BEAMS to Sell Limited-Time Goods Based on Post-Sauna Drink Mix Oropo

18.September.2021 | FASHION / SPOT

Ryusenji no Yu is a chain of bath facilities throughout Japan, offering saunas, bedrock baths, and artificial hot springs. Saunas are surprisingly popular throughout the country, and recently, a beverage called Oropo has been called the perfect drink to enjoy after sitting in the heat. A mixture of the vitamin drink Oronamin C and sports drink Pocari Sweat, it’s a perfect blend to refuel after all that sweating. 

 

 

The Nagoya Moriyama location will begin selling Oropo-branded goods by BEAMS starting September 16!

 

Merchandise sold in the odd collaboration will include mugs featuring markings to help mix the perfect amount of Oronamin C and Pocari Sweat to make the ultimate Oropo. T-shirts with pop-up store character Oropo-kun are already the talk of social media. Those who purchase a certain amount of goods will be given a bonus sticker. 

 

As expected, Oropo will be served during the campaign, along with Oropo Shaved Ice, created by the queen of shaved ice Asako Harada!

 

RELATED ENTRIES

  • Sauna-loving “Sauna Manager’ Starts New Apparel Brand ‘Saunatte Iiyone!’

    24.September.2021 | FASHION

    ‘Saunatte Iiyone!’ is a new street x sauna apparel brand from the mysterious Sauna-ryman (sauna + salaryman) Sauna Manager (@sauna_bucho37), a Tokyo-based Instagrammer who really loves saunas!

     

    Sunglasses Bag Logo Long-sleeved T-shirt

     

    Logo Towel

     

    The manager checks out locations nationwide in search of the perfect sauna, conveying the charms of saunas each day through their Instagram. Their sensational and fun new brand fuses street with the sauna, conveying the owners knowledge and love for the experience. The first items include a long-sleeved t-shirt and towels featuring the brand logo.

    They will continue to produce new sauna goods while paying careful attention to fabric and details, so be sure to keep an eye on them!

     

  • BEAMS Announces Virtual Sento Bath Experience at Virtual Market 6

    02.August.2021 | ANIME&GAME / FASHION

    BEAMS is set to have its own booth at Virtual Market 6 (Vket6) which will be hosted by HIKKY from August 14-28. At the BEAMS booth, they will be showcasing must-visit sento bathhouses. Vket is one of the biggest virtual events in the world, and uses Web to VR technology so you don’t need a VR headset, meaning people can access it simply by connecting via mobile, PC, or other smart device. This will be BEAMS’ second attendance at the event, and shop staff will appear inside as avatars.

    Inside BEAMS ‘Recommended Sento 2021’ Booth at Vket 6

    Inside BEAMS ‘Recommended Sento 2021’ Booth at Vket 6

    Vket-chan wearing the free towel you get at the BEAMS booth

    BEAMS is taking their ongoing ‘Recommended Sento 2021’ project, which is running at Kotobukiyu in Ueno, Tokyo, until September, to the virtual realm in a collaboration with COW BRAND SOAP. As well as collaboration merch, players can use Vket-chan’s 3D avatar and combine it with the free towel to bathe in the bath as her.

     

    The virtual space is decorated with sento pictures illustrated by manga artist and calligrapher Mari Yamazaki. Users can also launch fireworks, and there are various Japanese summer-themed attractions.

     

    The official Vket merchandise will be available on the Merch by Amazon service and can be shipped to Japan, the US, UK, France, Germany, Italy, and Spain.

  • Miyako Hotel Kyoto Hachijo Launches Sento Bath Hotel Plan

    29.July.2021 | SPOT

    Miyako Hotel Kyoto Hachijo launched a new hotel plan on July 26 which includes a ticket to bathhouses around Kyoto, a bath amenity set, a hotel-original sento t-shirt, and more.

     

    Available until March 30, 2022, the plan was conceived as a way for tourists to enjoy the ordinary, everyday Kyoto in a way that’s different from people’s usual tourist and sightseeing experiences in the city. Kyoto continues to be a hub for sento bath culture.

    Hinode-yu, a bathhouse in Minami Ward, Kyoto

    Hotel-original tees are available as part of the plan

    Receive a bath amenity set and bathhouse ticket

    Kyoto is home to around 100 unique sento bathhouses where people can enjoy a relaxing soak in a giant public bath while chatting. It’s a huge part of Kyoto culture and one which is seeing a steady increase in popularity again with the younger generation.

     

    If you’re staying in Kyoto this year or planning a trip early next year, don’t miss out on this limited-time hotel plan.

  • Chiba’s New Sento Bathhouse Collaborates With BEAMS in the Run Up to Spring 2022 Opening

    06.July.2021 | BUSINESS / FASHION

    Next spring will Oakland Group open the new sento bathhouse Ryusenji no Yu Spa Metsä Okata. The bathhouse is has teamed up with Japanese fashion brand BEAMS and released a collection of original items at Ryusenji no Yu’s online store on June 28.

