Kuromi Shop Opens for Limited Time Only at Hello Kitty Japan DiverCity Tokyo Plaza

14.October.2021 | FASHION / SPOT

The Hello Kitty Japan DiverCity Tokyo Plaza shop is about to be taken over by Kuromi! Located on the second floor of the complex, the store will be transformed into a new concept shop starting October 8, 2021, until January 10, 2022. 

 

 

Limited-Time Sweets

Limited-Time Event Merchandise

Photo Signature

Photo Spot

 

Kuromi is the rival of My Melody and is popular among Gen-Z for her punk style and mischievous attitude. The character will cast her spell on the store as a prank, and will completely strip the location of all of its pink and red coloring, replacing it with a monotone look. 

 

Along with the new decorations, certain goods and sweets will only be available during the event period. A photo spot will be open for a limited time, along with a Sanrio Purikura machine imported from Korea for the first time! DiverCity will decorate the entrance and interior of the building to celebrate the event as well, so don’t miss out!

 

ⓒ 2021 SANRIO CO.,LTD  著作:㈱サンリオ

 

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    Collaboration with Hello Kitty’s favorite sweet, Ispahan

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    ©’21 SANRIO 著作(株)サンリオ

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    ⓒ’21 SANRIO APPR.NO.L629405

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    © 2021 SANRIO CO., LTD. APPROVAL NO. S620926

  • Sanrio 60th Anniversary Event Reveals Collaboration Cafe Menu

    02.September.2021 | ANIME&GAME / SPOT

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    “Sanrio characters and goods exist in a far corner of everyone’s memories. For a long time, this was specifically a Japanese feeling. Now, it’s true of people all over the world. Memory is an odd thing. It can be fuzzy, and difficult to capture. However, sometimes the nostalgia and feelings remain, and I’ve captured this strange balance in the ‘Unforgettable Tower.’ The Sanrio exhibition is a journey to undertake along with your own memories. I invite you to let your thoughts wander as you gaze at this work of art, and pass through the entrance gate of the exhibition.”

     

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    Restaurant Photo Spot Image

    *画像はイメージです
    © 2021 SANRIO CO., LTD. APPROVAL NO. SP610376

     

    The walls of this red retro restaurant are covered with images of popular characters, making it the perfect place to snap some commemorative photos. Each photo spot will change depending on the holiday season, so don’t miss the Halloween, Christmas, and Anniversary backgrounds!

     

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    Guests can grab over 100 original items, with both modern and vintage designs.

     

     

  • 7ORDER and Sanrio to Start New Collaboration Project

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    *3 of each item per person maximum. The purchase limit may be changed or removed without prior notice.

     

     

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    7ORDER x Sanrio Characters Crane Game prize plushies (4 types)

     

     

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    What would you like to buy from this collection?

    ⓒ 7ORDER project
    ⓒ 2021 SANRIO CO.,LTD.  著作:㈱サンリオ

  • Sanrio and Figure Skating Idol Anime KING OF PRISM Get Third SURPRISE BOX Collaboration

    17.August.2021 | ANIME&GAME

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  • MINISTOP to Release Limited-Edition Cinnamoroll Sweets, Prize Lottery

    16.August.2021 | FOOD

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    Cinnamoroll Sweet Time Lottery ©2021 SANRIO CO., LTD

     

    Product Images

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    Cinnamoroll’s Tail Parfait: ¥259 (Tax Included, On Sale August 17)

     

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    08.August.2021 | ANIME&GAME

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    The production will be directed by Yukio Ueshima, known for his work on The Prince of Tennis musicals, based on the incredibly popular sports manga of the same name. He has also worked on over 200 other stage shows, including a number of Japanese Broadway adaptations. 

    The IHI Stage Around Tokyo is the only theater in Asia capable of rotating 360 degrees. The circular auditorium can seat over 1,300 spectators, and is surrounded by a stage and massive screen, providing a one-of-a-kind experience that can’t be found anywhere else. For those ultra-Sanrio fans, a limited number of meet and greet events will be taking place daily, giving you the chance to take pictures with your favorite characters!

    We could all use some cheering up after the events of the past year. If you can make it, be sure to check out the loveable stage performance on Earth before it closes on September 26, 2021!

     

  • VTuber Group NIJISANJI and Sanrio Characters Get Second Wave of Goods

    03.August.2021 | ANIME&GAME / FASHION

    ANYCOLOR, the management company behind the popular–and hectic– Vtuber group NIJISANJI, has begun sales of the second round of NIJISANJI x Sanrio Characters goods! Check out this adorable collection–which pieces are you hoping to get your hands on? 

     

     

    Rubber Straps, 5 Designs (Tsukino Mito/Shizuka Rin/Higuchi Kaede Set, Kanae/Kuzuha/Honma Himawari Set, Kenmochi Toya/Saegusa Akina/Fushimi Gaku Set, Sister Cleaire/Joe Rikiichi/Debidebi Debiru Set, Izumo Kasumi/Uzuki Kou/Suzuki Masaru Set): ¥2,000 each (Tax Included)

     

    Slide-out Pill Case, 5 Designs (Tsukino Mito/Shizuka Rin/Higuchi Kaede Set, Kanae/Kuzuha/Honma Himawari Set, Kenmochi Toya/Saegusa Akina/Fushimi Gaku Set, Sister Cleaire/Joe Rikiichi/Debidebi Debiru Set, Izumo Kasumi/Uzuki Kou/Suzuki Masaru Set): ¥1,200 each (Tax Included)

     

