First Season of SUNRISE x ASOBISYSTEM Anime Series Artiswitch Comes to an End

16.September.2021 | ANIME&GAME

Artiswitch, a collaborative anime series made by SUNRISE (Mobile Suit Gundam, Love Live!) and ASOBISYSTEM, Kyary Pamyu Pamyu’s agency, premiered on YouTube on May 28, 2021. The show, based in Harajuku, has featured a wide range of content pulling from fashion, art, and music trends. A number of now-popular artists and creators were also responsible for contributing to each episode.


Artiswitch Episode 6 Preview

Aiming to highlight the many counter-cultures to come out of Harajuku, such as Urahara and KAWAII fashion, Artiswitch has employed many active creators and artists responsible for making the art, music, and fashion scene so powerful in the area today. The series shows the balance between desire and loneliness present in Gen Z youth, who are excellent at using technology but often confuse what is real and what is fantasy.


The series has been available to watch on the official Artiswitch YouTube channel since release, and the final episode of the first season is now available, releasing on September 10, 2021. Because of the contributions of so many talented creators, the short series has been praised both in Japan and abroad.


Artiswitch is set in Ura-Ura Harajuku, where a certain witch named Nina runs a shop, fulfilling her guests’ every wish and desire by forcing them to look deep inside their hearts at their true feelings. Customers are sometimes excited, but sometimes hurt, and must make their own choices to try to make their dreams come true.


The insert songs for each episode are sung by a different artist each week, with the songs linking to the story and art of each installment specifically.


Episode 1 Insert Song: G4L – Giga

Episode 2 Insert Song: color – Hakubi

Episode 3 Insert Song: Watashi o Mite – Hakushi Hasegawa

Episode 4 Insert Song: GHOST FOOD (feat. TORIENA) – MoeShop

Episode 5 Insert Song: E de – Yukichi Kasaku/men

Episode 6 Insert Song: Tobu, Saihate (feat. Kana Adachi – yonkey

*Music now available to stream worldwide.


Be sure to look forward to more Artiswitch content, including a second season!

©SUNRISE/Artiswitch Project


  • Kyary Pamyu Pamyu’s Song Dodonpa Gets Early Streaming Release, Lyric Video

    15.October.2021 | MUSIC

    Kyary Pamyu Pamyu’s new album Candy Racer isn’t coming until October 27, but the singer has released a new song early. Dodonpa is now available on streaming services, and a lyric video has been posted to YouTube. 


    Dodonpa Lyric Video

    Dodonpa is a more experimental track by the pop singer, written and composed by Yasutaka Nakata and featuring more scat and beatboxing elements. To match the catchy and upbeat percussion and fun lyrics, the new video is as vivid and colorful as it can be. We’d expect nothing less from Kyary!


    An official announcement has also been made on the label’s website encouraging creators to make and upload their own videos using Dodonpa as the background music if they follow specific rules. The best videos will be selected by Kyary and her staff, and will be featured in a playlist on the official Kyary Pamyu Pamyu YouTube channel! This contest will also be appearing on other SNS sites like TikTok, so keep an eye out and get creative!


    If you don’t speak Japanese, don’t worry! The lyrics themselves are nothing but fun sounds, and the video has subtitles in English, Spanish, Korean, and Chinese. Fans are also encouraged to use the song in vlogs and other creations. 


    What do you think of Kyary’s exciting new track? 

  • New Track from Kyary Pamyu Pamyu Inspires LINE MUSIC Campaign

    29.September.2021 | MUSIC

    Kyary Pamyu Pamyu will release her first full-length album in three years Candy Racer on October 27, 2021. Ahead of the release, one new track, Jumping Up, will be shared early! This light and fun EDM track will, as promised, make you want to jump up and down along with the bass, and will be streaming starting September 29, 2021. 


    In conjunction with this pre-release, a LINE MUSIC playback campaign will begin on September 29, with the top 10 listeners receiving a prize exclusive to the event. Be sure to listen to the song as many times as possible for your chance to snag this premium prize, the design of which will be revealed soon!


  • Girl Group Atarashii Gakko! Releases Music Video for Pineapple Kryptonite

    28.September.2021 | MUSIC

    The four members of Atarashii Gakko constantly generate buzz on the web for their wacky dance moves, crazy personalities, and hilarious TikTok uploads. The group has over 3 million followers on the app, and with their new track Pineapple Kryptonite streaming now, more fans are sure to flock to the ASOBISYSTEM gang. Also affiliated with 88rising, a U.S.-based label helping to promote Asian music globally, the official 88rising YouTube channel has now uploaded the music video for this catchy track. 


