido in a new two-part tourism video on her YouTube channel.
In the new videos, fans can see Kyary in a new light very unlike her onstage persona. Along with her tour guides, she travels for two days around this gorgeous city on Japan’s northernmost island.
The first video begins with her visit to a Red Eagles Hokkaido hockey game, quickly followed by tons of outdoor activities like canoeing and horseback riding. The singer enjoys plenty of local dishes and captures some spectacular views of Lake Utonai.
Who is the one who invited Kyary to Tomakomai anyway? Fans will have to watch to find out. Whether living in Japan or dreaming about visiting someday, these videos are sure to inspire a future trip.
Kyary Pamyu Pamyu presents Around Japan
Kyary Pamyu Pamyu’s Tomakomai Tour ~A Beautiful Trip to Tomakomai~
Release Date: December 16, 2021 (Part 1) ／ December 23, 2021 (Part 2)
Where to Watch: Kyary Pamyu Pamyu’s Official YouTube Channel
CAPSULE Releases Music Video for New Song ‘Virtual Freedom’
17.December.2021 | MUSIC
The music duo CAPSULE is celebrating 20 years since their major debut, and their third new single for 2021 Virtual Freedom is now streaming. The highly-anticipated music video has also been released.
Virtual Freedom Streaming Links
Virtual Freedom takes listeners on a trip through the history of synthesizers and submerges you in layers of interwoven soundscapes.
Virtual Freedom Music Video
Director: KENTARO SAISHO
3DCG supervisor: HIROMU KONNO
Production: Totte.Co., Ltd
A song-sharing campaign is also underway! Follow Warner Music Japan’s Twitter account and use the Twitter share function on Apple Music, Spotify, or LINE MUSIC to share Virtual Freedom with the hashtag #VirtualFreedomCP. 50 random people selected will receive the original cassette tape photographed for the cover of the Virtual Freedom album!
Kyary Pamyu Pamyu’s Song ‘Maybe Baby’ Announced as Theme for ‘Ninjala’ Anime Series
Kyary Pamyu Pamyu has announced that her new song Maybe Baby will serve as the opening theme song for the winter anime series Ninjala, set to begin airing on January 8, 2022. The singer is celebrating the 10th anniversary of her major debut in 2021, and Maybe Baby was featured on her newest album Candy Racer released in October.
Online Fan Meetup
The anime series is based on GungHo Online Entertainment’s action video game for the Nintendo Switch. In the past, Kyary Pamyu Pamyu has collaborated with the game, providing her songs Gum Gum Girl and Ninja Re Bang Bang Steve Aoki Remix.
Maybe Baby was written by Yasutaka Nakata and is a danceable track featuring Kyary’s light vocals and a catchy beat that will make anyone want to move.
An online fan meetup will also take place on December 18 and will be held exclusively for members of Kyary Pamyu Pamyu’s official fan club, KPP CLUB. While last year’s ‘KPP ONLINE MEETUP VOL.1’ was a large online event with about 500 fans in attendance, this time it will be held in small groups of about 25 for multiple periods.
During the meetup, Kyary will give away many of her personal belongings that she has used in the past. Fans of the singer won’t want to miss out!
To commemorate 10 years of the singer’s career, members of the Fanclub will also get some new benefits and privileges including behind-the-scenes vlogs.
Kyary Pamyu Pamyu will start her 10th Anniversary Japan Tour on January 16. This will be the largest tour in the singer’s history, and fan club members can enjoy special passes and photo spots.
Comment from Kyary Pamyu Pamyu
“I, Kyary Pamyu Pamyu, will be in charge of the opening theme for the anime Ninjala! I’ve collaborated with the Ninjala game many times, so I’m very happy to be able to do the opening theme for the anime too. The title of the song is Maybe Baby, and it’s a cool song that everyone can sing along to. I hope that this song will be loved by everyone as they watch the series!”
© GungHo Online Entertainment・TV Tokyo
Broadcast Date and Time: Saturdays from 10:30-11:00 starting January 8, 2022
Airing on TV Tokyo, TV Osaka, TV Aichi, TV Setouchi, TV Hokkaido, TVQ Kyushu Broadcasting
Official Twitter: https://twitter.com/Ninjala_JP
Official Site: https://ninjalathegame.com/
Online Fan Meetup
Date: December 18 between 11:00-19:00 (For about 1 hour)
Applications Now Closed
Kyary Pamyu Pamyu Official Fan Club: https://kyary.net/
Channel 47 Produces Special Short Video for Kanazawa Film Festival
Highlights from the Kanazawa Film Festival
Channel 47, a company using the power of entertainment and pop culture to convey the appeal of Japan to the world, made a splash at this year’s Kanazawa Film Festival by producing the short video ‘HAKKEN -in Kanazawa Movie Festival.’ This was shown at both the Kanazawa Film Festival and the Tatemachi Film Festival, which were held simultaneously in Kanazawa, Ishikawa Prefecture in September 2021. The video is available to watch on the official Channel 47 YouTube channel.