     

    Original Items

    Mesh Tote Bags: ¥2,970 Each (Tax Included)

    Mesh Satchels: ¥2,420 Each (Tax Included) / Mesh Pouches: ¥1,980 Each (Tax Included)

    Salt Pillow: ¥2,970 (Tax Included) / Salt Eye Mask ¥3,300 (Tax Included)

    Shower Sandals: ¥2,200 Each (Tax Included)

    Towels: ¥1,980 Each (Tax Included)

    Socks: ¥1,980 Each (Tax Included)

    Acrylic Keyrings: ¥1,540 Each (Tax Included)

    Dakimakura Hugging Pillow: ¥3,850 (Tax Included)

    T-Shirts: ¥2,970 Each (Tax Included)

    Pins: ¥300 Each (Tax Included)

    Water Bottles: ¥1,650 Each (Tax Included)

    The merchandise line-up was overseen by Kazuyoshi Minamimagoe, Executive Director at BEAMS. It includes durable mesh bags, shower sandals, and other must-have items when enjoying a day at the spa. There’s also a t-shirt collection illustrated by Kao Okata, a hugging pillow, salt eye mask and pillow which are said to cool you down after a hot bath, face towels, socks made in collaboration with the old-time brand GLEN CLYDE, and more.

     

    BEAMS has held many projects and been active in creating know-how solutions for other brands and businesses at their select shops. In 2019, they created a Business Production Team which enabled them to expand their business reach by developing products, content, promotional material, and so on. Their work doesn’t stop at the products featured in this article – they also create work uniforms, interior design, create signs for facilities, produce e-commerce sites, and much more.

  • BEAMS Showcase Their Historical Fashion Archive at The National Art Center in Tokyo

    15.June.2021 | FASHION / SPOT

    BEAMS is celebrating its 45th anniversary this year. At such an important milestone, it’s important to take a look back at where the brand has come from, and so BEAMS is taking part in the Fashion in Japan 1945-2020 exhibition that opened at The National Art Center, Tokyo, last Wednesday. Followers of the Japanese fashion are able to see their early products when they first opened in the late 1970’s to their Shibuya Casual style, known as Shibu-Kaji, from the late 80’s. It’s an historical, nostalgic throwback across their archive. Exclusive merchandise is also being sold featuring the ‘American Life Shop BEAMS’ logo which they branded upon establishing the brand.

     

    A look at just some of the exhibits on display

    BEAMS shopping bag from 1977

    Shibu-Kaji outfit from late 1980’s

    Exhibition-exclusive souvenir merch inspired by vintage BEAMS

    This exhibition follows the unique trajectory of Japanese clothing, especially in post-World War Ⅱ Japan, as seen from both sides: that of designers who transmit culture by creating clothes and ideas, and that of users who receive it by wearing the clothes and at times create era-defining grassroots fashion movements. It offers a comprehensive overview that references the predominant media of each era, such as newspapers, magazines, and advertisements.

     

    In the mid to late 1970’s, BEAMS was at the forefront of spreading casual wear to people, stocking some of the country’s most notable brands and designers. BEAMS opened its first store in Harajuku in 1976 where it sold shirts, shoes, and other items. In 1977 they introduced their own shopping bag, and the following year opened up their first BEAMS F selling traditional men’s style clothing. It was around this time that beams released their POPEYE magazine too. All of this and more is explore at the exhibition along with commentary.

     

    A talk event titled “Lifestyle Tips: POPEYE & BEAMS” will also take place on July 3 at the museum.

  • Kate Spade New York x BEAMS Reveal Sustainable Capsule Collection

    20.May.2021 | FASHION

    BEAMS COUTURE, an upcycle and handmade fashion label by BEAMS, is set to collaborate with Kate Spade New York to release a limited-edition capsule collection on May 27, 2021

     

    Kate Spade New York × BEAMS COUTURE

     

    The Line-Up

    cherry tote | ¥80,300

    bella plaid tote | ¥80,300

    american plaid tote | ¥99,000

    cherry small pouch wristlet | ¥49,500 – american plaid small pouch wristlet | ¥66,000 – bella plaid small pouch wristlet | ¥49,500

    furoshiki clutch | ¥16,500

    patchwork dress | ¥110,000

     

    The collection was conceived by BEAMS COUTURE designer Romi Mizukami who wanted to decrease the amount of fabric waste by creating something sustainable and long-lasting like quilts. It includes a tote bag, bath bag, pouch, and dress, each inspired by American quilts. The items feature assorted deadstock print and incorporate elements of Japanese tradition.