    Lunch Tote, 5 Designs (Tsukino Mito/Shizuka Rin/Higuchi Kaede Set, Kanae/Kuzuha/Honma Himawari Set, Kenmochi Toya/Saegusa Akina/Fushimi Gaku Set, Sister Cleaire/Joe Rikiichi/Debidebi Debiru Set, Izumo Kasumi/Uzuki Kou/Suzuki Masaru Set): ¥1,500 each (Tax Included)

     

    Die Cut Cushion, 15 Designs (Tsukino Mito, Shizuka Rin, Higuchi Kaede, Kanae, Kuzuha, Honma Himawari, Kenmochi Toya, Saegusa Akina, Fushimi Gaku, Sister Cleaire, Joe Rikiichi, Debidebi Debiru, Izumo Kasumi, Uzuki Kou, Suzuki Masaru): ¥3,200 each (Tax Included)

    Random Can Badge, 15 Designs (Tsukino Mito, Shizuka Rin, Higuchi Kaede, Kanae, Kuzuha, Honma Himawari, Kenmochi Toya, Saegusa Akina, Fushimi Gaku, Sister Cleaire, Joe Rikiichi, Debidebi Debiru, Izumo Kasumi, Uzuki Kou, Suzuki Masaru): ¥1,00 each (Tax Included)

     

     

    These five pieces of merch make up the new collection, and cover a wide range of the many members of the NIJISANJI family! From Cinnamoroll to Keroppi, these must-have goods are going fast. Who would have thought that blending our favorite Sanrio characters with Vtubers would be such a perfect match? 

  • 60th Anniversary Sanrio Exhibition: The Beginning of Kawaii to Open at Roppongi Hills

    25.July.2021 | FASHION / SPOT

    From Hello Kitty to Pompompurin, Cinnamoroll, My Melody, and more – Sanrio’s internationally adored cast of characters can be universally agreed to be representatives of Japan culture of ‘kawaii.’ In celebration of Sanrio’s 60th anniversary, the company have announced an exhibition centred on the beginning of kawaii culture. The event will take place at TOKYO CITY VIEW from September 17, 2021 to January 10, 2022.

     

    60th Anniversary Sanrio Exhibition: The Beginning of Kawaii recently finished up at the Matsuzakaya Art Gallery in Nagoya on June 12 and is set to move to Ōita Prefectural Art Museum where it will run from July 10 to September 5 before heading to TOKYO CITY VIEW. This exhibition will not only look back over Sanrio’s 60-year history, but will also dive into how Japan’s culture of ‘kawaii’ came about. Fans of Sanrio and Japan’s kawaii can expect product and design showcases, in-depth explanations, and more.

     

    Sebastian Masuda’s iconic artwork is the centrepiece of the exhibition

     

    Entrance exhibit in the daytime

    At the entrance of the venue is the Unforgettable Tower, a symbolic art piece by Sebastian Masuda created exclusively for this exhibition which towers 6 meters tall. It’s made up of countless plushies of Sanrio characters such as Hello Kitty.

    Entrance exhibit in the evening

    The kawaii installation stands gorgeously against the cityscape of Tokyo which makes for an Instagrammable photo in the evenings when the city is lit up. The piece, as its name suggests, hopes to create unforgettable memories. The exhibition is set to run through Halloween, Christmas, and New Year, so visitors are sure to make some memorable ones.


    © 2021 SANRIO CO., LTD. APPROVAL NO. SP610376

     

    Shouta Aoi’s voice as the tour guide

    Having lent his voice to other Sanrio events, including at Sanrio Puroland and in collaboration with the Little Twin Stars, the Japanese singer, actor, and voice actor Shouta Aoi has recorded announcements for the exhibition which will be played to guide people around the event.

     

    A themed menu created for the Tokyo exhibition

    From Left: Anniversary Afternoon Tea / Hello Kitty Daisuki Fried Apple Mille-Feuille / Cinnamoroll’s Balloon Trip

    © 2021 SANRIO CO., LTD. APPROVAL NO. SP610376

    THE SUN & THE MOON, a cafe and restaurant fusion on the same floor of the exhibition, will serve up food, desserts, and non-alcoholic cocktails inspired by the Sanrio characters. Special seasonal afternoon tea sets will also be sold on Halloween, Christmas, and more too.

     

    Dates
    Restaurant: September 17, 2021 – January 10, 2022

    Cafe: December 15, 2021 – January 10, 2021

    *Closed December 21-26

     

    The main exhibition

    The exhibition will be split into six zones with 10 different themes. Over 800 products, documents, and materials related to Sanrio will be presented, many of which will shine a spotlight on some of their most famous characters out of their roster of 400, such as Hello Kitty and My Melody, and other characters that might not be known to those outside Japan such as best friends Patty & Jimmy. It’s a chance to walk through the history of Sanrio and Japan’s culture of kawaii.

    © 2021 SANRIO CO., LTD. APPROVAL NO. SP610376

    © 2021 SANRIO CO., LTD. APPROVAL NO. SP610376

    © 2021 SANRIO CO., LTD. APPROVAL NO. SP610376

    One of the six zones will look into secrets of Sanrio through the globally-beloved kawaii icon Hello Kitty. Another will display outfits such as the Hello Kitty dress worn by Lady Gaga.

     

    Original merchandise

    A small peek at just some of the items available

    © 2021 SANRIO CO., LTD. APPROVAL NO. SP610376

    Sanrio fans can also get their hands on a collection of merchandise with designs ranging from the exhibition’s main visual to classic designs. There will be over 100 items to sift through.

     

    Tickets for the exhibition will be available from August 1. A limited number of special tickets that include free merch will also be released.

    © 2021 SANRIO CO., LTD. APPROVAL NO. SP610376

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