「HAKKEN -in Kanazawa Movie Festival-」
The film was produced by Channel 47 to promote both film festivals. The Kanazawa Film Festival aims to ‘promote Japan’s countryside culture to the world,’ and with such similar goals, the two were perfect partners.
In conjunction with the project, Channel 47 invited AMIAYA and Etsuna (both talents under ASOBISYSTEM) as special guests to the awards ceremony of the Kanazawa Film Festival. The Channel 47 Award was given to MELIA, who also won the Promising New Director Grand Prix.
The short video highlights some of the best moments from both events and includes interviews with the Director of Eiga no Kai (The Film Association) and MELIA. There’s plenty of impressive footage to see, so check out the highlights!
HAKKEN -Discover Kanazawa with AMIAYA-
HAKKEN -Discover Kanazawa with AMIAYA-, also produced by Channel 47, shows off Kanazawa’s best pop culture tourist spots.
HAKKEN -Experience Kanazawa’s History with ETSUNA-
The final HAKKEN film produced by Channel 47 shows off the incredible depth of Kanazawa City and how much it has to offer.
The Kanazawa Film Festival is an ongoing event held by the Eiga no Kai at the 21st Century Museum of Contemporary Art in Kanazawa and at other venues throughout the city. The goal is to help develop the area and share countryside culture with Japan and the world. The 15th such event was held from September 18 to September 20, 2021. In addition to staging special works each year, the festival has an established reputation in the film community for its ‘New Directors with Promising Talent’ program. This year, 83 films were entered into the New Directors competition, with 11 being chosen to be screened. MELIA came out on top for ‘Experimental Tour,’ and also won a special Channel 47 award.
The Tatemachi Film Festival is organized by the Tatemachi Shopping District Revitalization Association and is held at the same time. The venue was the rooftop of Tatemachi Parking, a multi-story parking garage in the city also popular for outdoor music festivals. It was held from September 17 to September 19, 2021.
Official Site: https://www.eiganokai.com/event/filmfes2021/kanazawa/
Channel 47 is a project using the power of entertainment to share Japan and its local culture with the world. By getting popular celebrities and public figures involved, the company produces events and content that conveys the appeal of specific Japanese locales and customs to global audiences.
Official Site: https://channel47.jp/
CAPSULE to Release Third New Song of 2021 on Streaming Services, Artwork Revealed
08.December.2021 | MUSIC
Japanese electronic band CAPSULE is celebrating the 20th anniversary of its major debut! The group’s two members, Yasutaka Nakata and Toshiko Koshijima, have announced the release of their third new single for 2021, Virtual Freedom. The track will release on streaming platforms on December 10 and follows Hikari no Disco and Future Wave. Cover art for the song featuring an old-school cassette tape has been revealed ahead of the song’s release.
Composer and producer for the band Yasutaka Nakata also serve as the music producer for popular group Perfume and Kyary Pamyu Pamyu.
Virtual Freedom can now be pre-added or pre-saved on Apple Music and Spotify. Be sure not to miss out on this new song when it drops later this week!
MetaTokyo Launches First Project in the Metaverse with Genereativemasks
22.November.2021 | FASHION
The Metaverse has been in the news lately, and the future is looking more and more digital. ASOBISYSTEM, ParadeAll, and Fraction Ventures have teamed up to build Japan’s first pop-up museum focusing on generative art in MetaTokyo, an open cultural city in the open Metaverse using NFT. This will exhibit one of the largest NFT art projects in Japan, Generativemasks.
Generative art refers to artworks that are generated by code, using computer software.
MetaTokyo Pass (MetaTokyo Digital Passport)
The architecture of MetaTokyo was created by MISOSHITA, a Metaverse/VR creator active not only in Japan but around the world. The interior and exterior were designed in collaboration with Generativemasks and other contributors to make a completely unique structure in the Metaverse. The NFT MetaTokyo Pass, functioning as a digital passport, is on sale now, allowing owners to access a number of activities and special privileges, including access to exclusive events and restricted areas within the MetaVerse.
MetaTokyo is the world’s first project to connect NFTs with the MetaVerse and is the first project of its kind to be implemented globally.
Model Shibata Saki’s Trip to Mie Prefecture to Air on BS12 for 2 Consecutive Weeks
18.November.2021 | SPOT
On November 18 and November 25, national free broadcasting service BS12 will air ‘NEXT TRIP: A Luxury Resort Trip to Ise and Shima.’ The host for the excursion will be popular model Shibata Saki (nicknamed Shibasaki), who is a well-known figure to women of all ages.
NEXT TRIP is a new travel program that helps travelers figure out where to go next. The theme of the series is “Where should I go once the world settles down?” From visiting popular city spots to faraway resorts in Japan and abroad, the show aims to introduce people to locations they haven’t discovered yet, showcasing what the world has to offer. Those watching should keep a lookout for spectacular scenery, gourmet local food, outdoor activities, and so much more.