    Pineapple Kryptonite was produced by Money Mark, known as the best sound producer and melody maker in the alternative music world, having worked with the Beastie Boys for nearly 20 years. The song was created in Los Angeles, and with its addictive pop sound, it’s perfect for a new TikTok dance challenge. 


    The blockbuster music video depicts the girls fighting against invading aliens in the vast deserts of California. As to be expected, their choreography is on point, and the members attempted their own stunts for the first time. 


    Pineapple Kryptonite Music Video 


    The group will continue to promote their activities to an international audience, so be sure to keep an eye out for where they’ll appear next!


  • Kyary Pamyu Pamyu to Release Candy Racer, the Singer’s First Full-Length Album in Three Years

    20.September.2021 | MUSIC

    Celebrating 10 years since her major debut, Kyary Pamyu Pamyu will release her fifth full-length album Candy Racer on October 27, 2021. This will mark the singer’s first full-length album release in three years, her last being Japamyu in 2018.



    Limited Edition

    Regular Edition

    The fifth album, titled Candy Racer, will be produced by CAPSULE’s Yasutaka Nakata. It will feature 11 tracks, including the recently released single GENTENKAIHI, of which the wacky music video has amassed over 1 million views on YouTube. Previously released tracks Kimi ga LINE Kuretara and Gum Gum Girl will also be included, along with world fabrication, a cover of a pre-electronic CAPSULE track originally released in 2005.


    Creation of the album brought together a number of creative minds who have worked with Kyary Pamyu Paymu over the years, including Steve Nakamura serving as art director, Ken Hanzawa acting as photographer, Kumiko Iijima returning as the singer’s stylist, and Shinji Konishi as Kyary’s hair and makeup artist. All of these individuals were with Kyary at the time of her debut, and have returned to encourage her to not only stay connected to her roots, but to move forward without hesitation.


    The limited edition version will come with a special 64-page flipbook.


    A number of bonuses have also been announced, from stickers, clear pouches, and mobile stand keychains. These will be available while supplies last, so fans looking to get their hands on some of this swag are encouraged to preorder the album.


    Are you looking forward to hearing Kyary Pamyu Pamyu’s new tracks?


  • Wakayama Culture Festival 2021 Coming to Shibuya

    06.September.2021 | FEATURES / SPOT

    ASOBISYSTEM, in cooperation with the Agency for Cultural Affairs, will hold the Kinokuni Wakayama Culture Festival 2021 in Shibuya on October 3, 2021. The event will be free to attend, and will take place at Shibuya CAST, a modern commercial facility located between Shibuya and Harajuku.


    The Kinokuni Wakayama Culture Festival 2021, taking place in Wakayama Prefecture from October 30 to November 21, is the one of the largest cultural festival in Japan. This event will bring many popular presentations and goods from Wakayama to Shibuya, allowing Tokyo residents to experience some of the beauty and traditions of this area of the Kansai region. A number of celebrity guests will be in attendance, and local Wakayama goods will be on sale. Measures will be taken during the event to prevent the spread of COVID-19.



    Promoting the Wakayama Culture Festival Throughout Shibuya!

    In a special collaboration with SHIBUYA TELEVISION, the largest media outlet in the Shibuya area, a promotional video produced in Wakayama Prefecture will be aired on eight large screens in the Shibuya area from September 27 to October 3. Select restaurants in Shibuya will also serve dishes featuring ingredients from Wakayama for a limited time.



    Get the Wakayama Panda Mask Cover for Attending!

    An original Wakayama Panda Mask Cover, produced by ASOBISYSTEM, will be given to visitors on the day of the event. *Quantity limited.




    If you’re in the Tokyo area, be sure to come out to this special event where you can experience the charm of Wakayama!

  • Artiswitch Anime’s Main Theme to be Performed by yonkey

    02.June.2021 | ANIME&GAME / MUSIC

    New-generation music producer and track maker yonkey released his new song Tobu, Saihate. (feat. Kana Adachi) on May 28. The song serves as the main theme for the anime Artiswitch.

    yonkey is a producer who has worked with countless music artists from a diverse range of genres and generations, such as Tempalay, TENDRE, AAAMYYY, Ace Hashimoto who has performed with Mac Miller and Thundercat, Japanese rapper sanari, and more. He has also produced for ATARASHII GAKKO! when they made their international debut from 88rising, has been involved in a remix project for the anime series Lupin III, has written songs for Kai Kubota and sorane, and much more. His production work spans far and wide across the industry, both in Japan and overseas.