    The collection is a display of Japanese craftsmanship, combining embroidery, wasou Japanese clothing, and other techniques to create a wholly unique capsule collection. Those interested can purchase the line-up from select BEAMS JAPAN branches, Kate Spade New York stores, and online, in Japan. The collection is also available outside Japan at Kate Spade New York branches in the US and the brand’s US online store.

     

    Don’t miss out on this sustainable Japanese ensemble by Kate Spade New York and BEAMS COUTURE.

  • Shonai Hotel Suiden Terrasse Reopens With New Sauna Area

    08.May.2021 | SPOT

    Shonai Hotel Suiden Terrasse reopened on April 29 after refurbishments to install a new sauna. The hotel, located in Yamagata Prefecture, is known for being situated atop rice paddies. Along with the sauna, it has also introduced a new spa program and healthy new menu made using organic vegetables grown by the hotel company itself.

     

    An authentic Finnish-style sauna

    The sauna is based on the Finnish-style löyly sauna, fully equipped with an authentic kiuas sauna stove inside which sauna stones are placed to heat up the room. Hinoki scented water is also used in the sauna.

     

    The Sauna Features


    Men’s Sauna

    The male sauna features hexagonal designs on the seats, ceiling windows, and bath. The seats can be moved around freely so guests can decide how high they wish to sit for optimal heat customisation. The sauna rooms overlook the rice paddies outside, and there’s open-air baths outdoors too so guests can feel at one with nature.

     

    Women’s Sauna

    The women’s sauna is also a löyly type but uses raised benches instead of chairs. After sweating it out, guests can head to one of the outdoor baths and enjoy the view and sky.

     

    There’s also a bar where guests can order local beers, sake, and wine, as well as fruit juice and ice cream. While relaxing, they can pick out from one of the 1,000 books available.

    As well as fitness and massage services, morning yoga will begin this June. The MOON TERRASSE restaurant is also introducing new healthy dishes and drinks made with organic local ingredients.

  • BEAMS JAPAN Shinjuku Launches Event to Promote Japan’s Sento Bath Houses

    03.May.2021 | FASHION / SPOT

    The Sento no Susume 2021 event being held by BEAMS JAPAN and Cow Brand Soap has now headed to BEAMS JAPAN Shinjuku. As part of the event, Mizuno has held designed a ‘running course’ is collaboration with sento bath house owners who have listed their recommended spots for running.

     

    From Left: Hiroshi Fukui (Managing Director at Cow Brand Soap), Aya Terakawa (Sports Caster), Mari Yamazaki (Manga Author), Ryozo Naganuma (Kotobukiyu’s 3rd Generation Owner), Hikaru Ikeuchi (Chairman of Board of Directors)

    BEAMS JAPAN Shinjuku Floor 1F – Sento no Susume 2021 Pop-Up

    BEAMS JAPAN Shinjuku Floor 1F – Sento no Susume 2021 Pop-Up

    BEAMS JAPAN Sento no Susume 2021 Virtual Venue

    For many years, sento public bath houses have been big part of Japanese culture and are located up and down the country. They are places people go to unwind, relax, and destress. However, with times changing, they are because less part of people’s lives, and the facilities themselves are seeing significant wear and tear as well as not having successors to take over the businesses. Sento no Susume aims to revitalise sento and raise their cultural value once again by showing how they can be enjoyed. The first event was held in January and February in 2019.

     

    The event arrived at BEAMS JAPAN Shinjuku on April 26 and  invites manga artist Mari Yamazaki on board who has given the store a makeover with her iconic artwork themed on exercise and bathing. This event combines sento bath houses with sports, and so as well as discovering bath houses to visit, you can learn find out about great running courses at the Sento Run no Susume corner. There’s also a virtual venue accessible on the official website that creates the store in 4K 3D so everyone around the world can get involved regardless of their location.

  • BEAMS Scraps Vinyl Shopping Bags For Sustainable and Environmentally-Friendly Alternative

    30.April.2021 | FASHION

    BEAMS Japan will begin selling cotton shopping bags starting on May 1, scrapping the vinyl shopping bags it has been using until now in an effort to become a more sustainable and environmentally-friendly brand. Being made from natural cotton means no throwing away of plastic, plus it can be reused for a long time.

    The BEAMS vinyl shopping bag has been in circulation since 1986

    The new cotton bag being introduced on May 1, 2021

    BEAMS-original paper water packs

    The iconic BEAMS vinyl shopping bag was first introduced in 1986 and was adored for its convenient draw cord function, durability, and reusability. It became synonymous with BEAMS for etching its mark into the history of Shibu Kaji, or Shibuya’s casual culture. These bags were free to customers and were made down to the finest details just like clothing attire, from the inking to the braiding. Since their release, the bags have never undergone design or shape changes. The only thing that has been changed over the years is the material used for the eyelet where the cord is strung through in order to make it easier to separate. Additionally, part of the raw materials were changed to plant-based in order to reduce the reliance on oil resources.