[Part 1] November 18, 2021, 9:00 – ‘NEXT TRIP: A Journey to Ise’
In this episode, Saki Shibata travels to Ise, Mie Prefecture, first visiting Ise Shrine to pay her respects. The shrine is one of the holiest and important sites in the Shinto faith and was said to be established in the year 4 BCE. After visiting the Inner Shrine on a bright and sunny morning, Shibata travels to the ancient Okage Yokocho street to find some souvenirs and enjoy a local cafe to enjoy Ise’s famous rice cakes and traditional Japanese sweets. For lunch, she visits a very retro western-style building. At the nearby Ise Ninja Kingdom, guests can wear ninja costumes, and Shibata does just that! As the day comes to an end, Shibata opts to stay at a luxurious ryokan, Ikyuu, and highlights the incredible dinner and other services the lodging offers.
Air Date: November 18, 2021 / 9:00-10:00
[Part 2] November 25, 2021, 9:00 – ‘NEXT TRIP: A Luxury Resort Trip to Ise and Shima’
The second part of the trip begins with cycling. Visiting the famous Married Couple Rocks on the coast of Futami, Shibata sets out for Shima. After enjoying the breathtaking view from the ‘Mailbox in the Sky’ on the Ise-Shima Skyline, she stays at a resort overlooking the Shima coast. Guests are welcome to take a leisurely stroll around the grounds and enjoy a luxury cruise or dinner. The sunset is something Saki Shibata will surely never forget.
Air Date: November 25, 2021 / 9:00-10:00
Where do you want to travel in Japan once the world settles down?
Discover the wonder of Kanazawa with AMIAYA and ETSUNA with new “HAKKEN” videos produced by Channel 47
Fashion icons show the modern and historical charm of Kanazawa, Japan
TOKYO, JAPAN (16 November, 2021) – Channel 47, a company focused on globally promoting the appeal of local and popular Japanese culture through the power of entertainment, is excited to debut their new “HAKKEN” video series today, 16 November, highlighting the wonderful modern and historical tourism aspects of Kanazawa City in Ishikawa Prefecture. “HAKKEN” is the Japanese word for discovery, which is the core feeling this new video series is aiming to convey. Channel 47 wants toinspire viewers to discover the wonders of Japan’s local culture through these shortfilms.
The debut videos feature fashion icons AMIAYA and ETSUNA (both represented by ASOBISYSTEM), each exploring a different facet of what Kanazawa has to offer curious visitors. These films were produced by Channel 47 as a part of promotional efforts for the Kanazawa Film Festival held in September of 2021. These entries in the “HAKKEN” series were informed by Channel 47’s shared philosophy with the Kanazawa Film Festival, to disseminate the culture of Japan’s countryside and promote its appeal worldwide.
In the first video, twin model & singer duo AMIAYA discover the “pop” elements of the city at locations such as the Omi-machi market, the 21st Century Museum of Contemporary Art, the Nagamachi Samurai District, and more. Along the way they sample delicacies from some of Kanazawa’s highly rated restaurants. Through their experiences viewers will see art, food, shopping, and scenery that has high appeal among visitors.
Watch “HAKKEN – Discover Kanazawa with AMIAYA”
Find AMIAYA online
Official Website: https://asobisystem.com/talent/amiaya/
AMI Instagram: https://www.instagram.com/amixxamiaya/
AYA Instagram: https://www.instagram.com/ayaxxamiaya/
In the second video, fashion designer and influencer ETSUNA takes a different approach and wanders the traditional side of Kanazawa. Starting with a stroll in the Higashi Chaya District, her journey takes her to make ceramic art at Hokutoh, and to see historic locations such as the Ishikawa Bridge, the Gyokusen’inmaru Garden, Sannomaru Square, and more. To fit the traditional theme of her visit, she visits Kimono & Antiques Soki and gets dressed for the occasion. Viewers will see through ETSUNA’s exploration the beauty and historical legacy of Kanazawa City.
Watch “HAKKEN – Experience Kanazawa’s History with ETSUNA”
Find ETSUNA online
Official Website: https://asobisystem.com/talent/etsuna/
ABOUT KANAZAWA FILM FESTIVAL
The 15th Kanazawa Film Festival was held from September 18-20, 2021 in Theater 21 at the 21st Century Museum of Contemporary art in Kanazawa. The festival has a reputation not only for the high quality of films presented each year, but also for its “New Directors with Promising Talent” program. This year 83 films were entered in the “New Directors with Promising Talent” program, and 11 of them won screening rights. The Grand Prix was awarded to MELIA’s “Experiential Tour”, for which she also received the special Channel 47 Award.
More information on the Kanazawa Film Festival can be found at
ABOUT CHANNEL 47
Channel 47 is a project that using the power of entertainment to communicate the appeal of Japan and its different regions to overseas audiences. Through planning and producing events with celebrities and personalities, Channel 47 creates content that conveys the appeal and charm of Japan’s many different regions to viewers all over the world. Channel 47 created the post-movies for the 15th Kanazawa Film Festival, held in September 2021. Additional efforts to promote the event overseas include producing
English subtitles for “Alien Painter” which was screened as a Kanazawa Film Festival Scholarship Film.
For more information about Channel 47 please contact: firstname.lastname@example.org