    Tobu, Saihate. (feat. Kana Adachi) comes as the first song from yonkey in almost a year. The track serves as the main theme for an original animation by Sunrise and ASOBISYSTEM called Artiswitch, the first episode of which is now available to watch on the anime’s official YouTube page. The track features Kana Adachi on guest vocals, a singer-songwriter with over 1.3 million followers across her social media pages. It features yonkey’s trademark edgy electronic sound with majestic strings to weave a dramatic ballad. Kazuma Ikeda, who is directing Artiswitch, also directed the music video for the song.


    yonkey | Comment

    “I could not contain my surprise when I was first asked to write this song, since it’s my first time doing a main theme for an anime. The melody incorporates themes of facing [challenges], pain, and fighting. It’s a great match for Adachi’s emotional and beautiful vocals. The track itself moved me deeply. I’d love for people to enjoy it alongside the Artiswitch story, [the first episode of which] was released at the same time as the song!”


    Kana Adachi | Comment

    “This was my first time working with yonkey. I was really taken aback when I was invited to sing on this song, but I was excited more than anything. When I received the demo and listened to it, it felt like a different world compared to what I usually sing to, so I was able to take on the song with a fresh perspective. I sang each and every phrase with equal value. Please enjoy it together with the Artiswitch anime [which started] on the 28th!”

  • Virtual Harajuku to Showcase Artiswitch’s First Original Animation by Sunrise Studio & ASOBISYSTEM

    25.May.2021 | ANIME&GAME / FEATURES

    Artiswitch is a Harajuku-focused fashion, art, and music project launched by Japanese animation studio Sunrise (Mobile Suit Gundam; Love Live!) and ASOBISYSTEM, who are perhaps best known as the agency that Kyary Pamyu is signed to, as well as working with other artists such as Yasutaka Nakata and promoting Japanese pop culture to the world from Harajuku where they are based. As part of the project’s launch, they will feature a pre-showing of an original animation on Virtual Harajuku on May 27, 2021 at 20:00 (JST).


    Virtual Harajuku is the second area to open inside Virtual Shibuya, a service that recreates Tokyo’s area of Shibuya and its entertainment facilities virtually. Artiswitch’s original animation will feature as part of ‘Virtual Harajuku au 5G POP DAY OUT 2021’ which is being held as part of the opening ceremony of Virtual Harajuku which opened on Tuesday (May 25).


    The original animation will be Artiswitch’s first released to the world. A special talk show will also take place hosted by Barbie of the Japanese comedy duo Fall in Love. Guests will include Utano Aoi and Yutaro who voice Nina and Akihiro in the animation. MIOCHIN, who has been called the leader of Harajuku’s girl scene and has over 1.6 million followers on TikTok, will also make an appearance. The trio will talk about their favourite parts of the animation, stories from Harajuku, and more. All the guests will appear in Virtual Harajuku as avatars on a special stage located in a virtual version of Jingumae Crossing.


    The event can be enjoyed with or without a VR headset for free on smartphones, PC, and Mac. Head inside Virtual Harajuku to enjoy the animation and event yourself.


    The animation will also be subsequently released on Artiswitch’s official YouTube channel on May 28, 2021 at 20:00 (JST). Six episodes are planned in total.


    “Artiswitch” Teaser


    Animation Promotional Video


    Be sure to check out Artiswitch’s first release coming this week!


    ©SUNRISE/Artiswitch Project 

  • Social Media Anime Series ‘Genba no Megami’ Features ASOBISYSTEM & Kajikawa’s Construction Characters as Goddesses

    12.November.2020 | ANIME&GAME

    Earlier this year, Kajikawa Corportation and ASOBISYSTEM CO., LTD announced their efforts to rebrand the perceived image of the construction industry in Japan with the launch of the 3K Project. This introduced a series of characters, Corny, Gungun & Nonnon, Scoppy, and Metty, a band of construction tools and equipment, to revamp the industry into something kawaii.


    Kajikawa and ASOBISYSTEM have announced that the first episode of an original 3K Project anime series entitled Genba no Megami (‘Goddesses at the Site’) will be released on November 20, 2020. The first teaser trailer and cast members were revealed today (November 12).


    What is the 3K Project?

    The three “K’s” of the 3K Project are the Japanese words Kawaii (cute), Kirei (clean), and Kirakira (shiny). Construction work is generally perceived by a different set K’s: Kitsui (severe), Kitanai (dirty), and Kiken (dangerous), but the number of young people, both men and women, working in the industry in Japan is on the rise, resulting in the work environment changing too. That’s where Kajikawa Corporation and ASOBISYSTEM’s 3K Project comes in, which aims to rebrand the industry.