     

    BEAMS, which has been in operation for 45 years now, is now getting involved with the sustainable recovery efforts that have come even more to the forefront of the international stage during the pandemic. Their vinyl bags, of which 390,000 are made every year, will be abolished, and replaced with GOTS-certified organic cotton bags and sold for ¥550 (tax included) to customers who purchase something at BEAMS.

     

    BEAMS has been making efforts to reduce since 1999, when it first introduced its scheme to gives shoppers the option to donate ¥100 to the OISCA Children’s Forest Program which “educates school children and communities about the environment through tree planting and other related environmental activities.” In total, it has raised over 30 million yen. With the introducing of the new cotton bags, this scheme will continue, with 10% of all proceeds made from sales of the bags to be donated to the program.



    Additionally, BEAMS introduced FSC-certified paper bags to all BEAMS OUTLET and BEAMS GOLD stores in November 2020 and January 2021 respectively. It also released paper water packs in September 2020 which has saved on 60,000 PET bottles every year.

  • Cow Brand Soap x BEAMS Japan Take Over Kotobukiyu Bath House in Tokyo

    30.April.2021 | FASHION / SPOT

    BEAMS Japan and Cow Brand Soap have teamed up to an event titled Sento no Susume 2021 which began on April 23. As part of the event, the two brands have come together at the popular Tokyo-based bath house Kotobukiyu where illustrations for the collaboration drawn by manga artist Mari Yamazaki (Thermae RomaeOlympia Kyklos) has been put up on the outside, inside, and along the walls.

     

    See the illustrations being plastered in the video below.

     

    At the bath house entrance, along the walls, and everywhere else

     

    Fashion shoots are being held at the bath house

     

    Limited-edition merchandise for Sento no Susume 2021

    For many years, sento public bath houses have been big part of Japanese culture and are located up and down the country. They are places people go to unwind, relax, and destress. However, with times changing, they are because less part of people’s lives, and the facilities themselves are seeing significant wear and tear as well as not having successors to take over the businesses. Sento no Susume aims to revitalise sento and raise their cultural value once again by showing how they can be enjoyed. The first event was held in January and February in 2019.



    This year will be the second hosting of the event and invites manga artist Mari Yamazaki on board who has given Kotobukiyu a makeover with her iconic artwork themed on exercise and bathing. Six sports are featured in her drawings for the bath house including basketball, climbing, javelin, surfing, judo, and volleyball.

     

    Have you experienced a Japanese sento before?

  • Love Japan’s Hot Springs and Sento Bath Houses With RAGEBLUE

    30.April.2021 | FASHION

    Japanese casual fashion brand RAGEBLUE is celebrating the opening of its new store in AMU PLAZA KUMAMOTO by releasing a collection of hot spring and sento bath house-related items in collaboration with Sauna Boy and Kumamoto Prefecture’s sento. The collection went on sale at RAGEBLUE AMU PLAZA KUMAMOTO and online at .st on April 22, 2021.

    Kumamoto Sento Tote Bag | ¥1,320 (Tax Included)

    Sauna Boy Tees (5 Colours) | ¥2,750 Each (Tax Included)

    Sauna Boy Caps (3 Colours) | ¥3,300 (Tax Included)

    Sauna Boy Bucket Hats (3 Colours) | ¥3,850 (Tax Included)

    Sauna Boy HAVAHANK Bandanas (4 Colours) | ¥1,100 Each (Tax Included)

    The collection aims to have younger people in Japan become interested in sento public bath houses as it’s not a big part of the country’s young generation. The items include illustrations by Yone, an artist born and raised in Kumamoto known for their isometric, bird’s-eye view, and map artwork. There’s also a collection of items made in collaboration with the Japanese creative group Sauna Boy. The target audience for this RAGEBLUE line-up is those in their 20’s.

  • BEAMS Japan Gets Involved in Crowdfunding Project to Raise Money For Tohoku Earthquake

    21.April.2021 | FASHION

    BEAMS Japan has announced its participation in the 3.11 Fukkou ni Yorisou Project on the crowdfunding service READYFOR to help raise money for restoration efforts in places that are still affected by the 2011 Great East Japan Earthquake. The apparel brand has created the Bakabon Family Charity T-Shirt, the proceeds of which will be used as a return to supporters of the project. READYFOR launched the project on April 14, 2021, the proceeds of which will be donated to six groups working to restore Tohoku.

     

     

    From the READYFOR Project page

    READYFOR launched back in 2011 as Japan’s first crowdfunding service. In the past 10 years, 1,529 crowdfunding pages have been set up for restoration efforts of the Tohoku earthquake, which have brought in over 1 billion yen.

     

    The charity tee by BEAMS Japan is available in nine sizes.

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