    3k Project GIF stamps break 15 million views

    A set of GIF stickers of the 3K Project characters were released on GIPHY back in August which have been viewed more than 15 million time since they hit the platform (as of October 30, 2020). Fans can now look forward to seeing the characters fully animated in the all-new series.


    The 3K Project characters were actually Goddesses all along

    The story follows a group of Goddesses who, for reasons unknown, are­ sent on a mission by God to inspect construction sites on earth. The Goddesses decide to transform themselves into various construction tools so as to blend in with their environment. They interact with the staff at the sites in their disguised forms, during which they discover something interesting.


    Genba no Megami is a series full of laughs and tears that will air on social media. The first episode is set to drop on Friday November 20, 2020.


    Teaser Trailer

    Cast Line-up & Interview

    Below are the three questions asked to each cast member. The number next to their answers correspond to the numbered questions below.


    1. Give us your impressions of your character, such as when you first saw their illustration, along with your enthusiasm for the series.
    2. Do you have a favourite scene or line, or is there anything in the series you found yourself paying particular attention to?
    3. Please give a final word to everybody watching the series.


    ・Scoppy (Voiced by: Aimi Tanaka)

    Scoppy’s temporary form is a spade. She’s a modern-day Goddess who will lend an ear to someone no matter what they’re going through. She’s really interested in becoming a YouTuber.


    Aimi Tanaka | Comment

    1. The characters are so cute, it got me really excited! My character looked innocent in the illustration I was given, so I channelled that during recording. The anime has good pacing, similar to short-episode anime, and I was conscious not to take away from its playful atmosphere!


    2. The fact that this series is about Goddesses who… live?… inside of tools at [construction] sites I think adds a different level of amusement than if they were anthropomorphised! I also had to record singing alongside my regular lines, so I really liked that part. It’s really pop and trendy.


    3. It’s a short series so I think people can watch it pretty casually. And every character is so cute, they each have their own personalities! I hope you enjoy watching the Goddesses at work (or is this their normal life now?)


    ・Corny (Voiced by: Yū Serizawa)

    Corny’s temporary form is a traffic cone. She’s a talkative tsundere Goddess with a cold tone. She’s also moved to tears more than anyone else in the group.


    Yū Serizawa | Comment

    1. The Goddesses have swooped down onto the construction sites! A pretty exciting settings, don’t you think? The Goddesses are beautiful, and when they transform they have a cute pop look to them. Their dialogue with the new person is just the best too! In any case, the pacing is great so I had a lot of fun recording for it!


    2. I definitely have a favourite part! And that’s Corny! (lol) She’s a tsundere but easily brought to tears. There’s a lot of kindness behind her cool manner. Look forward to seeing her! Also, this is just a personal thing, but the part felt fresh and was a lot of fun, so look out for that part too!


    3. It’s not every day that a Goddess appears in your life, but I find a happening like that really amusing, so I hope it gives you plenty of laughs! And I hope it’s something you can chill out and relax to after work! Definitely look forward to it!


    ・Metty (Voiced by: Arisa Date)

    Metty’s temporary form is a hard hat. She’s quiet, talks gently, and tends to get sleepy easily. Even so, she cares about the little details.


    Arisa Date | Comment

    1. Finally, a carefree and fluffy-type girl, is what I thought when I saw her! I really like girls who talk like she does. I haven’t had many opportunities to voice characters like her, so I was super happy!


    2. I really like the song! It’s only a minute long, but I really want to make a full version and release it!


    3. Thank you for reading! If you like the show, please be sure to spread the word! If you do, there might even be a sequel…


    ・Gungun & Nonnon (Voiced by: Saki Yamakita)

    Gungun and Nonnon’s temporary forms are work gloves. They’re twin sisters but they couldn’t be more different from each other, each with their own opinions. They’re easily identifiable with their red and green appearances.


    Saki Yamakita | Comment

    1. What a beautiful pair of twins! I couldn’t believe that I’d be voicing both of them! This is a series with laughs you can watch casually without getting worked up, and one I want to enjoy too.


    2. The part in episode four when Gungun and Nonnon pull the construction worker on both sides was completely ad libbed. I imagined what kinds of things they’d both say to each other during the recording!


    3. I’d be happy if you’re think of Gungun and Nonnon now whenever you see work gloves! (^^) Please enjoy the world of Genba no Megami.


    Genba no Megami will air every Friday from November 20, 2020 for six episodes. For the latest information, please follow the official Twitter page below.